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An Editorial PIC Project Ineffective PIC has bought a pig in the poke. The county's Private Industry Council, which gets almost $2 million a year in federal funds to place udemployed in private-sector jobs, will spend $25,000 for a marketing-public relations program over the next three months. Note that the six-member PIC executive board — not the entire 18-member council — approved this proposal from a three-member advertising committee formed specifically for this purpose. The project’s timing is difficult to understand, unless the agency is in a mad rush to use up leftover funds before the fiscal year ends Sent. 30 and they must be returned to the federal government. "Operation Awareness” comes in the sumifier when many of the county’s unemployed have little difficulty finding work in the tourist industry. And PIC can’t get involved in seasonal occupations anyway. WORSE, IT TAKES place in PIC’s final days as a separate institution in charge of its own destiny. It will be merged with, and controlled by, Atlantic County by Oct. 1. We agree that the public has little knowledge of PIC We documented that with a survey last week So what? Billie Jo from Tuckahoe doesn’t need to know about PIC. Employers and unemployed do. There are more effective and less expensive ways to communicate with them. The state unemployment office, for example, can supply qualified job applicants to those with job openings As for the lack of those openings — and that is the bigger problem — a list of employers is available from a number of sources — from the Yellow Pages to the chamber of commerce The problem with employers is a general anti-government involvement attitude Direct contact is the best way to solve that, not radio spots, TV tapes, or 4 by 10 newspaper ads. LEAST LIKELY to succeed is the $3,000 PIC will spend on billboards this fall, when there may not even be a local PIC What billboard message will make a motorist veer off the highway to jot down PIC’s phone number? Often one can soften criticism or a bad idea by crediting good intentions Not in this case, when a full 21 percent of the money — $6,050 — will wind up with Coastline Advertising of Erma, owned by PIC board member Robert Laws. Not when $1,400 will purchase advertis ing on Group W Cable of Wildwood, managed by PIC board member (and advertising committee chairman) Peter Berkowit?.. A mistake from inception, this project should be cancelled

Do you have an opinion on this subjectWrite a letter to the editor. Herald and Lantern. P O Box 130. Cape May Court House. N J. 08210

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Editor General Manager Advertising Director Special Promotions Director Publisher

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LANTERN

Published Users Wednesdat Ht The Seowese Corporation

•’ O Hot 430 Cape May Court House. N J oreno j

opinion

Celebrate, but Safely

Garbage Campaign? To The Editor: Gerald Thornton is quoted in your paper, as saying that I ran a garbage campaign. Well if Thornton thinks depriving deserving people of jobs in order to give them to people like Sam Stubbs, who does not need a job. then I ran a garbage campaign. I objected strenuously when Stubbs. 68. recently received a very lucrative patronage job from the county Stubbs who claims he worked for the City of Philadelphia for 32 years must be receiving a very hefty pension from Philadelphia In addition he is on Social Security. There are plenty of people in Lower Township who are qualified and could use this job more than Stubbs During the campaign. Stubbs continuously claimed he was for reduced taxes, yet during a joint T V interview he suggested that the Township of Lower should build an indoor swimming pool for senior citizens, a project which would cost in the neighborhood of a million dollars. He also was in favor of hiring the five new policemen. But Stubbs never did explain how he would pay for these items without raising the taxes. If Thornton thinks this is addressing the township issues, then I did run a garbage campaign What do you think? JOSEPH H DAVIS Villas

Thanks for Publicity To The Editor: Thank you very much for the great publicity on our Open House June 11 Many people have commented on your attractive front page, Doris Ward took some great photographs DAWN M GREEK Assistant Curator Cape May County Histoncal and Genealogical Society

Herald & lantern 29 |une '83 Our Readers Write On the Way To Cape May? To The Editor: "We read your article about the new recording of "On the Way to Cape May," when we were in the county on Memorial Day. Yes, it has been a great song for many years and I'm looking forward to being able to buy it. However, when we were in Cape May for four days, no one knew where to purchase the record. Even the Information Booth in the Washington Street Mall in Cape May did not know or have any information about it. There’s one record shop among all the stores in the Washington Street Mall and I asked about the record I could have been speaking in a foreign tongue. They had never heard of the record and, worst of all, never heard "On the Way to Cape May.” Right in the heart of Cape May. Hard to believe. All the places your article listed to buy the album are in Sea Isle City; not one in Cape May. "Smile, You're in Sea Isle City" is a relatively new song, but "On the Way to Cape May" has been sung and enjoyed for a lot of years now Congratulations to Dick Alliger for having produced the record on his "Ballroom Records" label. Let’s make it easily available to us Cape May people. M. G.VELTEN Ambler, Pa.

