COST OI» INDO^TWIAL Lift IHSURANCE FURTHER REDUCED ■ Y THE PRUDEHTIAL Or»«t Lif* Intuianc* Company Voluntarily Add* Ovor *20,000,000 in Additional Donoftta to In-

duatrial Polici*i

Voluntary cone ration* aarrvgatlnir over *20,000,000 additional bom-nt# to Imtuatrial polled** already In toree. and tnrreaalnc the amount at bone fk* 10 all .Imllar pollcle* l»*ued after ^uly lot, briefly *tatea the effott of an Important and far reaching ajnouncemeat Juet made by The Prudential Insurance Company through I'resident John F Dryden For year* It has been the practice of The IVudentlal lo add to the benottu already granted to policy holder* going more insurance than the contracts called for whenever experience has demon* rated that It could be safely done The constant aim of the officers of The Prudential is to five the most and beat for the leaat Close and 'careful study la given every feature of the Company's great business The gains made In differ lag power of the Company* »a»el». decrease In morality, etc

jared ’

ected.

all carefully scrutinised In thl* way The Prudential la able from time to time to gram Increased benefits to policyholder*, giving them the ad vantage obtained through these aav tog*, even though no legal obligation SO to do ealsta under the policy conAccording lo the announcement just made, on all Industrial poUriel Issued after July 1st the benefit* will be Increased by an amount averaging more than ten per cent., thus glv Ing all new Industrial polity holders, more Insurance for less money thtrever hitherto granted. In furtherance of thl* liberal prac lice The Prudential has also made tbesc concession* retroactive—that is. applicable to similar policies Issued since the beginning of the year 1907 and In force on the 1st of July of thli year, thus enabling holders of old policies to share In the Increased benefits granted to the new. It is to be remembered that The Prudential Issued these policies upon the non-participating plan and that . there was no obligation whatever pay one dollar of benefits In exet at the amounts called for under 1 voneracts. and that theae concessions have been entirely voluntary were extended by theCompany usual spirit of liberality and fairness to policyholdr>-s The Prudential has alresdy made voluntary 'oncestlon* to Its Indus trial policy holders, amounting U.more than *11.000.000. and this retroactive feature of Its new liberal benefits will sdd over *20,000.000 more to this remarkable sum. *nb> to speak of the many, many milMoiu more that will enaue to prospective policyholders. . WINS WITH THE NEWS Secret of the Wonderful Success of a Great NewspapeThe Philadelphia Record. ' tering upon the fortieth year ’of Hi acquaintanceship with the world, ■eeias to have won Itl great pres Uge by a stubborn refusa 1 to be dragged away from the simplest principle of Journalism. Strange as H may seem in these days of vari-colored emanatloifh from the printing preas the Record has never been able tc disabuse Itself of the notion that th< main duty of a newwpaper is to prin'

the new*.

From Ua famous first page, which Is patterned after by newspaper* throughout the land, to the last line of Its last page, the Record Is

or Jffvenue jPAoto £tudio

AT THE OCEANS EDGE The Pier Avenue Studio is the only etudio where the poet »ard photo is made th»t high olaee workmanship and finish, and yet at very low prloee. We have had many years experience. A call eolioited.

STAR VILLA

OCEAN STREETS BEACH AVt PE MAY, N. J.

M. L RICHARDSON'

The only brick fire-proof hotel In Old Cap* May. Beach, situated on the highsst land and overlooking t! and ocean. Refurnished and greatly Improved. Coolest

PENNSYLVANIA RAILROAD Personally-Conducted Kxourtioh* To NIAGARA FALLS July 7,21, Aiifust 4,18, September 8 and 22, ’09 UNO th ■ATh TRAIN of Pull man Parlor Cars and bey CoecJm* leering Fhlladelphl* at 8.10 A. If. on above dates, running via the , P1CTURE8QUH KbbQL'KHAN.VA VALUEV BOUTK Ticket* good rstumlng on regular trains within SIXTEEN DAYS. Including dste of excursion. (Hop-off within limit allowed at Buffalo returning Illnstrated Booklet and full Information may be obtained from Ticket A genu J. R. WOOD. GEO. W. BOYD. Pwanger Traffic Manager. General Paaoengu Agent

ElCif ... Ladies and Gents Suits .. . msHf to Order. Work Called for and Delivered ♦is ■W^JSXCIiTOTOlT ST. Keystone Phone 105M CAPE MAY, If. J.

c l.ARK^

^ Ne^Tthod ^ k Cement and Asphalt Paving Wateryrsof Cement Floors and losolatiog a Specially

ALL KINDS OF CONSTRUCTION WORK

All kinds of Paring MaleriaU supplied Vo the trade from Btipply Department, Broad Street and Reeding Ballroaa. Office, No. 116*

By LEWIS f«>WNSEKIf STEVENS 480 Pages. 48 Illustrations. 31 Chapters. 5 Appemrflewt •Ml MSTFAID 01 EECEIFT Of fX.M BT a LEWIS T. STEVENS, Publisher 610 W'ashingtfio St. Cape May. ft* 4

Washington Street.

ingG _ ALL WoSt GUAKAS-1EED.

JAMES L CLARKE, Enpineei

Camden Bottling Co. bapsrted and Domestic Wtaes ayd Uqnors

A FULL LINE OF HIGH-CLASS WHISKEYS

Three Feathers Whiskey Mount Vernon Patterson and Coane No. 6 Tramrick Peerless Overholt

Sunny Brook Gibson Monticello Pepper Wm. Penn Autocrat

AND ALL OTHER LEADING BRANDS

Directly on the ,e beach driva-way spot on th* beach. R. HALPIN

A Large Variety of Bottled Beers Fine Line of John Steigerwald & Go's. Cigars Box Trade & Specialty

iL-

TRE D~EVQN HQTEh

r>v_0PEN ALL THE YEAR Moderate Prloee Centrally located J. L. KEtIR, Sonth Lsfayette Street

No. 9286.

