Promoting Cape May County

Gearing Up For Summer 1980

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COURT HOUSE - Cai May County will soon tak fits show on the road in its earliest efforts to attract .tourists to the area for the summer of 1980 With the sharp experiences of last summer’s gas lines, abundant room vacancies and uncrowded beaches still fresh in county businessmen’s minds, county tourism officers are more anxious than ever to kick off the promotional season as early as possible "We're going to try to offset any crisis we may have next year.” Richard Longstreet. tourism representative with the county Department of Public Affairs, said last week. Though it is too early to gauge the public's vacation mood and impossible to foretell such variables as gas availability and weather, the Department of Public Affairs nonetheless plans to be ready with a new strategy "We re going to promote the local people, more so." liOngstreet said Local people" includes potential vacationers from Montreal to Washington. DC. to Cincinnati, the publicist said. The main thrust of tlm promotion is to cultivate the "less than a tank of gas" market One method of promoting the local market is by. participating in promotional shows at area shopping malls. A tried-and-truc scheme, the mall shows can reach a potential market of 200.000 persons in some cases. Longstreet said. The publicist sets up a booth at the mall shows equipped with 80-100 varieties of Cape May County tourism literature each year. Literature for the 1980 Public Affairs Travel Show program is currently being collected from individual businesses and municipalities, according to county freeholder Anthony T Catanoso. director of the Department of Public Affairs The show schedule will spearhead a campaign in the Delaware Valley area this year as well as the traditional areas of promotion. Catanoso said. "While we face the uncertainty of the energy crisis being repeated in 1900. we must continue to cultivate tourists from such areas as Canada. Ohio. New York and New

THE SIGHTS AND SOUNDS OF SUMMER in Cape May Ccunty are enticing to residents and tourists. The county Department of Public Affairs will promote the resort areas features in a series of tour shows this winter.

England as Veil as Central and Western Pennsylvania. Delaware. Maryland and Virginia. Catanoso explained. Faced with the un-

certainty of the impact of increased fuel costs and possible short supply, the Public Affairs Department will expand its efforts in the closer-to-home

vacation markets. Catanoso added Longstreet and l/ouis Rodia. assistant department director, are coordinating the promotional

program Individual businesses may bring their travel show literature to the Cape May County Information Center on the Garden State

Parkway Court House. Cape May City Hall, the lower building offices of the Public Affairs Department at the County Airport the Wildwood Information Center of the Ocean City Information Center. The literature distribution program is provided free of charge to county businessmen Literature may also be distributed in the county's year-round office in Montreal The ) Public Affairs Department will make a special effort to regain the Canadian business which dropped off significantly last year*because of the gas crisis and a poor currency ■ conversion rate. Longsjpeefcaid Canadian business comprises about 20-25 percent of Cape May County's tourists population. Longstreet

said..

The travel show program has proven successful ih the pastjand will provide ♦the v a n g u a r d o f promotional efforts /or tourism in the 1980 season.

Longstreet said

"We get to speak to an awful lot of people." the publicist said of the show "If I was a businessman I would bo anxious to use every avenue." he added The current showschedule is .Ian 23, Deptford Mall. Deptford. N .l'; .Ian 26. Cincinnati. Ohio. Feb 2. Harrisburg. Pa . Feb It. Monreoville. Pa.. Feb 20. Pittsburgh. Pa ; Feb 27. Suffern. NY: March 5. Allentown/ Pa.; March 12. Box borough. Mass.. March 14. Toronto. Ont.. Canada; March 21. Cleveland. Ohio. March 28. Montreal. Quebec. Canada; April 24.

Johnstown. Pa

Other shows will be added and announced at a

later date

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Wood Heat: An Economically Attractive Alternative

Skyrocketing heating costs have rekindled an interest in the user of fireplaces and woodburning stoves that is spreading like wildfire. The coziness ahd economic savings realized in the use of a fireplace or wood stove hold a special appeal for many Cape May County residents. But. there is much more to efficient use of a wood stove than tossing another log on the fire, according to

I-irry E. Newbold. Cape May County Agricultural Agent. Where can I get good firewood*’ How is it sold 1 ’ What safety measures should be followed when burning firewood’’ Is the fireplace efficient for home heating 0 These are just a handful of the many questions homeowners may have. Newbold said "A fireplace supplies radiant energy that can bring quick comfort to a

cold room. A fireplace, however, is not an efficient means of producing heat for the home." the agent said But. whether the fireplace or woodburning stove is desired, mostly for its heating capabilities or for its a’tmospherlc enhancement, knowledge of some facts about wood are advisable I'sing Wood In Your Fireplace Some fuels are pollution

and health hazards, but wood Is much lower in irritating pollutants, than most fuels Most individuals generally cqn

side£ wood smoke with nostalgia Wood smoke permeating the ait makes our visit to historical • Page 20 Please i

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A standard cord of wood jl o pi I* of wood 8 feet long, 4 foot high, and 4 foot wide.