Published Every Friday By The CAPE-MAY COUNTY TIMES PUBLISHING CO. (Incorporated) West Jersey and Landis Aves., Sea Isle Gtjr, N. J. S. TWITCHELL, President CHAS. O’CONNOR, Treasurer C F. SCHUCK, Secretary WM. A. HAFFERT, Editor and Business Manager J ADVERTISING RATES FURNISHED UPON APPLICATION Bell Phone 40 SUBSCRIPTION PRICE $1.00 PER YEAR, IN ADVANCE

i "1

. _s regarding mattars of local interest solicited. All comwhether intended for publication or not, must have name of w* writer affixed; otherwise no consideration will be given them. AAdraae ail mail matter to the Cape May County Times, Sea Isle City. N. J.

Entered at the Poet Office, Sea Isle City, N. J., as second-class matter.

FRIDAY, OCTOBER 8, 1915

UNFAIR SUBSTITUTION. There has been considerable interest attached to controversies in recent years between manufacturers of trade tnarked and advertised goods and dealers for price maintenance and against substitution. In nearly every case the courts have decided that a manufacturer 1ms the right to set a price on his goods and demand that dealers sell at these prices and 110 other. This prevents one dealer selling a nationally advertised article at less than cost to stimulate trade and create an impression with the buying public that all the other standard articles he lias for sale are equally low priced. An interesting case somewhat different, and sure to set a new standard is the one of the Standard Oil Co. against certain dealers

in Atlantic City.

Three dealers in fuel oil in Atlantic City were served this week •with preliminary injunctions issued on the application of the Standard Oil Comp-ny of New Jersey, by Chancellor Stevens, restraining them from using “ Standard Gas ” and “ Standard Gasoline " as the names of a product they offered for sale. The interesting question of the difference between a noun and an adjective in the primotion of trade is brought up. The papers in the case allege that the term “ Slandaid Gas ” has been used widaly through the Stale to describe the gasoliue manufactured by the Standard Oil Company. Many garages which sell the Standard Oil Company’s product were shown to have erected signs of their own which read “ Standard Gas,” despite the fact that the Company furnishes signs describing its product as “ Standard Gasoline ” and “ Standard Motdr Gasoline" was described to sustain the plaintiff's claim to th^use of the nouns which have Itccomc familiar all over the Stale featuring Polarine and Standard Gasoline." The Company contended that the names “ Standard Gas " and “Standard Gasoline" have now liecoiuc peculiar trade mimes of its product, and tiiat persons who ask for gasoline under these names in practically every instance are seeking to buy its product and nothing else, and it claims the right to use the word “ Standard ” in the manner it is used, asan identifying term. Competition in the gasoline business in New Jciscy is very active, and varions dealers who do not sell the Standard Oil Company’s product have sought to increase their business by displaying signs reading “ Standard Gas," and at the same lime have furnisher) the public, not with the Standard Oil Company's gasoline, but with something else which, whatever its merits, is not “ StanUaid

Gasoline."

The papers in these cases show also that one at least of these defendants, on being remonstrated w ith by the Slaudatd Oil Company for his use of this name, vigorously asserted that in doing so he was within the law. This is the very question that the Standard Oil Company wants to test and haw settled by a legal adjudication. The settlement of this controversy will be watched with interest for it seems m.-milcstly unfair fot a concern to spend thousands of dollars creating a demand for its goods, only to have dealers take advantage of that demand hy palming ofl an inferior article under the advertised Uadc name 01 oik similar. On the face of it, it seems as though the Slaudatd Oil Company will surely win this

suite PulilK- utility Com 111 ini mi

•ufird J»iiim Polk,aecMUiyoltha Soul!. Jersey Coinmoters’ AwoeUtion, j that -.n application ol the railroad* tinentire (are question would be re-opened mud Uisl hearing* will begin October IS. , The Commission announce* that tlie railroad* have taken advantage o( iu williugnea* to re-open the ca*e a* ex- j preiwed in it* decision of Isat spring provided the companies can show that they are not receiving a fair return on the

valuation of llieir properties.

