Page Two ± m

IT PAYS TO ADVERTISE What Advertising Accomplished in Modern Business and Why Business Slen Should Advertise Now — Commercial Prosperity and Progress Depends Upon Advertising , As a general principal every business man admits that it pays to advertise, but some times a business executive has doubts whether advertising is effective in his own business er whether he shouldaadvertise now When all the facte are considered it is absolutely certain that it pays to Advertise NOW. • Recently there was a meeting of 4>ne hundred national advertisers at Lekewood, N. J. These advertisers epend almost one-half a billion dollars « year in advertising their names and their products. These advertisers detided that it pays to advertise NOW. fiixty- nine of these men stated that they would increase their advertising Appropriation for 1921, seventeen declared that their advertising appropriation for this year would remain the same as last year, six were uncertain and only thirteen had decided to reduce, slightly, their appropriations. In other words, these big successful national advertisers know that it pays to advertise NOW. Here are some reasons why their decision is correct and why if is good business for you merchants to advertise now. ONE— Advertising searches out the\ respective customer. Two — Advertising makes possible the standardization of products. Three— Advertising stabilizes sales end builds jgood will. Four — Advertising disseminates trade' facts, announces new discoveries and consequently makes for ii)-' creased efficiency and speeds up production. In other words, advertising is caneumption insurance. The sale of any product depends upon three factohg. First, upon general business conditions that are beyond the control of any one manufacturer or dealer. Second, on the ability of buyers to adopt their business to fundamental economic conditions. Third, upon the 8bil- • fty of the sales organization through Advertising of every description and personal solicitation by salesmen to create a desire for the particular product. The first two factors are beyond the control of a sales organization, particularly in a period of reorganization as at present. All the more reason therefore why every business . organization should . put - every ounce of energy and thought ' into advertising NOWi. BETTER FOOD AT LESS COST FOR WISE BUYERS ; "Eat it in season; buy it in quan- , «ty." ^ Coined by the Bureau of Markets of the New Jersey Department of AgrT- , culture in combating the fiigh cost' of *"* living as it affects food supplies, this •logan is helil by market officials to , indicate the quickest solution of many of the ills and wastes in the every day j method of supplying the home table with fresh farm products. It is being , adopted by women's clubs throughout , the stat6 in their domestic science educational work. . Investigations by Market Bureau agents and by the Stat* Federation- -< of Women's Clubs have . shown^xhat , the city family which can afford it the least often pays the most for , fruit and vegetables because the av- | erage housewife buys in disregard of ] aeasons and further because prices in j email quantities always are high she forms the habit of purchasing apples, , potatoes, onions and other farm pro- , duce by the quarter-.peck on in other email measures. Prke investigations ( have shown that there is often a spread of 300 or 400 per cent between -< the price at which farm products can be purchased in the original package ] of a half-bushel or larger and the rate paid for the same products in , smaller packages. i The Bureau contends that the buySr for the average family can feed her , household better and cheaper if she ( acquaints herself with the seasons during which different crop* are most ( plentiful and then buys as often as ; possible , in the baskets or original ] paskages. Where a basket of fruit or vegetables is too'largb to be consum- , ed by one family while fresh, neigh- • bors can buy-it between them, saving cost and assiifing freshness. | Not only the consumer but the farmer is helped by this rule, the Bu- ■ reau show, for the public is then ready , and expectant for each crop as it rip- , ens and comes into market. This provides a good demand ior food crops at the peak of the season, gives the buy- . er a fair price, the farmer a fair prof- ;

