r

Wi.. i i.. Jn iiuiiiiij^ijiM^H^ipivpnp^p^ " CAPS MAY HHBALD, THURSDAY, I tUBUAMY 2«, Itwe

CAPS MAY HERALD LMWI^

AN IKDEPKNDENT WEEKLY

PvbUahad KVW7 Thar»S«r Annunn j Um HarmM BulhUac. No. U« Wutitaciao Blrwl. Op* Majr QU.

Ratwad at U>< Mar. N. J, a. M Marct 1L 1ML

l‘oat OKlc ■

Tha Capa Mar Dallr Haratd la pubUshad avarr morning, aaoapt Euoda). durtog. Jutr and Aacuat at Oca T ~

Ad'arUalnc Ualaa Upon Application. At! Utiara Istandad (or tba Harr altbar adltorlal, advcrtuin*. aubacrlpuac or job prtntlac. should ba addraaa CAPE MAY HERALD ti« Washlr>4«on atraat. Capa May, Ball, II7X. Karatooa. CD. Proprtator a Raa Ball. OW. THURSDAY. FEBRUARY ~tsT 1»05

Changaa in tha Sanata Whu thr Sen tra s.-aal«c aft.-r March hare been rftociod ^decided change (a the personnel at that suguat body ot lawmaknra. One of the moat significant am ba the departure of Thoa. C. itaxt. of New York, and the appearance of Qlhn Root. Albert B. Cummlna. ex-Gorernor of Iowa, will appear 1c the place of the late tor Allison, tor a generation a picturesque figure on the floor. Got* Chamberlain of Oregoa.wlH bo a comer, a democrat wKb the unique distinction of haring been elected by a Republican legislature, tt will ba Senator Shively of Indiana, succeeding Senator Hemmiawaya republican Charles J. Hughes, Jr., will appear In the place of Senator Teller, of Colorado, while tlhe plctureaqoe forceful Poraksr, of Ohio, wtl! give way to Theodore Burton, the student. W. 0- Bradley, of Kentucky, publican. wlU appear In place of Senator McCreary, a democrat; J. Bristow, of Kansas, the fighting assistant postmaster general, will a the toga of the peaceful Long. C. Crawford, of South Dakota, will Senator Klttredge’s successor; M, Johnson will supersede Senator Hansborough of North Dakota. Senator keoy will be succeeded by W. LJonee of Washington. 0» the reteran members a number will reappear with new certificates ol election to the Senatorial body. &-acdegee of Connecticut, Clark, of Arirmvss Gallingw. of New Hampehlre. Gore, of Oklahoma. Heyburn of Idaho, New lands a. Nevada. Penrose Pennsylvania. Smoot, of Utah, a Stone r< Missouri.

Farm Lecture Trains. The success that has attended the effort of the Pennsylvania Railroad throughout other parts of Its syv in delivering lectures to the farmers ^ has encouraged the officials to make an experimeutal tour la South Jersey. The first train will leave Camden on March g and will make twelve stops. The second train will leave Camden on March 10 and will make 8 stops The first run will be on the West Jersey to Maurice River, the second on the Camden and Amboy, ending ai Trenton, The lectures will occupy 40 minutes and lO minutes will be devoted to answering questions, object of the company la to Imp farmers methods and thus to Increase freights and facilitate shipment. B. Voorhees president of the State Board of Agriculture and a half a doxeo professors will deliver the addresses. There are two care arranged for lecture purposes and each will be used for similar lectures elmultane coaly. The cars were specially fitted for this business and were Mat used on the lines In Pennsylvania.

current nowadays to signify a bust ness monster, a powerful corpora tioo dealing mercilessly with Us CUS totaera la the merrantfla and the •lock markets, and usually is a of Interstate st. Is a wa not distinguish between a trui the Standard Oil’s siae and dominance. An the one class, i wealthy corporation untrammelled by

third of lu particular trade, la the

Hera Is the United i Steel Company, for Insts I only to

TALKS ON ADVERTISING III.—The Business Thai Gets Away By Uenry Herbert Huff COPYRIGHT. IKS. BY AMERICAN PRESS ASSOCIATION

