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Combat Mail Order Competition PablUbsd in Co-operation with the NATIONAL BUY-AT-HOME MOVEMENT Hational Headquarter*—Executive Office*, Fort W^yae, )'*d. A Non-Advertising Merchant Helps Promote Mail-Order Sales The man who does a lucceeetul buaineea Is the man who lets the public know what he is doing it with. Thore Is not a business on earth that will not respond to and be benelltted by advertising—except possibly counterfeiting. Mail-order buying la growing stronger each year simply bscause of the persistnnt advertising used In describing the merchandise offered. If the merchandise you carry is of the high quality you claim fey It, advertise that fact to the people of your community and stop them from Banding to mail-order houses for ths very things you here to sell. The more publicity you give your store the more sales your store will Make; ’he more sales your store makes—even at a lower per cent, profit— the more money you make, and the greater the reputation of your store as a good place to trade. Square dealing will always pay dividends. U ye« an a«Mn and your Msslneas conduct and your goods and prices are RIOBT, don t fall to tall tha people of It every day of the year through your Lome newspaper Give the greatest possible number of the folks of your community an Opportunity to profit by your merchandise offerings and by the prompt and aefident service your store renders tha community. To Increase your sales and build up your business you customers, and to get these customers you must tell the public what you have to offer. This can be accomplished In only one way and that la by regular use of your home newspaper. Thrift is a by-word today In moat every household. The people read the catalogs and newspapers at avery opportunity. la your offering of merchandise values where the prospective purchaser can benefit by it or Is the space you should bars taken occupied by a more enterprising out-of-town oonearnT If the home merchant falls to make full use of the local newspaper In presenting his merchandise offerings to the people of his community. Ban he blame the home folks for making full use of the big mail-order catalogues In buying their goods—or fbr driving over to some neighboring tlty or town to purchase them? The day a merchant leaves his store-news announcement out erf the home newspaper Is the very day ha looses the greatest opportunity^ gaining new patrons lor his store, and Is the very day that he helps promote mail-order tales In his own trade territory.

iTEURTAff LUTHEBAH CHUKOT REV. B. R DISK. Pastor. Sunday, Angnst 19 10.80 A M.—Cunday School 11.1$ A.M.—"Tha Love of Christ-" 1.00 P.M.—"Restoring the Weak Brother.’'

trinity Lutheran Community Church lownsend’s Inkt, H. J. REV. B. a DISK. Pastor. Sunday. Angut 18 10.80 A.M.—Rev. C. E. Smith will preach. 8.80 P.M.—Sunday School.

USE ADA SILICA CONCRETE BLOCK for a permanent b tiding.— afiv. 17tf

IP TOD WANT LUMBER OB anything la builders supplies call Champion. 10th street and West avaBae, Ocean City. W. J, phoae 410. "Look for tha Blga.'

dtt.

W. H. Tenney (81 8th Street

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r BEAL ESTATE

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WANTED—Month of

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August, Bungalow for client—t h a Gardena preferred.

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Ocean City, N. 3.

.it dead. Yeaierday we saw a clerk smile sad wy "Thank you" when a patron bought a stamp.

|>AEY0U - k HOMg 1 1 i . ocxix out. a i. IF you are hunting for a home we can help yox If you want to come Into Immediate poesoaston of a home of your own that you can afford to pay 'for we will explain the plan In detail to you. Why not call? It may be the turning point In your life. NOTARY PUBLIC

HerbertR.Smith REAL ESTATE insurance: 741 A5BURV AVE PHONE AAI

RLimrailSCEHCES OF OLD COUNTY FAIR (Ooatlaaee from nge 1) director. Jamee M.. as he Is batter known, later became and now la a very succeaafull and prominent real estate operator In Ocean City. John Brown, of Rio Oraade, member. Brown, who was then a blacksmith, baa retired from that business Hi U still active. Ludlam, of DenntsvlUe. who later became assemblyman, was a director as wss •Hon. Somers C. Gandy, Petersburg. William R. Van Gilder, who has the store si Petersburg, wsa a director. In those cays Van OUdar did a flourishing business through tha County with wagons, harness, fartn Implements, fertiliser, etc. * Mayor G. P. Moore Ocean City. •Andrew Weeks repi sea. As tha older real dents Weeks was later elected direct©- of the Board of Freeholders *Dr. Hand, of Dias Creek, was a dir as waa John W. Reeves, of West Gaps May. who later became sheriff. Ala W. Springer represented Cape May Mat. while Hen y Rutherford, Oape May, was a member. Rutherford. who a few years ago was Freeholder, Is stm active In Oape May. A few weeks ago he assured ms ha was too busy to | old. • Michael Swing, of South Saavllln. and Junes U Hand, the El storekeeper, were director* as Lewis Wheaton, owner of the Hereford Hoeee at Court House, booklet contains an excellent pU of the Hereford House with its long rambling porch, as tha older wlU remember, before It wa strayed by fire. Wheaton died shortly