We Like Your Paper To The Editor: As a long-time reader of the Lower Township Lantern, I believe a few comments are in order. 1. Our family feels that you present an excellent exposure of the news in our township. This pertains to special events, political activities, advertisements, and the complete realm of "news " We like your paper 2. A special "Thank You" is sent to Barbara Metzler of your staff for the very well-written and accurate article, "Chapel is a Sunday Reminder ” She knew what questions to ask and composed an excellent article. ROBERT B DOAN Town Bank

To the NEW Editor

To The NEW Editor: Let me be among the first to welcome you to the Herald and Lantern I'll miss the former editor, Joe Zelnik. He was very funny. Not funny, ha-ha; funny peculiar He did strange things like kissing the mailman in the winter, cussing the birds in spring and criticizing their mating habits. He ran looney contests and entered million dollar giveaways. I hope he finds happiness until his new found wealth. Enough about the old editor; do try to make your column humorous and you’ll get along just fine. BERNICE E PHILLIPS Cape May Court House

And Poor Yankees— Learn About Perogies, Hunkies

By JOE ZELNIK A government investigation in Vancouver. British Columbia, has decided that the word "hunky" is an ethnic slur It's a complicated case involving a dispute between a Ukrainian named Bill Konyk, who runs a chain of "Hunky Bill's Perogie Restaurants," and the Ukrainian-Canadian Professional and Business Association of Vancouver, which says the term insults them Two things you should understand: a perogie is sort of a turnover with potatoes or cabbage inside, and I’m a hunky, and proud of It. A hunky, some of you may not know, is a version of the term "bohunk," which comes from Bohemian and Hungarian and has come to include any person from eastcentral Europe THE WORD is used disparagingly, the dictionary says (This should not be confused, incidentally, with the word "honky" which some blacks use disparagingly to describe some whites ) I never took the label hunky as anything but a compliment. In my hometown of Gowanda, New York, the term was further refined to include only persons of Slovenian anpifcstry Slovenia is a province in the northwest corner of Yugoslavia, a country whose partisaas tied down divisions of Germans and Italians in World War II MY FATHER was bom in Slovenia; my mother reared there, and I felt the label was an honor. Gowanda. for example, has a Slovenian Club that everyone calls the Hunky Club Nothing disparaging

about that — the booze costs at least a dime less than in the town's other taverns. We hunkies were very democratic. We allowed outsiders, or Yankees as they were usually called, to join our club — for a fee They just couldn't hold office Some of those Yankees would confuse Slovenians and Poles and call them both hunkies. It would then be necessary to point out that Yugoslavia and Poland are separated by hundreds of miles and the countries of Hungary and Czechoslovakia. IT WAS GREAT being a hunky in Gowanda, New York. We were always cleaner, more nicely dressed, and better behaved than the Yankees. We had to be. Our parents spoke broken English and worked in smelly factories for low wages. By God, they made sure their kids were as good as anybody else We hunkies had a number of advantages going for us. We belonged to the right political party in those days The poor Yankees never could beat F D R. And equally important, we also belonged to the right church. I used to feel sorry for those Yankees, doomed to spend eternity in hell. HUNKIES HAD all sort of superior traits. We were better at singing, dancing and drinking. (I guess you could say we were more musical.) Hunky women were rosy-cheeked and could bake. Yankee girls were skinny and slovenly. Finally, we were smarter than the Yankees Although we were a minority in the Gowanda school system, we dominated the honor rolls. The Bozich-Pecnik team was valedictorian-saiutatorian of my 70-member graduating class, for example. Even Zelnik was in the top 10.