Sea Isle

of the Sea '-pment Corporai on Sand*;.

Owen Jones City vUUors

*it» look adnsnti to PhUadel many of whom the cold care.

Georg' hi. Rune i Atlantic City *hoppin«.

-tored to Laurel -ndin* the week

Amanda Wrtgtu enbereer visited Saturday on t.

tetnon and Mrs r w» ;• »...iadel Monday .coby and daugh ]. were AUantlr Saturday.

of Phlladelto that city t here.

of oudersport. i K : ncrana. of both graduate BuckneM. were Halieran. who is ell for the hollto Thursday, their time i ducks. 'ilsey. of WoodMr. and Mn*. for the Christ-

St- Joseph s Church To Observe Nativity Fme Musical Program To feature Midnight Mass Mldnleht KIM Msr. wilt b. ctfebrated in St. Jof.ph', . . ^ the Nativity, xb? *“ft 31 12 midnight. A Utwl.l murtrat pr^nu, „„ l»-» .mssM b> - ^

Ho "

T. leuen SSm,, JK. lUllwoei

"■ lit- CrsJo Lronsxd

lWd> young Arabs, iit tine t, i ■' Off^rmr, Battraan In social ruorngrf the , h h, Tlj 0ff rI ' ir >. Ad««e Fld dls — Ssnctus A,K, t n, Air

C , , „ | Btnedteiu.'

Sea Isle City Hotel

n 1 Organi.-t. DeI , ni .y.

v-o. Incorporated chri'«,In 10 30 0 ’ clock Mm » °

1 F UUUCU l™* 1 ™** morning the children

r* e- . ltrtr under ,l| r direction of Mlm Campaign For Subscrip- s ' hmi:h - »»1 render

. - _ * ' 'll km'*-- - -

Hons Will Be Started

cape my comm tikis, phiiay. becikbee u. im*.

Cbrt.tni.. .hupp., Phla on Tu-nday.

Dr. D. triton Bair an Bair spent a few hum Untie City last Mot, lay.

Kathryn PheT', the Ught Brigade eran Church next

*•'0 p. m.

11 rateruin f the LuthTiie«lay at

Plug rat

‘•ni Night. Holy Night. *r Little One How

fo-ie *11 Ve Faithful. ° Holy Night."

Organ l*t.

Anna Schmidt.

In the Churches

— committee of 6i n( t!,n ’*-‘OU Art." ei

hotel commit t-n of the Sea ],i e City Chamber of Commrive »a appointed to secure *nh« riptlons tor the nrw hotel h. hnilt In ihe city, at a mr-ttng of th ' hotel committ-e of th* chamb. t : hollowing the regular toneting of

that Wtfdy on Umcu . ‘••ins : c , . v . The appointment was . | 81 Josephs B. C. Church

0r r\r^L^ U, ': ' :l ' L “• C,,y - Rt - Her. Msgr.

The commlu-n wui -tart .. A. Pout, rector. Weekly Mass at

campaign fo, sutacn^ion, at * A M. Sunday Mamea .l 8 one. it u P u„ne,: aceeptUnd 10.20 A. M. Every o*h»r

ar.y.amount of money on account; Sunday Mails at 10:80.

toward the purchase c • f.,.: o'clock Mas* being at ' Goshen the new hotel compar.} | Chapel, u*, Mass followed

Th. motion of M' Oil*: s a .|«>y E tedlction of the Most

mad. after the hotel praposilion j Blessed Sacrament. Sunday school had b.-en given much t:*cusaion.! *• 8:30 A. M. Monday and Tues-

Mi. Gellcr enthurdaetically f. - 'lay morning aervicea at 8 o'clock. dared that plans for procuring 1,1 honor of the Little Flow* Mbacriptions should h- mad. at BapDam by appointment, once and asked the c ■perT.tliin | —- ^ “H- „ Sea Isle M. E. Church

George R, Greis. an mey for _

the hotel commltte.. ,v a .l R ‘‘ l H F - ‘on C«W. B. J the eompahy hart be.:: inly ir,-!f**i° r - Sund * r - December 26

10.80 A M. sermon. "A Prophet's Call." This refer* in part

A Boon For Ice Cream Makers Mrs. Theo.lore DeBow. For-ty-aixth Stre-M. -e ports a rather interesting account of a farmer who called at her home last week to sell vegetables. The man had been suffering with hiccough*. H? went to two doctors who could not allevlMe his trouble. He met a man on the str?9». who advised him to -at a pound of Ice cream. The farmer followed the suggestion of the stranger and his hiccoughs left him. It Is expected that many young wms will have hiccoughs when they hear of the lattwi ranedy.

