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QAPR HAY OOCNTY TtHB6. SEA iStE CTTY. N. J.

PAuii SEVEN

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Avalon—The Gem of the Jersey Coast

idral health and plcasarc re- • nfft-r*, to the body, pure air, pure water, pure food, perfect :u:lon. ctlmulatinc baths. Inrig.xerdse: to the tnlud, con.r resorts. From the nearest ial society, wholesome amuse3ts. picturesque environment. t .!U(|e when needed, aaiety when sanded. Add to these accestbillty (n'edom from commercial arced i your paradise Is complete. ltalon combines all of these eleais on earth—an island paradise Ich, to the fagged American of jt-rate means, la what Jeckyl led Is to tne 'aded American mnltllionslre. Where la AvalonT i a Ion is not upon some older y. still In print. With such a map ore you, lay your rule along New sey’s best strip of seacoast—that ween Atlantic City and Cape May. ■sore off a point abont midway be-,-n these resorts and you have linn. Within this strip lie four -girt Isle*. Counting from north ootb. Avalon covers the upper end the third of these, "Seve:. Mile ich." so cal'.ed because of Its gth. In the days of our grandben. a wealthy landholder. Geo. Tatham, owned the Island. For residence be chose the present I of Avalon because It was the best, most seaward and most pi: esque part of the beach. Unlike Ita Neighbors. )ther resorts along this strip of sthne are weil known. Their charer has been ''‘•ermined. Avalon lisUnct from them, physically, ellikally, socially. It U a law uatc •If. All comparisons favor it, vastUkc :hat of England, Us perfect latlon—before the new boulevard built to mainland—caused 1* to ablish a character ol its own. Thun *t tonrists who view the entire th Jersey shore line from their his anu motors marvel at the consis which Avalon displays to all Ol sister resorts. .valon was manifoldly blessed by creators. Dame Nature favored ibove its nelghbon. And ita gcoa tune was sealed when It fell Into ids that were to develop, not prote or boom U. Why It Is Cooler, s’ow turn again to your map ano itemplate the bend of New Jersey's ftlme. Note that the strip InciuoAvalon slants almost diagonal!) iu northeast to southweeL As you II know, the prevailing winds amer are from the south. Because tnis favorable position Avalon raves these breeses directly But before they have roacheo northern resorts of tne State they • o gathered the heat, smoke anil of miie upon mile of city, village 1 farm; the miasmas from vast etches o. meadows, marsh and

imp.

if your map is correct It distinctly iws that Avalon juta out into the . about a mile further than ooos 1U ich. across Townsend's Inlet, Its

GILBERT 6. SMITH

Msyor of Avslon.

Mayor Smith Is a son of Cape May County, having been born at Goshen, and a resident of Avalon almos- since its Inception. Mr. Smith has served tne Borough as Mayor for sixteen years, resigning last year to become Collector, which post he filled until the Borough went Into Commission form of Government, wher be was elected Commissioner, and later made Mayor by his colleagues on the Board. Mayor Smith has always been active In Civic Work, and has served in various capacitie* on the Board of Education. He la prominent in Chamber of Commerce work, and '» a member of the South Seaville Grange, and one

of its officers.

Mayor Smith shares the optimism of the other Commissioner! a* to Avahm's future, aud promises to assist In the promotion of Its prosperity in every way consistent with good Judgment and sane business management

WHO'S WHO IN AVALON'S OFFICIAL FAMILY. Department of Public Affairs and Public Safety. Mayor Gilbert S. Smith, Director; George H. Jackson. Borough Clerk: Andrew C. Boswell. Borough Solicitor. E. E. Batta. Fire Chief. Department of Revenue and Finance. Frederick I*. Canfield. Director; Ralph Maraden. Borough Treasurer; Ralph Peterson. Tax Collector; William Bennett. Assessor Department of Streets snd Public Works. William H. Barron. Director; William H. Coll Ison. Engineer; Tnos. Needham. Supt. ol Water Work*

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cottages and bungalows are seen glistening resplendent upon a promontory stretching far to the ward Its Every Bretie Salt. Whether the vane point north, •outn, east or west, Avalon's every hire re la watted to it over salt water. Even it* direct westerly breesei—eo dreaded at northern coast resorts— come to It cooled and purified. Avalon Is situated upon the neck of Cape May, these westerly winds— ■mown farther north as the “land breetes"—must traverse the greatest width of Delaware Bay before receiving the healing balm t. the pine forest areas behind Avalon's background of sparkling, wood-berdered sounds. Avtdon has been ravored also with superior altitude. Acording to the Geologies' Survey It Is higher above the aes than any other spot upon the coast between Barnegal Bay and Cape May. This advantage waa demonstrated especially during the memorable atorm of 1913-14, which It one rMort tore away 300 feet of the beach, including a large hotel and many cottagea. causing a loss of life, .nd which at another reaort destroyed the boardwalk and many buildings this cataclysm of nature Indented Avalon'a beach only twenty feet, and Natnre had fully repaired the damage before the next season. Weir Mitchell's Testimony. Thus did Natnre frvor Avalon, preeminently. In the matter of location. She was equally generous In the mat-

