CAPE MAY COUNTY TIMES, FRIDAY. DECEMBER 2. 1927.

The Merry Christmas How Rules Blatt's! The joyous spirit of Christmas has taken complete possession of the M. E. BLATT CO. The holiday time is now at hand, and every floor, every aisle speaks forth its cheery Yuletide message. Gift choosing here is not an ordeal—it is a most enjoyable experience. The only difficult} 7 is in making a choice from such a glorious profusion of lovely things. Here you will find the kind of things you would like to receive yourself—things you are sure will be welcomed by your friends. Choose from a $2,000,000 stock—the largest in South Jersey. Tremendous shipments of fresh, new holiday merchandise have made our Christmas stock the largest ever offered to the people of Atlantic, Cape May, Cumberland and Salem counties! Everyone of the 73 departments is filled to the brim with just the things you want. From the almost enchanted toyland on the 8 th floor, with jolly Santa Claus presiding, down to the beautifully decorated street floor, each and every nook and cranny of the store has something charming, something unusual to offer. Whether you are planning to give toys, lingerie, clothing, raincoats, bits of embroidery, glassware, pottery, books, hosiery, neckwear, sweaters, slippers gloves, handkerchiefs, shirts or any of a host of fresh wanted articles COME TO BLATT’S FIRST! Not only are our stocks of gifts the newest and loveliest—they are also priced so that they are within reach of all! Our unrivalled buying power puts us in a position to sell better things at lower prices. Courteous, Cheerful Service Is Found Here. Our store hours, year in and year out, are from 9 A. M. to 6 P. M. We are not open evenings during December. Therefore our salespeople are free from the drudgery of night work, and come to work every morning in a good good humor, happy to serve the thousands of shoppers who throng here for their holiday buying. Five hundred salespeople are here, dedicated to help vou complete > 7 our holiday shopping in as easy and as pleasant a fashion as possible! Our delivery service is also augemented for this month. Packages will be delivered on time anywhere in the vicinity. Careful attention is given to parcel post packages too—in practically every case, we pay the charge for gifts to those in distant parts of the country. Come to Blatt’s — — the Christmas store of South Jersey NOW READY FOR YOU! M. E. BLATT CO. Atlantic City's Great Department Store