?ip8«w»

For Merchants Only lusiness Seerets Disclosed ,w a $4Ob,OGU.0O Yearly Business Was Built Up In a Minnesota Town of 1500 People

0MA5CB and Success have act been cotv nered by tin John Wuumakand the Marshall Fields of the Cities. They are to be found in Main Street in Aawrica,—Your Street. They are there for the r by the merchants with the

to win.

you, Hr. Merchant who reads are a fighter, you will thrill'to tots at this story. If you are ibting Thomas, thta.be prepared converted by toots sad figures, admit to yeawdf that you are a ind success is not in you— it is because you w-m’t learn the experiences of otoers. ng Prairie, in Todd County, esota, is a town of only fifteen ed people. Still Elmer, Chard I. E. Hart, three brothers who general store there, did not let ze of the town interfere with in bonding bp an aamnal basiof $400,000—almost a half mildollars a year. v Elmer and Charley and L X. are not super-merchants. Inthey are only aggressive awake hnithttf and fighting ; American business men. They jped out of it” when failure tened about six yean ago. They out to do or die, to get the bus-

needs and will tdl Sini about it On the index cards was recorded every bit of mtomation obtainable about every member cl a family. The wife’s name; how many childrer.. The assasMd value, etc., etc., etc. Harts got all this information from the county assessor and school teachers and Hara store force filled out the cards during spare time.. That was Harts mailing list which has grown until, today, it includes virtually every name within a radius

of fifty to sixty miles. -

With a malting list of site, .Elmer Hart, a» president, began sending out letters in support of their newspaper advertising. They were friendly, personal and cordial letters, telling about seasonable goods and at prices the various bargains might be bought. Harts then introduced the personal demonstrators, first through big newspaper ads, then the house organ and finally, in special letters. All that was asked was that customers living in the country let Harts demonstrator call with samples of advertised wares desired. A little coupon was attached to make writing easy. The idea caught on. It wasn’t tong until the Hart demonstrator, in a light car packed with grips, was doing $100 a day business. Harts even moved staple stocks, such as Uhp,-eto:, threagthlM demonstrator .

JERSEY GUHKXG SEASON

IS NOW OPEN

Last Minute Stampede is on for

Gunning Licenses

The grand Jubilee begins on November 10, when the bare nre down on rabbits, quail, pheasant, grouse and squirrels. Municipal clerks and Wardens are swamped with applica-

tions for licenses.

Hnntlng licenses this year cost the resident sportsman 91-65 and nonresidents and those aliens not prohibited absolutely from hunting. 91(1.60. Persons under 14 years of age are prohibited from hunting, except their guardians first obtain for ♦hem a special license. Issued only In Its digeretion by the State Fish and Game Commission, to applicants be-

tween 10 and 14.

Some confusion has existed among sportsmen as to the application of the special woodcock license law. This special license of 99 Is required only of .those who wish to hunt woodcock between October 1 and November 9, both dates inclusive. The The woodcock season, however, extends to November SO and no special license, the Commission announces, is required to hunt these birds bein Novanber 10 and the closing

date.

tg limits governing upland game fix a maximum daily kill at 10 rabbits, 10 quail. 3 English or Rlngneck

.ar-esum. the demowtrator, was ; were glare to the office. The every day talking and talking on the i dosed for the day. * " “ 1 1—

Long

tha

. —• *« — vy. value of trading at home •hariie,” said Elmar, “what’s the Afcd -during Pair Wtok in I with aar bustoeas? Yoowa* Prairie—wtti in ate tAt on - r we>e got quality merdun- grouife. Harts gave alesson to 4_ here. Our ptoees are right—’ onstrations with free eata, ete-i thafcjgo down to tire depot and tike Todd County wemen still talk about, ige roam is crowded with goods When Harts built their new store the mail order hoases Jid to three and a half years ago, three instance, it is inferior goods to floors which is now manned by a price ami quality considered, force of more than thirty salespeople, what axe we going to dot I it opened a new era in the service any answer bat to dose up idea Hart brothers had grown into.

