CAPE MAY HERALD, THURSDAY, MARCH 4, 1909

cap£ nr ui.ra , l

LKWIS T. »T«VBN«

AN INDEPENDENT WEEKLY PublUiMd EV..J Tburw!*/ AlUmuoo Ux lUrklJ UulMlBS. No. *14 Wo»hInc too EtrooL Com Mot OU.

i root ornc« «t coix

Tho Cop* Mat Do«r HoroM la pub lialiod ovorr momlnc. oxo^ SuoOo] dutac July and Aucual at Ooa Kolia Adv.rtialos Kataa Upon AppUcotlooAll Ivltera Intaodod (or Ifta Hero l. cltliar o-l. Iona I. alrorualnc. aubacnptlo or job IXInline, ahould bo addroaabd l CAPE MAY HERALD *14 Washing ton at root. Capa Map. M. . PHONES: tlolL MIX. KojmtOhA 42a 1 topnslor’o Uso. Ball MW. THCU8IXAT. MAltCH L 1»0»

FLAY BOULEVARD

hard knocko before the 1 a tor Oaunt. of Olouceolrr chairman, at a hoartnc that 2 to AM P. M Monday : contempUtea the foot arid* bleb may a Cap* May. taklnz li already constructed At th* hrartn* *

rncouraarln* other, to enjoy the » bouhnard committee, composed of i

r Its president, former Mayor Appleby, of As bury Park, op force In advocacy of the bill.

farmers, loomed up In opposition t An earner: and eloiuenl addrea

retry, repreaentlnx

i dV2s£d '

county. repreaenUn*

said that U

except that It raddled at era of the State the hard Cord road., he i

i T. Co*, of Hunterdon

r Assemblyman Oeorc* Wilde.

tude toward thhe projer-low-members af I'a'eim. " at as delesat-

ratloa. W. Scott Hand, ol Ocean CUy. also .poke for the MIL others spoke for and axalnat the Mil but the committee did not make know? Its proboble action. After the hearlpj the advocate, of the meaiure cal here, around the crancer. and opened up^l the creat hlchway would materially ben eflt them. The principal objection of th. of the Mil which make* It Incumbeni . med to be In the prorUd. n the B-ard. of FroehoUer. througl which the bo-lerard 1. to para to 1m mediately provide for Its construction to the exclusion of work upon ofbei road, of (raster utility. Advocates o

THE SUNDAY NORTH AMERICAN.

•r Rare Treat* tc

The comic aectioe can for Mar-b 7 allecether new I

and Old.

a of the North Amert ;e way of an enter e for chlldren.lt In realty Walter K. Bradford. Tlu North American's priie huroorou. car t yonlet. ahould dyrelop Into a writer o fairy story ttrae. However, he baa donno. and It U raid that he has made > remarkable success of IL To ID^straU Bradford's version. "The Little Jouraeyi of Nip and Tuck." The North America! baa secured John It NeW. who Is probably the best known Illustrator of children's books In America. To*ether they hare made the prettiest mature eve] printed la a comic section of a new.paper Bradford's verse, are IMht and antertalnlnc and amuslns. NeilP. plcturaa are beautiful and attractlvn.