CITY DIRECTORY. J.'ltsIvlB. Jet

LIS IS i. mi

CoeecH-dYat I. Shaw ..Jen. 1. ms HamiMl H. Moors Jai£ I. mi Jos. Head. ,-.rT. -Jem, L m bAwsU Hand Jan. 1, 1H* Jsa. J. Doek........Jan. 1. Ifll Jos. H. Klwcill Jan- ». ml Win. & Ollbsrt Jan. l, tm John T. Jacoby Jan. 1, 1112

— _ n< wu

Cap. Ma> Fir. I »* i in.*;. 1, i- .. .- Monday svsnlag hi serh w<«tn at lb* etna or Waablngu* and rtmaklln sta. COUNTY DIRECTOEY JuaUor of Huprsmu Court-««>oau>a W. Trcncliard, Bepgbijren, ISM Circuit Judge—Allen U. Kn^inotL R«-

publlcan. im

Law Judgs-James M. K slreih. IU-

%

"Good morning, Mr. Bosixiogs Med I” “Well, toy, what about keeping my patrons from going to Near Oity to trade f* "I realize that this 1b quite a problem. You are not doing your part, however. Every week the Near City merchants tgnd pages of bargain offerings into ninny of the homes in this community. These people read them oik! go there to buy. ThoHs perfectly natural Your prices arc very likely equaUy low, but how ore they to know if you do not tell them f Frequently a distant store that advertises widely is bettor known to the public than one in their own town that shuns publicity. If yon business men of this town will advertise and prove that you offer as good values at the Near City merchants, yon will get back your trade. It pays to sacrifice profit on some items if you have to ip order to substantiate this claim. The larger stores give the pktron a little better selection, but the country merchant cap do as well in price. Let larger sales, smaller profits, be the watchword.** “But we have done some advertising”— “Yee, but I must tell you candidly such copy will not bring trade. I shall explain later HOW on ad. should bo written, but let us past to something else.” "What about these ‘soap* clubs?”’ "You said your customers approve of this idea of peying double price, for their goods and being ue- eived into believing the premium coots nothing. Sell that way yourself. That is the solution to this problem. Moke up assortments as nearly as possible like those of the ‘soap’ companies and pick attractive premiums to go with them. But this slone is m t sufficient. You must tell the people you are ready to match these offers, likewise where you meet mail order prides. You told me you could do so. It remains to convince the public of this, and that is the work of advertising.” “You have convinced me that advertising is what is needed to put an end to our troubles. I never saw it in this way before.” "Yes, Mr. Business Man, eberity is out of place in business. The fellow who gets trade is the one who proves to the public that he can give it the greatest value for its money. It will not do to WAIT for business. You must go after it And now, when by well planned advertising you have cornered • ‘the trade that gets sway, suppose you take a hand in the game the Near City merchants played on you. Fob years the farmers south of you have been buying in rival towns. Business men there consider this trad* safe for eternity. Why don’t you business fellows' make a bid for a share of it? An aggressive advertising campaign,'with plenty of 'leaders,' will pull It sway while the outride merchants are sleeping. Business is a game in which every one is entitled to all be con get legitimately. Go where you choose for it Land all you can."

qf the Me stamp house* In New York .and recording ot this ovideace In at them-—several Hundred | such nAccer that it may not he loot.

doUan worth. Our price

course. 82 a hundred; this firm is no chortling 24 a hundred, and by tU o'clock to night the price will be 210

hundred.~—New York Ikeea.

It Pol Kies I Pull Gone?

Under the ordeT Issued by the fkertdent all of the fourth class postmoatere In New Jersey Are Aow under drU service regulation*. The Civil Service Commission having notified -the Post Office Department that It Is now In readiness to furnish eligible* whenever there may be any vacancies. This new rule will apply to New_ Jersey, and hereafter the New Jersey Coogreacmen will not have the bother of filing the vacancies that may occur In the fourth class post offices. The post office department has issued a circular relative to the ter (n which all vacancies will he filled, and those who wish to become fourth doss postmasters hereafter will be furnished with the neeiry Information upon mskVny ap-

plication.

(8) the calling each act by Us right name, (4) the piecing facts of a kind together tn records of account that they may be interpreted, and (5) the reporting side by side what work is done and the cost of that work promptly and regularly to responal Me officials, to electors, and to other

parties In interest.

