g

CAFE MAY HERALD, THURSDAY. NOVEMBER 14, 1904,

marisE: itjhiiigs weuth Don't AMO In OnnsloTonW DovteM that l>«K5elT« PnrA’bMor*. Good Good* M*ke 1‘roBt*. AJ^tiWonpiX- K-J. In Ut. poblio lot rTtrjOM too. dolni- Prato* jroar^lf/ Pm** To“ r •tor*. Pr»l«* your «oo«to. (»*l p*opl* to com* and •»« what you ar* talklM abwit. 1W »ur* you ha*r b**« truthful. If you hare br*u. your cumtoujem will *pr*ad the fact broadcaat and thn« your adrurttolng U Bultipllrd many fold. Oo* good ptoa» customer will bHng you many dollars In trade. Too many merchants engage In catcbpeouv derice, to g*t people Into their atom, then depend upon »br*wdsaleamen to sell high priced gooda. That doesn t naf. The reader of an ad. when he or she Urn. .he ha. been tricked, will not trad, with you. and furthermore go out of tns way to .pread the tact that you ar* tricking custom-ra. For Inatanc*. a retailer recently wlrerttoed a brand of soap which always retails at fire cent* a cake, at two oenta a bar. from 8 to 10 a. m.. on a certain

day.

Hundreds of women flocked to 'he etc re determined to secure the • argaln. * hen they arrlred the .aleemen Informed them that but on. bar would be w»M to each cuatomer. Besult-a lot of dlagnsted women, many of whom had paid car far* to get that bargain. No amount of talk would mollify them and they left the store in crowd., going to nearby store, to

tr»de.

An effort to counteract this falss more by large ads. In the newspaper, failed^nd this .torekerper to a heary loser as a re-

sult.

Do not tell the people In yoor ads. that you aw in the grocery or drug bu.ineKa .They probably know that. Tell them something you bare for sale. Chang* your ad. frequently. When the s-me ad. to allowed to stand yon aye losing the opportunity of reaching seeeral thousand people * Here yon will And five “Doats” that may be of great help to yon. I_ Don't say too much, aod don’t say too* little. Be brief sod to the point how-

ever.

S. Don’t be afraid to pay for white space. It make* the type display more

effective

8. Don’t expect mull# unle^ you keep hammering away aod be sure you have the right hammer. 4. Don’t let up. Keep at It. The persistent advertiser is the oae who Beta the

business.

g. Don’t exaggerate. Stick to facts. A disappointed customer can do more harm than tl.000 worth of good advertising can

repair.

MISS SARAH 8KWKLL DIRS. Daughter of the Date Senator, and Well-Known Here. Miss Sarah Sewell, a daughter of the late General William J. Sewell. United States Senator from New Jersey, died of con- - sumption last Sat onlay at the home of her mother. Mrs- Helen L. Sewell. 830 Cooper

FACTS TODD IN BRIKF MKNTIOM

Told—Other Matters of I merest. —Thanksgiving Day. Dixie Doodles at Hogan’s. —Family reunions today. -Wild fowl are plentiful. —Go to church la the morning. -Heed tb* HkhaI-D for an appetiser. —War has been declared against Turkey. —Christmas advertising to beginning to ippear. Big line of fruit, nuts and candy at Hogan's There are SO.000 dry gooda store* In the United Slates. —Of conns you ar* going tc see the football aklrmtoU. —Go to Sol. Needles’ and All your stamp book. Don’t wall. —If you are looking for good subatytatlal news, wad tbs Hskald. -Tbs population of the world to now estimated to bo 1.808,800.000. —The squeal of the porker to now hoard, and some floe ones ar* being butchered throughout the county. Green trading stamps given free at Sol. Needles. Don't pnt it off to get your book full. He will explain all. —Many of onr country residents are setting out their fall trees, and several line orchards ar* noticeable. —A glance at Hogan's dUpiay window will convince you that the choicest goods In nuts, fruits and candies ar* to be found

»ere.

—Samuel M. Sheldon, the new county clerk of GumberUnd county, has appoint ed Kobert S. Schiller, a young lawyer of Bridgeton, as deputy clerk. —Quite a few deer have been seen in different parts of the Slate, but as t here will be no open season for this game this year they will oot be molested. It to reported th .1 muskrats are plentl ful. especially along the bay shore and In the meadows around Fishing Creek and Dias Creek, and they were never In n finer condition than at present. —Why the Hjchald to the beat paper In the county to plainly seen—It carries more county uews than others anil Its all li«e matter. A reader said yesterday that “the Hkuai.u was a weekly visitor, and it was the most newsy paper In the eonnty.”

