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A. X.EON EW1 AMAGER CAPE MAY CITY,' NEW JERSEY SATURDAY, OCTOBER 29, 1921 SS5SJ5£<»5" PHI nus ■' VOLUME- 66- 'BF.R 43 ^ - ' ' ■ ' ; - * 1 =Ssis==sss==s==s=s!si»imiSe^ssBsaesss^assSSSSSS / M

KOENEKE BiKfs. 1 ARCOLA CAMPAIGN . F UNIQUE ADVERTISING IDEA OF * THE COMPANY WITH THE CO- ' OPERATION OF LIVE-WIRE e PLUMBERS CARRIED INTO EXECUTION BY WILDWOOD LEADER* AND CAPE MAY STAR , AND WAVE. . One of the most successful and at J the same time unusual advertising ' and publicity campaigns ever origin- ^ ated by a business firm in a small district has just bee!: completed by the Koenecke Brothers' Company, ' wholesale dealers in plumbing sup- # plies, of Wildwood- ' , For a long time the members of Cthe company debated and analyzed the possibilities of reaching the people of Cape May County with the 1 story of, the wonderful Ideal Areola 1 Radiator Boiler. The field was a fertile one; of that they were positive. , Yet the task of reachihg every home thruout such a wide district was one that gave food for much though^ and investigation of mthods and means. In the first place every plumber in the towns .of the county must receive up opportunity of reaping the , benefit of such publicity. The 1 American Radiator Company inaugurated a sales- campaign thru window ' displays and placed^ advertising copy in three papers in the southern parts of the state, but* the keen observation of the Koeneke Brother Company , saw that there were vast section# of " the county that could not be reached by those methods. A^house to house direct contact was the only way that "would Satisfy them that the field was covered- The same comprehensive big .business ideas that made possible the immensr~sajes warehouse filled with every conceivable item for the plumbing trade, were workingFinally one evening during a casual conversation between Mr. Otto Koeneke and the Ifonager of the Leader the idea crystallizedOn September 22 the first advertlsihg of the American Radiator , ^Company's fall campaign for the Ideal-Arcola Radiator Boiler appeared in the newspapers selected. Orf ■ thg same date a full page advertisement for the Ideal-Arcola Radiator Boiler, bearing the names of the Koeneke Brothers' Company and of thirteen co-operating plumbers, appeared in the Wildwood Leader and the Cape May Star and Wave. In the three following weeks the same" page was ruij in each of these ' papers, and in that time every home • " in Cape May County if they were accessible by automobile, received one or more copies of either one oc. bothTwo automobiles bearing appropriate signs, carrying two boys and loaded with papers, threaded the roads of the county. The boys under, the supervision of the drivers placed into evei p occupied house a paper bearing the "message of the Idej^i Areola. During each of, the first three weeks 3000 copies of the leader, alone jvcre distributed in the county north of Rio Grande and west t«y the bay. The Star and Wave as- ,, sumed the" territory south of Rio \'if ' Grande and employed the same mctr hod- ^ *" ' The last issue of the campaigriywas last ' Thursday. On Saturday two automobiles 'with the— signs and tie boys and 8500 copies of the Leader began at Stone Harbor and during the day' distributed the. papers into .the bomes along the "resorts' including Ocean City which alone required l.fiOO copies. , One .plumber in Ocean City . remarked: "We\were coming in with the Koeneke Brothers in this, campaign but were too late. Howere we are getting results from the advertising just the Same,- and -you can count on us next 'time- We have spld four already-" ' In Wildwood and in Cape May the story NliajS been repeated. The inquiries coming, in a number of cases, from the farming, districts. Orders received by. the plumbers-co- • operating .in the advertising and - transmitted to the Koeneke Brothers have already taxed the distributing branch of the American Raifiator Company to avoid delay. The orders, hpweveivare being filled so that theyArcolas can be installed before the cold weather sets in. One" of the most recent installations was. made by .Frederick Metz in the Ford sales room and residence of . , Herbert S. Shaw, at Holly Beach and S