The Noth Ai

TALKS ON ADVERTISING IV.—Crea-ting a. Demand For Goods By Henry Herbert Huff COPYRKHT. 1900. BY AMERICAN PRE9S AMOC1ATION “Mr. Business Man, you spoke of tour trouble In i petrous in new and quality merchandise.’' “Yes; these show np more profit thnn 'staples,' but for * reason they do not sell readily.'' “Here is your greatest opportunity to utilize good advei Study the mail order catalogues. Yon can get many ideas from them. Note the complete description , the catchy headline#, the attractive cut#. This is a forceful example of the creative side of advertising. Good newspaper publicity has s double effect—(1) to take trade from lea- energetic competitors and giro it to the one who advertises and (2) to make more business. If a well written ad. so presents the advantages of poo•easing a talking machine, for instance, (hat some one becomes interested and buys one, hasn’t it made- more business! If the buyer had not thus been convinced of Lis -need for one, be might never have made snch a purchase. That is just what advertising is doing for the retailer and general advertiser alike.’’ “And it will interest my patrons in good clothes K* “Certainly. People dress so much better today than ever before, largely through the influence of advertizing. Style depends very much upon it for existence. Practically all of our knowledge of fashion and what is newest and best in the world’s markets conies to us through the newspaper and magazine ad. The public is interested and quite eager to read, l et the local merchant talk about such things in his ads., and be < an make a demand for new and quality goods. Headers need first to be shown WHY they should possess any particular article, WHY they should dress better, WHY they should put in a furnace, WH f they should buy a kitchen cabinet. This study of ‘selling poicij’ wifi come later on. Take the matter of good clothes. One of thore illustrations, suih as are furnished to the trade by wholimlc clothing makers, pictures the wwarer with such a stylish, clca:. cut, well groomed appearance— enough to make any man want to .tre^s better, narticularly if helped along with clinching argume ts. People need to be TOLD what they want and should have." “And quality"— “People need to be COFVTBCHD that the quality article is the most economical Advertising carries your arguments to the boyar. Often merchandise is claimed to ‘sell on sight-' This is rarely true. Most any article heeds to have its good points presented before the reader acquires a desire for it “Every man in business is an egotist. He believes be can furnish bis customer* merchandise cf better quality at lass cost or in a more Miurfactory way thnn anybody else. He has no teasdn to expect patronage except that he offers some greater inducement than do his competitors. Be needs to tel! the public WHAT ha has to sell and WHY they should buy it of him.”

CITY DIRECTORY.

“ Bamiwl H. Moors Jam. 1, “ Jua Hand .Jaa. 1, Ifl “ uAwsll HaaA Jaa. 1, SSI* " Jaa J. D(*k......--Jaa. V !»H Joa H. tawril Jan. 1. Mil Wm. It Gilbert-..-Jsn. 1, »»U " John y. Jacoby Jaa- t, till “ AUan Siwlks.:......Jha. i. i»u ITsalrUnt ol Councll-Joba T. Jacoby. IlscordM- sad H»:>*r1nundont of Wstar Wurka. Jobs W.*Thomp*on. Jan. 1. ISIS Lists l. ISIS 4..Jau. i, isiv

CKcuit'JuSSW—Allan & EnAfeott. R*-

alrath. lUtY. Lloyd.

Build!n( Inspect,

..Jan t, Z#l*

•CARD OF EDUCATION -

t

_•! I- -iiltes, Prta.dSht—MassST IS®* William Porter. Jlerk MareE 1S11 Or. A U Leach . . .Matsh. ISIS Howard F. Otter Marsh ISO

William a Ollbsrt SfarSW ISM Gooru* 8. Douslaas MAmiV 1*1Luthsr C. Ocdcn ..March, Ifl L D. Marcy Map*. 1SI»» BOARD OF HEALTH’ Dr. A. L. Loach. Praaldeot,. Bspt 1, ISO* Dr. V. M IL Marcy, Health WHlDar—

BspL L Jill

VVUUam Porter. Beereterj . .RspL L MIC

■ ■ a

i. v»» *| IB*

BOARD OF TRADE PrsaldesL Luther C. OfUen: Beer*lar; . a HercbanL Jr.. Trsaeursr. The W. Ml Ile L U. E Weather Bureau. 114 Ocean Btro* Geo. L LoveU. A*.nL CHURCH DIRECTORY

AN ORDINANCE Establishing a Plumbing

Code - r ,

In and for the City of Cape May, N.'X

corporate Units of te!J city until sw f bond shall be fU*J anJ approved ' 4 Board of Hcalt'c

FILE FLANA

ec. X—That before any portion or dralru.se ay item at a: be constructed or raco

of New Jersey, en- • Stale

of Vi-

rtue of the

e Letfsletur

titled, "An Art to

Boards of Health and a Bureau Ud Statistics and to define their respecIVS duties” approved March U. U*t, ad of other Acta doth hereby ordain

a fallows:

PLUMBING COOk. j . ARTICLE L SEWER CONNECTIONS Sec. 1—All owners of property alone he line of any sewers constructed for he purpose of carry In* off aewsas malar In any of the streets o( Jhpe May. shall connect tl

f the Boerd of Health, a

with the location of all flxtorsa trapa, veatl la tins pipes and other parte of th, said system. That said written descriptions sirs' he submitted on blanks provided hy thi Board of Health and 'shell clearly explain an portions of tha proposed oooetructlons net clearly eet forth In th*

PLANE APPROVED BY BOARD Bee. 4—That no portion of said ptua Inc or drains** work shall uaUI said plana drnwine* thereof shall hi . the Inspector of numblas before approval of said plaaa dial -and descriptions, slut 11 be elc»

-he street adjotnlac said property, up-

.drawlnca and descrlpU

' the ram* shall ha made, axcwpt ‘ the written apptlcaUon of thT a , asbjoct to the approval at the

kf' same of the family above the ace of fourteen years, and explaining,

' the owner’s last known port office ad- Ilona

Bee. I—Any owner at property who tails to make such connection* within -hlrty days after notification from lh|s vlctloo thereof, of twewty-flve

nm of test

and even’ day after the aid thirty days In which tbs prov ision* of this article and at each notion shall be compiled with.

ALTERATIONS CR EXTENSIONS Bee. o—That the resulattons set fortl > sections Z. end 4. shall *l»o appl. * Any crlerslnns or alters tl oca of *x Istlnc systema with th* addition th*: la such 'easss of extension w aiters- . a plan of th* old system, as wMl as a plan of lb* BOw'proposal' chancer

of Health If. la iho Julcmeat of I laapeclor of plumblnc. It Is possible famish the same Tha Ollnc V plans wlD not be require, Un— . ^ • ~~' •pairs of Maks or

of stop pays:

H. Towns r—William

taw Judes—James M. K. ' publican, l»ll. IVoeecutor of I’lra»—Emral llspubllosn, MIL Shortff—Robert R. Corson.

;sn.

Ccronsrs—Mark Lahs. Us publican. Ocsai City. November, mi; Wilson A Lake, y D.. lie publican. CM4 SpHnc. November 1*1#, Nathan A Oohen. M XX, DetaoWss. Wildwood. November 1SS*.

— “ *" — -

County Superintendent of BchooU—Oscar

0- Barr, 1SS9.

County Collector—Joseph L BcuL Uapub-

Bcan.’January L 1>IL

County Board lof Election*—Lramlnc E

Haches; • Republicsn. ISO*

County Board of KlecUon*—Henry F

, Kaucherty, lUpubUcao, 1*10.

County Board of Klerllone—William J.

Tylsr. Mylar. Usmocmt, ins.

Klectlons—Michael H.

K- i

Krams, Hem AprIL Septen

BOARD OF CHOSEN FREEHOLDERS A B. Smith, Palermo. Jan. i, W. & Johnson, Ocean City, Jsn. 1. Fox. Ocean City Jen. l. Sylvester Spence, Goshen..Jan. L J. D. Ludlam. So. Kennls. .Jan. , K. Schellsnc*r, Erma Jan. „ lilt J T. Bennstt. Cape May.. .Jan. L 1*1* .David W. Itodan. Cape May..Jan. 1. !»IJ C Sayre. See Isle City Jan. L l»XI C. Clou tine. Sea lale CTty. .Jaa. 1. Itrt Anthony B. Smith Director Samuel Townsend Clerk. Stale Senator—Robert E. Hand. Republi-

can, 1*0*.

Assemblyman—C. E. SUUe, Uepubhoan.

TAX COMMISSIONERS. IJIta H. Marahall, Seavillc 1*0* SUlwell IL Townsend. Cape May Court

Give Us a Chance

to prove to you boa' inueh twnefit you would gel out of a bank account with us Why don't you conic around today and make jour first dcjofcil? If you are not in the city, you can mail it to us. Doesn't make any difference how small the first deposit may be—we merely want yon to start—thi# means a good habit. Three Per Cent. Interest Paid.