Recent Marriages

Matthews—Kinsey

Resort Advertising

Address ot JOHN B. CARR, of the domiley-Smith-Pfeiffer Advertising Agenc betorc the Cape May County Chanber of Commerce

Public speaking is by no meam ! sort Is a place standing lor my trade and I'll have to warn change and diversion, and any you to expect neither oratory or announcement regarding it ia inentertainment. Mr. Fitch -d tereatlng news. Travel hae a vised me. a day or two ago.! lure fo. everyone. Newspapers that the gentleman be expected I are best because your message is u you. a Mr. laid before your prospect when

would speak befo.

Rowe Stewart, of the Philadelphia Record, could not be presso you will therefore regard as a makeshift with due allowances for my very obvious limitations as a speechmaker. While Mr. Fitch prescribed no topic for ray remarks. 1 will naturally elect to talk to you

subject I know

enough about to Justify my encroachment upon your time—Ad- | veytising. And that being sc ; broad a text. FH coniine what I ' have to say about advertising to tne extent that it concer-- oti: interests here In Cape May

County.

Ibis phaae of pub-

duiy

oorporated and was r*ady organization, deciarim: that

church work trom the ministers viewpoint. You will enjoy this unusual theme. The Christmas musir will be repeated. Come and 'in* these .splendid carols aj,..:r. Sunday school immediatiI) alter the church. 7.20 P. M. a bnght song service and i riralcht f.-om the should< ser mon by the pastor. "The Trumpet Call." You have a more setlous reason for attending

and the church next Sunday: It ia the the cu»- j last Sabbath ol I92€. You are

cordially invited to worship witb

■ttbwrip- j Uf Bibb- study and prayer. Cell-: . Thursday. T.;o 1‘ M. The lawkltw. | theme will tie. A Watch Night

1 Gforge j Meditation."

I The new- pastor wishes he hotel j thank those- who

urltis | Christmas greeting* and to hope

j that all the members and friendi jof the church will have a Merrj j Christmas and a Happy New

Christmas Party Given | Vw - For Little Children Messiah Lutheran

Mr. Crels explained -

poratton and th • oru and expressed his opili-

the correct way tor thMr. Soeder reported tubs'rl pi ion* had been At the meeting ’hre. •criptlons were r-weived money lurnc. over to todian of Hi - fends. be member* of the Uon roinmi'lee arc Ha George Neptune. E. W

Earl M. Wwddlngton and

■fiomershoe.

The next meeting of •! eosnmlttec will be held the flnit week of Januan

Lodge Growing Rapidly

Miss - Georgie Kigusy and Everett Matthew* of Fishing Creek, were united in marriage

at the Erma M. E parsonage. . . Thursday evening. December 16. Deity presents so extensive aqd by Rev. L. V. Brewin. important a theme that I could

| talk here for many mere hour*

:: ’ I than you would care to listen

Memoership Local Moose l wl ^° ul 8 * ,f ground

iviuuac Through the medium of the

climate. God has endowed Cape May County with blessings to be found In few places in the world To enlarge upon these natural gifts to you who know them perhaps better than T is needless. Enough to say that you are the trustees and representatives of what is. in ail truth, quite the onir region on this whole continent Immune to the rigors of winter and the heat of mer: a territory climatieally hlest with the greatest gift in life or nature, and that is moderation, the' avoldence of ex-

At the regular me:tlng __ Tuesday evening of the Sea Isle City Loyal Order of Moose, two new members were inducted. The local lodge, according to the records of the Order, has literally grown by leaps and bounds as i* attested by the total of new members, the past two months twelve having been

added to that time. •

Following the meeting on Tuesday, which was largely attended. Edward Sever and Elmer Re d. che/s for that niglit. served a roast duck dinner with all rb "fixln's." including roasted white and sweet potatoes, celery and

cranberry saur -.

The "Paps" are making plana

for a New Year's Eve parly

which will be held for th< hers and their wives and

hearts A buffet supper Is, is actually with us. Id Cape May | small towns adequatefy covered planned and a dance orchestia‘ tfeunty. long weeks before it is* by newspapers of the adjoining will provide the necessary music, j even a hope in the cities north of | city. This duplicate advertising

and oppressive humidity endured

he is In a news-seeking, receptiv. frame of mind. The best time to interest a man in food Is

when he is hungry.