REPORT OF THE CONDITION OF the Merchant* National Bank, at . Cape May. In the Bute of New Jer-

alwmy* chock full of n«wa—Jngt ■*= L, aey. at ttbe dost of buaine*#. Juna

ply new*. Not epatent to ckrrjr i»09.

service of the Associated Pres*, whlc It prints more fully than any olber Philadelphia paper, the Reedrd cognised by correspondent* all ovei Pennsylvania, New Jersey, Delaware, and Maryland aa the best buyer o’ new. dispatches In the State at Penn sylvanl*. Without frenohlog upontht field of small neighborhood newapa per*, it carrie* a fuller serrelce the country-aide new* than any oil journal in the field. And Ma country 4 lde news, as well a* Us dispatches from afar, ha# the virtue of

reliable.

BANKRUPTCY BALE

/

9.89

0. E

e dr-

60,009

•U. 6. Bonds 771.11 Stocks, securities, etc 14,000 .□king house, furniture, and fixtures 11,996.06 Due from approved reserve agents *4,682.79 J hecks and other cash Hems <24X1 Notea at other

290

Lewis T. Stevens. Referee ruptcy. on the eleventh day of June, 1909. the subscriber, trust ■ George C. Crawford. Bankrupt, will Mil at Public' vendue, beglimlny TUESDAY. JULY U. 1909. at ten o'clock la the ' forenoon and continuing until the hereinafter described goods are sold, at the ator. of the said Georg# C. Crawford. No 415 Washington street. Cape May City, N. J., th* stock and groceries . consisting principally of canned good* bottled gooda. also th* store fixture* and counter*, scales, dried b**f Ur, basket# safe, ©ash register large refrigerator, one bay hora*. market-delivery wagon All good* w« be Bold for caak Dated Cape May N- J- JwB*-tf, I*0»-

G. BOLTON

fractional paper currency, nlckles and bent* Lawful Money Reserve In Bank.

VI**.

Specie 88.858.86 Legal-tender notes 870 Redemption fund with IL,BTreasurer (6 per cent, cf circulation) *

We Make Harness and make it ngbt. The quality of tin leather and the other materials naed, -• the beat obtainable, and its cut pot tc gather and stitched try skilled hand* Doable or single Hsrneee, for farm delivery or road wagon*- Fine carries■ Harness is a specialty of ours, etc. MTOon-t Hoqpt th* Ptaca. W. A. LOVETT Cwr. Washington and Perry Street CAPE flAY. N. J.

812 A 814 WasUaftsa Street. Cape May

Thp History of :Cape May CountyiFROM THE ABORIGINAL TIMES TO THE PRESENT DAT EMBRACING

AN account of the Aborigines; The Dutch Delaware Bay; The Settlement of the Coun*y, The Whaling; The Growth of the Villages; To* Revolution and Patriots; The Establishment at the New Gov.-nment; The War of i8i»; The Progress of th, ’’ounty and Soldiers of the Wat.

DO YOU READ THE HERALD! reg* IT IS TO THE INTEREST OF EVERY man who visits or owns property in Cape May to be a reader ol the Cape May Herald. In. its columns you will find throughout the year much matter that will interest and be of value to you lor the trifling cost of one dollar per year. If you do not already take the Herald cut out and fill ta the following coupon, enclosing check or a one dollar bill, and mail same to “Herald,” Cape May, New Jersey.

l.KWlh T. STEVKM8, Publisher CAPE MAY HERALD Send me tor Herald for one year. Tor which enclosed and SI. Name — — No. and Bt. - - - city - —

Established 1886. Bell Phone 97x The Daylight Store

The Embodiment of

WILLIAM G. ESSEN Baltary & Joe gream parlor HOTELS AKD COTTAGES SUFFUED Street C*o* Miy, *. I.

O. L. W. KNERR, 518-20 Washington Su

Large cn* Cool^ofchas.

Telephone Connection*

Hotel Chalfonte

Cool Shady Porch**.

H. A. CREB8E, Owner and Propriator

OF OUR OWN ST Aft PS FREE FREE With your ant oaah purchase of tl.0e.and upward*, by preawtin*

10

Directly Facing th# Oc*an Room* 82J» to 8L00 P*r Day. Bpeslal Tarma.by th* Week

Stockton Hotel

LIABILITIES. Capital stock paid In

8217X46.M 60.000.

about our -HEW STAMP SYSTEMWe have the beat shoes w* can buy tor the money in great voriety.

Individual deposit* »object to chock 1 otal -i«7X4*.H < BUU cf Now Jereey. County Vw;LB«a Cashier of the above a

®M>® IDAT» fl« tDs detiaC.OOSM.BB B. A. illITH - * Proprietor* 1909 OPENED FOX SEAB0H OF 1009 ^ Hew Gate - full a la Carte menu

Style, Taste Low Prices

In Ladies’ and Men’s Furnishings

„ ;B.S. CURTIS Pimping, Steam and Gas Pitting All ORDRSL3 RBCBIVX PROMPT ATTENTION SHOP—Delaware Ave. Cap* May,

HOWARD F. OTTER GENERAL UPHOLSTERER FURNITURE aiud MATTRESSES WINDOW SHADES, AWNINGS, and BEACH TENTS A SPBCIALfT 412 Washington StreM. * Copt dir

WM B. BMAW & SON OENERAL CONTRACTORS Dealer ta UME, BRICK, CEMENT AND BUILDERS MATERIALS Both nm— 824 ELMIRA STREET

SAMUEL, E. EWING General- Contractor, House moving a specialty t &da u5s> «• A

His.