JOTS OF IIFNII CAPE MAT. A True and Pitiful Tale Told in Seven

Chapter I. Twas a oold night In February. Jinks smelled gas. It« tb* gas meter. He wrote to any. Chapter II. The can to slowly sinking In a gray March sky. Bat who to ibis that ap-

GOV.-EU3CT NOW RESTING.

Spending Week Hunting and Fishing Grounds. Governor-elect Edward C. Stokes has left Trenton for a Blooming Grove Hunting and Fishing Club. In Pike Connty, Pennsylvania. He to the guest there of B. C. and John L. Koser. Sine* the fleet l«n

Mtoa Sewell had passed tome time iu the ▲dlrondacks in the hope of a cur*, having suffered from tb* disease for about a year. She was bora in Camden, and was iu Ur 80th year. She received her education at th* Baymond Academy and at a private school at Chestnut Hill. Several years ago ahe gave up society. She had a boat of -friends in Cape May. where she always * pan-* her summers. She bad two broth- ' ers. Captain Robert Sewell and Captain W. Joyce Sewell; a sister, Mrs. Charles H. Borie, and a .half sister. Mrs. Beraand JCourlaeod*.. who survive her. The funeral took place on Tuseday at noon from the home of Mrs. Sewell, the Rev. Dr. Robert W. Forsyth, rector of St. Paul'* Protestant Episcopal Church, officiating Interment was made in Harlelgh Ceme■tery. Camden. ^ # Pennsylvania Rail rojfrCompany will Isaac Clerical Orders fbr 1900. Pursuant to Iu nsual custom, the Pennsylvania Railroad Company will Issue clerical orders for the year 1906 to ordained clergymen baring regular charge as settled pastors of churches located on or near its

health of the G.nvruor-elect was not strong, as the result of the campaign. Dr. H G. N-w-o.., the physician of Goy-•ruor-cli'Ct - In reference to these representations said: “The atatemeuis that have appeared in >f r ..,«-r* ft ..ui time to time to the effect that Senator Stokes to In a weak condition physically are apt to create an erroa impression among the people of the State. From a physician's point of view, nothing could be further from the truth than these

should make Individual application for same on blanks furnished by the Company and which can now be obtained from the Ticket Agent*. Applications should -sent to the Gvoeral Office of the Company as soon as poasibl*, in no eaae later than December 15, so ths* orders may ba mailed by December 80. to all clergymen entitled

A Gap* May Girls Vla4 ( A ring to round, th* aea to deep, A Gbps May glrto hmrt to hard to xeep. For when you think job have bar won Toa’re in tke same p

come to ee* wkat to wrong with the meter. He tightens op the connection* “It will not leak now," be matters. “Do you suppose tb* gas oonld ceoap* through that broken glam over tbedUIsT" asks Mr. Jink* "Of course not." Chapter HI. The May flowers nodded to Mr. Jinks as he sat on hto porch. But be did not nod eek. Nay, hto heart was too hoary. He was thinking of hto gas bills. For two mouths they bad been running double the siae of th* old Mil* The meter still leaked. Chapter IV. How calm IsaJune morning! Not calm was the heart of Mr. Jink* He had Just called In a plumber. Who told him the gas was Waking through the broken glam over the dial* “1 will write them such a letter aa will What Mr. Jinks quid to not fit to repeat. Chapter V. It 1* November. Five months have flew by siuee we left onr hero so hast I £ A gas company employe to In the cellar. He to taking out the meter. “Wbal fori Because It leaks through the glass, and tbs company has ordered it oat” Chapter VL “Nov. 9. •To the Gas Company: “Sirs—For ten months my gas bill has been twice me big as It need to be. 1 much aa the Increase was doe to a break In I hr glam over tha dial* which break w>ta known to yoor era toeary in March, 4 yon to refund to me the money 1 have paid you for gas I did not barn, “Yoari truly. J. JINKS." Chapter VH. “NoV. 1L Mr. J. Jink-: “Sir—Replying to yours of ninth Inst., would say that there would probably be a slight odor of gas If the glass over the dials oo your meter was broken, but this would not mean that gaa was escaping after r«g istratioo. and when your meter waa taken It was found to be O. K. That to U say, there wa* do Icakaae of gas against cm. There to, therefore, oo allowance to lake. 'Trusting this explanation will be satisfactory. w* remain. Yours truly, •THE GAS COMPANY,'

“I have attended Senator Stokea professionally for six or seven years aod I have no hesitation in pronouncing hto physical condition to be much above the average, with unexceptional powers of endurance. From a campaign that would test powers of an athlete be emerges without weariness and with unimpaired vitality. "This does not mean that there to not a

limit to human endurance. 1,1k

, be needs mental and physical rest, after such a test and mast avoid tha nn necessary work incident to the positions

with which be to connected.