Admitting that the daily newspaper offers the best method of resori advertising, the vary important question arises as toi what papers to use and whacities to cove* 1 -to not think | Cape May County, sneaking of, the resorts here as a hole, has ever covered a suffleientiy wide area in placing Its advertising. With the whole country to draw upon, we have concentrated eur publicity in a comparatively small field. It is probable that the pressure brought by newspaper* In nearby title* is responsible for this, and the free publicity we get from these papers

is an influence, also.

Of course It would be folly lo disregard cities from which we dravn most of our visitors in placing Cape May County advertising. But in covering these places we should bear in mind l»a' it is from new fields we 111 draw an increasing patronge. Between places near and fat. i think our advertising, from

lib pull best In com-

paratively distant cities. Today the handicap of distance is very much reducad by the automobile. The ave/age man with a car does not want a too near deallnation

for his summer trip.

Mor* and farther away ground cot id be coveted in our advertisinr. by carefully avoiding what is * -lied duplicate advertising, that

I The mere word or phrase of the advertiser of cigarettes or chewing gum ia not enough when you a.e selling a. man a summer j home. He wants to know all

t about It.

But. after ail. these phases of resort advertising I have touched upon are matters of detail for your publicity committees to eon- j cern themselves with. The thing I want to put over to you is that I Cape . May County must become j saturated with the idea that con- j «*nt. resourceful, i repressible ^ advertising is its one great and 'perpetual peed. Nature has I given us a wonderful thing to sell, and our Job is to sell it. j In viewing the success of re- 1 mote resorts In the law few years i we cannot escape the thought that we have -been the sleeping hare In the race with the turtle. The turtle knew he'd have to step on It to win. and those California and Florida turtles have

rely stepped on . .

tb. storldi .1 be/or* our i

rolitan district will

| real value Railroad* 1

j -Mb each other to a

I many flung* we have been elfctf? orlng for win be thrust upon Us without asking For year* Miami was fed by only one line of transportation but when she. I made U|f her mind to put hetseM on slut map In rod ink. railroad afiri' steamship lines wefe created or extended to ae. ve her The Lord is not the only Ojir who helps-thone who help thMBA "T*tace in the Shad " in suounei. a "Place in the Sun" in winter. Location, climate, arresatbUItv. Here In Cape May County Is a combination of r.'.tural charms and advantages lo lay before the world, equallfd in no otbar region of the country. Out Job I* to’put it over.

by the rest of- Ihe country, known—to an extent. That th* hardships of winter can be es-

cai>ed here, that snow rarely falla ••• u »i>u fattd- never lasts here, that spring prtat ion

is. spending money for space in

paper* covering the saint

towns. In recent Cape May i

County *chedules. I have observed important part of the appro-

Into papers

| u*. Broadly speaking, these facts I are little known outside the conI fines of our own immediate ter- ] have said our advantages as

The American "Red Cross has! 8 •' umn,cr re90rt region are me to the assistance of the un- kn . own to an '‘ x,en, • tt " d “ 18 fortunate Catramhon* family, of j ' >nl> ' 10 „ > 8n . ** te “ l t 1 **. y , South Seavllle. whose home «•*.*! known • Wlth ,he •““'‘ ledsc be-

Aid For Family Who Lost Home 1

destroyed by a night blaze, reported in. this paper last week, by a contribution of |100. The good people of South Seavllle also contributed *100 for the relief

of the family

It is reported that the bouse was covered by 11200 insurance. Th family Is now residing in

their j the • s elling o' John. Sheldon,

which recalls the sad death of

little Arietta Sheldon,

struck I lightning in August, at wh ch time the lightning played weird pranks in the Shel-

don home.

and Mrs- W. Ed* Landis Avenue, were ha number o! children on night at a Christmas iat the Edward* reslden" Santa Claus was then tributed present* to the and a beautifully decoratpas tree, bearing a f tolorcd bolls, candles, til mow added zest to Ihe I

Recital ini

rds. of! Th- Home-like Church. , to a I Merry Chritfma* to all. • turday!Christmas cantata Thut

held |'

nd dis-j< bildnn: 1 t'brist-i > ud ol j t

little

by the

Amo

oiks, togrtl

nlde

rnjoyed.

folk*.

