Wednesday, November 12,1 MM

The Herald and The Lantern

Students Try Chopsticks For Orientml Meal

ERMA — No knives, forks, spoons - just sticks to eat a tasty meal. Teitelman school students had a try at using chopsticks to eat an oriental meal they had prepared. Mrs. Harris’ 8th grade Reading Group had read a

story about Japanese students in America who attended a sukiyaki dinner. The class decided to duplicate the meal, even to using the chopsticks mentioned. Shopping lists were made, cooking and serving

groups were organized then the step-by-step directions in a sukiyaki recipe were carefully followed, using the stir-fry method in a wok. Results, were declared delicious, but chopsticks lost out to spoons and forks in the final vote.

Marianist to Be Club Speaker CAPE MAY PT. - The regular meeting of the Civic Club will be held at noon tomorrow (Thursday) at the Firehouse. Father Sheehan of the Marianists will speak on the work of the order.

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Xmas Bazaar Benefits School VILLAS — The second shop, country store, annual Christmas Bazaar ceramics. Thanksgiving sponsored by St and Christmas gifts will be Raymond's Regional available Santawillbe School will be in the school on hand? and lunch and auditorium here this dinner will be served weekend. Crafts, gifts ideas. Hours are 4 to0 Friday.9 religious goods, plants, to 9 Saturday and 9 to 5 baked Roods, games, baf>y Sunday

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How we made Bell System Yellow Pages advertising 2r /o more effective.

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One reason for the success of your 1979 advertising program was our advertising program. A study conducted in New Jersey by a major independent research organization showed that usage of the Bell System Yellow Pages increased 21% in 1979.* That means if you were a Bell System Yellow Pages advertiser, your ad program could have been 21 % more effective than the previous year. So what can you expect in 1980? More of the same. Because we’ll be using, basically, the same ads in 1980.

"100% noted. "All four ads tested were high 53% likelihood of remembrance. performers in terms of estao56% unaided recall.’’•* lishing top of mind awareness."** They’ll be running in major newspapers circulated throughout the state. Plus, for the first time, in six consumer magazines in New Jersey. Where the ads will be even more effective because they’ll run in four-color. Again in 1980, we’ll be supplementing our print campaign with a statewide outdoor advertising campaign that ties in with something that everybody is worried about these days.. The gas crisis. Now that you've heard about our ad program for 1980, what about your • "Nearly total understanding of at "Main idea communication was prOgrcim . least one major message."*^ immediate and powerful."* *

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