it, and eliminates the enormous waste in glutted markets that are due to pi lack of intelligent demand. WILSON MEANT WELL BUT READ HIS RECORD 48 His Promises and Accomplishments »- Foflnd on Opposite Sides of Ledger w by Congress Washington, March 3.->-With the 1- retirement of Woodrow Wilson to priI- vate life many members of Congress £- are forestalling the historian by esti- •* mating; his achievements, is To his discredit .they declare ths ' he it Promised in 1912 to reduce the cos ° of living to the market basket of th common man and during his adminis 'f t ration saw' it more than double. ■I Premised to usher in the "new dem '8 ocracy" and to become more autocrat s ic and arsitocratic than any forme d President. ** Promised labor in the Clayton ac r- not to use the injunction against i 1 and then did so through the Lever act £ Promised to keep the country ou ~ of war after holding the. helief, ex " pressed to a Senate committee, that n we could not keep out of It. Promised to bring about freedom of d the -seas and then approved a disarm- " j ament plan which would leave England in cdntrol of it. Promised open covenants openly ar1 rived at and then secretly permitted Belguim to pay her deht to the Unitr ed States in German bonds. * Promised-'self-determination for all " peoples and then agreed to Japanese I suzerainty over Shantung. Put a ban on any higher "price for wheat than $2.66 and permitted cot1 ton to soar to the limitrAjjtffted Great Britain in putting ® over a league of nations Aheme for the maintenance of the boundaries of ! empires in perpetuity. •Asked for the placing in his hands of a blanket appropriation of $150,- " 000,000 for war purposes and made no 'accounting of it. Presided over an administration which during the war and afterwards 1 wasted more money than previously appropriated for the government slpce 1789. Dismissed Secretary" -Lansing for telling the State Foreign Relations Committee that he had urged at Ver- ! sailles that America be more fully protected. To Mb credit they declare that he (Meant well. GREEN CREEK i Overseer Loper has kept his roads i in fine condition all winter.. 1 . Farm Demonstrator Stackhouse is 1 calling on our farmers in his new j Ford Sedan. Mr. and Mrs. Jere Foster have' re- , turned from a visit with her people in Philadelphia. While away they were I called to -Millville to attend the funeral of his sister, Mrs. Henrietta Herit- 1 Mr; Sincox, of Seattle, Washington, | was the guest of Charles H. Loper , and wife at tea Sunday evening Feb. - 13. l Freeholder Joseph'Camp, road sup- ' ervisor, Thomas Loper, Engineer ' Frank Camp and Harry Foster, were Turtle Gut Inlet last week. , Mrs. Eunice Lowe, of Wilmington, ( spent last week with Mrs. Ella Cono- ■ ve¥~\ ' /Vernon Godfrey has had his house ' {fainted. 1 Edwin Hollingshead and Paul Sel- ) "oyer drove a well for isaa'c Lenderman , on Monday. j Miss Helen Schellinger, of Camden, i spent -Sunday with her parents. Her ■ sisters, Mary and Elizabeth, are * from Swarthmore College, suf- ' fering from rheumatism. James S. Boyce, chief engineer of a , sea tug, is spending a month at home , with his family. William Garrison is making decid- 1 ed improvements to his property. 1 T. Hickman bought a hew horse at ) on Saturday. - - "N ' Alfred Crease was a visitor at Cape t City on Tuesday. Several of our young *girl? have made application for membership in the Cape May Grange at Dias Creek. ' Capt. Joseph -James ment the first 1 of {fee week with his mother and bro- ' thers at South Dennis. George Taylor, wife and father from , Cape May City, called on friends here , evening. Mr. Taylor drove - fine new car. Mrs. Maggie ahd Mrs. Susan Hickman spent Tuesday afternoon with - Cape May friends. Several' of our citizens will change [ their places of residence this spring. The song of the black birds. and the 1 familiar-croak of the frogs are wel- t corned by our people, an indication of 1 spring^ MrsJCeorge Weaver and daughter, Alice, spent Sunday* with her twin J sons, Freeland and George, at Cape f i *

: Uncle Walt's d mIP 18 , IRONIES OF LIFE ie WTVJMUELSON made a talk to the .1. Commercial club, on 'Business Efficiency,'." observed the retired mers chant, "and the next day his store was i- closed by the sheriff." "Life la full of such ironies, doggone It," said the hotelthe

