CAPE MAY COUNTY TIMES Consolidated with the Sea Isle City Review. February, 1918 WILLIAM A. HAFFERT. General Manager Published Every Friday by the PE MAT COBNTT TIMES COMPAST

(Incorporated)

West Jersey and Landis Avenues SEA ISLE CITY, N. J.

Atlantic Avenue and Eighth Street

OCEAN CITY, N. J.

-717 Mutual Life Building. A. F. Smith, Ad-

Philadelphia Offici

rertlsing Representative. Subscription Price. 11.59 Per Year in Advance. Advertising Rates Furnished Upon Application.

MEMBER

United Typothetae of America. New Jersey Press Association. National Editorial Association.

l Office at Sea Isle City, N. J., as Second-Class Matter.

“If it’s Not in the Times-—It Didn’t Happen’’

DON’T BUY AT BAGDAD Education is a matter of experience not of observation. Thirty years ago a professor of economics in one of our leading universities made the statement that 90 per cent, of all the money invested in advertising was lost, and attrtnpted to prove his observation by the statistics of commercial failures. That professor is today one of the most famous educators in the country. He is famous because he grew by experience to repudiate his youthful observation. He now reverses the faulty findings of his youth and today declares that 90 per cent, of the commercial failures are due either to the failure to advertise or to false or faulty advertising. If your adtertisement says you have all wool goods and you've only 6S per cent. wool, the time will come when you will be found out. When that time comes all the advertising in the world won't save you. The public will call your middle name ‘'Fake” and view you with mistrust. The streets of Bagdad are lined with beggars, men who tried to live by trick and failed. Back of these beggars who crowd the curb are long lines ‘of little stalls where tricksters ply all the arts of trade. Everyone views the other with suspicion and every customer looks upon the tradesman with suspicion. ' There is no such thing as a stabilized commodity among them. There are no great department stores in Bagdad, no great clothing merchants, no hardware houses that carry the trademark stamp that assures you that what you get is all It is claimed to be. Here in this country, our manufacturers, men of character, put integrity into their product. They advertise the product for Just what it is—that, no less and no more. So you go into a store here or a thousand miles from here and ask for the commodity that YOU KNOW. You know about it | You don't even have to have it unwrapped; you are willing to take it in its original package with the seal unbroken; trade unslgbt, unseen. This you do because it has been advertised. Every merchant who does not advertise or who cannot advertise honestly will always conduct a business of Bagdadbooth proportions. He will always be a little shop keeper, doing a dinky little business. He's the fellow who always offers you ''something Just as good." Just as the local merchant will always remain the little merchant, if he does not advertise honestly, so does the manufacturer remain a little manufacturer, conducting a little business. if he attempts to distribute a commodity without advertising. Advertising will build his business in proportion to the public need which he meets and the reliability of his own statement about that which be has to sell., / No business can grow great without advertising and it will grow great only in proportion to the amount and character of the advertising which it does. No business can grow great without honest advertising. YOU—you and me. Just average buyers. What shall we buy? Shall we buy of the Bagdad merchant and take the stuff without the sterling stamp? The intelligent purchaser buys through his merchant the commodities that are NATIONALLY ADVERTISED because he knows that experience has taught the business builders that a false statement about their goods means death to their business. Your Bagdad merchant tflll size you up and charge you what he thinks he can get. » You can dicker and barter with him. He's a many priced man. He begins on a high price and reluctantly comes down step by step to meet you. That's what your little shop keeper who does not advertise will do. He is not a fixed price man. That is what he does with the substitute, the "just as good” article. Go to the reputable'merchant, ask for the nationally advertised commodity, the manufacturer has stamped the price where you can see it. and there you get PROTECTION. If you are an intelligent buyer you will buy of the local merchant that advertises because he is the fellow who is willliiK to stand or fall by the public printed statement he makes. Be WISE and buy the national advertised commodity from the local advertising merchant and leave it to the foolish to buy at Bagdad —Richard Lloyd Jones.

NO SIGN OF ECONOMY Taxpayer* will fail to find in the budget message any indication that a sincere effort is to be made to carry out the policy favored by both political conventions last year, to put an end to extravagance in State government, abolish useless offices, and begin to economize and retrench. Bather, the costs art to be greatly increased, in the opinion of the Trenton Times. Last year's appropriations totaled $15,097,213.75. and the Governor, as budget officer, ha» recommended $15,151,941.33 for the next fiscal year, which is an increase of nearly $55.000; and the Joint Committee on Ajk propnations and the Legislature will no doubt add many thousands of dollars to the budget total, while making few. if any. reductions. Inasmuch as the majority, in making up its official roster and dividing up the patronage, gave no indication of a desire for reform, and the people last November approved the $40,000,000 road bond issue, there is little occasion for surprise in the discovery that the budget officer did not veto or reduce more of the requests made for money.

