GAPE MAT HERALD, THURSDAY, MARCH 11, 1909

CAPE HAT HERALD

LEWIS T. STEVEN!

AN INDEPENDENT WEEKLY

> p^aw rw T!M to

Uaj. N. J, ».

TALKS ON ADVERTISING

V.^tGe^i: An

New Customers \ng Them

I lattan laUated

- lb. H««w.

r Job prlBUa*. rtiouKJ bo sSSro^ lo CAPE SSAY HERALD •M Wathlngtoo StrooL Coso May. N. A PHONES!

THURSDAY, MARCH 11, 1»0«-

DEDICATE OIFT OF MACKAYE.

• tha dodlcallon of the MaeVay of Ellas! sad tha Borglam EUtES'SC Jota w. Msckay. both prosaotsd to tha stats sad unlraraltr by

tax Vk tha freedom of tha atAta. an CDpreeadsatad compUmaoL Tha de1 gros of doctor of lava vaa conferred Epos CbL Osorxa Harrey of Nsv Talk, who made the dedicatory ad-

By Henry Herbert Huff COPTEKHT. nos, IT AMERICAN PREM AMDCIATTOb “Hr. Badness Man, it ooets jus} 40 jnucb for ronning expsnses—rent, light, fnol, clerk hire—whether yon sell ten or a Imndrcd dollars’ worth of good* per dsy, dots iVnott Yon call fixed expenses. Now, the only way to lower fixed expense* b to increase »aW Up to a certain, point all oxooas btuaneaa brings you an added profit It pays to lay hold, on all you possibly ceil Advertising offers the best means for increasing tradtrNew customers are attracted by leadere—merchandise «t unusually low prioee. An instance is told of an old lady who came ninemiles to get a spool of cotton thread far 8 cents, but she purchased several dollars’ worth of goods before leaving the store. The ad. has accomplished its mission when it gets a prospective patron within the doors. That is the most difficult part. It is then up to the merchant to make the most of UlB Opportunity and win him for a permanent customer. "The merchant who utilize* newspaper publicity has the whole •odd to draw trade from. He is confined to no particular neighborhood. Ha knows no barriers. Wherever he can send his advertising, there he can solicit business. Some of the more ambitious country merchants are drawing business from the big towns 1 The advertiser’s opportunities are unlimited Through the newspaper he reach people he never saw or who perhaps never

heard of his store.’’

“But how about holding them?*’ *That depends quite as much upon the merchant ae the advertising. If customers receive satisfaction, they will continue to come. But nothing HOLDS them like continued bargain offer*. Have a few aew specials every Saturday. Keep the fanners guessing what will come next" “What adnee can you give to the dealer starting in business ?” “What more at variance with good judgment could be imagined than for a merchant to come to town, rent a store, fiU the shelves and counters with new goods, arrange attractive displays in the windows, put competent salesmen behind the counters and then— WJJt for business; WAIT for people to come In and buy; WAIT far them to find out what he has to seU; WA m for the public to learn of his very existence t And yet it is noiTmcommon for one to do this! Advertising would have carried all such information to ve buyers. He spares no expense to have stock and fixthe finest and yet neglects the greatest essential of all. Should you inquire why he spends nothing for publicity he would probably ■ay that pleased patrons and his window displays are sufficient advertieing. Ward of mouth publicity is the best, but it is too slow. Oousip has wings, but favorable news travels slowly. And ss to the — ^ announcement is oran ueeewaiy t* oall at-

CITY DIRECTORY.

Mayor—Kr«4«r»ck J. Melvin. Jan. Lt»l» AMonnao—Joaapli a llusboa Jen 1. ml

m. B. Htoaw .JSH. J.