Iteeper. "Low down Jokes are being played on the beet of us. aP most every day, and I often wonder what sort of I an evil gentas Is behind it all. "I need to know i a man who was a wonderful boree breaker. Be need to give public ex I htbltlone. taming mai»-k»!Ung brutes. . man-* tiling brutes,

t and the way he could make them tat out of his hand, half an hour after f being formally Introduced t- them, was a sight worth going miles to see. He always had immense crowds at his exhibitions, and It seemed that bis future was assured. But ODe day he was - loafling around a livery stable. Just 1 because he liked the atmosphere of . the place, and an old, weary hack ho'rse reached- out a long, crooked limb. , handed him one with It, and broke Ills. ,eg' . : "He had to go to a hospital for n while, and when he came .out, his oc r cupatlon was gone. He was as good a . horse breaker as ever; but peoplt wouldn't pay their hard-earned monej to see. the exploits of a conquering-. [ hero who had been manhandled by ar : . old hack horse. Yon must admit that ' there was some sardonic Intelligent-! , back of such a Joke as that If- tin- , 1 man had been hooked by a cow; or run , . over by a traction engine, tjr chewed . up by an honest watchdog. It wouldn't • have hurt his renown and prestige. Rot, ntj ! A blamed old relic of a horse 1 had to put him out of business. , "A long time ago. a very Important case was tried in an Irish court. The people were greatly wrought up over It,' and the courtroom was crowded. 1 When It was announced that the Jury 1 'was ready with a verdict, the Judge 1 addressed the audience, saying he , knew there was ranch feeling over the . case, but the hall of Justice was no place for a display of It, and 1J there was a least sign of disturbance when ' the verdict was made known, the gull- c ty parties would be arrested. ] "The Jury brought in Its verdlct, and , the people heard It In silence, hut Just then a whole doggone gallery, with about a thousand people in It. came 5 crashing down, and the noise could I hnre been heard forty-miles out at sea. ' After the Judge's solemn warning t ngalnsf a disturbance, the fall of that t gallery has always seemed to roe like painful. Joke. "A long time ago. I was called upon to address a crowd of voters on the •living' Issues of the day, and 1 framed a speech that would hnve been a credit to any orator. I swiped it from Roscoe Conkllng. and I have always insisted that he "was one of the great- < est of American speakers. The house full of refined and cultured peo-. pie, nnd I was determined to make the of my life. I was Just getting ' warmed np to my work, when the Ilghtk went out and the hall was J plnnged in black darkness. There's nothing makes a man feel more Idiotic t tlinn to hnve the lights shut off at such a time. . The women in the audlwere giggling, nnd the rorti hawIt seemed funny to everybody me. ( "I thought I knew where the little table was, that held the pitcher of ice water, and I- moved toward It. and I fell over a chair, and flattened my nose' against the edge of a piece of , scenery. ' When the lights were flashed on again, as suddenly as they went oiit, the audience bchrtd the ' sliver tongued orator on his hands, and knees, climbing slowly to his feet, and trying to mold his nose into Its -origi- = nal shape. "I never saw such a delirious crowd my . life. Some of the women themselves into hysterics, and the fool men weren't much better. They nev"er heard the balance offtbat r oraljon, and the last part wal the ' AIIIMMttofk 1 Alliteration occurs sometimes in the writings, of the ancients, bnt not It Is supposed, designedly, as they regarded all echoing of sound as a rhetorical blemish, picero. In the "Offices," has this phrase : "Senslm sine sensu a etas senesclt;" and Vlbgll In the "Aeneid," has many marked alliterations. " William Mat%ews. ' , < Try, Try Again. "Lottarox was telling me thnt he has been trying fornix months with- ® out success to get n passage to see the . battlefields of Franwj.'V ( "Evidently the wind has changed.' spent two years trying not to see them, with success." — The American ] Weekly. Oryateat Revenue. if The internal revenoe bureau. In the year ended June 90, made the greatest annual. tax collection sby*4p * establishment In 1RB2.

