)

Casinos & The Cape-

(From Pftge 1)

tangible threat to the Wildwoods

"The clientele who stay at our hotels are generally different than those who might stay at the hotels in the Wildwoods, or most other places on the shore, and come to Atlantic City for a day of gambling or an

evening show," he said.

"They visit us as part of their vacation,

not as their entire vacation "

IN THAT ROLE, he continued, Atlantic City should enhance the many vacation areas elsewhere along the shore which are in a position to arrange package plans tied in with the Atlantic City hotel-casinos. Currently, there are over 5,000 hotel and motel rooms of various grades in Atlantic

consultant to Atlantic City

Rally’s Park Place h said that if Jersey Cap

motelmen package a day to Atlantic Cit)

“ wif

into their travel vacations, all parties

benefit.

Putting together complete travel vacations for a client - which Includes transportation, entertainment and housing accommodations - is the basis of resort merchandising And this package deal features the natural attractions of the

particular area.

TODAY ONLY ABOUT 10 percent of travel industry business in the United States utilizes packaging as an effective means of marketing travel products.

— Boyar said

“It’s time for New Jersey to take part in making

INCOMING OFFICERS of the County Board of Agriculture are congratulated by state Secretary of Agriculture Phillip Alampi, center. They include, from left: PreaMent George Betts, vice president Harold Shaw, recording secretary Elizabeth Corson \nd. Corresponding Secretary Newton Schellenger.

tourism the largest industry in New Jersey. ” and fewer than 9 non nrn cnirl In K*. r. . . . .

Grain Embargo Concerns Cape Farmers Too

COURT HOUSE Jersey Cape farmers and agri-business people are concerned about the recent embargo of U.S. wheat to the Soviet Union as a result of Russian military intervention into

Afghanistan.

Farmers at the annual business meeting of the ^ Cape May County Board of Agriculture expressed the belief that there may be a valid reason for taking such action - but that steps by the Administration should be taken to assure the cost of such a move isn’t primarily borne by

Lirmers alone.

That was only one of the concerns brought forth in reports by incoming board president George Betts and secretary C. hliwton Schellenger ^-daring the annual gatly^ring, this year at th<s-Cdunty Extension Service Educational Center on Dennisville Rd. ANOTHER CONCERN was that' any final Pinelands area planning by the state should encourage agriculture and allow it to

be competitive with farmers outside the Pinelands region both within and outside the Garden State. And the board

established a committee to

investigate alternate methods of farmland preservation in the county i see front page story). Beside Betts and Schellenger, officers

elected for the fiscal year

ending October 31 include vice president Harold Shaw and recording secretary

Elizabeth Corson.

| Elected to the board of directors were George Betts, Uiwrence Bohm, Raymond Burke Sr.. Allan McClain. Leslie H. Rea. Harold Shaw, Albert Thomas and Edward Wu'erker. all for one-year terms; Elizabeth Corson. Vincent DiLuzio, Lester Germanio. Marshall Howey. Gregory Mason, George Reeves, Newton Schellenger and Felix Wuerker, all for two-year terms; Walter Betts, Louis Dil^uzio, Bernard Germanio, Ronald Phillips. George Pizzo, Ixslie '

Development Unit Formed

!

. CAPE MAY - A free intown jitney service this summer is one of the initial goals of the newly formed Economic Development Council of Greater Cape

May

The group organized recently at the Community Center where more than a dozen individuals, representing all sectors from the mall merchants to railroad commuters and the public at large, met to set their course and elect

officers.

The non-profit organization's charter officers include president John Sproesser (representing the Chamber of Commerce), vice president Paul Andrus (beachfront merchants), secretary Carol McDowell (mall merchants) and treasurer Mike Turner (taxpayers association). THREE DAYS later the organization's leaders returned to the Community Center to establish standing committees, which will be develope proposals for such aspects of economic development as improved external transportation via bus and train lines; coorelation of energy data, especially gasoline availability and service station hours; advertising and public events, including an advertising program designed to supplement the city’s public relations program; fiscal and fund raising; and internal transportation \

which includes the proposed jitney service. President Sproesser, who is a mall merchant as well as a Chamber officer, said the EDC hopes to receive funding from the city after presenting city fathers with its proposed first-year program and plans; some private donations from the basiness sector are also eyed. Matching monies from the state Division of Economic Development will be sought after local funding is secured Sproesser noted. GOAI.S OF THE new group, according to Sproesser, include alternate and improve methods of mass transportation to and from the Greater Cape May area as well as intracity transit; extension of the tourist season to to months ("Wealready think we have six& or eight months here," he said); creatior/ of events to attract Cape May visitors to Cape May; and use of the media to increase tourist awareness of this area EDC delegates met with Louise Stanton, assistant to the state division director, during a meeting last Friday at Sproesser’s West Cape May home. The Greater Cape May Economic Development Council will meet 7:30 p.m. the fourth Thursday of each month at the Community Center. More information is available by contacting Sproesser at 884-2042

Rea, Russell Taylor and Jack Vasser Jr., all for

threeybar terms.

City, and fewer than 2,000 are said to be in the "first class" category. Even if that figure is doubled or even tripled in the next few years, there will be far fewer rooms in Atlantif City than the actual number needed to accommodate events scheduled to fake place there. To an extent, that is up >to fhern, other shord communities can tap that market with case, suggested

Derasmo.

ACCORDING 'TO Francis Kelly, director of entertainment sales and marketing at Resorts, Atlantic City will continue to construct what he termed "quality" casinos. The problem then, is housing people who want to go to Atlantic City for just a day or evening to gamble or see a show without having to travel long

distances.

Ira Boyar — president of Hotel and Travel Resources. Inc. of New York, and

Boyar who created the successful T Love New York" campaign, indicated in his - talk that with the 60 to 70 million potential customers in the area, combined with the 52 million who travel from the East coast to gamble — packaging can wprk to induce people to vacation in New Jersey and especially on the Jersey Cape Transportation is a vital factor in packaging a shore community and Atlantic City, he stressed, and he insisted that there must be bus service established between the two for the idea to be suc-

cessful.

By utilizing common pools of Iran sportation. "natural marriages" between Atlantic City and other communities can be created, said Kelly. •After all. he said. " we in Atlantic City have the excitement while other towns have the clear cut an swer to the desire for a full vacation ”

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