j Rio Grande avenues. The boiler is I | In operation and Mr. Shaw is more | ! than pleased with the results.- - The Koeneke Brothers Company campaign' is but one example of th€progressiveness and agressivene'ss of • this live firm, and is only the intro- j duction of large city methods in advertising in a medium size town, and sprrou'nding communities. Another unusuAl installation was that made by Louis C. Coney in the 15 room hotel of Mrs. Garwood, An- « glesea- In this instance two Areola j i were placed forty feet apart j i ahd yoked together. In a test out, « one of these boilers heated every , radiator to a comfortable degree so < that it' is certain that the pair wilt : be more than sufficient to heat the j ! hotel in the most severe weather, i ■ This would seem to answer the ques- j tion often asked whether a large ' house without a basement can be i heated by. hot water. Mr. Coney reports he now has nine contracts to fill. TO THE VOTERS OF CAPE MAY COUNTY: 1 wish to take this dffportunMy of thanking the voters of Cape May Counr Jorlty- realized throughout, the courfty was most gratifying, yet to me the fact that majorities were glv/TT roe In 21 out of the 29 voting: districts In the County was certainly a splendid endorsement of my candidacy. ■ It Is most Important that every Republican of our Country stands by their convictions at the General Election and support by their own vote and work the Republican Candidates n» it Is absolutely ntcessary for thi{ welfare of 1 our State and County ' that the Republicans retain control of both Senate and Assembly, particularly In vi»w of the fact that next year we shall have to • elect a Governor who nVust bo a Re- | P"l would partlcuarly. urge support of my candidacy for the Assembly, ns the 1 tight for control must of wfresslty lay In that body, the Republicans having ' n sufficient number of holdovers to ns1 sure control of the Senate for the eomI ask your eontinuod support because i we must overcome the possibility of the Inrge Democratic Counties sending > a sufficient number of Demnrmtp to the • Assembly to gain control of that body, and liecniise I feel tlial mv nasi PtlSlIc experience has fitted me to represent fane May County in n propor and sntls- , fnC,OI"y mnnnor- RohERT J. KAY. , Ordered and paid for by 'j g^5^| ABOPBCXKEST ! Mr. and Mrs. Charles Henry RutheVford. ot Cnpe May; N. J., announce the I -engagement of their daughter.- . Edith . Mae to Mr. Wlllam Bristow. of New r Y°rk" - 5 1 * i

PERSONAL (: , MENTION i > I 1 INTERESTING PERSONAL PARA-., » GRAPHS OF THE COMING AND| p GOING OF CAPE MAY VISITORS ! \ AND RESIDENTS. < Mr. and Mrs. Edward Miller have 1-4- ' returned to their home in Philadelphia t after spending the summer at 641 Hughes, street. ! Miss Emma Gordon of Ocean city was r a visitor in Cape May over the wee^ ( Miss Mattle Weeks -entertained, over 1 week-end. Miss Virginia Robinson, f of Philadelphia. . , s Mr. and Mrs. J. Woodruff EUredge. - Thomas Lylc.. Mr. and Mrs. -Gil- ' ! C. Hughes and their dnugbtar. ' I Miss Marion Hughes and Samuel R. Si ties enjoyed a motor trip through ' I Pennsylvania. • .... '. j Miss Irma Gosling who Is taking a * course at Pierce's Business College. I Philadelphia, spent the week-end with ' 1-4 g- parents. Mr. anjl Mrs. Clinton Gosling at tHelr home on Columbia Avenue. Richard Little and Robert" Church, of ; Philadelphia, were guests of Mr. and Mrs. J. C. Little over Sunday. 1 James Mecgay. son of Mr. and Mrs. Jay E. Mecray, had the" misfortune to ] fall and break his nose on Sunday • morning. Dr. and Mrs. Reu Hand, of Camden, were visitors In Cape May on Sunday. Dr. Stetzer and family, of Hughes 1 here have closed heir . cottage and . moved to Philadelphia. Mrs. Allyn T. Sayre Is spending a few weeks with her parents. Mr. and Mrs. Hdllard F. Rhoads at their home ; In Chester. Pa. i Pilot Albert Rutherford accompanied i bv his mother. Mrs. Charles Rutherford. . motored this week to Reading. Pa. where they will spend sometime as the . guests of Mr. and Mrs. Lafayette Mrl- ■ ior. % " - I Mrs. Z. Laird will close her^ North