LEGAL ADVERTISING 0 BOARD OF CHOSEN FREEHOLDERS^ COUNTY OF CAPE MAY, NEW JERSEY I NOTICE TO PAINTING • CONTRACTORS^. Sealed bids yill ' be received • and opened by the Board at a meeting , do be held on TUESDAY, March s 15, 1921, at 12 o'clock noon for paint- . ing the buildings of the County Farm i in accordance with specifications approved by the 'Board on February 1, • 1921... Specifications and bidding sheet may be obtained upon applica- [ tion to the undersigned, i Each bid must be accompanied by r cash or certified check made payable , to the order of the County Treasurer ■ for an amount equal to tern per centum of the bid prjee, as evidence 'of 1 good faith. The Board reserves the right to reject any or all bids. By direction of the Board. IRVING . FITCH, Clerk. Address; Sea Isle City, N. J. March 2, J921. They started in yesterday to run all the crooks out of New York. That will probably be a lonesome town in a few days. , Roofing Economy Asbestos shingles are called the last fqj-ever shingle, because of the fact that being made of asbestos "and hydraulic cement, they are absolutely indestructible by the elements, they are tough, and elastic. They can be applied over your old wooden shingles. They stand today unapproached in the of roofings. They will last forever. Ordinary# cedar, cypress or redwood shingles have at best, only an ephemeral life, and at the seashore the usual process of decay sets in with the most startling rapidity, on account of their beooming saturated with the saline air, in consequence of the hygroscopic character of which they remain damp. In contradiction , pf this, asbestos shingles being composed of those two. indestructible materials, asbestos and cement, may be exposed to the action of the sea air or ; water without even undergoing the slightest deterioration or change. never require any paint, upon ' this account these shingles are by far the cheapest roofing. For prices and information write Hubert Joseph , BpX 254 cape MAY. NEW jersey ] 498 ROMEO MACClbCXHl " — - I IMPORTER of HIGHEST QUALITY of ITALIAN GROCERIES Olive Oil, Macearoni, Cheeses, Fruits and Live Chickens Open evenings and all day' Sunday BROAD AND ELMIRA STREETS Cape May. N. J. SPECIAL All Silk and WooJJg$iery at 90c Djtss Gingham at 69c j 85<^fciles at!39c Everything in stock at present mar- , ket o rices. B. T. HAZLETT 323 WASHINGTON STREET Cape May, N. J.

GET YOUR SHOES REPAIRED AT T. H. TAYLOR'S 626 Washington St. Cape May, n. J. OvPrihfiPH FOR men, uversnoea W0men and CHILDREN. Repairing IN "benches. Sole Leather Neolin Soles a Specialty Not responsible for work left over 30 days. Keystone 148-1 |

LEGAL ADVERTISING ). NbTICE TO LIMIT CREDITORS Estate of George W. Reeves, Deceased. Pursuant to the order of Harry S. Douglass, Surrogate of the County of Cape May, made on the fifteenth day of .February, A. D;, 1921, on.Ahe apd plication of the subscribers, Execug tors of said deceased, notice is hereby h given to .the creditors of said deceased to exhibit to Hie subscriber^ under n oath or affirmation their claims and i- demands against the estate of said 1, deceased within nine months from the K fifteenth day of February, A. D., - 1921, or they will be forever barred of any action against the subscribers. y Dated Febraary 15, A. D., 1921. e ELLA G. REEVES, «• ARTHUR G. REEVES, Executors. f 2-19-21-9t 496 P F $16.54 NOTICE TO LIMIT CREDITORS Estate of Edgar P. Stites, Sr., Deceased. Pursuant to the order of HARRY S. DOUGLASS, Surrogate of the - County of Cape May, made on the 1st 1 day of February, A. D. 1921, on the ' application of the subscriber, Ex ecu - 1 tor of said deceased, notice is hereby given to the creditors of said deceas- " ed to exhibit to the subscribed un-j - der oath or affirmation their claims I and demands against the estate of said deceased within nine months from the first day of February, A; D. 1021, or they will be forever barred of any action against the subscriber. Dated February 1st, A. D. 1921. EDGAR P. STITES, Jr. Executor. Samuel F. Eldredge, Proctor. ; 2-5-21 -lOt., 357 P.F.-$15.54 The Sabbath was intended for a . day of rest, but misguided reformers . would make it a day of arrest. . ARE YOU THINKING OF MOVING If SO, get in touch with no. We have 4 BIG TRUCKS I TON, 2 TONS, 3 TONS, 5 TONS I ON THE ROAD ALL THE TIME Trips to Philadelphia every week. Lota from $10 up. Any point betweer Cape May and Philadelphia. CONEY'S X-PRESS 186 to 110 Garfield Ave, WILDWOOD | Both i'honei