Samuel H. Moor, Jan I. mil Joa Hand .<,.Jan. 1, ill UtAwcll Hand Jen. 1, 111“ Jea J. Doak Jan. 1, 1EU Joa H. El well Jan. 1. Mil Win. a Gilbert....Jen. 1, ISIS Jilin F. Jacoby Jsn. 1. lilt Adam Buelke .Jan. 1, lilt PTseldanVol CouarK—J<*in F. Jacoby. Ilecorder and Buperintsbdebt of Wax— Worka. John W. Thompson, Jsn. 1. Ill* Aaeeeaor-rKnrtn H. EWeodse. Jeo 1,1110 Uolleclor—Ollblrt'C Wust.ee. Jan. 1, 111! Treaeurer—Then W. MIUet..Jan. 1, 1110 City EbllcItoK- Jan. 1 111 City Enslnoer—«. H. Townaend. Jan. 1.

Cape May Fire DeiartmrM. meeu fl Monday evening In each month at t corner of WaahTnatoii and Franklin ati

icotL KeIreth. Ae-

Julldlna Ineiwctor—William 1

BOARD or UDUCATION

y-Mwei JL BUrfe. Prealdent—March 9 'William Porter. Clerk Msrch. . U Leech March. 1110

rd F. Otter March

William It. Bbeppard March, WUliam B. Gilbert March. 1101 George 8. Douslaea March, 1»0» T C. Osden March. Ill . M. D. Marcy March. 1101

BOARD or HEALTH Dr. A. U Leach. Prealdent. Sept 1. II . M. D. Marcy. Health officer— BrpL 1. It im Porter, Secreury--Bept. 1. II Robert & Hand Bept. 1. 1 un B. Sheppard BePL L H Oeorse L. LoreM Bept. 1 II BOARD OFt. TRADE Prealdent. Luther C. Osden: Bee re u. A. a Merchant Jr., Treaeurer. Th Millet

AN ORDINANCE]) Establishing'a Plumbing Code Iq and for the City Cape May, N. J.

The Board of Health of the City of pe May. In th< County of Cape May virtue of the pro vial one of the Act the Legislature of 'New Jeree;-, en--d. "An Act to estabtlah In thla State tjaida of Health and a Bureau of VI-

. .1. Ill* Circuit Judse—Allen 11. Kr-i

publican, lilt.

Law Judge—Jamee M. E * t

publican. 1111.

Prosecutor of ITeae—Erneat \\. IJoyU

liepubllcan, OIL

Sheriff—Robert It Corson, liepubllcan

IMS

Coroners—Mark Lake, Republican. Occa: City: November, 1111: Wilson A 1-ekc M. D.. Republican. Cold Bpring, Novum Nathan A. Cohen. M. D. Wildwood. November |»09. County Clerk-sJUIue Wny. Republican ,'anaman. Itepub

ounty Collector—Joseph L Ilian. January I, OIL County Board lof ElectlonsHugbes. Republican, 1»0». ounty Board of Election ounty Board of Electlous Tyler. Djlot..Democrni. II County Board of Elections Kearns, Democrat. IIUU. April. Sefitcmber and Dec erms of Court—Second

BOARD DF CHOSEN FRC A. B. Smith. Palermo. W. 8. Johnson. Ocean City. J. P. Fo*. Ocean City Sylvester Spence. Goshen J. D. Ludlam. So. Dennis.

’. Rodan. Cape May. Jan Ing, Boa Isle City .Jan. I

Give Us a Chance

to prove <0 yoti how much Ixmtfit you would gt-i bank account with un Why don’t you conic an day and make your firet drioMi ? If you arc m city, you can mail it lo uv Doesn't make any di how siiinll the first deposit may lie—we merely w lo start—this Ricans a good habit. Three Per Cent. Interest Paid.

Security Trust Company Cape May City, N. J.

