Page Four CAPE MAY STAR AND WAVE Saturday, May 7&, 19a

CAPE KAY STAR AND WAVL Published by j STAB AND WAVE PUB. CO. , (Incorporated) ALBERT R. HAND, President J CAPE MAY, NEW JERSEY a. LEON EWING . . . Manager t SUBSCRIPTION PRICE $1.50 PER < YEAR IN ADVANCE This paper is entered at the poetwffice as second-class postal matter. • \ THEAMERiatN PR&g<KsOc!AT'lON~l ' Publishing a communication in these columns does not necessarily I imply editorial endorsement. j Communications will not be con- , ■idered unless signed. - KILLING THE GOOSE As we go to press we are informed that the Council of West Cape May are contemplating a throttle ruling - against the operation of the new Yellow Bus lines. In a town with no transportation labilities and no prospects of any excepting some, type of motor vehicles this seems short sighted on the face of it. What the average citizen of West Cape May thinks about it is easy to learn. Excepting where private interests are concerned practically every man and woman are glad the bus line is here and hopes it is here to stay. The women particularly are vitally interested for this bus route affo.-ds quick a id easy access into Cape May, Wjldwood, Cape May Court House and intermediate points, and at a price at' which no private motor car- could be operated. No other event in the borough has equalled the coming of the line in years as 'ar as direct benefit to the people and taxpayers are concerned. It will be interesting to note how many taxpayers other than owners and operators of- Stores and. taxis will appreciate any action of' the council hamperipg the service of tbtf bus line. mi 'n ' ADVERTISING HELPS FARMERS Cooperative Packing and Marketing Bring Together Sufficient Supplyto Fill a Steady • Demand, While Standardizing Grades Insures Uniform Quality. It is not sa-hJng ago that advertising of farm products was regarded as ineffectual to increase their sale and consumption. Advertising authorities had learned from experience that it paid to advertise on a wide basis only euch articles as measured up to high standards of quality and that could be supplied in dependable quantities. Farm products did not meet these requirements. But with the subsequent ' development of cooperative marketing -. associations and the establishment of .standard products the use, of advertising in moving certain farm crops, in increasing demand, and in obtaining wide distribution has been tried out, and in many instances found successful. Other Lines are Well Advertised , 1 - 1

Luscious raisin pies, fruity desserts, *1 oranges, apples, melons, grapes, por- J t rayed in myriad colors and tirds, met -the eye -hpon everv hand-sin magazine page and street-car poster. ^ Masters of culinary' art. famous 1U ustrators, and the most ex-ert of advertisers — all have banded together to » induce the housewife, to produce the P tempting dishes displayed. The mouths of even the most exacting ^ epicures ate made to water. . Through organization, ener- ' getic salesmanship, and judicious advertising, the cranberrv season dur- ^ ing recent years has been extended ' from t\\-o months to. six. The melon ^ ssss5?dfc Jasaf-'S&» i same methods to obtain the nation- = wide distribution which their highly *j I perishable fruit now enjovs. Rockv jj i Ford became so well kknown for its L I melons that the name is now applied „ to melons from* practically all ofvCol- f The outstanding examples of sue- ' cessful large-scale agricultural production, coupled with standardizaztion and advertising, are found in the citrus fruit industry mL Florida and Cal- : ifornia and the boxed annle industry , of the Northwest, for the products of these regions have not. only establish- - . ed nation-wide distribution but tbey ' have successfully entered the markets £ r of the world. . Even when conditions were such that Nation-wide * advertising would ! not pay, products from small areas I have been so carefully graded and ' packed, that when shi-ned and sold '. under brands and labels an increased ! demand for the product bv name has i resulted, with consequent increase t ' of acreage and extension <rf business 1 , or a profitable basis. t Study Conditions of Supplv Sectional advertising has been em- -1 ployed at times to overcome glutted c 1 markets or other results i of overpro- i . duction or faulty distribution. Con- c : sumption of peaches in certain local i- * ties was stimulated in this way in i ; 1915, potatoes in 1918, and dried 1 beans in 1919. , J . * The success of these campaigns has 1 ' been so great that growers every- « i where are becoming interested in the < ' possibility of securing new and in- \ - creased outlets for their conjmodities ' by advertising. But before planning an advertising caropaigrf conditions of ( supply must be carefuflv studied, say marketing specialists lof the_ United States Department of AgricultureGood advertising will /awaken expecI tations which only good quality will | satisfy, and there is Nittle use to i create a demand for an article that > can not be supplied when asked for. 1 Standardization is the basis of the \ most successful advertising. and, ' growers should carefully appraise , * their products in meeting this fundamental requirement. The Bureau, of Markets Of the Department of Agri- < culture has recompiended standards ' for various farm products and wHR be ' glad- to assist producers with regard " I to standardization." brandine antj las beling. Recently a National Aasocia1 tion of State Marketi"". Officials j l' was formed for the purpose of har- , "[ ntonizing marketning practices in the 1 various States. This organization is J :- cooperatiic with the Bureau of Mar-' ' kets, and one of the problems under ( t consideration is the elimination, as ? far as possible, of conflicting grades : f and containers. ' Let us clean your Blankets, Rugs, i j Couch Covers, etc.,' and work of this - . class is Air jjried." We haVe all The best facilities for doing up anything, i TROY LAUNDRY.

