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fflM new city, ir. j.

Improved Gasoline

Every motorist in New Jersey should profit by this announcement

T^OR many years the Standard Oil * O .mpany (New Jereey) has maintained a special division of its staff whose activities are devo;^ed entirety to the development of ne \ products and the constant improvemeht of those already being manufactured. A large share of the work of this Development Department ecaters around the produciiou and quality of “Standard” Motor Gasoline; t

line he buys. In fact, he usually doesn’t care about the factors. He is interested, first, last and always, in the quality as it is delivered to him. So, without a wealth of technical information^ the motorist measures gasoline quality by one, and what is after all the final, deciding test, namely—its behavior in his motor.

As a result of continuous research work and exhaustive, practical road tests conducted by this Department, we are able to announce the production of a decidedly improved quality of gasoline.

Gasoline must be good not in one respect but in all respects. To make it seem better, even to an expert, without really being better, is not an improvement. Our present product is really better from every standpoint—so much so that you will quickly notice the difference.

The “Standard” Motor Gasoline which is now obtainable at every “Standard” filling pump is improved not only in one particular respect but in every way that has a bearing on the actual performance of motors.

The average gasoline user is not aware of the large number of factors that govern the quality of gaso-

It has never been the practice of this company to claim economies and technical merits for its products which the average motorist coulu not prove for himself. Give “Standard” Motor Gasoline a trial. This is all we ask you to do. We are confident that, purely on the basis of its performance and economy, you will use it regularly. Try it today.

STANDARD OIL COMPANY (New Jersey)

This is the first of a series of informative advertisements concerning the relation of gasoline quality to the operation and performa ice of motors.

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