Security Trust Company Cape May City, N. J.

HENRY C- THOMPSON. Secretary DR. JAMES MECRAY REUBEN T. JOHNSON JOHN B. HUFFMAN Hon. ROBERT E. HAND

AARON W HAND WILLIAM F. CASSEDY ALBERT G. BENNETT

M- c. SWAIN MANl/KACTURKU OK Anificial Stone Pavement. Cellars. Floors. Etc.. Etc Y3!L£ i\KD SSTYDfl®* AIT C9L9B 01 DCXICI * SPCOALTY

tp.nL. Even Inc (Choral) service and Sermon t.SS p. m. — sk-days—Wednesdays. . Ersnlna Prayer. t.SS p. bl dU Day's, C*lsbraUoe cf (he Hob □ union * a. m.

IE SS a. m. Sunday-school at LS* a m. Wednesday svenlnc Pray*r h 7.IS o'clock.

Sunday-eehoel at LSI a «- JTaysr Meetlnx Wednesday T.SS a BL T. P. B. C. Friday at 7JN a b£ * Straacsr* always wslcoma

James J. Doak Carpenter & SQuilder Jobbing Promptly attended to • 833' Washington Street . CAPE MAY, N. J. IjnA£l Ph,.-.-07

inder-igned ax a oonxumptive (fv from lila own experience a» la; *0 Ita .Jr Wsl i.gr^Xul'l parliculars, losllmonlml., , C. A. ABnOTT. Kola AReat. Ann Btrrci. New, York CUy. N. 7'

Office SSO WASHINGTON 1ST. Both Phones

CAPE MAY

COUNSELLOR AT IJI'S, «II4 Waauixaiox Sr.. Cara Mat. M Master and Solicitor in Chancery. Sopmne Court Coiumissiouer. koterr PeMia Oommlmiope. for PaaaeTlvaiUa.

ft H BRIGHT, FIRE INSURANCE

Holly Beach. N. J.

Contractors & Builders YORK BROS. *"■, P. 0. Box 661. Cape May, N. J.

TRGIMUMPTIVES Edward A. Wilson's Pirparatlon of

formula U the Sovereign iy for ConsuropUoo, Asthma, - Catarrh, La Grippe, and all Throat ana Bf- people shy they have i«en relieved by ft. Those who have ussd It will have no other, and rooommead 11 to their fellow

All Woke Gdaraxtked and Best of IIkfekekck I t i: Ofice and RctidcKci. 3J7 Windsor Ave. Cafir tonv

WALL PAPER Big Reduction In Spring Slylts Before Decorating your Room look at my New Stock. You can save money oy it. BURLAPS, LINCRUSTA WALTON. W. LENOIR 626 Washington St. Capo May, N. J

MECRAYS’ CENTRAL MARKET Cor. Washington and Ocean Streets 602 Washington St. 217, 219, aal Ocean SL #•! Meats* Groceries, Provisions and Fruits Ch*K« Batters-Ska rplsxi Gilt E4tf*-A Specialty Country Produce fresh daily from our own fartr Fisk, Oysters, Claras aad Tarrapla. Dr**i*d feettrr The largest market In Cape May.

Pierson and. Son. iMARKET^ Cor. Washington and Union Sts. Where yoa will find choice Grocies, Vegetables, Pro? sions, and fruits. We also handle “Micheners Star Hams* Local Phone.

WILLIAM E. JOHNSON

-4 >-Csterer-> V-

Blxteen year* ixpertencr.Formerly with H. B. Wtralev. PUlwMpbU. Flr.1 class service. Kalita air. cheerfully

^komas '{JQ. Jflillot St, £oii COAI. WOOD & COKE

\Bm. ©. <§t ewer ?& jjjMiR MO vLAllUCT lWjgjfc

Office so 4 Shop-Car: Corgi* and Jefferson Sts CAPS MAT V. 3.