Skeeter Visits a Country Store

Dear Skinny:

Uncle Harry took me down country store the other nlte were we spent the evening. That's the only thing a feller spends, yu no. in a country store fer the feller who runs it Just does It fer convenience. That is, it's a convenient place fer a feller to get away fnun his wife and digust his neighbors. It's better then a grand opery fer most the time even if yu don't no what there talking about they don’t try to sing. When we got there five fellers was sitting around smoking an feeling contented like if they had sneaked off without drying the dishes, down an Uncle Harry seys Well boys farmin ain't like it used to be when a feller could take a load of new wheat to market an cum home with load of Old Rye. One feller sed ain’t it the truth why a feller even eat pretzels in public without sumbudy causing suspicions. A felfool fer not takin all he kin git. Why if I wuz sensible I cud

been rich now.

I as! Uncle Harry what it wuz about. He sed he used to take up collection in church. It must of been church out of the Jus then feller in a fliver with Sears Roebuck tiree on stopped fer free air. The bows sed sure h"lp yeraelf. Afterwhile the feller cum back an sed yer old air pump will only work to sixty pounds. Why I kin gu down the road an get 4? pounds fer nothing. The Boss told him where he could go but insted going where he wuz told, he went to Court House. Pop afterwards seys he didn't no if he went to the I< of the two evils or not. Then they decided how the country should be run. They sed the Demokrats stood fer one thing after they wuz elected they laid down on the Job an then the Republicans wuxn't laying down on the Job they stood ter most anything. Between the two it looks like a hard

winter.

The next question before the local welfare board wuz taxes. One feller explained all about taxes. The only trouble wuz nobudy new what he wuz talking about. If my teacher marked his lesson she would mark It P (meaning punk not perfect). You needn't tell enybudy but I wuz told he got his brains from the Literary Digest but he should of taken dyspepsia tablets to help him absorb 1L He sed the Income tax Is a frost. Kin yu imagine it a feller that works all year pays income tax and the feller that don't work don't pay. Is thet Justice. No It ain't. The President don't pay income tax. Why shouldn't he? Sumbudy sed it wuz becuz ncbudy could ever prove he worked. He «ed I'm in favor of the Single Tax Theory. Sumbudy sed what's that. He sed only the single people pay taxes. That seemed to be a swell idea fer the married men. He sed if he wuz In Wash! .gton he wood make em stand up. Sumbudy sed I bet yu wood fer yu kan't very well throw a feller out while yer sitting down. He sed what do yu mean that they wood throw me Henry Hopenkroke out. I guess not. tell the world they wouldn't. 1 free thinker vn I do what I pleese. haln't enybudy in this wurld that kin tell Henry Hopenkroke what

to do.

Jes then the telephone rung

some nice lady sed very loud voice. Tell old bloke of a kroke If he don't can that bull an put his cows away he's going to get a sock on his koko thet will knock Vnore sense in Ms dome then 40 political debates. Gee Skins he beat it so quick we had to

to the door to say good nlte but

that Jus goes to show yu Skinny thet wlmmen don't understand politics.

They’ll fuss over a couple old

Jus when we wuz goln to learn how

run the country without taxes. Everybody fergut about taxw

glv a sigh of relief It wuzn't them wanted. One feller'hed. Poor Henry will get chased to bed without seeing his Digest. Just then the telephone rung again an before the boss could

answer It the store wuz empty. When we got home Aunt Em wtu

showing her feller the family album. After he looked at some of the old pictures he sed he guessed maybe Darw in wuz rite about our ancestors.

I Jus wonder what he meant. Oh Skinny our tee.-her pulled herself. The other day she

Seen and Heard in Ocean City

OBSERVATIONS

We have observed;

That making mistakes seems to be a necessary part of a man's

education.

That the harder yon are to please, the less your friends will try That more people will accept a man's cigars than his advice. That a man cannot become popular unleu he is willing to be bored occasionally. b That the fact that life is a grind is what sharpens many a man's wits. Tha when a woman doern't enjoy spending money she needs a tonio. oneself ^ * b ° ni ^ omat t0 dil K uise the interest one feels in That every time a man does a charitable act. some vinegar-visaired misanthrope says that he has an ax to grind. * SOME WOMEN entertain the belief that to vote at elections oblige, them to serve a, jnrors. Judge Well,, of Bnrlington County, hasten, to assure the women that this is an entirely wrong viewpoint. The Judge aims to correct this belief and does so by annotm mg that in the future the jury hits wili^ be selected chiefly from among women who fail to vote

