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Bankers Advised: Put Heart into It

ATLANTIC CITY - Some 210 consumer loan officers of New Jersey banks were cautioned by Ralph A. Corbin, chairman of the New Jersey Bankers Association, not to forget, given their high volume of loan files, that every file represents an individual person's needs. Corbin, chairman,

Midlaatic National Bank/North, gave the opening message at the New Jersey Bankers Association's 1984 Consume- Credit Conference here. "YOUR BU8INE8S, more than any other area of bank lending, deals with a high volume of loans," he said, "and I hope that none

of yajprill eve forget, even for a brief moment, that behind every one of those files is a person whb has some wants, some hopes, some aspirations, at least one of which is going to be realised or not realized based upon the decision you are making. "That is no reason for heart to overrule head in

making that decision," he said. "But you should never permit the pressure of the moment to cause you to forget to treat that person in the same way you would like to be treated." William J. DeGrosky, , president of DeGrosky k Marketing, Mountain \ Lakes, told bankers they could most effectively • reach their loan customers J through highly personalized direct mail. "Surveys of consumer loan customers as to why they selected a certain

bank for their loan have revealed the number one reason by far to be that they had an account at that bank," DeGrosky said.

"People just don't want to borrow from strangers. So look to your present deposit customers for your loan business."

Pilczuk Joining Sturdy

STONE HARBOR - s Craig F. Pilczuk of Cape | May Point, has joined the < staff at Sturdy Savings and j Loan Association as a ( management trainee in the i institution's main office i here. 1 Pilczuk had been employed at another county financial institution for a the past 14 years, serving a most recently as a branch t manager. His career in c banking spans 18 years. s "We are pleased to s welcome Craig to our r

staff," said John Armour, president. "He has demonstrated strong managerial qualities throughout his career and believe he will be an asset to Sturdy Savings and Loan." PILCZUK, who has been active in many community and civic organizations in the county, is a past president of the American Institute of Banking, having served two terms. He currently serves as vice presi-

dent of the Cape May Point Board of Education. A graduate of Atlantic Community College (ACC) with a degree in banking, Pilczuk has completed an additional 1V4 years of concentrated education at Stockton State College and 15 courses through the American Institute of Banking. He received the Institute's Basic, Standard and General Certification. He has also served as an instructor for bankingrelated courses at ACC.

Group Meets * k On 2 Nights \ CREST HAVEN - The Cape May County Mental I Health Support Group for ' families and friends of the mentally ill meets on the first and third Tuesday evenings every month at 7 p.m. at the county Park Commission office building, Route 9 at Crest Haven Road.

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