LEGAL ADVERTISING BOARD. OF CHOSEN FRKEBOLD>r ERS. COUNTY OF CAPE HAY, NEW JERSEY f ELECTRICAL EQUIPMENT FOR y OCEAN CITY DRAWBRIDGE Sealed bids will be received and - opened by the Board at a regular y meeting to be held in the Court - House, Cape May Court Court House, r N. J., Tuesday, March 16, 1921, at • J 12:16 P. M. for the following:— i For furnishing all 1 material, e machinery, etc.'„and constructing * , and installing electrical equip1 ment and appurtenances necessary for changing the present I method of power to Central Station Current in accordance with plans and -specifications prepared by the County Engineer and approved by this Board. " CONDITIONS:. Bidders must state in their bid the amount that will be allowed to the County, as a deduction from the r amount of such bid, for the gasoline engine, motors, batteries and other ' apparatus as now installed, necessary ' to be removed mod ropUoed by the 1 proper appliances. Each -bid must be accompanied by certified check made payable to the order of the County Treasurer, Cape . [ May County for an amount not left) f than ten (10%) per centum of the 5 amount of such bid, and aim by a certificate from a surety company j satisfactory to the Board of Freeholders, and signed and sealed by dqly. authorized official, stating that tend will be provided if said bidder is awarded the contract. The Board, reserves the right to reject any or all bids. . , Specifications may be obtained upon . [ application to Mr. L. M. Rice, County . Engineer, Wildwood, N. J„ upon making deposit of $5.00 which amount will : be returned if specifications are returned in good condition or accompany a bid. Match 2, 1921. , By direction of the Board, IRVING FITCH, Clerk. 33-5-21-2t-P?: $9.90. TEMPUS.FUGITS Mrs. Stout: "How long did your last , cook stay ?" Mrs. Stouter: "Just long enough to say she wouldn't" Few fathers are ever forgiven by their sons for not saving when they were young. j Give a mean man a little authority j and his meanness will rise to .the surI face like scum on a frog-pond.

REMOVAL NOTICE Lentea Replaced Frame. Adju.ted Cape May Optical L. C. ASHBURN, V gr. Prescription Work Our Specialty Eyes Examined by Improved Methcd 324 Washington St. Cape May, N. J.

Now is the Time ToLook After Your TIN ROOFING s - and SPOUTING

PROMPT SERVICE EXPERT WORKMANSHIP

SATISFACTION GUARANTEED JESSE M. BROWN

HQ Jackson Street CAPE MAY N. J.

Rill That Cold With CASCARA E) QUININE ron -Al® Colds, Coughs OM^ I-' Grippe * Neglected Colds are Dangerous Takv no chancM. Keep this standard remedy bandy lot _ the first aneesa. Breaks up a cold in 24 hours — Relieves yr-*- " Grippe in 3 days — Excellent for Headache Quinine in this form does not affect the head— Cascara ia bast Tonic Laxative — No Opiate in Hill's. ALL DRUGGISTS SELL IT

PRIVATE BATHS EUROPEAN PLAN RIDtJWAY HOU.SE „ ELEVATOR SERVICE . I AT THE FERRIES PHILADELPHIA. PA. Hot and Cold Running Water in Each Room I • • ' •• .•< V . - . . *..