g , , S ^ Paire Two CAPE MAY STAR AND WAVE ( satusdat, mascs . un. _ — - _ i ' i i ..jV HI'

JT PAYS f TO ADVERTISE Whit Advertising Accomplished in Modern Business and Why Business Men Should Advertise Now — Commercial Prosperity and Progress Depends Upon Advertising As a* general principal every business man admits that it pays to advertise, but some times a business executive has doubts whether advertising is effective HiJiis own business ' pr whether he should advertise now ' When all the facts are considered it Is absolutely certain that it pays to Advertise HOW. Recently there was a meeting of nse hundred national advertiser* at Inkewood, N. J. These advertisers Spend almost one-half a billion dollars * a "year in advertising their names and their products. These advertisers deaided that it pays to advertise NOW. " Birty-nine of these men stated that they would increase their advertising * appropriation for 1921, seventeen declared that their advertising appro~>priation for this year would remain the same as last year, six were uncertain and only thirteen had decided to reduce, slightly, their appropriation!. In other words, these big successful national advertisers know that it ! pays to advertise NOW. Here are some reasons why their decision is correct and why if is good business for you merchants to advertise now. , \ ONE — Advertising searches out the respective customer. Two — Advertising makes possible the standardization of products. Three— Advertising stabilizes sales «pd builds good will. %'Four — Advertising disseminates trade facts, announces new discoveries and consequently makes iof increased efficiency and speeds up \ production. In other words, advertising is (consumption insurance. The sale ofspny product depends upon three factors. First, upon general business condi- 1 1 tions that are beyond the control of any one manufacturer or dealer. Sec- . <md, on the ability of buyers to adopt I their business to fundamental eoonosnic conditions. -Third, upon the ability of the sales organization through advertising of every description and persona! solicitation by salesmen to areate a desire for the particular product. The first two factors are beyond the control of a sales organiz- - ation, particularly in a period of re- ' organization as at present. All the j more reason therefore why every ] business organization should put 1 •very ounce of energy" and thought ^ into advertising NQW* . , PROPOSALS FOR ELECTRIC A tx LIGHTING The Commissioners of the City^f Cape May, New Jersey, -will receive < sealed bids or proposals for lighting the streets, boardwalk" and public ( places of the said City of Cape May. ' at a regular meeting of the Board of ' Commissioners, at the City Hall, on ! TUESDAY, APRIL 5, 1921, at eleven .^'clock in the forenoon of said day. i Proposals will be received, for the following periods of time: / From August 1, 1921, to October 31, ' // 1922, both days included. From August 1, 1921, to October 31, 1925, both days included. From August 1, 1921, to October 81, 192-1, both days included. From August 1, 1921, to Octdber 31, 1925, both days included. From August 1, 1921, to October 31, , 1926, both days included. FOR STREET LIGHTING 70 or more 600 watt series incandescent lamps. 35 or 'more 250 watt series incandescent lamps. •45 ot more 100 watt "series incandescent lamps. 40 or more 80 watt series incandescent lamps. From one half hour after sunset to one half hour before sunrise each night, aqd' lamps to be located at the option of the Commissioners of the " City of Cape May. The. Commissioners will require a ^ ' deduction for all lamps not lighted, at the prorata charge made in the contract, plus a penalty of one hundred per centum for each hour lamps .art not lighted. *' ' ALSO for the furnishing of electric current for the lighting of - -the boardwalk, Convention Hall arid all other public places and buildings used by the municipality, regardless of the number of meters used by the vendor , • in supplying current. The Commissioners will, require that djiring the term ot any contract entered into there must be some person authorized by the vendor, who can be

reached at all hours when lights are supposed to be burning, to receive orders and complaints from city officers. The Commissioners reserve . the right, to reject any or all bids. Dated March 8, 1921. , Frederick J.' alelvin, Mayor. William R. Sheppard, - George P. Wentzell, Commissioners. William Porter, City Cleric^, 3-12-21-704.. RIO GRANDE A little boy was born to Mr. and Mrs. James Sayers on March 3rd. Harry Hand and children from .Philadelphia, visited his parents here

e on Tuesday. Those on the sick list are: David " Gaff and wife and Mrs. Fannia Hand. Virginia Kirby and t*o. sons, of e Ocean City, Spent Tuesday with her aunt here. The community was- saddened on 1 carping bf the death of Mrs. MillieenC Hand on Tuesday last Mre. Rebecca Neal- visited with Ijienils^ard acquaintances here on Monday. -.v , Mrs. Maggie Busch, of Philadelphia, came down on Friday to attend the funbral of Mrs. Millicent Hand. Clarence Jones is spending some time with his sister in Philadelphia. Mrs. Silas Shaw went to Cape May on Saturday. Mrs. James Lock entertained Miss ® Jennie Hughes, of Millville over the week end. /"V • ~ I , ■«r A -

