1

Page Foui

Editorial Page of the Cape May

f ' n Cape May County Times

c City Bertew. Febroary.

Published Every Friday by the Atlantic Printing & Publishing Company

Sea Iale City. N. J.

WILLIAM A- HAPFEBT. Editor and Publisher ADOLPH C. WILSET, Managing Editor

Publication OfOce:

Ocean City Offlce: 62: Aabury Avenue Wildwood Offlce: M05 Holly Beach Avenue

Subscription price. ln _ Cape May. <£«^ rI ‘ n 'L a r n ' 1

AUantic County. >11>0: Elsewhere 62.00 per year

Entered »■ Seeond C

r Post OfBce. i

Plan Huge

Advertising Campaign

The proposal of Cumming' Brothers, who have extensive holdings in Avalon, that a huge fund be raised for an advertising campaign to restore con fidencc in South Jersey, from Brigantine to Cape May City, should meet with the apprwal of every real estate owner, developer and broker who has kept his finger on the business pulse of today. Letters, briefly stating the plan, have been sent

failure 1U mH».. thr Sra Mr Boulevard by M>> , 1st will prove a serious boomerang to both that j resort and the .minty. Keeping it closed mto, June or later will ruin the season for Sea Isle. I injure succeeding seasons and react most unfavor-1 ablv on the county at large. No visiting motorist will relish « detour to Orcan Cirv *, rr.rt. Sr. Mr and ■ rrvrr. dr«»r to get back to the shore road. His wrath »i rjuite naturally fall upon the county as well the resort. -. . Tne Kieeholders should, and we tee! confident will, grant no extensions to the road builders.

Our Couan John Misunderstand* i s

^THiS MUST MEAK AUaTHEB. MAVAL

Dr. Frank Crane ^

Good News

About Bridges

M„or Brrenrr. of Avalon, staonrh aJ-orarrof

Lcnrrs. omvuj

by Cummings Brothers to five hundred owners, j util construct both. Hi developers and brokers in the section mrntionr.' to toll bridges, but. n

To show they mean business they offer to con-

.... Townsend s Inlet-Avakn bridge, brought good news to the CounP Chamber of Commerce mretinB baj week. He declared a movement has crvstalirnl that make* the start of that span and also one from Stone Harbor to Wildwood in 1928 ■ certainty. . o t • The Mayor, who is president of the Beeslry * Poiu: Somers Point Bridge Company declared that it the Freeholders do not add these links to the Coastal Boulevard system this year, private capita!

added he was opposed ipossible to build thrr.i ipital should lake over

tribute from $10,000 to $20,000 toward such fund. They have, to use their own words, “no ’ thought of securing any benefits whatsoever di- ' rectiy or indirealy. or to dominate the situation. - The letter further states that they have felt the public out and know “it just requires a constant pounding to bring before them the wonderful poaabilitir' of South Jersey from Bngantinc to I'ff May." Right there they hit the nail on the

head.

In last week's Collier's Rogrr Babsou. in the most illuminating article on advertising we have ever been privileged to read, declares the time is at hand when no product can succeed without uational advertising. We want to add that what applies to the success of such products as auto mobirs, -oap. diewing gum. washing machines safety razors, tires, gasoline, motor oils, etc-, ap plies just as strongly to a seashore resort or section It is only common Iiorse snur that repctitiot is reputation and the greater the number <r people that are told of the advantages and oppor tunities .( this section the mote people will com. here to spend their vacation, buy real estate, p into business or make their permanent residence It is also common horse seme that the gruwtl of one , csort cannot but help its suter rcaort* providing they are awake and on the job. N> resort, therefore, can logically object to group advertising, such as county or soiiooal advertisuig The individual resorts must continue to advertise their own individual attractions, but if this unsurpassed resort strip as a whole is to grow it must be advertised as a whole, regardless"of what the resorts, themselves, may dn. The resnm need fear no waste from any duplication that may arise, for it will be beneficial, as can be proven by Cabtornia advertising. The sooner our vast field oi prospects is thoroughly and impressively informed Acre are not one or two. but many resorts, in this Section and that, should they not find one oi them to their liking, there is among the many, a resort that will suit their taste and temperament and inert their requirrmnus. the sooner this section will forge

tapidiv ahead.