ISAAC H. SMITH, Chairman J.SPICER LEAMING AARON W. HAND WILLIAM F. (5ASSEDY ALBERT G. BENNETT

HENRY C THOMPSON. Secretary DR JAMES MECRAY REUBEN T JOHNSON JOHN B. HUFFMAN Hon. ROBERT E. HAND

M • C- SWA I N MANLKACTL'KER lit Artificial Stone Pavement. Cellars. Floors. Etc.. Etc tfOi!!; SSWOHIB.

t limits of aaid city until such bond shall be filed and approved ild Board of Health. FILE PLANE Sec. S—That before any portion of the plumbing or drainage system of any building shall be constructed or recon■tructed. there alia 11 be filed In the office of the Board of Health, on ma- _ furalahed by the Board, a plan or drawing (In Ink) and written description thereof, signed by the showing the said plumbing and drainage system entire, from Us con■ectlon with t b rough out the building, together with he location of all fixture,, traps, ventilating pi pee and other porta of the

Ud eystem.

Tha a—paid written deacrlptli s submitted on blanks provided by the Board of Health plain all portions (tractions not dearly set forth In thi plans or drawings. PLANS APPROVED BY BOARD Jac. 4—That no portion of said plumbing or drainage work shall be executed ' •- plans, drawings and written OesmlptMp Xcreof shall have been apd 'by the Inspector of Plumbing, and before approval of said plana, drawings and descriptions, shall be signed by the plumber. The work must be executed, strictly with the approved plans, descriptions, and after a ipproved, no allaratlo^f 1 be made except t^n rltten application of the owner, the approval of the Inspector.

CHURCH DIRECTORY

Washington street du October. Masses Sunday's at 1 ana v :k A. M. Devotions, Sunday and Friday evsnlngs at 7.18 o’clock. All services win be held In ChapeL Confessions—Batordays and Thursdays •fore the First Friday, from L*0 to « M-. and from 7 30 to >.*0 P. M. P. E. Church of the Advent. Lafayette BL, between Jackson and Decatur. Rev. Arthur Hess. Rector Sundays—Celebration of the Holy Com reunion, LM u m.. Morrlng Prayer, Litany and Sermon, (on the first Sunday of each month celebration of Holy Communion) lOAO a m. Sunday-school m-. Evening (Choral) service and Sermon 7.18 p. m. Week-days—Wednesdays. Evening Prayer. 7.18 p. m. Saints Day's, Celebration of the

Baptist Churah. Preaching on Sunday morning at 10.10 and In hte evening at 7.S8. Sunday morning Workers Meeting at 10.80 a m. Sunday-school at LXO p. m. Wednesday evening Prayer Meeting , 7.88 O'clock. Young People's Meeting Friday eve: ing at T.SO o'clock. n’t Meeting Saturday evening > LOO o'clock. First M. E. Church. Rev. James Burns, Pastor. Preaching on Sunday morning at 10. In the evening at T.eE Meetings at t a. m., and «.M p. n n Sundays Sunday school at LS0 p. m. Epworth League Sunday evening 7 .SO o'clock. fid-week prayer eer using at I o’ nek.

and tweaty -five oeats fur aE additional opening. Ufl ter

2 ^

and Friday evenings Cold Spring PreebyUrUn Church lev. J. W. Lowden wlU conduct vices at the Cold Spring Presbyterian Church Sunday morning at 10-00.

James McLeod. D. D., Minister. Sunday aerricea at 10.M a. m. a Sunday-school at LM p. m. Prayer Meeting Wednesday 7.SS p. n T. p. 8. C. E.. Friday at 7.M p. m. Itrangara always welcome.

FIRE ALARM CALL*. -Washington street, near BcheDen**»—Washington street near Union. 47—Washington street, and Madison St—Lafayatta and Bank streets. IS—Broad and Elmira streets. CS—Pittsburg and New Jersey aveuu.

SS—Columbia avenue and Querney Sts.

1—Washington and Jackson streets.

OUR SECRET SOCIETIES

icnator—Robert El Hand. Republlolyman—C. E. FUlle, liepubllcan. TAX COMMISSIONERS I. Marshall. Sesville IWi 1 H. Townsend. Cape Mny Court

professional Cards.

