cm MAY COUNTY TIMES. FRIDAY. OCTOBER 29. 1

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Reaching For The Heights! From an obscure sAcoast vHiagfe of sand dunes and wooden buildings, Atlantic City has risen to the position of the world’s greatest resort and a year-round city of beautiful hotels, homes and stores. But as far as shopping was concerned, up to the time of the M. E. Blatt Co., Atlantic City was provincial and small-towny. It remained for the M. E. Blatt Co. to lift this community into the ranks of metropolitan snopping centers and thus add a new star to the glorious diadem of this city. What has made this store great and an essential part of Atlantic City's greatness? It is INTEGRITY. This value-giving integrity is best demonstrated in our famous Department Managers' Sales when every effort is bent to set new records for the city and the store. But never, even in the ten great Department Managers' Sales, which are already a part of mercantile history, have such painstaking preparations been provided as for our llih Department Managers’ Sale This Sale starts Monday. November 1st, with nearly $2,000,000 worth of fresh, new merchandise—by far the greatest stocks ever assembled for any single event—and will continue for twelve selling days. We are reaching for heights once deemed impossible for a city of this size. If we succeed in achieving o r high goal, it will be an everlasting tribute to the commercial possibilities of Atlantic City—a proud guarantee of its future wealth and growth. / Next Sunday's Atlantic City Press carries a complete section of sales news. The items advertised will convince you that we have surpassed ourselves in magnitude, diversity and timeliness of values! New ; tems will be advertised daily. Follow our store pages, see the windows frequently, and visit this store daily. Then, and then only, can you get a conception of the remarkable values that are here. M. E. BLATT CO. ATLANTIC CITY’S -GREAT DEPARTMENT STORE ATLANTIC AVENUE at SOUTH CAROLINA