UH KAY UWTBTY TDOt, BA HU OTY. K. r.

Swift & Company Publicity At a recent hearing of the Federal Trade Commission there was introduced correspondence taken from the private files cf Swift & Company,which showed that the Company had been considering for some time an educational advertising campaign. The need for this publicity has been apparent to us for several years. The gross misrepresentation to which we have recently been subjected has convinced us that we should no longer delay in putting before the public the basic facts of our business, relying on the fair-mindedness of the American people. The feeling against the American packer is based largely on the belief that the income and well-being of the producer and consumer are adversely afiected by the packers' operations, resulting in unreasonably large profits. Swift A Company’s net profit is reasonable, and represents an insignificant factor in the cost of living. For the fiscal year 1917 the total sales and net profit of Swift & Company were as follows: $875,000,000. Profit* _ $34,650,000. ■ This is equivalent to a $3,465. piofit on a business of $87,500. If Swift 4c Company bad made no profit at all, the cattle raiaer would have received only one-eighth of a cent per pound more for hia cattle, or the consumer would have saved only one-quarter of a cant per pound on dreaaed beef. Swift & Company, U. S. A.

Camden Safe Deposit & Trust Co.

The efficiency of our Trust Department is attested by the growth and volume of the trust funds handled by this company. Trust funds JcnuAry I. 1880 $42,729.41 Jintuiy I, 1890 121,819.10 Jimmy I. 1900 U88.077.90 Jimmy 1. 1910 4,974^5227 Febraaiy 1, 1917 ! 3.065.800.57

ALEXANDER C. WOOD. rv.lr».. W B—rd EDWARD L FARR. Pi EPHRAIM TOMLINSON. Vk. PrMiAit A Tree Offlcw JOSEPH UmNCOTT.Sw. * Tie ' ' GEORGE J. BERGEN. S<

New Series oi Shares Now Open Sc* Isle City B. & L Association

ITIDCC AtSO% I lllUaJ SAVING n order to odrertUr end poprise oar new Perkin? Site for oe we will *eU TIRES et doee

SPECIAL THIS WEEK 30*3 Fire.tone. pUin $6.75 30*3V* Dnlewere First, pUin S8.7S TUBES 30*3 Fireetone Taken . . SI.75 30*3! j Fireetone Tukee. . .$2.35 .. . i-w.» -smi lie cwr. fr*— ~ A. M. netll mMelxbt. '^MAsSss.’sHHIV^r^end r-tm*. ml Ijrtr •nil AArtiMti J h-.irr- U osJS^ OF GAS0U ^' Broad St Tire Co.—Broad St. Parking Co. B. E. Cor. Broad and Vine Streets Philadelphia, Pa. am. PKO»r locuar «•••

low

IK TO

CAR | A Rebuilt Overland Save You Money

Arrange r

; now to buy a car

t ideal weather for auto-

1 aoon be here,

e have on hand a consid- ! number of Roadsters. ..ng Cars, Sedans. Coupes, , desirable makes, indudr Overland* with our guarje, at prices that will save

u money.

These have been taken in —jxchange for new Overland* ■ and have been thoroughly ■ overhauled and put into good ■ running condition. They are I offered at price* that make | them special values. Convenient Payment* USED CAR DEPT. | OYERLAHD-HARPER CO. 14,16 A 18 £ 21*1 St.

H. R. AIKEN BUTITR AND EGGS | 128 N. D.Uw«. An.. Plril*. <•■■1 your rggm Have rvrvi l outlet. iruaraatM lull aterkrt r*-A *ad iaiaw4iate rrturav

KINDLY MAIL CHECK. __ How dear to our bean li tbr ateadr aubacrlber Who pays In advance at the birth of each year. Who lay* down the money and doe# It quite cladly. And caata ‘round the office a halo of

chear.

He never aaya. "Stop It; I cannot af-

ford it.

I'm RetUnft more papers than now I can read 1 But always says. "Send It: our people I all like ItIn fact we all think It a help and a

need.”

How welcome hie check when it reaches our sanctum. Hot It makes our pulfe throb: bow It makes our heart dance; 'e outwardly thank him; we Inwardly bless him—

RED CROSS DRIVE FOR $100,000.00(1 TO STARTim 26 AD Chapters to Participate in Big Nation-Wide CampaignLasting One Week. Tha sacond *100,000,000 War Fuad campaign of tha American Red Cm*# i will begin on May 20 and coatlmie through that week, according to an announcement made by O. M. I'.hL chairman of the War Fund Comm ee | for the Atlantic Divlaioo of the Kcd • Croaa. This announcement folio, ed the receipt of a telegram from I War Council of the Red Cross. I The big Red Croaa campaign | originally set for May 8 to IS, but on ucrount of possible Interfercrce with the Llbe ty Ljan drive It waa det i icd that the later date would mor- edeclively serve the Interest of the Red Croaa and the Liberty Loon Conu lt-

tee*.