4t la easier for the same methods to succeed in business than in .govern meat, because the parties In interest are relatively few in most business enterprises. Where Interested parties are numerous bus.ness enterprise hat shown the same defects as govern.fment enterprise; inside Information has brought Inside Influence and Inside proMts. Witness specific Insur once and transportation evils famillcr to the public mind. The protection of Interested parties at a distance from the acting rcprcuentaUve has developed in business the compulsory out aide audit and the tupetvlaidDt now 0lbrw*or leas efficiently exercised by Rate governments- The protection ol' the taxpayers at a dtatanp* from the acting municipal officials reqtire etf cleat outside supervision and special

Lincoln Replaces Indians j knowledge such as can be exercised TTie United States mint wfll la a j vrtoctecr todies which, like the Du few days destroy the dies from which.reau of Municipal ResearcdTcun coIbe present ooe-ccnt pieces are mode’ 4 operate with city officials to insure Odd will use the new die* with the I the reconfinc,' reporting, puWlahlng. toonse medal design of the head of and Interpreting of official acts and

IYcaid*Bt of Council—John F. Jeoohy. Recorder and 6up*Katead*nt of W*Ur jea

Works John W, Thompson, Jan. 1. 1*1* Assessor—Krvtn$l. EMredss. Jan. LW* Collector—Ollbfrt C. Hughes. Jan. J. l»l# Treasurer—Thoa IV. MUM..Jan. », ISIS fJlty Solicitor— A..’...Jan 1 1(1 City Engineer—tt. 1L Townsend. Jan.

Preaa&itor

Republican, l(IA

dharlff—Robert IL Corson. KepubUoac.,

Building 'Inspector—WUUaji 1

IdV

BOARD OF EDUCATION

Dr. ,

Itbam I -orter. Clark..

. Load

William IL Sheppard Wtlham B. Gilbert .. George 8. Douglass.. Luther C. Ogden

...March. Id --Marjh., HOV ..March, mv .. .March. Id ...March. ISUH

BOARD OF HEALTH Dr. A. L. Leach. Frestdent. Sept J. 1(0iDr. V. M. D. Mercy. Health officer— SepL 1, Idl William Porter. Sccrstarj •-SepL L 1»J« Robert S. Hand :....8epL 1. 1(0> Wliuam R. Sheppard BspL i. Ido George L. Lovett SepL 1 1(11

BOARD I ent, Lthher

BOARD OF TRADE

. Ogden, f

IURCH DIRECTORY Ssry's R. C. Church.

o 1(0 F

. M..

Divine services at.SL Mary’s Chi Washington street during September and October^ Masses Sunday's at ? an' o’clock A. M^rtDevotlona Sunday Friday evenings at t.(0 o’clock. All services will be held In Chapel. Confessions—Saturdaye and Thursdays before the First Friday, from 1(0 to t I*. M.. and from 7. SO to S.S0 P. VL P. a. Church of th* Advent. Lafayette SL. between Jackson and Decatur. Rev. Arthur Hess. Rector Sundays—Celebration of .the Holy Com muni On. LOO a. m.. Morning Prayer. Litany and Sermon, (on the flret Sunday of each month celebration of Holy Communion) 10.(0 a. tn. Sunday-school 1p.m.. Evening (Choral) service and Sermon 7.(4 p. mWeak -days—Wednesday a Evening Prayer. 7.(0 p m. Saints Day's. Celebration of tha Holy Communion 0 a. m. • , Baptist ChureF Preaching on'Sunday morning at 10.(0 and la hte evening at 7.M. Sunday morning Workers Meetlpg at

10.00 a- m.

Sunday .school at 2.(0 p m. Wednesday evening Prayer Meeting at

7.10 o’clock.

Young People’s Meeting Friday evening at 7.(0 o’clock. Man’s "Meeting Saturday evening

LOO o'clock.

First M. E. Church. Rev. James Burns, Pastor. Preaching on Sunday morning at 10.00 in the evening at T.sL a. m., and LiO p

-Mark Lake, Republican. Oeear City; November, :U1; Wilson A Laks. M. D-,- Republican, Cold Spring. November 1010; Nathan A. Cohen, M- D-. Democrat, Wildwood. November 1(01. County, Clerk—JuRo* Way. Republican,

January 1010.