RANDOLPH JACKSON I ; EXPRESSMAN^, , Local and Long Distance Carting 1 Two-Ton Truck . Special Cara Given to Household Goods | Keystone 14#- Y 802 Queen St., Cape May, N. J. g COAL REDUCTION We are making the usual Spring reduction on Coal one month in advance in order th-it - some may see the advisability of securing next winter's supply now, avoiding further worry We protect you 'on further prce reduction on all orders of three tons or over. CASH, Drive, PRICE, as follows: NUT, STOVE & EGG COAL, $14.25 PE* COAL $1160 March 2nd, 1921 CAPE MAY COAL & ICE CO. Cap# May, N. J. Charter No. 9285 Reserve District No. 3 REPORT OF CONDITION OF The Merchants National Bank AT CAPE MAY, IN r?HE STATE OF NEW JERSEY. AT THE CLOSE OF BUSINESS ON FEBRUARY 21, 1921 RESOURCES. Loans and discounts, including rediscounts $459,075.23 Overdrafts, unsecured : ' 597.01 U. S. Government securities owned: • to secure circulation (U. S. bonds par vaffie) $50,000.00 Pledged to secure U. S. deposits (par value). — 15,000.00 to secure W. S. S. deposits (par value)— — 1,500.00. as collateral for State or other deposits -» or bills payable — I — _> 85,000.00 Owned and unpledged 41,150.00 Total U. S, Government securities *. 192,650.00 Other burids, securities, etc.: "Bonds (other than U. S. bonds) pledged to secure rital savings deposits 7,000.00 and securities (other than U. S. securities) pledged as collateral for State or other deposits (postal excluded) or bills payable : 10,000.00 other than U. S. bonds (not including stocks), owned and unpledged 139,930.00 Total bonds, securities, etc., other than U. S. 156,930.00 Stock of Federal Reserve Bank (50 per cent of subscription) - - 3,000.00 of banking house, owned or. incumbered 24,000.00 and fixtures - !_ 1,500.00 Lawful reserve with Federal Reserve Bank 34,462.85 Cash in vault and net amounts due from national banks 27,365.87 Checks on other banks in the same city or town as -reporting bank (other than Item 15)1 684.68 / A Tdtal of Items, 12, 13, 14, 15 anu 16 28,050.55 /Checks on banks located outside of .city' or town or reporting bank and other cash items 621.08 Redemption fund with U. S. Treasurer and due from U. S. Treasurer — — + , 2,500.00 interest earned but not collected— approximate — on Notes and Bills Receivable not past dua— _ 3,500.00 Total L : - * $906,886.72 LIABILITIES. Capital stock '"paid irv ■ — $50,000.00 Surplus fund 50,000.00 Undiyided profits r- $25,250.05 Less current expenses, interest, and taxes, paid 2,963.89 22,286.16 Interest and disccunt collected .or credited, in advance of maturity and not earned (approximate) , — . — - . , - 5,500.00 Circulating notes outstanding _y__ — — . . 45,900.00 Certified checks outstanding - — — • 4,922.48 • - Total of Items 2$i 29, 30, 31 and 32 1,922.48 r Demand deposits (other' than bank de posits) sub- ' ' ^ ject to Reserve (denpsi^^Yayable within 30 days): Individual deposits subject to" check — * 811,061.57 Total of demand deposits, (other than bank deposits) subject to reserve, Items 33, 34, 35, 36, 37 and 38. ; 311,061.57 Postal savings deposits . 451.27 1 Oifcer time deposits a. - . 328,737.85 Total of time deposits subject to Reserve, Items 39, 40, 41 an<M2 329,189.12 War savings certificate and thrift stamp deposit account 2 . — — ; — 27.39 Other U. S. deposits, including deposits of U. S. I disbursing officers 5 : 5,000.00 5,027.39 I Bills payable; other than with Federal Reserve Bank (including all obligations representing money borrowed othqir than rediscounts , f 10,000.00 BilLs payable^£il}i Fedetpl Reserve Bank ' 78,000.00 I TcKal —A i— $906,886.72 I State of New Jersey, County of Capp May, ss: I, E. J. Jerrell, cashier of the above named bank.no solemnly swear that • the above statement is true to the best of my knowledge and belief. , „ E. J. JERRELL, Goshier. ^ ' Subscribed and sworn to before me this 1st day of March. 19§1. t . Wm. R. Sheppard, Notary 'Public of New Jersey. . CORRECT — Attest': W. L. STEVENS, 1 W. H. PHILLIPS, » B FRANK B. MECJRAY; Directors 11 0 <0