GRACE TAYLOR 18

Baltimore Nawa; Mias Jean B Philadelphia Record; Mias Madeline Michel Philadelphia Inquirer; Mtae Bertha M. Morehlnweg. Cape May County Timas; Mias Maria Mulhnra, Philadelphia North American; MMs Mariam Long. Philadelphia Evening Bulletin; Mine Mary Mellon. Philadelphia Evening Ledger; Mine Etta Gove. Vineland Republican; Mias Dora Klnkle. Bridgeton Evening News: Mias Dorothy Jean Childers. Camden OoBriar; Mlaa Gladys Stoudte,

Atlantic City Osset W-Re view; Mm! Dorothy Bolen, Atlantic City Pr e»Union. Tha Cape May County Times was the only newspaper In Cape May County that was represented In the Revue. Tha General Committee In charge was as follow*: Honorable Joi O. Champion, chairman; F. Leroy Hows, secretary; Edward M. Sutton, Tbos. W. Mould. Randolph A. Fogg. Will!Mn H. Colllmon. Jr.. Russell H. Nulty, Jas. H. Blmpaon, and Mauriee L. Foster.

Tha treaty with Turkey leaves tha Armenians free to choose tha particular form of tyranny they prefer.

BOUSE 2

kAd th, **'»* aits, w. Court

On some of the comAlttem wen •Lewis Entriken. •WlUlsta Crease. •Jere Crawford, •Ed. Hand. •EUis Mlxner. David Burch. J. Swing WUUa. •Joseph Holmes, who died recently, Horace Richardson, who is postmaster at Court House. •Joshua Bennett, Mrs. EUa Way. Mrs. Rachael Head. •Robert E. Hand, former State

L. Roes. •Mrs. i. g, Linnaeus Swain,

•Mrs. Jonathan Hand. Mrs. Isaac Powell and Hiram Godfrey. The man selected for office’s and committees

m for any particular

knowledge of conducting fairs but public spirited cl tire ns who could be depended upon to make up the deficit at the gate from their

To the ordinary mortal the booklet would cause but passing interest, hut between the print can be read acts of unselfish service and friendship/ Little wonder the old-timer’e face HghtB up at the menUon of Fair. Perhapd It la not entirely caused by tha expected thrills, as by the sweetest o f all things. “

Fall Footwear Styles The new Fall wardrobe is far froc complete until yon choose at least one pair from the many Fall Shoes wt are now showing. For dress, street or home wear yon will see a variety of styles, both pleasing and desirable at prices which are real economical. LADIES’ NOVELTY SLIPPERS, $8.95 TO $5.85 MEN’S PATENT DANCING CLPORDS, $4.95 (A Real $8.00 Value) COMPLETE LINE OP HOSIERY ROYAL SHOE STORE 1018 Atbury Ave. Ocean City, N. J. Sidney Robinson, Prop.

BEA ISLE COLLBtHAJHi All BOLL AT H! The Sea lale Collegians ran their String of straight victoria to eleven when they trounced the strong Avalon Club, 4-1, Saturday aftertoon. This marked the second win of the Colleginu over Avalon. Both clubs played good baseball and the Collegians were hard-preeeed til times by the Avalon play ere who ware striving desperately to ward off a second trouncing. Nelson, the Collegian's ace, twirled a masterly game and were It not for the fact that his defense weakened behind him, with men on the paths, he would have scored a shutout. Avalon nteksd him for a paltry four hits. Ham pitched a good game also, but timely hits, coupled with errors, paved the wr.y for hie downfall. Just a word to the wise. The Avalon Club wouli do well to secure an umpire (or their games who Is In no wsy connected with the club, and such .rouble as occurred last Saturday will be avoided. Since the last edition of our paper the Collegians also defeated Cap* May Vocational School. 87-4, and the Cape May Giants. ll-«. Monday. August 80, the Collegians face the strong Wildwood Club at Wildwood and the fur Is sura to fly sa both clubs are the clam of this part of the BUte and boast of impress! vt ' records.

FIRST DEFEAT FOR SEA ISLE BOWLERS The Sea tale City Bowling Team met 1U first defeat in Wildwood last Tuesday night. Wildwood's team bat the Lome rollers two games out of three. The Sea tale Qty team claims the County championship but not I world's championship, by any mea Can W'.ldwood truly be called County team when they bsve as their ancl.ji men the famous Charlie Trucks and Billy Knox, who together won tne world's championship at Detroit last fall? Knox Is the only man that ever rolled a perfect 800 score 1 In any national tournament. | Wildwood again plays the home team on the Fehrle Alleys this Tuesday night, and will undoubtedly trim the gailsnt home team, but th>y will have to step to do It, bscaur* Saa tale’s mo*to Is ''play to win.*' Sea tale's average stands at .760. Don't miss Tuesday's game. U will be the hot tat rolled game this season, and promises to be s corker. At last America has something In common wlf the Slav. A returned traveler reports that Ruaaia has no