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CAPE MAY COUNTY TIMES. FRIDAY. AUGUST 5. 192V.

Page One

A NEW Classified Advertising Plan Starts This Week

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The Cape May County Times The Ocean City News The Seven Mile Beach Reporter The Port Norris Advertiser

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CLASSIFIED

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ADVERTISINC

This week s classified advertising section is presented in a new dress, a scientific make-up that is the result of twenty years of research hy advertising experts and which is regarded as the last word in convenience for advertisers and readers. The ads themselves not only are arranged, hut written and set up in accordance with the basic principles of advertising. Uniform in appearance and convenient in form, this section offers a happy relief to the eye. The ads are set in such a way that the first word in each tells what the proposition is. All ads will be arranged in alphabetical order. An index to the classification headings will appear at the beginning of the section. While the apj^earance of the classified pages is most important, it is also necessary to give great care to the wording of the ads if the best results are to be obtained. For this reason trained ad-takers are maintained, under expert supervision, for the service of the advertisers. They w ill receive ads on the telephone offering suggestions sometimes necessary to strengthen the ad. Readers will hnd. as a result of this effort, a classified section of well written ads, each properly indexed and arranged alphabetically for quick and easy reference.

The Atlantic Printing and Publishing Company

Executive Offices: TIMES BUILDING SEA ISLE CITY, N. J.

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