An uppral ha* been eenl to Governor Fielder to request tin- Attorney General’* office to be represented at the hearing* and also for I lie Hiate Tax and A«ee**ing Board to have an attorney and etenographer piesent, not only to protect the ■minuter* but to also get the sworn -alimony of the railroad companie* ■ml their propertje* are of greater value

•an tlicy now pay taxes on.

Th-Commuter* Association i*tending m an appeal to all civic organixai I Month Jersey for financial aid in the ghl. Tbouaanda have enjoyed Uie bepel of Uie Aaanciulkin'* fight last epring, which prevented a nee in fare rata* in

itee in South Jersey.

BOROUGH OF WOODBINE,

rmuc NOTICK l» h«rctnr gives tkM I. R. 11. iloidhriK, Collector of Tasn for the taxing • let ol the Horosgti of Woodb!#*. porvMol MONDAY, th* 26th Day of October, 1916, et TWO o'clock In the Afternoon, in the Borough

Hall In Woodbine,

L AT rUHUC SALK, all the land.,

Subscribe for the Timet. |1 per

SPAin TAXKS ASMtaSF.il FOft »HK _\K UNK THOUSAND NINE HUNDKKB 111 Tlllli rKKK. and .object .Mo to the p*y-

Ia.mu'lt. II. ... A lira. u. Mr«. II. Alcuaberg. Ms.

Kirschbaum’s Salts and Overcoats STETSON FALL HATS, $3.00 to $5.00 SNAPP HATS at $2.00 Full line of Caps and Sweaters, Ready-Made Pants, Underwear, Etc.

T OLSTOY once found a man plowing. “Friend, he said, if you knew this was your last day on earth, what would you do. The man looked up a moment, then said, 1 d pl °can you match this frame of mind or would you be found scurrying to provide life insurance protection tor your family?

m

JONES’ MEN’S SHOP 804-06 Asbury Ave. Ocean City, N. J.

Real Estate Insurance BUILDING LOTS In a Growing Section Ripe for Improvements 1 COOPER B. HATCH

& CO.,

.MtfVU :i**f 1.2.1

rta ... -H 23.21 M H 10,11,12 l< aham .U1.I7.I8 1 <r». S 3 H Atiriham . 5 1 ..*1*2 1 rah .. .* 11*12 I .IHTblMb 17 ll •• ttaqxa

Ihaplra. Jar Wae.*"l* T *I Kate, ilu-lr l.it-1'iu. l-r ib-rt-iemau.

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79.62 38.71 22.79 21.82

82.78 saai

2V MARKET ST..

Camden, - - N. J.

HARRY H. LAKE State Licensed OPTICIAN from Ocean City WILL BE IN Sea Isle City, Tuesdays and Fridays, from 2 to 3 p. m., To adjust Glasses, etc., ami accept Watches or Jewelry Repairing of all kinds. Amberg’s Studio - - Boardwalk

Your banking

No matter how small, no matter how large, we will give it careful attention. Open an Account with Us. INTEREST ALLOWED Write us for particulars. DEPOSITS BY MAIL PROMPTLY ACKNOWLEDGED Security Trust Company, CAPE HAY, N. J.

KUK tiilrir-l, rala au I. lartr will br aUdrd 1

Pl'BUC NOTICE

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f l«l«- Ma> 1>«.I -,l brluw, u|-." 11

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1K1.ET UR1PCE SEEMS SURE.

All of Cape May Comity can well rejoice at the action taken by the Board of Freeholders on Salmday in making the first definite step to the construction ol a bridge across Corson's Inlet, from Ocean

City to Upper Township and Sea Isle City.

There seems to be nothing in the way of this bridge being built, unless it be some serious objection fiom the lower end ot tin county. That suck opposition will develop is haidly likely, lot every one must understand that this bridge is only the first step, Liken at the only logical place to make a start, ol a ical Ocean lioulwaid from Ocean City, through all the results, to Cajie Mav City. This will eventually come. That is as sure us the rising ami setting ol the sun. All efforts of the Freeholders and all force being bionghi

to bear on them, is to merely hasten it.