ter of oHmale. The great nerve specialist, Dr. Weir Mitchell, esteemed the climate of this region as ideal for those recuperating from nervous diseases. Before the days of Avalon's development he located his patients in the homes of natives. The Market At Her Doo-. The market comes to the housewife at Avalon. In the days of Ra Isolation it suffered the disadvantages still felt by other island resorts of the Jersey shore. Then, food bad to be ordered from the city markets. But now Avalon has Its own new tomobile boulevard and highway bridges connecting directly VIth the unsurpassed farms of Cape May County. Across this road daily hastens a procession of autot.ncks, iliag, from door to door, the freshest and most delicious fruits, vegetable!-, poultry and dairy products of the Jersey farmer. At the cost of half a cantaloupe served to you at a hotel in town, you buy at yo~r cottage door In Avalon a bushel of these (ieUefous frulls fresh from tne farms from which the Rocky Ford seed war Introduced into Colorado. Sea Food in Abundance. When the tide comes In at Avalon the larder of the sea food lover is full. You can ait upon the wide balconies of the Yacht and Motor Club and witness the sk noting of the game, the catching of the king Osh, weak fish, crabs, oysters or little-necks which are to be delivered at your door in time tor the evening meal. Within the same range of vislson are found the luscious diamond-back terrapin, soft-shelled clam and edible

mussel. The commuter while at Avalon over the week-end can catch wKh his own hook enough fish to supply the family until bis return

the following week. World’s Prettiest Beach.

The world's most beautiful beech. Tht* Is Avalon’s Just boast, end it has never been challenged. At ebb tide Its gradual slope leatea a wonderfully beautiful ledge as soft as velvet yet as firm as concrete and capable of holding, where the sat Is hard, thirty automobiles abreast. From foot of dune to brink of ocean. Its average width at low water la 270 feel. Such Is the magnificent stretch for seven miles, presenting—without obstruction—the finest motor-racing beach north of Florida and an ideal boulevard for motorists who wish glide withlu touch of the breakers' spray- by daylight or In the light of

the witching moon.

Old Ocean’s safest bathing beach! This is another of Avalon’a boast* warranted by truth. Because of its gradual slope to deep water the frail and timid are ufforded any dt-pth -which they desire before encountering the Inner bar. Within this they have a natural basin free from rough breakers. At the brink, where only gentle wavelets splash, mother*, wishing to venture out into deepei water, leave their little ones without the slightest fear of danger. Not a bather drowned In 20 years Such la Avalon's proud record. Yet ita designated bathing beacho are protected by trained life guardand lifesaving apparatus.

The Angler’s Paradise.

The best fishing on the Jersey

FREDERICK P. CANFIELD, Director of Rever.ue and Finance. Frederick I* Canfield was born near Springfield. RL. on a farm. April 7th. 18C4. While he lake* pride In having Iw-en born In the great slate of Ulinois, the same year that Abraham Lincoln was nominated and elected President of the I’nited States. Mr. Canfield having taken up his resident* in 1886 in Ocean City, N. J.. is thankful jiat his mother Insisted that he leave bis native state and return to the land his ancestors. His mother and all Ms grandparents from the days ot the earliest settlers In the Slate were Jersey-men. His ancestors were the leaders among the first settlers Kllxabeth in 1664, and Newark in 1666. His maternal ancestors settl'd 1’ensauken Creek before Wm. Penn came over, in 1677. They w< Friends. Mr. Caufleld during the 18 [years he lived In O-ean City. N. J.. was a member of the Borough Council n member of the County Board of Freeholder*, a Justice of the Peace, and one ol the Commissiuuers of Appeal in taxation. Having become convinred ot the great possibilities for the de- elopment of Seven Mile Beach as ■me of the leading seaside resorts of Cape May County. Mr. Canfield took up his abode at Avalon in 1904. At Avalon he has held the office of Borough Clerk. Borough Assessor, and v as oce ot the Borough Councllmen in 1910. He was elected one of the three '(immlseioners of the Borough of Ava-

jn last October.

Mr. Canfield believes that there will be a great building boom at Avalon in the net future and he promises to do ali in his power to bri-g it about.