: then

a Artsdalen am.

i Harry. Jr., and Betty. Hile and children. Rl<>-

— i Nellie. Mr Ea-l Waddin li be "•{naughb rw. Marti, and Mof Ihe] Philinrpta and Unccnt !' neld in) William -Jr., and < barle-

;h jHam.

It will he fln».

will play Christmas Bible school at 1« A. 11 A. M. New Year’s' Day

Recent Deaths

Robert Conon

. Joseph. 111**

I children, i

J. I. C. Held Annual

■ly » l Election of Officers

The J. I. C. held the annual

election ot officer* on she evening of December 13. at the home

The ptutor Dr. D. Up- of Mlsa Artie Smith, of Miramar.

The following were elected:

of Life." We shall President. Kathryn Dailey; vice

president. Helen Dailey: secretary. Winifred Clark; assistant secretary. Erma Hamel: treasurr:. Anna Garret: reporter. Helen Sande. Mr*. Ends Wells was re-elected club advisor. Mrs. Hattie Dlbb was elected assistant

jelub advisor.

The aim of the organization is

roriOD. aK'-'' 1 • years-1 lg promote sociability among its and Hr*. J- , ’ or -“ m | member*, tc- help the poor and ind.\ died la.-t Friday, i sir | t nnd to improve the locality, ral months' lllne-- A | )( >x social was held on Deli due to pneumonia. ■ retnber 17 in the Palermo Hall.

, boy developed pneU-

lUl a month ago and • :: ' - r .mfsT' Car Got the Skids

rhe' iune^Mook place . On Icy Boulevard

from the home of hi •rvIce* being bHd ai

. Brw

Rev May

offi-

Tbcodorc Fleetwood

i Penney Gasoline Car 11 Struck Gravel Truck ;

While driving toward Ocean View, on Sea isle City Boule1 vard. early Tuesday morning, th- motor car t>f Elmer Peteroon. • d Sea Isle City skidded on the ‘ icy road and plunged into, the

ditch on the aide.

A passing motor truck pulled the ear from the ditch. After going a few yard*, the car again skidded off th* Side of the road, au-i Clhrenoc Maaurle wa.. called to extricate the machine. Peterson was not injured and i th. car was not damaged.

Methodist Sunday School Entertainment

fore you that this sole national breathing spot we possess, this exclusive "Place in the Shade,' this virtual monopoly of the country's beach really suitable for surf bathing, with the knowl»<tge before you that we have n domain of one hundred and twenty millions of people to sell these thing* to each summer, you will admit that It is only in

a limited measure that

known Lo our summer market.

Think, for a moment, of the

pensatlng feature*, the reverse side of plapes without half oui advantages that have sprea-* their fame, through persistent, everlasting advertising, to every

corner of the univ

As the traveling public ia beginning to learn, the price of perpetual sunshine these es boast of, lakes the form earthquakes. Insects, floods and Insufferable heat. Yet despite tremendous disadvantages, they have made all roads lead to theiii through an unflagging determination to keep the best side the picture ever before the public. And this they do through taut, intelligent and nation-

wide advertising.

Resort districts located thousands of miles from'tbe country's centers of population, resorts without half our advantages, rei in the path of every sort natural disturbance, have made themselves household words because they realize what I somes think we lose sight of In South Jersey, and that is that aderttsing is the first, last and nost vital need in our one fundamental Industry, which Is to attract and hold the Inicr*r2 cf

visitors.

Territory. •uiBMfnc. climate ust bo sold with the sl fort aud •nergy it takes other commodity, and the selling end ot a modern business has become its most Important deportment. We must make It . too. to close even half the i our market offers. We are really engaged In a mail order business; advertising is ninety •r cent, of our line. In my mind here is no doubt that newspaper* ofiei the l»est means of resort advertising. Whether near or distant, a re-

is. I think, a mistake, and

thus spent miglft go. with better effect, into new- and farther off

communities.