The »emi-annnal-jdyto-aho#,‘ud»«a

os—quit or fight” said Charlie work dothes as'Well as evening ’ I gowns are shown on stalwart young

men and pretty girls, is a Saturday

men ana prenj *» •n a, it tm, Hun it fa •Itaioon ud m»il« d tatauj **• ^— rfrht here tertst in Long., Prune and Todd

i buying at home. They edn- goods stood the test,

sad built up customer’s confi- A staff

-Harts began to hire was balled

• to prove it true right Jrere tertst in Long^ Praine Preirie, Todd County, Minn- County. Hundred; attend. It i* true. I know it and The cool, comfortable rest room on

lirrf r, ft. The toot is then ob- the balcony is '* heaven to aoustiy that our weak spot has been in riiopp«s-and itis tody Y of real aggressive inviting all to make it their head-

1 say. let’s ficht” quarters, the mail ordnhotua Md the tar-.erui

lert big dt, nercheet. tedw » diee.ero) u old tmth ttet with

an Brother, of Lot* Pimirie eroj

-Men. The, wifl tell yon. u* eothoeinaodlj-* honoo. i.

ii how the, too»ht. bomd to raoond. Horte west owt to fet oc- idee et owe bond tied with ererybod, within Bit, tod' the Hort Were Owh

f LeWf Peoirie. ew», nenher d the at. ttdtat. did they do it? officers, pays dues and has two bnriugh advertising- of oomt. ness meetings every month. The - wait—advertising covers a social evenings are aim regular d^dtSritorTLd it woe enoti. *n m uujtntiood olid ob thil point thot Eorta roochod pep-op neetin, 0»ert«ii d pdk,. bottom end built on e mlid mmoe, etc. on tohen np nnd

ion threshed out

n. got acquainted. Abo, and Harts has also adopted profit Aurtmportoot, tho, mmpl, modo Uf pton, pope,T"*,”'?*'' ■ ly get acquainted with Harts, increase over previous year’s business, appropriated S per oent. of pins an added $700 if the volume of Kitwa for advoxtistog. gato exceeds $30,000. Cheeksnre

contracted for newspaper spaoe distributed the

full page and double truck One year Harts divided $1700 among

its salespeople—quite a large bonus

didn’t waste this extra space foi the then twenty some clerks in a

large type and extravagant small country town,

i botoad they wrote readable "Beating the mail-order competiaad illustrated it with cuts tioa has been our most gratifying i were seasonable and cuts with achievement,” say Charlie and Elmer

dtj t"Sv*?*, B tdd pri«. Miked «!.. Thr ^

U B..CT tuled topirtmw

t ads were bright and attrac- Then they compared this goods with They usually included a little tbit in their own store. Their own

. . . iwn mtn*A the test.

pt all employees

was calico. -Man brothers showed

Wp~thm‘r^rr to.'tolfp»,pl. ; *hdtth ? h.dt..Bd, » was out after the business, and from that day mail order catai’t weeks until every soil logues have had prominent places on

ig Prairie and Todd County every Hart wranter. ted their advertising campaign brought forth—-omimnsoii

ggressive and good-will build- sale el *ed and a customer cemented

:rchandiiing ideas and plans, to Harts.

v bniltup a card index of Each department has its table prospective customer to Long where Hart merchandise u shown and Todd County, some as far side by side with the mail order goods. >s fifty miles—because Harts And finally. Hart brothers adnee i customer owning an aatomo- to other small tow- merc ^“ \ no farther away at fifty miles is: Watch your buying—buy with a “ nearest road.; if a mail order catalogue in your handhas tire goods a customer watch your buying-then Advertise.

Oinger viewing

Machine Headquarters Walter Scoble MILLVILLE, NEW JERSEY

AUTOMOBILE DRIVING AND

REPAIRING COURSE

Special for This Month, $45.00

■■BUIUllNO MOTORS—ALL TYPSS

Carbureters and Electrical Work

449 N. 6th St. Phil... Pt

If you want it right =caD on== HARRY JACOBI PAINTER Estimates Promptly Given

phsssants (males only). 3 ruffed grouse. 6 woodcock. It is Illegal tq kill Hungarian partridge or female ringneek pheasants. Gran’pa says. Ever notice how the chap who parks his new binder In the lee of the haystack all winter, doesn't seem to get "head like the fellow who covers It with a shed roof? Ventilation, cleanliness, green fod. plenty of room nnd water ore flte powerful allies that help Mrs. Biddy fill the egg basket these days.