The Anglers Club are making a| Ocean City's whale story drive for new members, io the ex- ing in the papers of the community tent that they are advising their! also appeared in the St. Louis Times, members they will consider the ap- under an Ocean City date line. Explication of desirable persons. j dently the newspapers of the coun-

_ . : try consider whales good news. C. L. Breckley and Hans Butk-I lrj tuu “

hardt are on their way to Porto Rico The South Jersey Furniture Ooron a sixteen days' trip. They left poratlon Is In the midst of a dlrectfor New York on Friday where they by-mail campaign which will be folboarded the steamer San Lorenzo. | lowed with the announcement of a Dredges will soon be here to begin ‘ February furniture sale It is a operations on the McLaughlin-Con-! pleasure to go through the "tore of over tract in the north section of the I this corporation which Is « city. When finished, this wiU be one stocked as any store of .ta kind in of the meet beautiful sites in the South Jersey. otty- j The report of the Secretary of the The First Methodist Church closed Chamber of Commerce for 1922. neatits revival services last Sunday eve-. ly bound and carrying also the nlng after a large number of con- Treasurer's Report, is being mailed versions. Rev. Richard A. Conover, to the membership. The report shows who had the services in charge, has that In addition to the many activi-

ties of the Chamber during the year much was accomplished through their

Information Bureau.

The Qulntex. of Camden, received a lacing here Saturday night at the hands of the Ocean City Quintet. Ocean City led at one-half time by four points and in the second half ran entirely away from their opponents. The final score being 66-37

held* a chicken dinner Wednesday f » vor Ocean City. M ler playing evening at the home of Mrs. Harvey forward for Ocean City piled the Dannelly. following the dinner there ®«*"on’* highest individual scon.. He were cards and dancing. j talleyed 26 points including 12 from

Porter-Smith, the firm which j 8 ^ the court,

building the boardwalk, have been ^ enterpris.ng realtor of granted permission to use spruce In- ci who baB ^ toremoet stead of yellow pine. They have this , n the re3ort . ha » plans prematenal on b-nd and by using thtaL, for a mcK j ern hote , to ^ con _ the --orkcanbe exped ted. For this 8tnlcte<1 on the ^ front ne8r the reason the City Commissioners gave new hote , He undmook the ven .

As a small portion of the public we wish to say that wu aak none of the dividends paid by the railroad. All we ask la that the. elndera beep out of our eyea, and that the train* move faster than a walk.

left for Palmyra.

The contracts for the work

clearing the course at the new golf course at Somers Point will soon be awarded as the officials are now receiving bids. All the bids will be

in within the next week.

The Weekly Club, so named because they have something doing every week during the winter season.

sed Robert

sed Nothing. She Med Haven't 1 you Satan finds work for Idle hai Come here. I'll give you aomethlng to make you buay. An tag bMUS 1 lafed an aed glad io meet yer Old Nick she kepi me after school

SKEETER

OBESITY NOT POPULAR

The tut women uumi go. At leuat In looking lhat way here, for there ; no denying the plump ladlea are orbing hard with UiIm end In view Walking 1m again becoming popuir and we have heard rumors that Ocean City will aoo„ bouet a bicycle

•lub. ax In the day* of yore.

Exercise 1m the order of the ri U y Also dieting Is the thing. Hubl.v'n pocket book Is waxing fat these days.

longer h:ji to provide the

family with potatoes, bread, pies or such, and no longer Is he called down he forgets the regular box of can-

day night for. candy mo-

des tatty lisa

Women wanted fr.nchi»e right.:* they must lare he mnonShiliH- f TOR END >*«ANCE use ADA silcftfKMhip Out sot. .-ith them. responnbihtie, of lex di.oi k i» bu i M1 „.

the desired permission.

Walter H. Phillis, of Atlantic City, with a party of relatives, drove his automobile Into the traffic signal at the Intersection of Ninth street and Asbury avenue. He was confused by the mist and rain. Considerable damage was done to the car, but for-

tunately none was hurt.