*T want him te avoid banquet* late dining and all nnnroemary social da ties that exhaust the vitality that can otherwise be devoted to the serviem of the pub-

lic sad the legitimate duties of hto

Mr. larwdaaalagwr’a Daughter Congressman Henry C. Loodenalager started last Saturday for-Albnqurqne, N. M., on receipt of a telegram of the nem of hto daughter. Among the few friends of Hepresentatiye Loud* who know the facte as to hto daughter's precarious health, there to deep sympathy ti him and Mr* Loudens!*err. She to of two children, the only daughter, and married with children of her own. Recently the pulmonary disease vri'h wh to afflicted becoming acme, she gad Mr*

happen at aay ttm* Ittoa aad indeed. Only a short time ago th* danghter, Ilka the mother awl fathw. wash tike very flash of heahh aad robast splrits-

KX-CAPE MAY TEACHER A BRIDE

That love laughs at Government contracts as well aa at locksmiths was shown here when word was received of the riage of Mtoa Ethel C. Klnne, in the First Presbyterian Church of Man 11* Philippine on September 89, to Frederick E.

Miss Klnne sailed from here last May to

and kindergarten for f

Government, and her departure from bar* was much regretted by society young pooto, among whom she waa popular. She to a graduate of tha Vineland High School, aad also of Cart Vent’s School of Mask la New York. The bridegroom to a graduate of Princeton and a reprea tie* of the Manila and California Lumber Company. Mbs Klnne to the daughter of Frank Klnne, well-known In this and otb-

1st. She waa formerly i the Cape May public school* Several other young womea

already ex pres til a willingness to take a

trip to the Philippine Islands

CANT HAVE TAX REBATE.

of the Civil War will be discouraged by a decision rendered Monday by the Court of Errors and Appeal*. Tb* the opinion of the Supreme Court that allowed la the State for aaay yean, until the in a North Jersey to«n cat It out of the of a volunteer fireman. Ha

Ooart,

Create a Competency for your old age by securing a Prudential Endowment Policy. It provides liberal protection during the time it is in force, and at maturity will produce a sum of money' sure to be welcome.

The Prudential

iRsuranci Co. of America. j. OF" Incorporated as a Stock Company by the State of New Jersey. W b bkW hU kto f ktai* VoriA hi, k lai JOHN F. DRYDHN, President. EDGAK B. WABD, sd Vice President. LESLIE D. WARD. Vice Prcldent. FORREST F. DRYDEN, yd Vice President EDWARD GRAY. Secretary. * H E Ricbasmon. Asst. Sept., Cape May Court Huose. N. J. ' I »80

BARGA|N8^>

Local Phone. 65. 305-7 Jackson Street, CAPE MAY, N, J. Branch store Corner Broadway aad Myrtle Avenue. West Cape May, N, J.

^BARGAINS

BARGAJNSfl

'W. LENOIRg? 3g3m i

AUTISTIC DECdlOB, PAPER HiiHGWGS. plaster maorfc a Spectalt££££££§ incrusta, Udalton anb Burlaps \0ffice and £how Room, Second Floor Smith Bldg. S10 Wath. , 1 — CAPE MAY, N. J.

MR. FINN TAKES CHARGE Officiated oa Sunday la the Cbaroh of the Advent. Mr. FranctoT. H. Flno conducted the service# In the P. E. Church of fo Advent Sunday. They war* aa follows: Morning prayer aad addraas at 10 JO o'clock and evening prayer and addraas at 8 o’clock. Mr. Finn ha* been anthorlacd by Bishop oarborougfa to conduct th* serriots throughout the winter. Ha in a student tha Divinity School la Philadelphia and to axpactad to become a Deacon la Juno Rev. K. C. Alcorn, who was formerly In charge of the aarvtoa* has discontinued hto labors bar* by Mr. of scholars, of Sunday Mr. Flan win to hto Gap* May Point

-FEW STAMP S7STEKW, W„ ttM bM, *M. n aa

•Sjr S'rmmtimf tku £up» mt >Sol Needles, 508 WA8HIBGT0F 8T and make a purchase of One Dollar or more, 1 wilf give TEN (io) STAMPS FREE in addition to those which should be given with yoor purchase. This only good until JANUARY tsl) 1905.

la Inn Sims