Those prospects can only be thoroughly and impressively informed through a really big ad- j

the task.

The span* are essential to the proper development oi Cape May County. While it is to be hoped the county will build them, it is welcome that private capital -tands ready to assume! the burden. The county, however, should do the |

job.

Why the

Discrimination? Residents of Cape M,

Court House are dis-

pleased because the railroads have not included that town in their reduced rate program. They

should hr.

The railroads have no logical reason tor discriminating against the rural sect mm particularly the Court House. Frankly admitting that Iris competition ha* driven them to an action that good buMiies- methods, alone, should have prompted long ago. tlie railroads have ignored in their reduction* the county seat, which happens to have bus service to every p' 1111 ' that any bus line in the county Havels. The railroads hope and expect the new rate schedules to increase their seashore resort business. Will not the same principle bring the same results in the rural communities?

Washed In

A KK1KSD OK OTBB »bo has been living in ; a valuable piece at work, tbe succeaaful eontlr.o- . n. M*V CountT abew- cur year* :ela:e» ibal ' am* an«l expanalon of whlrh depend* large if upon

,1. »• -uth, „l. .1

in Bslumoi. and pbtUd-lptna durtn* I be bright one of tboee who have not mat poor cheek. 4 it «,! . «io» sToraa. TraMe tkme rttle. was | today Ton may need tbe mrvlee* of »b* op a hen hr t-mrded the evening train for home tomorrow. And even If you doo t. there are other*

He iivt» eotne dtotance from the railroad 1 who wllL

stations a: Cape May Coon H*w*e and wa» not . . „ „ . antyelpaung a pleaaant walk borne in the d«p! MAYOR JIMMY WALKER, of New York CUy. anua Alighting from ibo train he t-«.n u on ihe waier wagon He. been petrhdd on It

etepping high to avoid getting too Mtnrated with four monthn

»uua and much to hto amaiement. Iiiamed be ■ a- ; Thl. fact waa announced by Rev. Dr. Gbrutian .t.ppiog !u thin air osl) There aa» no* a dt‘-P K Relaner. paalor of Cbetaew MMbodiel Church, of .now on the ground 'New Yoik. In a sermon Sunday night, with the Which happen, to he typical of neaiber osndl- popular rtaoulve’s pe-rniliMon. Th»r» 1* a wealth iuou. inou, wonderful renr-rt eounty of wlMfotn In Mayor Walker'* statement, quoted

by Dr. Relsner He aajra:

MISS DOROTHY RICE. County Health Kune.! I no longer drink champagne nor alcohol in report. 1#2* i’hri*t®a» -wsi! Mies lew than ii. iany form nor have I since laat September. My l$:e. and that thero are .tin quite a" few folk* j health Is very much better wtthnut 11- Then, too, who have neglected to remit for eeaD Rent them. ; while I enjoyed the exhilarating huh spot* from She say. moat of thene folk* have good intemtoiia.! alcoholic aUmulauta. the low apota of the Boat but have pul tbe irtuts envelope aside and foi• |morning collected a heavy toi! gotten all about *1. - i Tw many Wka pay loo many low ap«U for too

Tbe (Ape May County Health Uague is doing i tew high spot*.

*vy le-sd- j Without thin vyo.In other day* forty began thd; >M>t> tn< th» "giaytWRf age Groat rar**'> srould he mbc at Alexander and Kapnfam. the two; 7*, wage »y*t» umet spectacular. were "|Mvua. Sib It aKh that age Age »* puahed father i ol:ur i^ a ad the • end farther bark, ard the J f- m aoeiety n-*> «p>| - .-Jarc -

partarra fur their -eoanblnattoB tneuial aad ph»»»eal strength

seeks reduction In railroad frright* fu grain Not all farmer* raallne that t’nrle Bam * mouey ha* baa* •peat to make ft mipoariMe for txrmera In some part*

farmer* Northweat beat reache* our Eaat aad Europe, through V a

n Cape

OLD MAN WEATHER slipped ol

May County th*- pa»! week. After nerving us the kind III tor rtisw. strawberriea. ocean dip* and bluebirds for many weeks, with fen- inte:rupttoiu. hr suddenly surprised us with a snow fall Ihe like of which we have not aeen for many years.