LEGAL ADVERTISING d board of chosen freeholdi ers. county of care may, f NEW JERSEY a NOTICE TO PAINTING 1) i CONTRACTORS U " Sealed bids will be received and p II opened by the Board at a meeting ti n to be held on TUESDAY, March g 15, 1921, at 12 o'elocl^fbon for paint- -e - ing the buildings of the County Farm o; d in accordance with specifications ap- d proved by the Board on February 1, d t 1921. Specifications and bidding fj i- sheet may be obtained upon applica- j: y tion to the undersigned. 0 Each bid must be accompanied by ^ s cash or certified check made payable e to the order of the Codnty Treasurer , for an amount equal to ten per cen- ■ turn of the bid pyfee, as evidence of 2 good faith. / — I The' Board reserves the right to reI ject any or all "bids. I By, direction of the Board. ® IRVING FITCH, Clerk. I Address: Sea Isle City, N. J. I March 2, 1921. S I They started in .yesterday to run ^ § all the crooks out of New York. That a | will probably be a lonesome town in 1 a few days. g : : : e | d f Roofing : r 1 ■s Asbestos shingles are called ftie last 2 .forever shingle,' because of the fact - that being made of asbestos and hy-' draulic cement, they are absolutely in- d destructible by the elements, they are « ! tough, and elastic. They can be ap- = plied over your old wooden shingles. They stand today unapproachecf in the < line of roofings. They will last for- I Ordinary cedar, cypress or redwood shingles have at best, only an ephemeral life, and at the seashore the usual process of decay sets in with - the most startling rapidity, on ac- 1 S count of their becoming rsa(u rated with the saline air, in conseigiedqe of the hygroscopic character of which ^ they remain damp. In contradiction ^ of this, asbestos shingles be'ing composed of those two indestructible materials, asbestos and cement, may be exposed to the action of the sea air or j ® sea water without even undergoing the slightest deterioration or change. They never require any paint, upon - this account these shingles are by far t". ; cheapest roofing. For prices and information write 0 — Hubert JosepTi F ..BOX 254 , CAPE MAY. NEW*JERSEY * 2 2-"l9-21«4t 498 ^ ROMEO MACCIuCCHl «. ' 8 ' IMPORTER of HIGHEST g QUALITY of ITALIAN GROCERIES. 0 Italian Olive Oil, Maccaroni, Cheeses, l0 Fruits and Live Chickens | - Open evenings and all day Sunday BROAD AND ELMIRA STREETS Cape May, N.. J. 0 ^ SPECIAL All Silk and Woojjlmicry 10 at/WI. 18 Regular 90c jfress Gingham at 69c v 8^Yoiles at 39c Everything in ftock at present mar17 ket prices. >7 B. T. HAZLETT j 55 323 WASHINGTON STREET* Cape May, N. J. GET YOUR SHOES REPAIRED AT 8 T.H. TAYLOR'S i 10 626 Washington St- Cape May, N. J )0 . _ - Ovprshnps FOR MEN, 12 Lfversnoeis women and CHILDREN. "l Repairing '» A',;ttScnE3 ■ Sole Leather " Neolin Soles a Specialty Not responsible for work left over 30 days. Keystone 138- Z .