The benefit to the entire county of this bridge cannot be esti-

mated. The increased real estate values along its route, of which tin County receives a share, will more than pay for the bridge belou

the bonds matuic. And the State aid which we are assured of re '\-.»ibu.. ii^u. o, criving will lessen the burden for the county. iu i<mini>i» Kmgiii, «r i-iibi With the wisdom that appeals to govern all the Hoard's actions , i!.* l n n,b ‘ * A

it has tieeii concluded uoi to attempt to build the bridge on the east. or ocean, side oi the existing taihuad bridge, but rather to cross , ' ' " ' tbe west side,continuing lumi Hay Avenue in Ocean Citv. This ha> two-lold advantage. First it eliminate* three lailioaderossiiigs.tv on qth Street, Ocwn City, and one at 50th Stie«-t. The second au.i. - really greater advantage, is lhal building the road to the west oil » the raihoiul will gi\*e the new bridge the In-iirfu of the jiroti-ction j n.« ‘ afforded by the lailioad bridge, which it is sale to say will double the j j«<" lile of the new structure. The attempt to cross oil the east side would have lieen courting diiuikUt, as the hand* are consuully j

akttting and the breaker* come clow in shorewa d.

>ell thought out

i make it * reality .

> WllHiC doue

IRVING FITCH THE BEST Toilet Accessories, Stationery ! | Drugs, and Confectionery SODAS AND SUNDEAS j i Wkst Jrksrv and Landis Avk. Ska Islk Citv, N. J. { ‘

D. EVERETT TODD Painter and Decorator 2301 Federal Street, CAMDEN, N. J. J I am prepared to do your painting at any time or N place at short notice. A trial will convince you that you * have made no mistake in employing a man with Thirty- g * Five Years experience in City, Town, Country and Sea * 8 Shore Painting. Best white lead, linseed oil and pure • g color. Let me sene you. B 2 Branch—WILDWOOD. N. J. f »*» 9 99999 999«««« 6666 6 6 6«666<6 6«66666««»<««ajra«ff«H«a6

WESTINGHOUSE

MAZDA LAMPS Lasts twice as long as ordinary incandescent lamps. They give twice as much light for a smaller lighting bill The following prices for Mar.da Lamps now prevail: '5-w, 25-w ami 40-w lamps, ,70.; 60-w lamiis, 36c. roo-w Nitrogen Gas Mania Ump. 125 c. p., 80c. Eeclric Irons anj EecIricVacmmi qtanm lor Sait or Rtnl Electric Light Power & Water Co.

Phone* : Bell 21; Keystone 17-A,

SEA ISLE CITY, N.J.

-urt OOOOOOOOOOOOOOOOOOOC-OOOOQOOOOOOOiOQOfiO

The Rex Hotel and Cafe ON THE BOARDWALK HERMAN SCHENKEL. Prop. SEA ISLE CITY. N. J.

All in all, the projerf h*s.U-t 11 v Ms to push it (iit'iuj ' Aid m. M. :, 7 brl^c ^

J, P. DELANEY SJNS C SEA ISLE C1H CEMENT WORKS 1

FRANK w. FOWKES Real ENtate and Insurance Broker CUNTRACTOR / Notary Public. ('ommLssiuner of Deeds Estimates Furnished for Cement. Concrete or Sto.e Curbing and Fool w alks. * | Sen iJe' 0 ^ 1 ’"' 1 '^ ‘ N ANU

All kinds of Cement Work Done. Walks. Porches. Piers. Chimney*. Blocks. Lawn Vases. Hitching Posts,

Building Blocks — Plain and Ornamental Also Plastering, etc. Agents for

Cape May Sami Company

liJl 5 GBdis and Oc«*n Aves., feu Isle City. N. J.

H***** 000 ** 300 ^ ■ WILLIAM BARBOUR contractor C< m ™l U»»crvl. W„ rt An Kill4> Cmvm Curbing and KootwrUlu, a Sprel a „ v L.U Filled and lirndui Buun.m. l-r.,„„„, , SEA ISLE UTY^ NEW Jt^Y.