CiPi. SAY corniTY TMK. niBi'l rEBmutT 11 1°??

Auto Industry Built Up On Advertising

The Short Cut To Mass Selling, Which Made Mass

Production Possible

Prosperity Followed On

’ Stage All Set For Big 1927 Atlantic City Auto Show Wai Exceed Any Show Held in Previous Years in World's Play Ground—Display of Cars Will Equal That of Show in the Big Glies

Million Dollar Pier Handsomely Decorated For Exhibit

Four States Are Without Gasoline Tax

Money Is Generally Used For Building and Main-

taining Highways

Is Studied By Legislators

Tfce Btasc ts set wll* IS'-O.OOO worth ot p«a«‘nKer ears, autouiobll,, truck* and aoccworir* for the JUh annual elhibll to t>* held under the auspice* ot ibr Atlantic City Auto Dealer* - Axeocia 1108 on the Million Dollar pier, aturtinjr Stturday nlRht Kobruary II. The big Boardwalk pier : in now heinr decorated In a moat i, edaborate and artistic manner. I and It tar aurpaew* any prevj.m*; 1 efforts a: beautification. AH the I flnerd typm and mod elm o! the; fc leadbw motor-car show* of the f United States will be displayed In | 75,000 equate feet of space on >* the ■paciou* ball-room floor and f. ir-u&inc-ry hall of the Million

: Dollar Pier.

' “The show will positively surpass any other ever held in South ’ Jersey." said Ale* If. Lfitta. chairman erf the -eneral show ■ comatUlee. •'It will be equally 1 as IpterestinR and large aj the 1 national shows in other citie*. and will contain as many cam." SeTeral exhibits were refused admission to the allow for lack ct I spac_, which reveals marked ‘ Tprtigretu, of motor-car exhibit*. • While the exhibition will be In • the main ball room of the pier. It was necessary to acquire S50 ’ feet additional space In the : chlnery hall and corridor., of pier. More than ISO passenger

cars and truck* will be show n, cents a gallon. • by 2* different manufacturer*. «*t tax l» that ., It la estimated that over 60.- an ' 1 ^

000 people will witness the car* during show- week, which will T continue from February II un-

til February 15. inclusive. gallon A well-known orchestra will In addition

Play during the afternoon and * v * r * SUU 1 >;« port- a evening, and this entertainment) which range*

will be augmented by a speaker * ,,r , *' e

r_:ollna. *32.50; North Dakota. j.ivO; Ohio. *14; Oklahoma. Oregon. *49; Pennsylvania. J19.60; Khotlo Island. *19.20: Ctouth Carolina, *10; South Dakota. *32; Tennessee, *12.52; Texaa. *22.70; Utah. *22.50; Vermont. 532.96: Virginia. *"•«.- 90; Washington. *27.20: Wea* Virginia, *22 20; WUconstn. *24:

Wyoming, *21.50.

Prunes

The total production of dried primes In the United Stal j* jn 1925 has been estimated at 167.900 tona. Comm-rclal prune culture Is located mainly in California. Oregon. Washington and Idaho, the production centering! in 'Santa Clara and Saounaj Counties. California. The e*1ab lishtuent of ali-wate. uati^oNa tk»n from PaciSr roast points tc European countri*t< has greatly sUded the exportation of prune-. while the advertlrinc of their ( food value has increased dome-tic

consumption.

Advertising a- the *hoft-CUl to mate* -Hitig »*> Br*i grasped to the full by the automobile busline**. according t<* Merle Thorpe, edltoi «t The Nation's BuMncas." Ms-* production, mb* aclllng. aad ma» credit are the industrial triangle* of prosperity which thi.** new product has contrlholed.

Thorpe rtates.

"The glory of the automobile indu-try has been Ur* youth," he

aiwertcd Id an interview.

• Youth date#—old age cannot i take a chancel Young men don't jl.s>k b< !ur< they l.»p—youth eo- ; op* ates—no generattoni Of bll11> r -trife and suspicion prevent. "So thl.- youthful industry ha* ■contributed the three aides of th* prewnt-day Industrial triangW mass production, mass r- '.ling and mass credit. It conI reived and brought forth mass ) production. Staid, cone-rvatlre 1 baak* r* aaid H was nnsound, but • the Industry being y**»ithftll and idare-devlliah. went ahead. , "Industry then rrallxed that ms— production could not be •sold by the conventional method, it set too swift a pace for an age of commercial travelers. Just as the age of commercial traveler* had been two swift for the man | who peddled his own product. "So the aot mobile industry i brought to Its full fruition the wcond dside of the modern ini diutrlal triange—mass selling.

Heed for AdvcrtuM*

notnic loros *» t* used a page in a national magaxlne or newspaper to supplant thouaanda of salesmen I »hort cat the whole. distribution proems, supplementing any con plsmwttlu* *aw production by mas* selling. ••The triangle needed a third side. While the automobile Industry did not discover mas* credit. It did seise upon a littleused tool, -harpened it and put to work on a grand scale. •Installment selling has always been a tool of commerce alnce Baldwin soM pianos on credit in mo. and Singer establiAed a srwing-mathint row sixty ysan ago. but it remained for thl* youthful indu»try to gather up all the haxardoos credit of the nation. I*bc! U. P“t u noBer tfce anrutiny of a banker and set It to work. ! "The world hates anything new. Just a* mass production crltlcixed. )u*t as tnaas selling was misunderstood, so mass credit I* attacked aa something

unsound.