to her home la Philadelphia for the,; G .winter. ■ f Uultfer C. Ogden has returned to CainMay after spending a week In Chicafeo. Mr. and Mrs. Charles Stewart ■ of Ardmore. Pa., motored "to Cape May this week and were guest of Mrs. Ste- II wart's parents. Mr. i.nlf \Mra. George r, at their hoYne herb. „ - Learning Townsend. of -Philadelphia, spent Sunday in. Cape May. . Mr. and Mrs. Frank Entrlkln. nccom- W I panled by MiSB Leah Ware, are enjoy- | Ing a few days' visit With Mr. and Mrs. 1 Harry Entrlkln. of FayOttevUle. Ph. U Mrs. Sarah E. Paul, of Woodbury. N. . J.. a former owner of a iic^-1 in 8oui» Cape May, now managing wt hotel in w . spent sometime in Cape May this week. . .. * Mrs. Louisa Kreutzcr -has closed her _ Perry street cottage and returned to her Philadelphia home. p Mrs. G. H. Garretson and her sister, of Chsncellorvllle. nre spendtng their " vacation motoring through Now Yot-k ^ Fritz, who has occupied No. 56 Stockton Row for a number of seasons, has returned to her liomc in Wilmington. Delaware. ■ o Mr. and Mrs. Frank B. Mecray- have returned to their home, after enfcying « motor trip to Boston. Mass.. nndrother Interesting p^ JoBeph schellenger. of ti Royersford. Pa., arc spending a few . days with folends In Cape May. 'Mr. and Mrs. Frederick Llndenhelmcr c will close their Windsor avenue cottage in a few days, and return to their home lir-Brookllne. Delaware County. v Mrs. Joseph .Campbell, who Ims spent several months in Cnpe May oversee- t Ing the remodeling of her Hughes street r property, will leave Saturday for her home In Ambler. Pa. C Mr. nnd Mrs. Frank Bacon left Cape . May on Tuesday for Washington D. C.. L where they will remntn for a few weeks with their son. Walter Baron. Mr. and Mrs. Jules Blake have re- r turned to their home after spending a week As guest of Mr, nnd Mrs. C. R. ' Schaeffer of Kjnnklln. Ps. r Mr. and Mrs. Ellas Coverdnle snent i the week end with relatives In Mill■vllle. N. J. I Mrs. Effle Roscman left C"ape May on Tuesday for Huston. Texas., where she \ will spend the winter with her daugh- ' Mr. nnd Mrs. Jere Chambers, of ,259 J Grant Stre are spending n two weeks' vacation with Ihelr brot'ier-|n-lnw Rev. S. A. Harker. D, D. nl Blonmshnre. Pn. J i Ch1e?e|nrZonlilg. PhHadelnhla. and Mrs. ' Maekenzle nre celebrating the twenty- | , fifth Anniversary »f theb- wedding hv a trln nnfong the CntSkilTs nnd over In Massachusetts, stnvln- sometlmo ln>

HALLOWE'EN EBOLZC r At the Cold Spring Grnnge Hall. Sati onlay night. October 29th. Admission ■ IS- cents. "Nuf sed." FOR SALE Two twelve gauge double [ barrel shot guns in good con- ■ , dition. Apply A. L. Ewing, Star and Wave Pub. Co., . Cape May, N. J. Keystone Phone 90. FRENCH'S HIGH GRADE PAINT $219 Per Gallon ELDREDGE & PHILLIPS, Inc. i 315 Jackson Street, Cape May, N. J. r Keys. Phone 144 Bell phone 139W .

NAME NEW COUNTY ESOUEEB The Cape May county hoard of frW- I holders has appointed R. Kendall Smith, i of Marmora, near ocean City, to serve; pince for the present of l.enmlng Rlrb : a number of years, and who fPcently i was found guilty of mnlfeasanee in office in connection with the prosecutions • against certain members of the honrd o' freeholders.