Surrogate—Charles P. Vanaman, Its pub-

County Superini County Collector—Joseph L Scull Republican, January 1. 1012. County Board lot Elections—Learning Hughes, Republican, I»o» County Board of ItlecUona—Henry Daugherty. Republican, 1(10.' County Board of Election*—WlHiam Tylsr. Dyler, Democrat. 1(1(1. County Board of Occtlune—Mlcl-ael Kearns. Democrat. |(0(. April. September and December Terms of Court—Second Tuesday BOARD OF CHOSEN FREEHOLDERS A B. Smith. Palermo, Jan W. 8. Johnson.,Ocean City. Jar J. P. Fox, Ocean City Jst Sylvester b pence, Goshen.. Jan. J.' D. Ludlnm. • So. DonnL. .Jan. ,e a Schellsnger, Erma Jan. 1(12 J. T. Bennett, Cape May . . Jan. 1. Kill David W. Roden, Cape May..Jan- I. 1(12 C Sayre, Sea Isle City Jan. i, ml C. Clouting. Sea lale City..Job. 1, j(i: Anthony B. Smith..... Dtrectpr Samuel Townsend Cleric Stale Senator—Robert n Hand. Hepubucan. l(M. Assemblyman—C. K. SUDe. Republican.

I (Of.

TAX COMMISSIONERS. rails U. Marshall. Seavtlle l(ov SUlwen H. Townaend. Cap. May Court Houm 1(11 Aaron W. Hand, Cape MAT City If Hi

Give Us a Chance

to prove to you how much benefit you wuul.i net bank account with as Why don't you tom.- ar< day and make your first dejmrit ? If you a-r •. city, you can mail it to u*. Doesn't make any ■! iiow smull the first deposit may be—we merely « to start—this means a good habit. Three Per Cent. Interest Paid.

Security Trust Company Cape May City, I. . J.

IIKN kV

THOMPSON.

J.SPICER LEAMING AARON W HAND WILLIAM- F. CASSEDY ALBERT G. BENNETT

I'R JAMES MECkAY RKLliKN T Ji.HNsoN JOHN B HUFFMAN Hon. ROBERT i-; HAM.

f rolrfisicnal Card*.

JAMES M. E. H1LDHETH Colnbullor-At-L»w 214 Ocean .'Jtreet CAPE MAY, N 1 Notary Public

j KWIn t. STKYKKs OOUNBELIiOH AT UiW, 314 WarRixuTo.k Mr., t are May. N. Master and Solicitor in chancery, suprrm* Conn (Joiuniisaioner. ho (att Paul to. Oommlhslour- for Peon'rlvama.

M- C.'SVVAI N MAN’tKACTL’UEK UK Anificial Stone PaYement. Cellars, Floors- Etc.. Etc Jiffl© S7SBS SI7Y323. mt coto* oa ouics a tPu.ni.nr

All Work Ucakantekd and Brut 3C "STz:s.xzg Ejcte: 0/fice and Residence, 2J? Windsor A ve.

Bkfk

Sunday school at (.SO p. a

1-waek prayer service Wedneeday evsnlag at I o'doe'

“ .so laseUngo.

and Friday eveolaga

Tuesday. Thursday

Rev. J. W. Lowdon will conduct the ■Trices at tha Cold Spring Presbyterian Church Sunday morning at IMf.

0 .- Strangers aU-i

FIRE ALAn'm CALL*. U—Washington stresL near E

gers Lsjidlng.

47—Washington street, and Madison

Abraham Unco in. at j prd*re«l by the TYeaanry departtoajti ’ aevcral da#s

(Vhat

CURRENT THOUGHT

Other Editor* Are 8«r>nf

latofiigWJt jodgBMto about borinear * rarely erereUed except where it ti may <60 obtain the fact* a* to

regard

rncjaBt will ner«i be poaslMe oetOita made May for all who may be

JiOarad by go'

«*—Stockton avenue, bet si

community need* so-that the average

taxpayer cm easily exercise Intel U

goat Judgment aa to government.—

From Better Business Method* CM tie*, by William H. Alloc. In American Review of Rgviews.

ft R liEIGHI, FIRE INSURANCE la aav Part of Cope May Coaaty Holly Beach. N. J.

Contractors & Builders YORK BROS. P. O. Box 66i. Cape May, N. J.

James J. Doak Carpenter & 5$uilaet

Jobbina

Promptly attended to r»" Washington Street ^ CAPE MAY, N' J.

