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Published Every Friday By The CAPE MAY COUNTY TIMES PUBLISHING CO. (larorpomlMil West Jersey and Landis Aves., Sea Isle City. N. J. S. TWTTCHELL, President L CHAS. O'CONNOR, Treasurer R. C. WILLIS. Secretary WM. A. HAFFERT, Editor and Business Manager

New York Office: West Thirty-ninth Street, erican Press Association.

Philadelphia Office: 717 Mutual Life Buildin(. A. P. Smith. Special Krp.

J>VERT1SING RATES FURNISHED UPON APPLICATION Bell Phone 40 SUBSCRIPTION PRICE $1.00 PER YEAR, IN ADVANCE Correspondence regarding matters of local interest solicited. AH com■encialions, wbtlher intended for publication nr not, must bare name of Iho writer affined: otherwise no consideration will be given them. Address all mail matter to the Cape May County Times, Sea Isle

City, N. J.

Entered at the Post Office, Sea Isis City, N. J., as second-class m FRIDAY, APRIL a, 1915.

THE SPEAKING VOICE A college professor, writing in a recent number of tl^ Journal of Education,, asked a few days ago that the National English Teachers should appoint a committee to work prove men t of the national speaking voice. “ The |.\mericm speaking voice," lie mays, “ is a str world." The professor may haVe his metaphors slightly mixed. commonly admitted that the American voice is better calculated to drive a herd of bogs to pasture than to engage in an after-dinner conversation. Busy pBblic'school teachers can htrdly give lessons in voice culture Still, if the various organizations of teachers would take up the matter, something could be done by the perso nal example

if the teacher in

A rough rasping voice is an injury to business success. It | gives an impression of coarseness and arrogance. Successful men e to cany on important conversations in a low tone. The world is full of listening and greedy ears, t verheard re-j irks spiead prejudice, and upset busiutss tintliugs. Yet some of 1 r breezy salesmen will blow into a business ffi.c like a zero 1st from cold Medicine Hat, and shout so loud that the clerks can hear through the thin panilio.,s. For women a loud twaugy voice is an effective iur to society, voice has infinite capacities loi musical tout, and women who to cultivate it miss one of the most winsome duims of their Soitiv people overdo their vocal repression, and vnltivate 1 low bine tnat is 'scarcely to be heard. They whisper their wa thiough the World to the straining cars ol their friends. uggested by the college man referred to above, publi school teachers may well study the modulation of voices, both pupils who mumble their words and lln.se who in aih.u the tone that would be suitable if your bouse were aure. EFFICIENT PUBLICITY. The idea is entertained by some of the older type of mercltan tin. good icputr of their firm is spread from mouth to mouth .’cisation, and that they do not need to advertise in the newspapets. That condition may have prevailed many yvais ago, when people uau nothing else to do but to gossip aliout their neighbors, u those tiiius eve yone discussed all of his home puichases with

ill his ueighours.

To-day a man who depends upon conversation and gossip to .picad tiic uews of bis store will not find Uiat his place of business a much’ frequented. People do not exchange information about iicir domestic hibiis as they ustd to. You liave little idea whethei .our neighbors buy their goods of Smith, Brown or Junes. The A'..rld is lull of wide interests, and the bargains one may find in a textaiu stole ate ordinarily known only to those that find them. The newspaper is the only efficient means or acquainting thr public with the business news of the town. For one person tha. learn fuiuclUing about a given store by word of mouth, a huu learn about it through newspajier notices. The advertising columns of 0 newspaper ate read just as ivciy as any sensation that may appear in the n The result* ol the two policies arc obvious. In chant drags along, with only a small pail of the community tg anything about what is happening in bis; practically everyone knows when that special bargains and what can be done in bis store a c. Can their be the least question as to wbish kind t: mcrclhcii gets the business ?