TROY LAUNDRY , The Troy Laundry of Cape May established in 1905 on Decatur • Street and has been under the personal supervision of the owner and proprietor ever since. Moving in 1916 to the building built hy Reeves Bros, the owners of the old Atlantic Laundry established b>- Mr. Sol Needles in , 1898 and moved by Reeves Bros, to , 295* Congress Street in 1904, the name ] was changed by them 4o Neptune, selling out in 1906 and the name was again changed to Colufribia which • name was changed fo Troy whep the Laundry was purchased bv the present owner in 1916. The word Troy is always sfnonymona of good Laun- i dry work and the Troy Laundry has been* serving some of its patrons ever since it was put in operation. Troy Laundry, has never been ■ closed during the winter months except nine weeks following the fire which occurred on December 81st, 1918, the plant was not in operation but the work was collected and taken by the Troy 'trucks to Pleasaptville where the Empire Laundrv of that city gave the Tro- patrons about the same service, that the Troy Laundrv, has always tried to maintain. We wel-* come our old partrons back for the sixteenth consecutive season and welnew comers to our resort for the season of 1921. HARRY E. BALM, Prpp. Troy Laundry. Mr. Harry Tennenbauro, one of the popular residents of Cape May, is pursuing a law course at Dickinson Law School, Carlisle, Pa. Before en- j tering Dickinson, Tennenbaum spent some time at Peddie Institute and the [ -U. of P. At the former place he ■ earned his letters in every department of sport as he had done previously in his H. S. His chief talent lies in baseball and ; at present he is plaving.first base for j .'He made the team with ; mean competition and so far he j has played in nearly ever- game. Everything points to him having a sue- 1 cessful season and his many friends will be glatkjo hear of his progress. Untrue friends are like shadows, clinging to us in the bright light of prosperity, but deserting us in the dark of adversity. When a woman dresses extravagantly in order to keep her husband in love, she often loses him because can't keep her in idresses. It is harder to dispute with a stupid man«than with a wise one. pATS DIE so do mice, once they eat RAT-SNAP. And they leave no odor behind. Don't j take our word for it — try a package. Cats and dogs won't touch it. Rats pass up all food to get RAT-SNAP. 35c size (1 cake) enough for Pantry, Kitchen or Cellar. 65c size (2 cakes) for Chicken coops, or small buildings. ~"$J.'25 size (5 cakes) enough for all farm and out-buildings, seoragc buildings, or factory buildings. Sold and guaranteed by Konowitch Bros., J. C. Little and Son and Eldredge and PhUKps.

A pipe's a pal packed with P. A.! * *■ t»Fv« " f "

Seven days out of every week you'll get real smoke joy and real smoke contentment— if you'll get close-up to a jimmy pipe! Buy one and know that for yourself I Packed with cool, delightful, fragrant Prince Albert, a pipers the greatest treat, the happiest and most appe- * \ tizing smokeslant you ever had handed out! i f T You can chum it with a pipe — and you will — once you Hgpw that Pringe Albert is free from bite and parch! (Cut out by our exclusive patented process!) Why — every puff of P. A. makes you want two more; every puff hits the biillseye harder and truer than the last! You can't resist such delight f And, you'll get the smokesurprise of your life when you roll up a cigarette with Prince Albert! Such enticing flavor you never did know ! And, P. A. stays put because it' scrimp cut — and it's a cinch to roll! You try it! Fringe Albert the national joy smoke