Local PhAnr 97

(1—South Lafayette and Grant streets

Caua* For Cartoon Poet-Telecram, idea Join* .with rejo&nc orer tho Rivera and Harbora Cotrtnluoe’s apjcoval ot aa Item of 2*00,*00 for smYeyin* a IMoM ch*noal from lit* port to the om. Ike

1b A 1

throash both house*. TU* item prac-

(6—WaablDgton and Jaekaao *tr#*ta otracta

OUR SECRET OOCIETIKE

TOGONSUMPTIVES Edward A. Wllaoa’* PrepOtoUi Uj-pophosphltes Tmd Blodgetti from *’■—'-'nal formula I* the Some ... 'for Consumption, 4*lhi Bronchitis: Catarrh, La Grippe, " and all Throat and sands of people say they have been relieved by IL Thoae whohave used it will have nb other, and recommend Ulothdrfellow

•uft'ereru.

It has cared many after they weie Riven up a* ineurabU by their phyTha undersigned a* a eonsumptivt Ban testify Irom hi* own experience ay to it* value. Write at onee—delay* are dangerous, aadjnn r p<*totitoL.«--.For full particular*, teeUmonla’s, etc-, addren.

- the woilt of deepening the Delaware 1— .. fact* a* to gov- channel ad that the largeet Mae ocean Tim'-Tiy* of each month at Lodg* a nununlxv namU. 'ataamar* caa com* op to PHladeiptU "V****** ^ Frenkba Mreet*

The 30-foot channel juat computed

V *tay nmciave, j»o- ih. ■ r U H*pta**Bh»—MeytoAt , (12 WaahlBgtoa a^Wri. as fourth Thureday* ot each m

.TAHVEe WANTED t> rtpUaai th* Now AmaUI whoea mission Is “to upUfl and vnUv. i' ‘ cot out tii* bad’ Ltlofacto. >• aekn« h**n received from many CltUngulsI.U man. Including Hon. WIBlam Jsnningi Bryan. Bocretdrics Knot and Ontelyou. Attorn*/ Goa*ra) Bonspart*. Sir Wilfrid Lauriri-, Julian Hawthorn*, Nark Twalr. Hoary Hanhy .Hay. Hiram W. Hay**.

WAkL PAPER Big Reduction In Spring Styles Before Decorating j our Room look at my New Stock. You can save money by it. BURLAPS. LINCRUSTA WALTON. W. LENOIR 626 Washington St. Cape May, N. J

MECRAYS’ CENTRAL MARKET Cor. Washington and Ocean Streets oq? Washington St. 217. 219. 321 Ocean St. Meats, Groceries, Provisions and Fruits i-c Che*'-# Batten-Sharpies* Gilt Edge-A Specialty Country Produce fresh dally from our own faro FUh. Oysters, Clams and Terrapin. Dressed fool try The largest market in Cape May.

jPierson a nd Son.

#THEfiiEW

IE53

MAY

MARKET

Cor. Washington and Union Sts. Where j’ou will find choice Grocies, Vegetables, Prov sions, and fruits. We also handle “MIcheners Star Hams’ Local Phon-b.

WILLIAM E. JOHNSON -^^-Caterer-esK ■stern 'fboar 14B Y. -Oysters. Salads, Cutlet*. Croqartu. Terrapin. Panes. Roap Roll. Bridal Cake. Boo Bsua. lee Cream, klackaroooo Fllver. I-nen. China,'Cutlery, Candelebm. Palma. Flowera. Art Table A i D0 ?- , ‘, O T“’’ - '. Wr^llnw. High Team, JuiDcheoas. Canl Parties. Banqurt*. Colotloos, Auairersarlea W ffiSayr!? Mperienoe.Formv-rly with H. B.’WlmUy. Plitlorlrlphta. Flrat cUsa aervice. BaUmale. cheerfully

^"Aomas 1$. J^iTlet Si £> 0TI COAL WOOD & COKE

CAPE MAY

Office S20 WASHINGTON 1ST.

Both Phones

USm. §. §t® uei ?* i|i|BBAr»AMD«LAUNCH * BUBjaffi Office ml Shop-Cor. Corgie and Jefferson Sts

CAPS MAT ». J.

THE HOMESTEAD and Jackson Sts. Cays Has