cm MAY C0P1TT TOPHS, IMPAT. APOOTI 1ft im

TIMES TYPE TALKS , TO Combat Mail Order Competition Published Id Co-operation with the NATIONAL BUY-AT-HOME MOVEMENT Httioul He*dqn*rtei s—Executive Offioes, Fort Wojse, ImL li a Business That Isn’t Worth Advertising Worth Patronizing ? Occasionally we see a man In buslneee—actually trylnjt to eatabllah a business—who aays he does not advertiae because be would bare to inci

his prices If he did.

It ia not often we see such a man In business because a man with such Ihnlted business vision seldom remains In business long enough to be The truth of the matter Is that the merchant who does not advertise and Increase his volume of sales must Increase hli prices on the limited amount of stuff he sells and actually charge more than the merchant who by the use of regular advertising turns his good* three or four times to the other fellow's once, it Is simply the old story of the nimble ntckle. The nationally advertised brands of goods, with tew exceptions, are the best and lowest-priced products that we can buy today. The big busy ■tore that advertises and draws trade for miles around Is always the best and cheapest place to trade, and has always been so. No one ever hears It said of the big mail-order houses that thalr great advertising expenditures In sending out millions of catalogs and foiltfw-up literature, Including large monthly supplements on groceries, clothing, dry goods, shoes, furniture, hardware, farm Implements, paints, wall paper, etc., made them charge more for their goods. But you do hear Just the opposite. Ask any farmer who buys goods of a mail-order house why he patronises them and he will tell you that he baUevsn be does a little bettor In the way of price. If you ask him why their prices are lower than the local stores, he will tell you that It Is because of the great amount of business they do through sending out eatalogB and other advertising matter regularly to every fans home

throughout the country.

- The home newspaper affords the oaly effective means of counteracting the trade-pulling Influence of these mail-order catalog* tg taking business away from your home community. By the use of regular apace in the local paper a merchant can soon educate the home folks to appreciate the fact that he la doing everything he can to sene them to the very best of his ability. This cannot be done aa Quickly and successfully in any other manner than by advertising. Advertising is the economic factor of business. Without It fsw buyers Would know of the exceptional values offered and the tarnover would be reduced to almost nothing. Merchants would be compellei to Increase their Prices In order to remain In business, and higher prices would mean fewer buyers and business failure to those merchants who have "not taken the time to study and learn the real value of persistent advertising. Of course, there are some moochera In buslneee who get by on the Other fellow's advertlalna and efforts “> boost business and keep It at home.

SE&POIDEHT FARMER ENDS LIFE BY HAUGOTG Frank Howell, SI years old. a tanner and oyster man at Dias Creek, committed suicide by hanging hlmself. His body was found suspended by a rope from a rafter In the barn by David Compton, a neighbor. Howell has been despondent for MNne time. Three years ago his wife died and his daughters attribute grief and 111 health as the cause of the suicide. Two daughters, Dorcas, aged 19 and Gladys. 1 4, survive him.

BABY PARADE FAIR BOOSTER BAMQUET

>**• 1) (Coflll.Md i™. PM. 1)

11a, of Philadelphia, who la at tb# I _ Hostess League House here; secern »Utes Senator Devid BalnLwho has j.y tags sold for a dollar are accepts* aa Most novel coach. Brat, y-nnh admlsrton for tha sutlre thres days Schneider. Philadelphia; second, Mra. « would admit three pmm>M any Bari Pharp. this city. I day of the Fair. The advertising Most comic person, ffrat, Mr. De-jwouuslttee reported the Bair we*«. Philadelphia: eeeoad. Bdwart book that ta mailed to every Livingstone. Ocean City. before the Fair 1* ala

- - pie ted. A handsome aUver a _

will be presented to the w'nner of the Horseshoe Pitching Toureameut.

CROOKS SWHDLE MERCHANTS

(Continued from page 1) Williams rtood on the City Hall steps the pair drov • off u nmol acted In the direction of Atlantic City. The State Police expect to arrest the pair this weak.

LOOK FOR JOKKR (Continued from page 1) publicly stated on a number of occasions that be WOULD DONATS SUFFICIENT LAND FJR FERRY

PURPOSES.

So It to hardly likely that the of the landing-site would be much of a drain on the funds of the Hl?htr*y mission. And should some additional 1st 4 be needed, above what will be donated, the eost win be so email that it could be flnaneed In five hours time by public subscription among Cape May County reel dents. The Cape May to Leers*. Delaware, ferry has been <n~tbe making for four years so far as the legal phases are concerned. The State of Delaware has a liberal appropriation for the landing place In that State. Only the action of the State Highway Con^nlssioii lx now holding up this mben

a center of ettraetlort. The cup will be on display In various sections the County as soon as the engraving

to tnlshed.