i. 'f . \ Frits— Atbsrt Ir •oW Injtoppy—d humidJr.'ZJdfn thl pound crystal glass humidor urith spongs moistungr top. Copyrifhl 1021 by R. J. Reynolds Tobacco Co. Winston-Salem, • N. C* ■ . |

memoriam w BENNETT— Mrs. Elizabeth, died M 8th, 1920: >S A precious one from as is gone, C A voice we loved is still: g A place is vacant in our home D Which never can be filled. v Sadly missed by her daughter, Nj MEkORIAM w C . In loving memory of Ella S. Cox, M who died May 6th, 1920; Q can we think our 4oved one's G gone, (J Cut down in early bloom. ■ « The race so short a time begun, ^ Now finished in the tomb. •*** We miss thee Ella dearest, je( Our hearts are sore with grief, V( Only .faith- and trust in God, C Gh-es comfort and relief. J3 Tis He Who gives and He Who takes V| The ones He loveth best, C let 'us say, TSiy^will be done, J* Grant her etephal rest. C MOTHER and Sister. C MEMORIAM > BENNETT— In sad but loving re- 13 membrance of our. death Mother, Mra. > , Elizabeth Bennett, who left us one i year ago, May 8th, 1920: * .- A faithful Mother, loving and kind, V A better Mother no one could find.- C ' Her busy hands are folded, > Her work on earth is done, V Her troubles are all ended, C Her hen*'enl y* place "iss^-on. N Loved in Life. Remembered in death. J AUCE and IRENE. C lt-5-7-21-346 _ - ^ CARD OF THANKS X . i The family of Mrs. Delia Williams V . i wish to express their heartfelt thanks C [ | to- her many friends and nejghbors JE i I for their many acts of kindness dur- V A ing her long illness, and their- sym- 1 C . ' pathy with us in our period of sot- | N 1 row. - V I lt-5-7-21-349 | C , j LECTURES IN FIRST j X ; I . BAPTIST CHURCH V ' | > Despite the fact that the rain came ( r ? down in torrents on Tuesday evening, J . a' large and very appreciative audi- > ence attended the lecture in the First f Baptist Church in this city, bv Homer > f Tope, D. D. Supt. of the Anti-Saloon I > , League of Pennsylvania. The Worn- f en'a Christian Temperance Unions of J Goshen, Cape May Court House, Er- j ma and this city attended in a body. C The Y oung Men's Choral Society of rt I Cape May 'Court House rendered sev- J - era! selections which were much ap- -\ preciated. A duet by a lady and f gentleman from the coun^- seat was J . also well rendered. > , NO RISE IN GAS RATES NOW' > * Judge' Henry H. Eldredge, as so- > , licitor of West Cape May, and City i ' Solicitor Lewis T. Stevens, of Cape / May, appeared before the new State j . Utility Commissioners at ^Atlantic \ t City on Monday and op-rosed the ' . granting of « raise of rates of $1.90 c 3 to $2.50 per 1000 feet and a service . charge of' $3.00 a year. The com- Z • missioners heard testimonv and an- * - 'nounced that there would be no in- J crease considered until the service 2 3 was first made satisfactory. j They announced that bo service J 1 cho: ~e would be allowed. « e The commission in 1920 recom- j mended certain improvements which 3 ti the company cfaims. will be com- 4 - pleted within two weeks, after which -J an examination will be made by the 3 engineer and the board will act on /f 9 his recommendations. 2 — TheW. C. T. IT. SPRING INSTI- \ TUTE 3 The /Spring Instiutp- of the Cape '4 May County Women's Christian Tern- i perance Union will be held at Tuck- 3 ahoe on Thursday, Ma - 12th. There j will be an all day session. The -In- a stitute-will be held in the First Methodist Church of-Tuckahoe, Rev. John *. Haridley will be the speaker of "the \ CAThb Rev. C. L. Miller, of Tuckahoe * Methodist Eniscopal Church will ad- <g dress the Ladie*- in the morning. X Miss Roxanna Candy of the Cape i 1 May Coupt" Public Schools will j 4 make the address of the afternoon ij -on Scientific Instruction of the Pu- 3 • pils in the Schools. 4 PROPOSALS I Sealed Bids will be received and s opened at-the High School, Cape May 1 City, N. J., on May 19th, at 7:30 p. H nt. for the taking-out of the old Boil- 3 er at The Grade Schoof on Lafayette j Street, and furnishing and installing j a new Boiler. >-' , 3 Plans- atid Specifications can be ob-.i j tained from Mr. E. R. Brunyate, 4 \ Supt. of Schools at his Office in the i High . School, on depositing $5.00jjfl which sum will be returned when the 1 j award of the Contract is made. 1 _ Mail Proposal to Mr. E. R. Brun- 1 yate, Supt, marked "Proposals for ' Boiler." Certified check to the amount j of -10 per cent of the bid "must ac- j company the Bid. The- right to reject any or "all Bids | is hereby reserved. , 1 %y order of The Board of Education, j Cape -May City, N. J. S. R. STITES, Secretary. Aprif^?7, 1921. 4-80-2tr^8(> "We Picked Up Seven Large Dead Rats First Morning Using Rat-Snap" So writes Mr. B. E. Carpenter, ■ Woodbridge, N. J. "We lost 18 small chicks one night, killed by rats. Bought some RAT -SNAP and picked up 7 large dead rats next morning and in 2 weeks didn't see a single rat RAT-SNAP is gBod and sure." Comes in cake ready for- use. Three sizes,. 35c, 65c, $1.25. Sold and guaranteed by Konowitch Bfos., J. -C. Little and Son and Eldredge and Phillips. i - ■ ' '