LEGAL ADYBKljgMG NOTICE TO LIMIT CREDITORS ! Estate of George W. Reeves, Deceased. Pursuant to the. orrterv« .Harry S. Surrogate of the County of Cape May, made ottjtbe Sftecntji day wf February; A. D^- 1921, '4m the application of the subscribers. Execubf said deceased, notlde. is hereby given to the creditore.of said deceased to exhibit to the subscribers under Oath or affirmation theiy,claims -and against the estate of said within nine months from the day of Februq^, A. D., 1921, or they will be fprtver barred of any action against the subscribers! -JJated February 15, A. Di, 1921. ■ ELLA G. REEVES, ARTHUR G. REEVES, Executors. 496 P F $15.54 NOTICE TO LIMIT CREDITORS of Edgar P. Stite.% Sr., Deceased. ' y^O" Pursuant to the order' of HARRY DOUGLASS, Surrogate of the County of Cape May, made on the 1st of February, A} D. 1921, on the application of the subscriber, Executor of said- deceased, notice is hereby given to the creditors of said deceased to exhibit to the subscribed unoath or affirmation their claims and demands against the "estate of said deceased within" nine months ; the first day of February, A. D. 1921, or they will be forever barred of any action against the subscriber. February 1st, A. D. 1921. EDGAR P. STITES,- Jr. Executor. F. Eldredge, Proctor. 2-5-21-10t, 357 P.F.-$15.54 The Sabbath was intended for a of rest, but misguided reformers would make it a day of ariest. ARE YOU THINKING OF MOVING If sa, gut in tench with at. We hare 4 BIG TRUCKS TON. 2 TONS, 3 TONS, 5 TONS ON THE ROAD ALL THE TIME Trips to 'Philadelphia every week. Lots from $10 up. Any point between -May and Philadelphia. CONEY S X- PRESS to 110 Garfield Ave, WILDWOOD | Both Phonei

LEGAL ADVERTISING OP CHOSEN FREEHOLDERS, COUNTY OF CAPE MAY, NEW JERSEY . r ELECTRICAL EQUIPMENT FOR OCEAN CITY DRAWBRIDGE Sealed bids will be received . and . opened by * .the Board at a meeting to be held in the Court . House, Cape May Court Court House, . N. J., Tuesday, -March 15, 1921* st . [ 12:15 P. M. for the following: — I For furnishing all material, V . machinery, etc,, and constructing , and installing electrical equipI aaent and appurtenances necessary for changing the present method di power to Central Sta- ' . tion Current in accordance with plaqp and specifications prepared by tee County Engineer and hpproved by this Board. " CONDITION'S: Bidders must state ip their bid the amount that wilt-be allowed to the County, as #a deduction from the amount of such bid, for tjie gasoline engine, motors, batteries and other. i apparatus *s now installed, necessary * l to be removed and replaced, by the » proper appliances. Each bid must be accompanied by ' certified check made payable Jo the order of the County Treasurer, Cape May County for an atoount hot less ! than ten (10%) per centum of the ^ amount of such bid, and also by a 5 certificate from a^surety company • satisfactory to the Board of Freeholders, and signed and sealed by duly • authorized official, Stating thair bond will be provided if' said ' bidder is awarded the contract. The Boa^d reserves the right to reject any or all l^ds. j: Specifications may be obtained-upon Xv : application to Mr. X. M. Rice, County . « j Engineer, Wild wood, N. J., upon mak- ' ing deposit of $5.00 which amount will . be returned if specifications, are returned in good condition or accompany a 'bid. March 2, 1921. . - By direction of the Board, k IRVING FITCH, Clerk. 3-5-2t-PF $9.90 > TEMPUS FUG ITS Mrs. Stout: "How long did yo'uf last ; cook stay?" t - - Mrs' Stouter: "Just long enougli to _ -* say she wouldn't." 1 Few fathers are ever forgiven by tqeir sons 'for not saving when they were young. > Give a mean man a little authority | and his meanness will rise to the suri face like scum on a frog-pond.

REMOVAL NOTICE Lenses Replaced Frames Adjusted Cape May Optical L. C. ASHBURN, IV gr. Prescripiion Work Our Specialty Eyes Examined by Improved Method 324 Washington St. Cape May, N. J. Now is the Time To Look After Your TIN ROOFING and SPOUTING PROMPT SERVICE EXPERT WORKMANSHIP SATISFACTION GUARANTEED JESSE M. BROWN 110 Jackson Street CAPE MAY N. J. Kill That Coif With CASCARA El QUININE FOR AN?. Colds, Coughs. I-1 GrijJpe" Neglected Colds are Dangerous Take no chances. Keep this standard remedy handy for the first eneese. Breaks up a cold in 24 hours — Relieves . ' , Grippe in 3 days— Excellent for Headache Quinine in this-form does not affect the head— Cascars is best Tonic Laxative — No Opiate in Hill's. ALL DRUGGISTS SELL IT PRIVATE BATHS EUROPEAN PLAN BIDbWAY HOUSE • V - ELEVATOR SERVICE . < AT 'THE FERRIES PHILADELPHIA. PA Hot and Cold Running Water in Each Room -< "■ 4