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HARBOR FURNITURE OUTLET

By Jacob Schaad Jr. CAPE MAY — Joe Barker lives in a historic mansion in Philadelphia and every summer he comes to this resort to edit a publication that while successful, is hardly able to keep him in the manner to which he is accustomed. This is a big year for the 70-year-old Barker because "Pennywise’' is celebrating its 50th anniversary, quite an acc6mplishment at a seashore resort where summcr-timfe publications come and go about as often as the tourists. , Why does this Phit&delphia public relations man and lecturer spend his time getting out a summer-tfme publications? “When people r^Lre at the age of 70 they go downhill very'Tpst,” he explains. “I want to go uphill jB 1 at least stay at the same plateau." IT IS DIFFICULT to describe "Pennywise” in one word» It is not a newspaper. It is not a magazine .It is — Well, it is a publication. The back and front pages are covered with postage stamp size photos of people, mostly curvaceous women in bikinis. The inside includes advertisements, suger coated wKh Barker's own brand of humor, and text written in longhand. As Barker describes it, 1 the text consists of “non-malicious gossip," items about weddings, people seen on the beach,

social events

Barker began “Pennywise" when he was a student at Hobart College in upstate New York. He already knew Cape May, having been here in previous summers as a member of the chorus line cast of "Cape May Capers." a show featuring debutantes from Philadelphia. With another Hobart student, Ned Read,later to become vice-president of Alan Wood Steel of Philadelphia, Barker started "Pennyw-ise" in 1932 in the heart of the Depression. It consisted of only two mimeographed pages, one side only. Now there are 12-16 printed offset. When Read later left to conquer new vistas in the corporate world, Barker took on new partners. One of them was Philander C. Knox III whose grandfather was the secretary of state for President Woodrow Wilson Another was‘Francis G. Harrison Jr., now a doctor and head of Inglis House, a medical home. FOR THE PASt 34 years Louis Pron, a Philadelphia accountant, has been Barker's partner. He handles the business aspects and Barker does the editing and

photographing.

“Each of my partners has been a good

businessman. I'm not," he explains.

It was during the five year association with Knox that “Pennywise" expanded to

(S-Jllapjmt

Pubtuhod t

7^

Pobli»h*d by tha Soawave Coip., P.O Box 484, Cop* May. N.J. 08204, a* the second lection of the Cape May County Herald and the Lower Township Lantern.

Contributions Q fdeas are welcome and rvoy bo arrongod by colling (609) 9673312

Editor JacmbSchaod Jr Genefp/'MtJneybr Bonnie Rolna Homo Economlt/f bronco Hoal

righlt rM«rv*d. All (Of lh* •nil'* cont»nti ol Itilt publxa-Vori thpll b* th# profMfty ol Iho SoowovoCotp. No port RSTool may bo roprodtrfod wiihou' prior l*ton<on»onl

a Philadelphia circulatibn. It came out twice a month and was angled towards debutantes and society functions. Barker contends its advertisers were among the best stores in the Quaker City. When World War II came it was discontinued in Philadelphia although copies of the current edition are now available at select places in that city. Barker’s involvement with “Pennywise" was curtailed drastically during the war when he entered the Army for five years. Harrison continued it for three years and then the Navy got him. To keep continuity. Barker published an annual edition during his last two years in the Army. It was a Merry Christmas edition he sent to all his advertisers. Thirty years ago “Pennywise" expanded again, this time to New Hope, Pa. in cultural Bucks County. Each summer three editions are shared with vacationists in Cape May and New Hope and include information from each resort. “I like both towns," Barker says. "They have much in common because Philadelphians spend time in both places gnd they have similar cultural interests. I figured the publication would appeal to the intellectual readers in New Hope and Cape May." "Pennywise," which is free, begins publication on the Fourth of July and continues through Labor Day. It claims a circulation of over 6,000 in Cape May, 3,000 in New Hope and 900 in Philadelphia The publisher even-mails it outside of the country. The Pennsylvania Historical Society has given it status by keeping copies of the publication in its permanent historic file. Barker says the society calls "Pennywise" the most complete and accurate chronicle of the development of Cape May during the last 50 years. His editorial offices.are in a house at 908 Stockton Street. Every Thursday the copy is transported to a pritffer in Philadelphia and on Friday it is r/urned to Cape May for distribution thatmight or the next mor ning. / After Labor Day Barker and Pron will return to Philadelphia, their last edition pul to bed for another year But they’ll be bqck next summer when Barker will celebrate his 71st birthday and "Pennywise’s" 51st. *

(Photo by Doris Ward) JOE BARKER puts another edition of his publication to bed.

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■4 SEPTEMBER I 1987