Tha campaign wULbe nation "id with each of tha thirteen IRvWo Headquarters and all Red Croaa Fl apter* participating. Arrangement' f the campaign In the Atlantic I>l\twhich embraces the States of V York. New Jersey and Connecticut. : re l»lng made under the direction of Mr. Dahl, who la Vice-President of the Chase National Rank of New Tort <1ty. *77,721 JM* Already Appropriatro

AVALON. Dr. D. Chattln Faust spent the weekend at his Avalon cottage. The last two Sundays on the afternoon express tram from Fcermont and Avalon a,number of people have had to stand all the way to Philadelphia 117 Sunday week, and a number this Sunday. v Miss Blsncho Jackson has been -I-ending sometime with friends at Townsend's Inlet. Mr. and Mrs. G. S. Smith and daughter. of Peermonu motored to Atlantic i Tty on- day this week to attend Conference. Mr. Chas. Aspden. ol Camden, was down on Friday to attend Council. J. F. Talem. of Haddonfleld. and A. M Selgford. of Ardmore, were guests at the Luray this week. Mr. F. H. Stratton entertained Chas. GilL of Philadelphia over the week-

end.

Mr. Roy Schaffer, of Philadelphia, will apeak at Peermont M. E. Church on Sunday. The Pie Social held Wednesday M. E. Church. Peermont. was well attended and enjoyed by all. C. Mahan waa In Philadelphia a few days this week. Mr. and Mrs. Claude Mahan and children spent Sunday at his home In Peermont. He has accepted i ment position and will locate in Ohio

soon.

Mrs J. L. VanTbuyne and daughter Edith, was In Philadelphia a few days this week. Mr. Roy Schaffer, of Philadelphia, HI rpeak both morning and evening at Peermoot M. E. Church.

CASINO THEATRE HAS A BIG NEW ONE.

Admirers of burlesque will certainly find all the requirements that go make up a really first class attraction in "The Million Dollar Dolls", who are booked to appear at the Casino There. Philadelphia, week of March 18th ■ The Million Dollar DoUs" la a big laughing burlesque and musical comedy organization spiced with the sence of frivolity and full of droll and funny scenes entangling the principals many comical situations and ludic-

rous character portrayals.

RICHARD W. CRONECKRH SEA ISLE CITY, N. J. CAMDEN OFFICE Market St, CAMDEN. N. 1.

Ball Phene 9S-W. DR. G. FAIRCHILD STARR Dentist n Sea Isle City Every Wednesday at Sea Isle Pharmacy Pleaaantville on all other daya

Quality Grocer Our aim la to give reliable service. Quality of Goods. Quantity In Measure. Satisfaction In Price. F. B. SHARP

It Is Oar Daily Task

* solve (Itm us Just so

apply .1° the next Thu U what keep* tu busy—thi* I* why w* are beet equipped to do your priada* la the we/ It should be done. Suppose you ask u* to submit ■ peelmeas and qaota pries. Wa Make a Specialty at Priming FARM STATIONERY

1 ^BaaagcBKaacgaeB^yaKgRaaKg HOBDELL %0 Practical Dyer of OSTRICH FEATHERS

We Solicit Your Feather Wants in all its Branches DYEING CLEANING and CURLING 154-156 N. Thirteenth St, PHILADELPHIA CH3OgPO0RM3gQngC8B:

The steady subscriber v ho pays In j tbe morale and c

Through the action of the War O-uo-rtl tha campaign for the second *1"0.' UUUjOOU War Fund will start ap|>r..xlmatply eleven months after the Oral *100.000.000 War Fund Drive. Tl*<- first ramvelgn was launched June 1R. five weeks after President Wila-n api-'int-ed the War Council, beaded l-y II-"ty IV Davison. At tbe outset of Its urtlvItle* tbe War CVuacil saw tbe h*--l -‘f

fund, not only

• the strength

advance.—Exchange

D CTU/i? NURSES OF EUROPE

A AE GIVING TOASTED

CIGARETTES TO THE BOYS

of our Army uud Navy, hut al“ care for the helpless civilian euff- r-

I Europe.