*t.i« Credit Industrial Gain "•Mortgaging the future wrtll bring us soon to the deronltlon bow-wow-/ is the cry. Just as sixty rears ago prophets of evil iw dire retribution If the womrn pen-1.-led In buying sewing machine-, before they had the onry to pay for them. "So. In setting up this modern triangle, this r*uthful Industry has contributed to the thing which we are horn with lens of and go through Me wishing we had more of -namely. Time, by aarlng It for u* In mate production. in mas- - Ding, jind la mas*

credit."

Why Studebaker Crankshafts

He tear* along beetde his dove. Hi* car haa hlgheat power. Th.**,. are the day* of making love At sixty rnllm an hour.

Jon 6* (sadly); 1 heard about poor old BfU? He's Joined the great majority. amlth: No! What kind of a iT did he get*

la view of the different opln Iona among the l*Kislators lr New Jereey with rvgar,' to th, method of financing the 8:at* j Highway Com m last o'*.'* huge pro-1 gram ut roar! inipiv’Vixmenti,. thvj Pr-rtland Cement As-ociation ha> sathcrer *om- interesUng dais ie imposition of a gasoline |

tax by the They hav, States do n<

at pn

rariou* Stales

found tha. only four! : collect gasoline taxi

They «

j*y. New York. Illinois and Mas- ■ sachusells. T9-x- States In thel past have relied on th*-ir large j utuomubllv registration for high

way funds.

Kanin, ky ar,d South Carolina 1 haveadoptcl the highest tax. Ovc

"“he next highVlrglniu. four

Five Statu-

OARLAN D Announces the Appointment of Alfred M. Petersen

120 hltms per second 7,200 blou-i per minute 432,000 bious per hour 4,000 pounds force tn r<Jtry blow

T HESE Mvwa in<i»me iht farct o» the Ciploswos

which the creakthsft ol * R.r S i ■’ coaem into SB even Bow o« evde! No ocher car hi in fvvee held me*

MV* CTinkduft ufrudcbski - omc i> forged from <

^^S&ifhdly'msdnoed sad dyossmcslly WmeaLnSmcc u to perfed thsr if »»pn>ded w.ch t dsn at sue cad * thgnt brterc w,!l omeiheooe bsadred pomid suu of icetl co icvoctc smoothly. Won (a Judge a Cr*akd*tft Some eaginecn <!*■« light crwikvfcsfts with tascr besriBB. Jtadchakcr eiev s bcs<y sh*k with four brsnnn. Eot those fasir hire trait! hesera* smfste rfcsn the seven fesnogv f aucr ocher esn iojce secs toartsin with bolted-or t.mnsmwpgbq tfce fsIieremTs&oct which ^wdAstcr SaiMs mo its

rM UnaJn W

"How long should s mse's lees be>" "Loo* enough to rescb the ground.” tepbed Liocuia.

ingle Nock of ted in

s'ew Bow cf tower which«y»«*B—««

tAtncd in ranews w*ys Th* brWB « cysa

sue tvs of de»ip» » * ,nl *

sst cipm whclhq the sag** *»

‘'■freTwcbshB sgwnB asy other Bah -m <* tight criccdtr—with s hemy ersd

V. ewauUsi- iu'rrticsd* -4 so ms

Robert G. Pierpont City Hedl Block

WILDWOOD

N. J.

OCEAN CITY, N. J. 9th and Asbury Ave.

As Distributor CAPE MAY COURT HOUSE N. J.

STUDEBAKER

^ Sevrmtj-Ivcr Yoon fcitp/

the entire

■re Buick. Cadillac. Chevrolet, i Chrysler. Dodge. Bs.-r. Hudson. Jewett. Jordan, Lincoln. MsniiOii.', Jiakh. Oakland, Oldsmobile. ov-r-i land. Pontiac. Packard. Paige PWrltw^. pierce Arrow. RmJ 1 ©tndebaker. Whippet and WUiy>Krufht. Sold By County Dealer* , Practically every tar on dla-t play at the Atlantic city show; i* sold by a Cape May County

f!7.ti4; Deiav

.vsolilie is as fol'5; Arixona. *20: ; Catfornla, *12: Connecticut. • . *23.10; Dl.*ia. *11; Florida *31.*5:- Idaho '• Indiana, *21. Kansas. *21.50: .2b; IgHitelana. 27.70; Maryland. ^hU-e,! *10;

Sepaila and To

Much Meat

We are pleased to announce the af>pointment of ihis new local dealer — a connection which admirably reflects the high standards Oakland has set for selling and servicing its motor cars. A cordial invitation is extended to you to call on our new dealer and examine the Greater OAKLAND SIX, the car that is everywhere winning and holding increasing good will. See also its companion car — the PONTIAC SIX, the outstanding new car of the year. OAKLAND MOTOR CAR COMPANY. Pontiac, Mrcbigta OAKLANDC^PONTIAC *1025 /Si ~ *1295

SALES DODGE SERVICE INSPECT THE New Dodge Models On Exhibit Next Week at the

and at Our Show Rooms W nc,, • at,mc 1 "' ' 9™ “Jo" ™l th,- imimully .mart I,no of b ° di " h * W ’ U " rJ -Stion of boy,™ :S rl'^r B ^* Absolute quietness and smoothness of operation have resulted B«^ u ‘rZri“ ra, " ,lW i* nd ^ unu-uJly Ion? lire. „nd it l.p “ P " nK ’. ,Kc '■"V uK ' Appointmcms of ,he hi s ho„ We AIk. M.lnUin . Well E^ipped, Up-r^Dere Repur Dep^^, — ALES . GRAHAM service C. F. Reid Motor Co. Ninth and Atlantic Phone 202 Ocean City, N. J.