WILLIAM H. BARRON, Director of Highways. William H. Barron Is one of the few tnre of Avalon and its prospects for men In public life In Avalon who have ’he coming season. Mr. Barron said: nerer before held an elective public “l believe the future of Avalon has no office. He served three years a* bounds. The immediate prospects for School Director, and waa elected City the < oming season are better than Crmmissloner at the election last falL ever before, and cottages are rent'ng Mr Barron was born In Philadelphia and selling taster and at better prl. <• in 1867, and came to Avalor in 1912, than has ever been known. Situauni eight year* ago. He is engaged In the high and dry as it is, Avalon is bound grocery business. In " bleb pursuit he to attract "tore and more visitors b. has been occupied alncc coming to cause of Its safety from storm tides. Avalon and before that In Philadelphia and Its beautiful, safe broad beach since 1S8S. and manifold attractions for the vis Ask* I what he thought of the fu- ltor.~

Coast is offered by Avalon. Natnre. in laying ont Its backwaters, devised a system of perfect traits from which thf> finny tribes, entering at high water, have difficulty in escaping when the tides run out and narrow the outlela. This system include* two large sounds, or bays—Great Hound, three miles tn diameter, and Stites* Sound somewhat smaller. These drain bynarrow channels into the thoroughfares leading to the inlets. Skilled anglers know the phases of tide when fish are due to pass through tbesi narrow necks, and at such times take great sitings of fling and weak fish, flounders and perch, also ' pig fish"

and tautog*.

Whi’e the sportsman is out fillim: bis bag oi creel, b: : wife end daugli J ters. unless they a< company him (■» (well may hapi. may linger at the J Yacht and Motor Club enjoring the j magnificent view over the sounds, j playing at shuffle-board, or aharing the delights of an afternoon rubber at bridge Or they may be takinr their afternoon dancing lesson, nm toring to Cape. May. Wildwood < r Atlantic City, playing tennis, enjoying the afternoon upon the magnifieert beach—in the boardwalk’s shade —or reading their novels while en«conred in their couch u am mocks at

home.

Evening Amusements. Of evenings Avalonians have their choice between absolute quietude and "early to bed" or aocla) gaiety shared with congenial friend*. The new Casino Theatre and tbre*excellent ba. ooms contribute vastly to evening pleasures, and there are upon the beach front two refreshment establishments where happy crowds foregather. Everyone goes to the "movies" several times a week, and while enjoying their thrills breathe in the freah sea air admitted to a perfectly ventilated auditorium built over the anrt. The nocturnal promenade along the mile and a quarter of excellent new boardwalk earns restless spirits their sound re-

pose.

In a few years the picturesque sand dunes and romantic woodlands hat once adorned the wild beach>ands ol the New Jersey coast will be a thing of the past. From Sandy Hook to the point of Cape May, the demand for ocean front properties been so greet that nearly all the natural beauty spets have been transformed Into modern cities and seaside resorts. At Avsion alone you find a stretch of about two miles of the virgin aeashore forest as it existed all along the coast one hundred years ago. To the lover of nature this affords a., opportunity- to spend many delightful hours in what might be called the wilderness and yet be within a short wslk of your cottage or bungalow. Substanially Socially. Among thd families filling Avalon'.0 cottages are several millionaire* and many other wealthy captains oi Industry. But the prevailing elsmec is professions., comprising lawyer*-, physicians, w.iters, artists and educator*. The Belgian king's Consul General to Amer.ca has selected Avalon for kis summer consular resi-

dence.

Avalon has spent more than tl.000.000 on Its developr ent. A* its improvements have all been paid for. none of the money henceforth to be invested In the resort noed b» diverted for these fundamental.,. Avalon has a doaen miles of •treats already graveled or maeadamited, and more than twenty miles of cemented cutblnga and sidewalkIts streets are the widest over seen In a coast resort of the State. They, like the cottages ami bungalows of the Borough, are all electrically-

lighted.

Occupying an area equal to that if Atlantic City, and •’aving already laid the firm foamUtticc.* enumerated Avalon is certain to enjoy, for mam years, a steady, upward growth. Th-

A Gunner's Paradise.

A Gunners' pa rad 1 *• lies within Avalon's archipelago of klkh and dry inland meadows. Here in plenty a curlew, willet. yellow-legged and

gray snip.-, calico-backs, bull-bead j ;], n( j.: r that \ che*pen7ng elemecr plover, wild duck and marsh hens may gain a foothold can never arise

C. MAHAN Real Estate in all Part, of Feermont and Avalon

Office at the Luray

•Hmiim uimHiimmiiuiHiMiuiuii uc

Bell Phone, Avelon 40

When in Avalon Stop at Telephone, Bell 37-R-3

Ocean View Modem Improvements Garage

THE LURAY

MARSDEN’S

A. E. MAHAN, Proprietor

CENTRAL GARAGE

Feermont, Cape May County New Jersey

Personally Managed by RALPH S. MARSDEN, Owner

Near Station and Postoffice

Twenty-first St. and Second Ave.

Auto Supplies Expert Repairs

/\UlO OU] Expert F

Goodrich Tires and Tubes Gasoline and Oils

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