| c7h.e- I I Liberty Theatre j g "\da&Rm.a{oii § g Street. g PROGRAM WEEK MAY 9TH R S MONDAY— ' . - ■ ~~ "P X X WILLIAM RUSSELL ; 8 > V "THE CHEATER REFORMED" § Xt Here is William Russell's latest which may be character- XC O ized as one of' this star's best attractions. The star is said to Vf Q . wive the most unusual portrayal of his career in a double role. O q " Added Attraction — ft g CLYDE COOK COMEDY— 'THE HUNTSMAN" JSt X TUESDAY and WEDNESDAY— 'X « DOUGLAS FAIRBANKS § X In His Latest Success ft « "THE NUT" § ft "The Nut" is the kind of photo-play entertainment that /ift - X( ever>- American likes, good clean fun With lots of action, new .ft O stunts and some of Doug's athletics mixed in. It will amuse- w young arfd old, but is an especial treat for youngsters. ft ft SPECIAL SCHOOL CHILDREN'S MATINEE ft ft TUESDAY, MAY 10TH, 4 P. M. ft ft " ADMISSION 40 CENTS ft ft THURSDAY— " ~7 * O X MONTE BLUE § ft the Charles Maigne Production ft X * "THE KENTUCKIANS" § ft A romance of feud in the Blue Ridge hills an^ of love in . . ft the Blue Grass Capital. ft. Extra- Added Attraction — (ft J ft > ' • BUSTER KEATON in "NEIGHBORS" X? § FRIDAY— « . ■ • XC g EILEEN PERCY g g "WHY TRUST YOUR HUSBAND" § Vf An Hilaripus Screen Farce Comedy. A pierrv tangle of Xf ft flirting grooms and suspicious brides. O ft ADDED— ft A CHARLIE CHAPLIN * - § S * "ONE A.M." g 0 SATURDAY— St g BEN LUMLEY STOCK CO. g V? Presents jjr g "ABRAHAM -LINCOLN" g Vf The big"- Broadway success, which ran for over tw§ vears in one XC ft Theatre. -a-- V ... VT ' j CONGRESS j 1 HALL I " - |- § ® WILL OPEN _ Saturday, June 18, 1921 | ' v - » I ■ ^ " UNDER THE MANAGEMENT OF | j JOHN V. SCOTT - I . .. FORMERLY* WIT1I. TIIE — - — * — it ' BELLEVUE-STRATFORD , T j * ^ Rates and Literature on Application | IBcH Phone 67 Keystone Phone 75 The Atlantic Tobacco Co. 145 EAST OAK AVENUE WILDWOOD, J. WE CARRY A PULL LINE OF CIGARS, TORACCO, CIGARETTES * AN*p' CONFECTIONERY WHOLESALE ONLY WE ALSO CARRY A FULL LINE OF PAPIfR BAGS, ROLL PAPER, ICE CREAM BOXES, PLATES. SPOONS AND NAPKINS IT PAYS TO ADVERTISE