SATURDAY, MAY 1, 1915. CAPS MAT STAB AND WATB \ — — — _ " — H

MM Ijl LOOK FOR THIS SIGN ^ f QUALITY FUEL N I I WHEREVER I YOU GO I I I /TVHE best garages I and supply stations 1 display this Sign, i because Standard Motor 1 Gasoline is the best fuel I I 1 The "Standard" Sign I identifies the responsi8 ble dealer, who sells the SI dependable product. I Buying Standard Motor I Gasoline means getting 8 not only good fuel, but 8 the same fuel, wherever 1 you go. It means free- » f dom from carburetor S 8 adjustments, and more it I miles per gallon. If ■ Garages and supply stations dis- M ■ playing this Sign are authorized JJj I distributors of Standard Motor B Gasoline and Polarine Oil and J§ B Greases. Look for the Sign. It is a II I Quality Sign in motordom. W

"SPECIFIED" I / | ^HE man who owns a fleet of trucks and buys gasoline by the tank carload specifies "Standard Motor Gasoline" when he makes out his order. The motorist who buys gasoline by the gallon from the garage man on the highway specifies "Standard Motor Gasoline." Each protects himself from the irresponsible seller and the uncertain product by insisting on "Standard Motor Gasoline." ■ Likewise he specifies "Polarine," the standard oil for all motors, when he wants a lubricating oil that he can be sure of The big buyer, if he wants to, can learn as much about * gasoline and lubricants as the refiner who makes them. Usually he does not bother. It is cheaper and easier just to order "Standard Motor Gasoline" and "Polarine." And it is just as safe. The small buyers — you and your neighbors who own cars — want quality too. Say "Standard Motor Gasoline" to the garage man, and you are just as sure of getting high grade fuel as the big consumer who buys gasoline by specification and test Standard Motor Gasoline is a pledge of quality. It is backed by the name and reputation of the world's largest oil refiners. It is a permanent pledge, because , "Standard Motor Gasoline" means the same thing tomorrow as it does today, wherever you make your , purchase. • Standard Motor Gasoline costs no more by the gallon than other kinds. And it is so much better than variable, unpedigreed "blends" and "mixtures" that it is worth while to be particular. Standard Motor Gasoline is a straight-distilled, homogeneous product, every drop like every other drop. It is quick-starting, because the boiling point is right It is powerful, because it contains the maximum of heat units. It is uniform wherever and whenever you buy it — that saves carburetor adjustments. Specify "Standard Motor Gasoline" and "Polarine" Oil and Greases This is the surest way of getting one hundred per cent pleasure and service from your car at minimum expense STANDARD OIL COMPANY ' (New Jersey) Newark • New Jersey