TIMES TYPE TALKS TO Ccmbat Mail Order Competition Published lu Co-operation with the NATIONAL BUY-AT-HOME MOVEMENT Rational Headquarter*—Executive Offices, Fort Wayne, Ind. A Hen Keeps Or Scratching Even If Worms Are Scarce Then Why E'.ould a Merchant Stop Advertising When Butineu Is Dull? As you oealre and expect the continual, all-year-round patronage of tHe People of ynur sales community, lust that much you abould continue, in ■eaaon and out of season, your cordlsl Invitation—your advertising—to these customers that they do continue to patronise your store and buy your goods. If you use only the Christmas and New Years greetings as the limit Tour Invitation for patronage and for presenting your goods to the public, how can you consistently kick if the community folks read the merchandise Offerings In the catalogs and give the mail-order houses their patronage throughout the year, and when they do see your invitation for patronage In the home paper along about Christmas time, patronise you at that time With but a dollar or so purchase? One la as oonslatant as the other. Make yonr Invitations for their patronage so cordial, the descriptions Of the goods ao alluring, the quality of the offering so high that a gallon Of gasoline spent in reaching your store Is an Inveatment to them, not

cm hat oobstt Tans ramiT, msiai h :m

Brer hear that one about the wall known artist that was extolling hit work of art before a total stranger ? After a lengthy discussion on Its merits, and pointing out the different virtues of the picture, he tuned around and perceived the man staring fixedly at him. The strangar

blind! Someth I-g similar to mw . . . happened the othe- nlxht when a lol- of ,he RJt, ‘ whlc,, u now competed ? _ . . Ho until the ardent Board of Free-

High sounding words do not alone aril goods. Establish a character for your store—the words of your advertising are truthful, the quality of the goods afe dependable—the buying public of your sales territory will have confidence in what you tell thekn and will know that you are offering

the very beat merchandise at the lowest possible price.

Do not lose sight of the fact that all men and women love a bargain. And it la also true that a bargain la not always gauged by the price tag. Just as It la harder to get a purchaser for goods from an unknown firm. Just that much easier it la to aril merchandise In a store Advertising has

made popular.

The more you advertise your atore the more popular It will become with the buelng public. The more popular your atore the more you turn your goods over and the oftener your turn-over, the greater your profits. Profit by the HEN. Worm or no worm, she scratches. Business or no business, ADVERTISE.

ly party of members of the local fish-

ing club went on s moonlight fiah. It was a Jovial old party—good

•pints (both kinds), good eats and good stories. Well, they talked and fished and then turned around and fished and talked tor a change. Anyway. the night wore on, and preaantly the time for leaving ca ne on. As they were ready to move they found that a solitary individual had east

anchor directly In front of th«

it wae neceseary that he move before they could get out So they started to ask him, politely. Insistently, and finally emphatically, but to no effect. Finally .after reversing all the swear

words they knew and some good as

pletivee they made for the occaakm. the stranger turned around and eald.

Howdy! The almost exhausted

ermen could only stare in surprise and la. a weak voice asked him to

Paying no attention to their

demands he continued: "Yee, and I

A WORD OF THAMES

BELLE PLAIN — This oomn unity feels appreciative to the present Board or Freeholders and thoe< having in charge Messrs Osndy and Oreenstrin for the building of that portion o( road from the Kings Highway to Head of the River on the road leading from Beileplaln to Head

Up until the present Board of Freeholders this road for many years waa a township road and the portion lust built was In Upper Tosmshlp and while not quite as bad. reminded one of Paul Bunyon'a humorous stories wherein he stated the ruts in one of his lumber camp roads waa ao deep that a man. wife and child fell Into one of them and the only survivor waa the child, who was 5« year* old when he got out to report the acci-

dent.

Dollars You D-m’t Have To Work For

START A DOLLAR PTLE AND LEARN THE EARNING

INTEREST. LITTLE BUMS. PUT

BIO SUM.

POWER op

aOON MAKE a

THE SOONER YOU START, THE QUICKER YOU’LL

SOME OF THIS MONEY YOU DON’T HATE TO WQUC FOR. T SECURITY TRUST COMPANY

CAPS MAY, DV JUR

YOU KAY MAKE ]

THE RESORT BEPOPTER By ALAN OCEAN CITY-—Two of the most outstanding figures of the Oceas City Police Department, aad they are the ■tost outstanding ones, for they are out standing in all kinds of weather and strife, are the blonde and burly Pfeifer, stationed under the traffic Sign at Eighth St. and Aabury Ave., OBd the dark Thomas Meighanlah "Sheik" Powell, who draws his sixty F«r tor telling the fair ones that the Ronlevarde la two blocks down, at the Ninth Street corner on Aabury Avenue. They re a great pair, honestly, aach vising with ^he other to see how many hearts they can hi They are both tied as yet: eeo hone. Speaking of the blonde giant Who was called Albert L—what the L for? Probably named ft tn the Well-known tobacco. Let us quote from an article recently appearing In the Police Queue, official organ of this resort’s department: "A certain young lady of Ocean City recently offered her service ee chaperon to the police force stationed at Eighth Street and Aabury Avenue traffic post. "We all know that Officer Pfeffer U very prominent here, especially With the fair sex, being uoted tor the ear of emergency pins that he always nerrloa. "We also wish to state that any City official wishing to pass the ‘sign’ at Eighth Street and Aabury Avenue may do ao with perfect freedom. Ask a former Mayor of tkls resort.” Still quoting from the same paper. We come across an article concerning the dark-visaged gent who holds away over traffic In the shadow of City Hall: "One of our lady correspondents, while driving through Ocean City. Came aero*, a tail, handsome traffic Officer stationed at Ninth Street. She asked him If he was going to enter the conteat. Powell, thinking of the beauty contest to be staged for the

handsomest patrolman of Cape May County, replied that he waa Funny thing was that our correspondent waa thinking of the Baby Parada "We have the. best of intonnstlon that Sir PoweH has forsaken ihs Ilfs of an artist’s model. We never from what different walks of life we r our Bulwark patrolmen.'

If fond lovers were to talk their sweet nothings into a phonograph how It would shock them to hear the reproduction ground out a few yean

hence.

Henry Ford la said to have a keen sense of humor, peeled as much when we got our first slant at the back seat he puts In his can. USE ADA SILICA CONCRHTB BLOCK for a permanent building.— adr. 17tf IF YOU WANT LUMBER earthing In builders supplies sal >n. 10th sen City. N. J,

OCEAM CITY, M. J. TURN to the right In a real estate sense means turn In thp direction that will enable you to buy your own home. And that means turn In the direction of our office and get acquainted with the plans that we have been making for your home comfort. The rent money will do It NOTARY PUBLIC

Herbert R. Smith REAL ESTATE insurance: 741 A 5 DU RY AVE PHONC: AA.1

TIMES’ PICTURE PUZZLE

rnn IS for Dick, one of the mowen. Gathering the crop put in by the oowm. FIND TWO SOWERS pSoluUon to laet week’s picture: Find three of Charlotte’s playmates Vida down, along back of hair, upside down. In folds of dress lowei fht corner, down along lower edge of drees.