AMES M E. HILDRETH Ujlnskllob-At-Law 214 Ocean Street CAPE MAY, N Notary Public

Win I. STEVENS COUNSELLOR AT LAW, «!4 WsauiMOTUR St., ( si-a sisr. N. Mantel and fcolit-iUii it- Cbaucery. Supreme Court Comoiinmoper. XoUer PabliA CommlaaioDer for Pennsvivunut.

WALL PAPER Big Reduction In Spring Styles Before Decorating your Room look at my New Stock. Y ou can save money by itj BURLAPS. LINCRUSTA WALTON. W. LENOIR G26 Washington St. Cape May, N. J.

W E BRIGHT, FIRE INSURANCE 1* any Part of Cape May County Holly Beach, N. J.

ontractors & Builders YORK BROS.

P. O. Box 661. Cape May, N. J.

James J. Doak Carpenter & SBuilaei Jobbine Promptly attended to N(^833 Washington Street CAPE MAY. N. J. Local Phone 87

TOCONSUMPTIVES Edward A. Wilson’s Preparation Of Hypophosphlles and Blodgelli from .he original formula is the Sovereign Remedy for Consumption, Asthma, lironchUis; Catarrh, La Grippe. Coughs, Colds, and all Throat and I ung Maladies. Thousands been relieved _ v ... Those who have used it will have no other, and recommend it to their fellow suflereri. It has cured many after they were uiven up ss incurable by their phy<1 elans. The undersigned can testify from his 10 Un value. Write al once—delays are dangerous, and may prove fatal. For full particulars, testimonials,

RKPRE8EN'TA'I IVES WANTED to secure subscription* and advertising for tha New Amstel Magaslne—a monthly, whose mission is "to uplift and enliven

and eat out the bad."

Satisfactory acknowledgements havuean received from many distinguished men. Including Hon. William Jennings Bryan, Secretaries Root and Cortelyou. Attorney General Bonaparte, Sir Wilfrid

IT. Julian ivawvuwriie, —. Banby Hay. Hiram W. Hare*. 1* at one afar terms Sample er~ AMSTEL MAGAZINE COMPA1

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AIJ. W

GuARANrEKD AND

30 "VZULUS

and Residence, 237 U'indst

Best of Reference ! •

f^ECRAYS’ CENTRAL MARKET Cor. Washington and Ocean Streets 602 Washington St. 217, 219, zal Ocean SL Meats, Groceries, Provisions and Fruits t-i Choke Bntters-Sharplets Gilt Edge-A Specialty Country Produce fresh daily from our own faru Fish, Oysters, Clams and Terrapin. Dressed Fouitry The largest market in Cape May.

Pierson and. Son.

iEia

MAY

MARKET^

Cor. Washington and Union Sts. Where you will find choice Grocies, Vegetables, Pro', sions, and fruits. We also handle “Micheners Star Hams’ Local Phone.

WILLIAM E. JOHNSON -^’-Caterer-'^l*-

Rasp Rolls Bridal

Kaalern 'Phone 140 Y.

Oysters, Salads, Cutlets. Croquetts, Terrapin. Pattes

Cake. Boo Boss, Ice Cream. Mackaroons

V silver. linen, Chinn, Cutlery. Candelebriu Palms. Flowers, Art. Tsble Decorations. Announcements. Weddines. Hiifh Teas, Luncheons. Card

Parties. Banquets, Cololions, Anniversaries

^shomas Jffillet & ^on COAL WOOD & COKE

Office 320 WASHINGTON 1ST. CAPE MAV Both Phones

VBm. <§. §t euer ?s AMP ■ LAUNCH» BUILDER ^,

Office and Shop-Cor. Corgie anfl Jefiereon Sts ' CAPS MAY S. J.

THE HOMESTEAP Eafil Cor. Washington and JacKson Sts. Capo Mas THE CAFE ia thorooghly up-to-date In all appointroenta. Handjomely appointed parlors far ladies. CMtsgei saved with cholcrst Wises. Uipun-1. s' »*•»

J. J. RATTV. Msasjsr