Thursday, September 20.1979

The Herald And The Lantern

Pagr 3

United Way Kicks Off 1980 Campaign

KICKING OFF the 1980 United Way Campaign with a $100,000 goal last week were (I. to r.) United Way President Fred Coldren, Grant Decker, Robert Patterson, CMC Chamber of Commerce President and Barbara Sandin, Secretary of United Way Board of Directors.

RIO GRANDE - Officials and volunteers of United Way of Cape May County Thursday met here to announce a $100,000 fundraising campaign in support of the Cape May County services of 12 agencies. Some 75 persons attended the second annual campaign “Kick-Off’ at the Social Services Center, United Way’s Admissions and Budget Committee Chairperson, Marion E. Olsen listed funding priorities for 1900. Youth Services, including the Holly Shores Council of the Girl Scouts of

America and the Baysea District of the Boy Scouts ■ of America account for 30 percent of the 1980 allocations, she said. Another 30 percent is allocated to Health and Training services, specifically the Cape May County Unit of the Association for Retarded Citizens, the Jersey Cape Diagnostic, Training and Opportunity Center and Mental Health Services of Cape May County. Emergency and Legal Services will be funded in 1900 for the first time with funds going to the capeAtlantic Abuse Center,

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Cape-Atlantic Legal* Services and Contact, the crisis telephone service serving the two counties Total allocations in this field is 9.5% of the $100,000 goal or whatever the campaign raises up to that amount. In the area of Family Services, United Way funds will be provided in 1900 to the Jersey Cape Visiting Homemakers and the Salvation Army for Cape May County services. Family Service allocations total 15%. A final 15.5% of the allocations will go to special Community Services including the United Services Organization (USO) and a new countywide information and referral telephone service called "First Call for Help," so-sponsored by the United Way and the Board of Chosen Freeholders with state and federal funding and support.

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Ms Olsen, who is also Cape May County Home Economist and Chairperson of the county Human Services Coalition, explained the allocation process that screened nearly 30 inquiries and requests for funding down to the 12 agencies and services selected. Two months of meetings with the applicant agencies reviewing their needs, inspecting their facilities and , financial arrangements, and looking J2out for the interests dL Mf contributors, resulted in the final decision on allocations by the United Way Board of Directors. United Way has written contracts with each agency stipulating various standards of accountability and levels of program service to the people of Cape May County in return for the funding. If United Way is able to raise the entire $100,000 for the 12 agencies will be restricted from general fundraising in the county withoufspecific permission from United Way. In the event the fundraising efforts of United Way volunteers falls short of the allocation goois, the agencies are permitted to solicit funds outside the United Way structure to make up the difference between what they do * receive and what they expected. ' "Ttye United Way con-, cept is very sound and is working very well here in Cape May County,” explained President Fred Coldren, a Cape May councilman and Director of Insurance And Grants for the County Government. "Instead of every noWorprofit organization engaging in expensive, inefficient, competing and frustratihg separate fundraising drives, we try ‘ to do it all at once through volunteer^Coldren said. Last yeAand the first part of 1979\United Way raised $4$,000vor agencies at a cost of less than $6,000, Coldren said- The 1900 campaign should have an even lower overhead figure. Often, individual agency fundraising costs often exceed 50 percent of the total funds raised.

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