The World's Record! T HE greatest amount ol paid-ior life insurance ever secured in a single year by any company in the world— $518,963,821 was obtained during 1914 at the lowest expense-rate in its history by

EASTER 1915

Easter for the past nineteen bundled years has beet: a time ol joicing. The fetters of Winter arc broken and Spring is at bund. n the fields changes its color to a seft green, and tin rda in the trees set up their joyful song. It seems that all Nature feels a new spiiit and life, and eacl 1 year anew greets Easter with a joy likei.ed unto that ot Christ' 1, when on that Easter morning nineteen hundred and fit n years ago they weie greeted with the words spoken by th I angel, " He is risen, He is not here.” e fortunate enough to dwell at the shore arc [at Cularly fortunate, and have special reason fi r rejoicing at this, 11 other, seasons of the year. The long haid win re, and wc are on the threshold of another summer season, for from now on the population of the seashore cities will be swcllct ,, by tha annual influx of visitors who summer heic. gr' The outlook for the cuming scasou is particulaily bright. Pare: phrasing an old saw, ' It is an ill wind tint blows nobody good,' tha European war will serve to bring apiuspeniy to the shore sttcl as has never been known before. s It behooves us to don our gayest municipal tainicut and prepare lot the prosperity that will be ours, p' From Cape May Point to Uccau City every result is cleaning, A brightening up as if to keep pace with Nature's < d the visitor will lie giertcd this year with a wtlcc ■a never know n before, hi every jart of the county sound of hammer and saw cau be heutd ami many new building!

are under way.

^ It will be a matter of a short time only when the bridge the inlets that now separate tiic island rest.its ol the County will be built, and the autoist will liave a coutiuuous ocean boulevard fron Atlantic City to Cape May. The fine auto budge countering Cup May County with Atlantic Cuuuty, dedicated just one year ago, ha.proved a great help to the count; and a la in lit to atituisls waiitiii)

a direct entrance.

A scan of the article giving a bncf history ol the county ; "xissiit will acquaint the reader with the wuiidcrlul increase ir

values in the past five ycais.

Taken from every point of view—climate, beach, amns realty values, social lile—there is no place oil the lace ul th SO plentifully endowed with i.utural ami matiula titled all:.t fortbe recreation, pleasure or health seeker as Cape Ma L- tit Therefore wc repeat that we who reside here h..v.-; 11 at

for rejoicing, aud that everyone may ptoticrly eitj..; In* shat |t ^ . . r f prosperity tlial is sure to be the lot ol tncCoti.,1. i.,i - ct.rNTKY THAT HAVE FALLEN UNDER SUSPICION BEu JZm .1 a. to-.- ... a.— — ^

reside oulsioc of 01

God's count!) the I

SUGGESTS RESORTS LEAGUE

>i ' “The efforts that arc 1 icing made by the Sea Isle 1 Men’s Business Association topcriiianeuUy otgauizca 1 the seashore resorts 01 Cape May County, fin theadvao interests of all, is worthy the attention aud llioiiglitfiil 1 of all the residents and property owners of all the seasi F the county, and it would incidentally prove of great ^ rural districts in the way of increasing a demand 1

ducts,” says the ll'ildtvoud Sun.

I “ It has already been asccttaimd that the buiinc k .men of Ocean City, Avalon and Stone Harbor are strut t. " If the plan, aud it is staled that committees have Inin nfei with the oflicials and business iio.pic ol Wiltiwt y and get them iutelcsted iu the movement, am: , Vtion hut that both tesorts will gladly join in the ri Ait all the aid within their power, as it i» one that fllenefit every seaside tesort and every section o

•• While the object ol the l^-agi terpriscs of a publi: nature that pi.

class roads to the resort cities, and elect tit to the lower end of the counts, and an at City aud Coison's Inlet are among the inti advocated at once. While these and othc time in the old way, thee would come m would work iu harmony to bring them ah

County should get together and at jypiied support to such a movement."

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More Publicity Needed In the Management

of Large Business Corporations

» Ptrident WOODROW WILSON

! t mi urv running the game! Then, in the second place, there is s full equivalent for the money >' . ,'.1 r.-. five, the full equivalent in service, not tiring to skimp in the ( • in order to increcae profit* above s reasonable return, but trying 1,. n.ai,.- the profits proportioned to the eatiefection of the people Uiet I rn-. There isn't any mors solid foundstion for Imeines* than that. _ Tli.-n, in the third plitec, thi* game requires something mar IT RtOUIRES A CERTAIN KINO OF CONSCIENCE IN BUSINESS. < CERTAIN FEELINO THAT WE ARE. AFTER ALL. IN THIS WORLD BE CAUSE WE ARE EXPECTED TO MAKE GOOD ACCORDING TO TMt rrs-n-ans or - PEOPLE WE LIVE WITH. Sea Isle School News