MOTORTRUCK BARGAINS ■axxxxs- mroiCATZ orrens cxtjsuax euARjurrxiD Macks Packards Whites P erce-Arrows and Reflrars XT ABOUT MALT PRICE AMD LESS

C. J. Fischer, Distributor 1426-1428 r'afamount Are.

h

COAL WOOD LOCAL

and BUSS SERVICE

Michael A. Luongo Co. - Sea hie City, N. J.

I. P. Delaney, Sr. General Contractor CKMENT BLOCK, BRk,K, and COLUMNS AND CEMENT WORK OF ALL KINDS PLAIN AND ORNAMENTAL PLASTERINO

GO TO RELIABLE AUTO PARTS CO.

for Any New or Vied Part for ALT KAXX AUTOWORUJE

Let Us Do Your Machine Repair Work WE HAVE THE EQUIPMENT AND MEN TO HANDLE AMY CLASS OF MACHINE WOK.

ffMAT.T. REPAIRS MADE WHILE YOU WAIT

Woodbine Haddne Works

— 1. J.

MTUle Shipping to PUia. SPITZER’S NEW STORE 1023 Market Street A Beautiful Line of Millinery, Fun, Coutr, Suits and Dresses At Lowest Prices M. SPITZER 1028 Market St, PHh.

&bnc£ THE WMIVERSAL CAR Every Closed Car Comfort h found in the reliable, (turdy Ford Sedan, which can be bought for leu than any open car of anything near it* quality. The Ford Sedan of to-day is a refined, comfortable, economical car, both in first cost and upkeep. Buy Now, - Quick Delivery $595 -

• v . :* *w* - •/ ; vg^O; Bs DMeiit Freight sad Wsr Tax Extra

Terms if Desired

Cape May Court House Garage CAPE MAY COUNT HOUSE, N. J. Focer & Mecray

CAPE MAY, H. J.

West Jersey Garage

J. P. DELANEY, Propeleter

Now Open All the Year

SUPPUES AND REPAIRS BATTERY SERVICE

LANDIS AVENUE AT OCEAN

h ISLE CITY. N. 4.

Reliable Trucking Service To and from Philadelphia: we call for the goods and deliver them to your door at a cost very little more than ordinarily would be charged for freight alone. Furniture moved with care: local service also offered. SEASIDE TRUCKING COMPANY OFFICE: SUXF HOUSE, SEA ISLE CITY Bell Phone 8-R 5 Keystone Phone 13-A

If you want it done right - caH on George B. Jefferys & Co. Builders ■UILDINO COSTS' CANNOT 00 LOWER BUILD MJW 12f Cornb Street Sea Isle City, N. J.

Spring Garden Institute

N. E. Cor. Breed and Spring Garden Streets PhitocUIphto, Pa. DAY CLASSES—Automobile Morhanlca Two Months' Courts Opan Novoobor Xtt Bad Janaary Sd EVENING CLASSES—Automobile—Mechanical and Electrical Appliaheee. Three Months' Course RADIO—Throe Months' Course Open January i. IMS Send for Booklet ’Ptwe. Poplar 8106

HTLHS PORTLAND CEMENT

jpORTLAND cement requiresitP«| rate enalysu, proportioning end supervnioo— h m prob^y thTmow cowly of it is one of the meet economicaL To the building world it is what sugar is to the grocer —a email profit item that must depend on volume for assy •pro.'' - * at alL Your

small jobfread pnhaps tome big ones, where cheaply it can be uwd. The Adas Portland Cement Co. StUt Qfrw; —Nsw Yost — Bewou — Philstislphie Jf.H P, -HieLoo.N.Y.-Uwls.AL.

“The Standard by which sll odm Makes ax oMtsuted