Prom what could be gleaned from the reports of the various committees the public are la for s pleasant surprise. Dr. Julius Way. chairman of the Fruit Committee stated that an • • tb* dta

Tbs I

a very high rats of spesi Mr. BaMnowim was Ssfeod 'or his

to Cap* May io«rt

Justice Oarretoon. but tbuy atoe found bha out. They wuutthsu to Wildwood to Jostle* Byrue whs teed BaMBSwttn 991 sad cost*, which

amounted to IXt.M.

Mr. RaMaowIta Is known to he s very careful driver and he said that It was the only tfess that ho was

oppsd by say cue „, i ' —

TWO HURT H SMASH-UF One person was seriously hurt and

sfiMt vmr to exosetd The fruit; three others received painful Injuries UK E. U^tdraUUSd la WUdwoedf oe flaaday. when , t^by the Judge*, who vU tfd all the j 1*7 c» r 1*)?™■ nV^Prtth Akira, to be the beet In the State.,at Pennsylvania Avenue and Pghth Frank Swain’s display of apples at Street. All war* takes to th* Maoe s

the last Pair later won the prise as

1*6 A^ryAF^Ow City

th* beet display In tb# Stats at The poultry and cattle exhibits will be larger than usual. The race committee reported that many good races

can be expected. TOO MUCH SPEED

COST KABIMOWm SttJO

While driving hto ear to Be* Isle CU ■ on Sunday afternoon, L Rablnowits. of Woodbine, was arrested by is Bute trooper at DenntovlUe. Just i

Great Reduction is Mi katib of Wearing Appani New York Shop 936 Aabury Avenue OCEAN CITY x NEW JERSEY

needed connecting link, at a dea^-end as was rounding the turn at Townof one of the Bute’s most heavily sand's Corner. Th* Bute troopers used highways. charge *«-' he was traveling at

Fonorfar with the New York E

a She* e< Woe

USE ADA SILICA CONCRETE BLOCK for a permanent building.— Udv. 17tf

IF YOU WANT LUMBER OR anything in builders supplies Champion. l«h strest and Wert avenue Ocean City. N. J.. phono < "Look for the sign."—udvartlaHi ML

W. H. Tenney

991 9th 1

Y E N N E Y

REAL ESTATE

August. Bungalow for client—t h * Gardena preferred.

Y E N N E Y

I What is the oldest | ktsiwtrrs advice ? k Herbert r smith The REALTO& OCEAW CTTY, M. J. THE old resident will give you the r*me advice he gave us. He said to us. “Buy real estate, my bob; Pee assn It go up sad I’ve seen It go down a mlu at times, but all of it’s worth several times what It was whea I was a boy. Buy real estate, my

NOTARY PUBLIC

Herbert P Smith REAL ESTATE " i NSUHANCC 74 ASOUR V AVE phone -a-a'

Plans for 350 Homes— Get a Home Book Free Picture in yours •m, and Southern hots* . _ _ , , and a ball home*, and oXtaBes. Surely rmot^ d of yourdraams"—just Ja rightsize, plan, and priom Our homebuilder?’ 9erv .ee inductee plane far 350 Better Built HeuMranJiaf in nzalrmiilfarM to atfit room*. Gotaa in aad wall ta’i feat heir yon may cSaria So Qian* far any otrtiaMhemtfatt. And we will trll you ezzody what your boo* will coat before yea Hart to build. Thor* will ba no axtru, no risks, no yuewwork. You wiU be certain of harin* a hcaae that will yria lifafaaf aarisfant OD if you baS4 from pfaaa wa fanhh yau. Free Home Books

Fall Footwear Styles

The nr# Fall wardrobe is far from complete until you choose at least one pair from the many Fall Shoe* we are bow showing. For dress, street or home wear you will tee a variety of styles, both pleasing and desirable at prices which are real economi al. LADIES’ NOVELTY CUPPERS, $3.95 TO $5.95 MEN S PATENT DANCING OXFORDS, $4.95 (A Real $8.00 Value) COMPLETE LINE OF HOSIERY

ROYAL SHOE STORE 1018 Aabury Ave. Ocean City, N. J. Sidney Robinson, Prop.

T. S. Goslin Lumber Company WILDWOOD, New Jersey