IT WAS A STRANGE sight to sn reposing under a white blanket. Ev have a strong distaste for snow have faction in the knowledge that Ihe very light one. eompared to that e<

sections of :

Jersey and Penneyvania.

this rounty n those who , lot of satlsiilankrt la a (•ring other

VCrtlSUig campaign. Brothers propose.

such I

the i

No Reflection On Our Climate

Just to show ux. eicri though Cap has a remarkable climate, it it not in occasional heavy snow tall, the wrath whoever it i> that regulates almceplicni

■«r part-

SNOW HAS ALWAYS fascinated us and 1 missed the white flake* since making this county «. Snow falls here are few and far

Cummings bciween and when they do arrive *re usually 'light. Then, snow seldom » irk* long, for tte

atmosphere Isn't h.althy for It. So. although we have Iweu out In It for hour* and eve

little shoveling, we have round the enow storm a ' anofl deLghtfu) treat. | prot«

r M*v

Spirit of the State Press

State Police After Rond Hop

Gloucester County Democrat: Colonel Sehwartxkopt ha* received so many complaints from auto1st* against driver* of buses and heavy truck* that he has ordered the State Police force to use It* effort* In securing to gutoLt* their right* on ihe public highways from whir!, they have been crow-'ed by th«*e 'Toad hogs " It ha* been the understanding that ihe .sat Legislature gave the buses rights over pleasure and burineas vara, but tbU order of the bead of tile State Police fores to require equal rights for nil drivenr would seem to restore the average man. or driver, to hi. own again But like the pcdrotiian who gets killed insisting on bl» equal right «.t the road, the driver of the light hide will continue to be respectful to the big rommerru! tn> . and the towering bus. rather than run the ilak of being crushed In securing his right*. If the State Police accomplish wbai they aie ordered to do. rer lealhei will hr added ’hell laurels as

rtors ot Ihe peopl.- i.galnsi iiupositlon.

Delaware port authority. K. ' r-nk Bridge. Grad. crtM.:-» ee 4 ’ Change In mortgage Isw* and relief for home buyer*. The agricultural situation In South Jersey may be I.-nefliert. however, if Governor Moore prcaaea his recommendation that a Joint conference of agriculture, buslneas and induatry consider why '■ Agriculture la the State Is not keeping pace with 1U proaprrliy and devetopmdnl along industrial line*-" There ta a big opportunity In the solution of the problems which coufront agriculture and Its various blanche* in South Jersey.

Tbe Red Bank Bridge County Democrat . According to some Bed Bank Philadelphia Bridge projeei mg insurmountable dlfBcuItlaa unless made In tbe ait- of the New J*r*ey We have inlervtewed some of ihe

rates This country built the canal, laving tu

If you are too fat. y your heart anju. :ly. So any* Dr. Jam** ‘f loater The heart work*

that la only part of I

weight represent endless of living cell* that demat ubment. beat, water, aad added share of tbe energy

r*. pound, of

rod lew bill vows

MniM r

world in wUPaz ’hen aomet*--'' *«• you do. you mav

host way t» of your aetlritlr. or anybody •» them or nos.

Extra weight tires the body, biatn and heart. < oast Hu ting a loafer clans." or Idle rich eta** tbe .y*tem shorten, life, di-

in

government idle rich thxt run* sons and contribue mxb'B* excep! silly rdniooa. are harmful to Ihe entire body poittir and a ■my should be found ■■■■■

rork.

Mr. Remus, who iBterrup'ad a bootleggtng career to kill hit wife, •nd was congratulated, rativar strangely, by some of the jury that acquitted him. ta to ham “a period at ra*t under scrutiny. - That'* to awe bow hi. mind la and decide about let tic* him loose to resume buelneae. HU wife U having a longer "period of rrot" under the ground

NO ONE. HOW KR. HAS DERIVED n

r fun

law Angeles *« L a good exam-' Thowe who ® pie to otoer rules, ordering rot- burdro wlway* w* 1 ' T

South Jersey ■r*w»; While Go'

mrught forth and

tCMed i the pa>

Wh

nothi

hr d..l

. how

nj compared t

upon other

The rto the Ea-t

county hav

no meariv

trastiny conditio

reflev

and n

Starting Work On Sea l*le Boriievard

Port.