The public Immediately rapoodthe appeal, eul-arriblng tu<-re tl gim.om.ooo Interest added to c-ntrll-uU-os brought the total fut :

*1-IT, me .257.

of this amount $77,721 JilS ha- ‘

tha. have been tnMK f„r Red Cmea anl'

nt t-orue and abroad. In addltimi. i.ir, :21 wa* refunded to <haptei- - mi-t-llrs and Itwwl relief work, b ■ - i, tetnalnder of flOJI71^17 now m Me for appmpriaUooa. Tor the ■ „f France alone tbe Amerli'a'

Strictly speaking, wi should aay e>*«Htca made of toaated tobacco; tbe amok «, o: ,hu CO.BBT »21 * readily by its trade name. LUtRi STR1K2 ”—tbe toasted cigarette. The American Tobacco Company are producing mil boos of these toasted curand these are being bought ui is quantities through the varxn.-. lands conducted by the newv ,wpc» ol the country and lorwaided , through tbe Red Cruaa Souety to the boj »

la Franca.

TWa new process of treating toUcro not only improves the flavor of the tohs<*«

At the time of !l» firsi *»' ■ rai»l«lgn the meml>ershl|- of tbr t*naas was ■ little more lhan »•' •foday. aa a re*uit of the meuit-e' --niuiwlgti daring the week pre-— . hrietmas. tl**- Red Ooas has api-i Ing' the memheruldp In Its Junb-i jwrtuirot a collatsnd branch -f narunt (^ganlsatlou. which h»rolled a Urge i-rcentage -f the - •-bUdrro of the Unlfad States

Let us do your printing-■« i-rtat anything that can be printed, and do

Are You Reaaing?_ The Biggest Newspaper Serial Feature Since the Beginning of the War! “Over the Top” By SERGEANT ARTHUR GUY EMPEY. The TIMES has been fortunate enough to secure the serial rights to this great story, the jnost talked-of of the hour. For a year and a half, until he fell wounded in No Man’s Land, this American soldier saw more actual fighting and real warfare than any war correspondent who has written about the war. His experiences are grim, but they are thrilling and lightened by a touch of humor as original as the Soldiers Three. And they are true. •‘Over the Top” is the first story by one of the Amei «can soldiers who went to France, has been a real combatant and ha.< seen long service in the trenches. Sergeant Empty tells what it actually means and feels like: • - ** to lie wounded seven times; . , - * to live for a year and a half with mud and rats and shells; to be covered with "cooties” and never get rid of them ; to co over the top in a charge; . to jirasp for your gas helmet when a second s delay means death; to capture a Prussian; to get tangled up in barb-wire with that machine gun working a few yards away; , to lie for thirty-six hours wounded and unconscious in J\o Man’s Land.” Then besides the dramatic momenta, one wants in these days of our own getting ready, to know about the actual work itself- ’’Over the Top” tells how to make and throw bombs; dig and consolidate trenches; use barb-wire; cut the enemy’s barb-wire at night so as not to betray vour presence: work machine guns: bring up ration*.; charge; drain trenches; make maps; execute spies; go on litening post; or attend t all parts of the day’s work as they do it now in France. And then in relief there are true accounts of the fun and comradeship of the trenches, for there are compensation* for all the hardships. Ktnpey is now on the lecture platform and is thrilling audiences all over the country. His story and hi* talks have inspired more men, perhaps, to enter the light for humanity than the work of any single individuaL Aow Running—Page 3 Every American father and mother, daughter and son will .ead the paper in which thi* American boy tell* how be did hia bit “Somawhera 1b FrtaeW . _j

What an Owner Cannot do

Beyond a certain point an OWNER cannot regulate the CONTRACTOR he employs. You can cage a leopard, but you cannot change his spots or his point of view. But what an Owner CAN DO is to select, in the first place, a Contractor who has an established reputation for integrity, efficiency and results. Edward B. Arnett Building Construction Bell Telephone Connections I SEA ISLE Q’TY, N. J.

Vincent Assaiante PRACTICAL SHOEMAKER j Old Shoes Made New Repair Work My Specialty New Store ITALIA ST. SEA ISLE CITY. N. J. ooooooc<io<>ooo<wooa<)aaoooa I ooocic<^>>:<i00oc<>ooooooooo^ 3 MATTHEW J. RYAN | £ (ommission Merchant ? Planter, Wholesale Dealer and Shipper of ^ Maurice River Cove Oyster* X Kelt Oyster*, ( lama. Snapper*, Crab* Both Plumes A Dock EL Market, PhUe.