B. SMITH GOES L TO- WILKES-BARRE f C. B. Smith, Manager of the Atlantic coast district since 1907 for the and Atlantic Telegraph and Company (The Bell System) tfith offices at Mount Vernon c and Pacific Avenues, Atlantic City, lately has been assigned to District Manager at Wilkes- BaYre- Mr. Smith well-known to the people of Cape May as a courteous official who took a personal interest in their telephone problems. This interest, coupled with c manner, made many friends here for j .his company. ( In the years he held the reigns of i management he substantially devel- t oped the telephone system of the en- i tire district under his supervision. ] Mr- Smith entered the service of the telephone company as a messenger j and climbed the ladSer of sue- T to his present- position- • j Early in the spring of this year he 5 granted a leave of absence due < to illness and spent the entire sum- . in Maine, returning to Atlantic \ City "for a few days early in October } going to his new assignment- , Mr. Smith carries with him to his j new field the best wishes of the com- • munity for the same success that | marked his administration here He , been succeeded in Atlantic City , W. W. Brittain. FOREST FIRE PROTECTION The Stale File Warden has placed Ml Bi-llcplaln a fire lower, seventy feet ' high, from which forest -fires Within^ a i.-ctedi*?Tom this observatory and steps taken for mopping any forast«fire which L ' CAKE AND BISCUIT SALE T The Daughters of Veterans will hold n_ <-»ke. tile KiKiShlscuU sale. Friday. i he corner of Washington nnd Perry Streets. Now Is your chance to get a good home-made cake and pie at reaTHE BAT BALL LEAGUE I Wednesday's game of bat 'hall •between i he Belleplatn nnd I.udlnm's schools at Pennlsvllle 6-as won by the I Relleplnln school by the score of 1" to ' tested nndKnthe reams' p*atty evenly mstclied.

CORONER'S JURY CLEARS DRIVER FATALLY HURT AND OTHERS INJURED WHEN RELIANCE BUS BLOWS FRONT SHOE AND TURNS OVER AT CURVE. The coroner's jury called by. Cor- ^ Banjanfin Ingersol! at City Hall, Monday afternoon, on the cm. of George Bohm who died at /Mac Hospital from injuries sustained ia the bus accident Sunday, returned a verdict which exonerated the driver, Emily, of all blameThe accident occured a few minutes after three, Sunday afternoon. The White CaY of the Reliance Trans- • . portation Company left Cape May for and Ocean City at 'threeo'clock. # Bohm, disregarding the request of , / the driver to get inside the car, was sitting on the steps. As the bus left ' the end of the concrete toad at "Dead Man's Curve," at the farm of ,S. P. Cold Springs, the front tire out. Unable to steer the heavy car Emily lost control, the bus crashed into a telephone pole and setBohm was rushed to the hospital here where he died three -hours after being admitted. There were fourteen passengers and among others hurt 1 were Miss Catherine Shields and Thomas Holden of Cape May- Mr. and Mrs. Wiljs were also cut about their faces by broken glass. Mr. ! Willis is a brother of one of the . owners and a driver of one of the 1 Emily was attested and locked up at Cape May but was later released. Early reports to the effect that the car was running at a high rate of speed were proved to .be without foundation. The condition of the road ' .at the point where the accident oc- ■ cured would prohibit anything but a moderate rate-

1 * -. • X 1 § K l §' DEAP. PUBLIC:- S ® QJ November 1st- being our business birthday, we ^ & cannot let the occasion pass wtltjout expressing our ^ - O sincere appreciation of your patronhge^^We have w :i (S truly tried to live up to our motto of "Quality, and v? e O Service," and considering that, our goods have not \g J S been overpriced. S r Yf We fee! justified in continuing the same policy. 0 Vf and ,we want every transaction to be entirely satis1 a factory to you. e X Again thanking you, and looking forward to a § t a continuence of your valued co-operation, we are o . x - ' . A 0 » Yours sincerely. ( :■ § WM. C. and J. H. MECRAY jl REPUBLICAN MASS MEETING it — — I Monday, October 31st., at 8 p. m. Cox's Palace Theatre Washington §treet Cape May, N.^. - 1 ■ ; I Former Gov. WILLIAM N. RUNY0N. Speaker >r . Also Republican Candidates for 8. Senator, WILLIAM H. BRIGHT i;. Assemblyman, ROBERT J. KAY and-Qthers » EVERYBODY INVITED >r : : . 1 ,d ' * t

r j 1 Ml /X\ I R IS ill ii! fl WSmM) wm> mJfnl , j\ "jAFrfi IBfi I ISHEETROCK \ The FIREPROOF WALLBOARD Not only is Sheetrook quickly and economically put up; it ' , - insures walls and ceilings that are fireproof; fhat cannot , warp, shrink, or buckle; and that resist cold, heat and sound. For Sheetrook is made from rockl And, encased fa a smooth, heavy protective covering, it takes any decorative treatment: paper, paint, panels. Ask us to tell you more about Sheetrook. V"" CALL. WRITE. CR PHONE j T. S. Goslin Lumber Co. PHONE BELL: 21, 22 , • : • t KEYSTONE: 1, 3 WILDWOOD, N. J. ^ Superior Service in Home Building : ■ ,s:m