Each member of the Daughters of America Council, No. 10, of Ocean City, has been presented with year's subscription to the "D of A Emblem,” the official organ of the organisation. This was the gift of the local order. This paper gives a resume of ths extensive work performed by this wonderful society. The Pollyanna Class of the First Presbyterian Church, of which Miss Marie Boothroyd Is teacher, have mted the church with a handsome white marble baptismal font in memory of Katherine Pfltxenmeyer. who was a member of the clans. The font came from Vermont and will be used the first Sunday In February. Ocean City will be represented on the stage In the person of Paul Dew-

who has been employed

clerk by Otis M. Townsend for the last few months. He said he had arranged to go on the stage with Miss Msrion Doran, a violinist and dancer of this city. He expects to tour the West and In time reach California. A new basketball team Is being organized by the members of the Crescent Club of the Ocean City High School. The boys comprise good material which promisee a strong team. Among this number are; Cecil Gilbert. Joseph Grosier. Richard Townsend. Walter Huff. Augustus Smith, Robert Gordon and ''Polly'' Plleggi. Mrs. Harvey Dannelly entertained the Weekly Club at her home last Wednesday afternoon and evening at a chicken dinner. Following the dinner the guests Indulged In cards and dancing. The guests comprised: Mr. and Mrs. Charles Breckley. Mr. and Mrs. Elwood Lake. Mr. and Mrs. Addison Sharp. Mr. and Mrs. F. Leroy Howe. Mrs. James Marts. Mrs. Eva

Fisher.

Dancing and cards filled an ev - nlng's program at the home rf Wlllinro Zimmerman, a freshman >f tbv Ocean City High School, who entertained a number of his chums last Friday night. Those present were Harland Huff, the Joker. Frank Grosser, Paul Spelker and William, Zimmerman. Each boy brought a girl, but would not tell her name. Refreshments were served about 10:30. Carnations, pink crepe paper and small electric lights made up the

table decorat luna.

The Crescent Club, a High School fraternity, enjoyed a banquet Tuesday night at the Hotel Lorraine Some of the mMniters were unable to attend and they were minus a wonderfully good time Mr and Mrs Billy Schwartz made a hit with the boys with the elegance of the menu ind their service Those present eere Walter Huff. John Devine. Jos■pb Grosser. |r u Vincent. Gus Smith Alfred Sevan, Bob Gordon. Peter

I'aul Plleggi and Dick Town-

■end An honorary member of the 'f U ho ROb * rl 8l '**‘ r1 - ,h *' At ihe tegular meeting, last Monday afternoon, the t lly Commission ers punned sn ordinance Increasing he salaries „r officials, police and I remen Mayor Champion's salary 'us raised from IISOO to 12000 The

ither Commissioners receive

■f from 81250 to luoo The

lerk. solicitor, tax collector and electrician will each The chief of police and Ore

win he raised to UNDO making rly Increase of about twenty per

The police and firemen are laded ns to pay. $100 being u new member of each of

departments.

ture as a selling proposition and made a sale of the hotel from the plans, before the ground was broken for the hotel. So pleased with his first venture In that line, he has planned to erect three more for sale, and he has prospects for turning these. It will not be many years before the beach front hotel will be the rule in Ocean City and the hotels In the city away from the beach will | have to be content with the business flowing to them after the beach front hotels are filled, or by thoee who will not want to pay the higher pricea charged at the beach front hoetelriee.

(Continued on pare 8)

Follow the Crowd to the Opening THURSDAY February 1,1923 AT 9 A.M. of Tta Brand lew Stare That Prumises to Rerolntkaiae the Shee Buying in Ocean City.

The Entire Family wiU find a variety of lasti ideas in footwear that wfll rag from every angle Service - Comfort - Fashion -

Another feature of the new store wiU be Amazingly Low Prices

A SOUVENIR TO EVERY CUSTOMER 01 OPENING DAY

ALSO A ■TELL LINE OF HOSIERY NEW Cut SHOE YORK Price STORE 1018 Asbury Ave OCEAN CUT, H. J.

WE HAVE IT! Don’t let that job stand for lack of materials “MASONS’ MATERIALS” and “BUILDERS’ SUPPLIES” Big Stock Always on Hand WHERE TIME MEANS MONEY OUR PROMPT ATTENTION PITS Dr PHONE 797 OCEAN CITY Note the Difference in Service

JUSTICE SUPPLY COMPANY 14th Street and Haven Avenue OCEAN CITY, N. J.

Simplicity

11 MOO.

paid l

< * erin e* lor «w fumUhtaf of

~ lor F [° m ,h ' com Pl»!« ««* IO th« Thf Li h”’ 'ri' d ' slgn * * re o' 1 modem. of ,hl i, 1 * t,ract an<1 d ' ll * h, th «

parllcul »r. And the prices will

economv 1 »«eker After

economy as well aa style.

Correct Parlor Furniture '** "'O' ov You can depend on and dg ? 0 furniture construction MMsEr*. ,a5hl0ns 'o Insure complete

fu. W. Invito you t:

duratrie vi, di5pl ? y o( parlor fumltureeconomlc^f com,or,abl ‘. “ p -to-date yet

§ Gj ° d Furniture ls Our Pledge to You

SOUTH JERSEY

FURNITURE corporation 725-27 Asbury Avenue OCEAN CITY. N. J