Ordinary common sense and a little time spent lyi very simple research work should be enough to prevent the selection of poor n-wspapers. In -picking individual newspapers prov- d circulation figures offer t. e best guide. Whatever its claims to "clans." every paper today strives for circulation. Generally speaking, the piogan of the national advertiser has become. "Tell if to Sweeney." for Sweeney, having come into a fortune, can buy as well as anybody else. What Cape May County has to sell is. In some shape or form. wiUtin reach ot every American family, and for this reason I think circulation should be the guide In choosing newspapers. Printed sworn or "claimed" clr-. culatlon figures are easily acressible and those serving on ad- ' ertislng committee* should avail themselves of the*< official state-

ments.

advertising committee should name its own schedule of newspaper*. - This. certainly, should not be left to any Indi-' iduaJ or agency not responsible o the taxpayers for the expendiure of the advertising fund. Without a careful study of a submitted list of papers, and ithout circulation figure* hail the force ot resort carapai; < has been lost and half the act <sing money wasted. It •* lx- remembered thai spapers. those of poor culatlon. frequently offer special inducement* to the advertising agencie* for a place on a pro-: posed schedule, and it is quite' natural that an agency should elect to work for an excess commission rather than the legitimate fifteen per cent, offered by a strong newspaper of wide circulation. character of advertising' copy, os it is called. U another matter of importance. Pleasing essential, but no. nearly so important as the deconviction with which your story is presented. In choos-1 a place to spend the summer, j any part of it. a man want*! facts . nd details. To him. thej choice is a pretty serious matte: and it is hard to bore him ’.1tl detailr it he Is an interestec prospect. You will usually find that thi an who finally takes the trip isj: ie who read the booklet from

to t

Court House Marble Yard MONUMENTS AND MEMORIAL 57'ONES EXPERIENCED MARBLE CUTTl RS WSl. B. POWELL CAPE MAY COURT HOUSE. N. I. Succeaor to late Wm. P. Daniels Bell Pbc ie 68-R-2

^ r v&rWv*™™* Where Qtialify Counts! Our Stores Will Be CloSfcd Christina* Pay Open Late the Night Before to Better Serve You

(Best Pure Lard |. Open kettje readered. The very

^no'riir Oranges Put a couple in the-ehlldr'-ii'h

syc ChrisjinMt jBtO'-'»in*.

Gold Seal Flour

'd? 53c C peseta or Gold SeaFFloto- 12 tb bag 59c ted Ripe Cranberries n 10c Calif. Peaches I? 21^ ^ ^ Uu*e. iusfiou* peach** in jiqlt sugar syrup. J Last Minute Christmas Reminders! Richardson & Robbins' Plum Padding cin 2Sc Heinz Fig Pudding tin 42c Heinz Mince Meat 2 n* D" 42c Fancy Walnuts or Almonds th 33c Large Jaicy Florida Grapefruit . 3 tor 25c Cooking Herbs (Sweet Marjoram, Thyme. Sage) pkg 5c Colburn's Poultry Seasoning j>1*k 10c Hom-de-Lite Mayonnaise ..Jar 23c ASC0 Sandwich Spread I»r 23c j Big Western Eating Applet dot 29c I

ASC0 Chili Sance Fancy California Figs Smyrna Layer Figs ASC0 Sweet Sugar Corn ASC0 Fancy Sifted Peas Fancy Cooked Sweet Potatoes ASC0 Asparagus Tips Dromedary Golden Dates

.Jmi 25c Pk* 10c n* 25c can 15c c*» 18c , 23c big can 17 C can 35c . Pks 19c

ASCO

| Royal Anne

J California's choicest fruit.

Chernes

30c

t delightful dessert.

ASCO Mince Meat " 19c The old-fashioned hind.

ASCO Sliced Peaches 2 S 27c A real holiday I root.

jits fullness of Flavor. Richness of Aroma and its De-f :-lightful satisfying taste make it the idea! cup for yourf Christmas Dinner. ASCO Coffee ■»- 42c J, you'll Taste the Difference!

Delicious Christinas Candies! Very Fine jj Belmont Che olates lb >x>x 50c Assorted Betsy Ross Chocolates lb tin g5 c Chocolates - Hershey's Choc. Kisses 2V, n> box 95c -Th «« aq 1! TuX ? Hard C “ di “ 5 n> un H IS 1 box ‘^ S l Chocolate Santa Clans 3 (or 25c ** A II Assorted Chocolates (b box 39c j Be sure to buy an ample supply of the Victor Family I to carry you over until Monday morning. ! Bread Supreme ’xHTOc Victor Bread Si 7c

Supreme Fruit Cake 2 ^ $ r 00

With that real 1

Nliuy.. Spicy Flavc

These prices effective is our stores Landis Ave. & Italia St. Sea Ule Chy, N. J. 0DR 0CEAH CITY AND WOODBINE STORES 755 Ashary Avenue 401 Asbury Arena 745 Asbury Avenue 1126 Asbury Avenue De Hirsh & Jefferson Sts.

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