Saturday, November 12, 1921 CAPE* MAY STAR AND WAVB P*tu 3i-Vui

Uncle WaU's I]

NOTHING FOP. NOTHING ' MT WAS feeling bad this afternoon, | 1 nnd Mrs. Pollywog heard about j ' It and. brought me orer some chicken broth," announced the landlady. "I ; thytl'ht It was very kind of her. Such j considerate actions convince, ns that ] human- nature Is ,

all rlftht." "They doat convince me, to any ; great extent," oh- . Jected the star boarder. "No- : body ever does a | good deed without expecting - a , -reward, Mrs. Jig- J gers. In highly j ' moral books intended for the I ■ young, people do 1 such things, but i never in real life. . j

Mrs. Pollywog will be over tomorrow , to borrow your fountain pen or your I tor^olscshell comb, or perhaps' she will . ^gatne vlsltmg fbr a few days, and the | ' ' "^cost of entertaining her would buy sev- j 1 eral barrels of chicken broth. - "I. hate to -have anybody .dot me a:' kindness, knowing I'll be expected to : return the favor with Interest in one j way or another. • When I was a mere I . boy my eyes were opened to the fact , that kfnd actions are a delusion and'n j ( snare. Next door to us there lived an 1 ( old dame named Mra Crimp. One day she came over to our house with a ' pair of woolen socks she had knitted for ine. I suppose an equally gcipd pair could have been bought at the \ trade palace for fifteen cents, and I wasn't overwhelmed with Joy. My ' ' mother, who, with ,all her splendid t qualities, was an easy mark, and inclined to find good So-e very thing and , everybody, was enthusiastic over Mrs. , Crimp's generosity. "But even in my infant years I was ^ gifted with the wisdom of the serpent, ' and I felt from the fiyst-<hat there was some malevolent scheme in the back- ' ground. t "The scheme was soon developed. 1 Mrs. Crimp had many chores to do. , and she hated to do them herself. There was wood to be carried into the j house, and .the cow to be taken care of, and a hundred other unprofitable c tasks. Every time I'd meet her she'd ' say, "Well, my sweet little boy, with I "wen, my sweet tittle Doy, witn

"your golden ringlets and sunny smile, „ --' how do you like the socks I made you? If you only knew how I worked, so you ■ wt'old have the best socks in town ! . And that reminds me of a little" errand ^ I wish you would do for me. Go to Mr. Jinks, who lives seven miles north, and- nsk him to let you have his saw, bo you can ctft some kindling for mo tomorrow." "First and last, Mrs. Jiggers, I put In $1,000 worth of manual labor for tlirft woman and my youth was poisoned, and my manhood embittered by It. I might have forgiven everything had the socks been good ones, but they were atrocious. The heels always worked around to my Insteps and the tops worked down over my shoes. , "It has been that way all my life. When a man Insists upon doing me a kindness I look upon him with suspicion. When I was laid up In my room with a broken leg Wo or three years ago, I had an excellent tlmdM The leg hurt only at Intervals, and 1 hod plenty of novels to read, and nothing to worry over, and I would * have enjoyed myself splendidly but for tiresome philanthropists who were determined to sit hy my bedside and zfieer me up. I didn't need any ctaeer- . . Ing up, and I tried to convince them - that their visits had the opposite ef feet, but tbey wouldn't take a hint. They Sat by my couch of suffering and • told idiotic stories, and -bored me almost to death. "Jim Higginbottom was an especial nuisance. That man simply wouldn't go away as long as there was an. excuse fbr. staying. He said his conscience wouldn't allow him to forsake the bedside of a suffering friend. At that time I carried .some accident insurance, .and when my check came Jim borrowed half of it, and after he got the money he never worried over my leg any more. And he never returned any of the money. I don't blame him for that, for I make It a rule never to return borrowed money, but I can't easHy forglye him for boring me so 1 many hours, when I wanted to be . reading."Obeyed Orders. "How is it I have such big telegraph bills?" ' . "You told me, sir, to use dispatch In that correspondence, so I wired all the fetters." t All Have Obligations. Every citizen has obligations In the community ~!n wlilelj he lives. Whether a man Is prominent or not he Is expected to. do his part In helping j bring ab'dut normal conditions In this countryA Pretty Good Method. "Why do you encourrige-your boy to j send his verses to the mugazlnes? Ho' \ you want him to -be a poet?" "No, • merely want him to get the conceit knocked out j>t him, that'j all."

3R0WNINSS NOT GUARDS FAULT ; TORONER'S JURY OF BENJAMIN : I C. INGERSOLL CLEARS THE ' I GUARDS OF BLAME AND REC- 1 l . COMENDS ANOTHER BOAT AC- 1 i "COMPANY POLE PULLERS. . 1 No blame in the drowning of the < j eleveh fisheirnen off Anglesea last i Monday "will* be put on coast guards, agaipst whom chavges had been made Agnstus Hilton, president of the 1 Hilton Fishing Company, owner of ' the two boats that capsized- ' The coast guards of Anglesea and 1 Stone Harbor were" exonerated of all ' ;i)lame by the "jury of Coroqpr B. C- ' Ingersoll- .While the jury was sitting in the cityTIair at Anglesea, the fifth ' body was found off the stone pile at 1 Wildwood Crest: It was that iff War- 1 ner M. Dahlstrom. The verdict of J j the jury follows: j "We find that John Lundy, Charles | Stevenson, 'Richard Stevenson and '■ Charles' A- Johnson came to their ' . death from accidental drowning. We | do not 'find any negligence oh the i part of thfe coast guards"We recommend, however, that in ' the future," pound boats puljing pound 1 poles be accompanied by another boat | unincumbered, and that further when < ! boats are reported overdue, the coadt « , i guajds be notified immediately-" , 1 j Fishermen and residents along the I I shore who were present at the in- ! quest apparently seemed satisfied as ' j they left the city, hall after the ver- j j diet had been given- — t WHAT IS ADVERTISING? — * t taiks for those who advertise and ; The first of a series of 5 minute i i those who" do not, but ""should adver- 1 j tise. ' . What is Advertising?. jThere are definitions given for this twentieth century art of promoting the sale of products, commodities, or personal talent/, skill- and lpbtfr." 1 Advertising T first of all is news. ' Subscriptions and advertising are the only sources of revenue a newspaper ' and often the subscriptions do 1 not pay for the cost of white paper. , The newspaper of today is the 1 most powerful medium of advertising f earth. In the old days the mcr- 1 chant may have thought 'he "was a t benefactor and that he was contribut- 1 l UCTieiULLUi aim wmv *ic ,1 - -

, ing his "bit as a .public citizen" when P 1 he carried a two-inch space in the s village paper every week in the year and generally without any change of copy- *• Possibly he was- But that is a change now. A new order has ar-- t , rived- People read advertisements- v Many find their greatest • interest in - looking over the pages of advertise- - ' j ments to get news tffat will save I thfem money, and take it from John ; D. Rockefeller, the way to save you: , dollars is to first save your pennies. g . Advertisements today are right up ^ i to the minute. They are as fresh as g the news of the world or the latest ijase ball scores. ' Live merchants cater to live people and they know ^ they must not alone be up to the minute, but they must be some 'dis- . Jpnce ahead. They must antifcipate the wants of their customers. And they do. ■ Try This Experiment Turn to the advertisements in this paper right now. Took them over in your daily big town paper and then r in your favorite magazine- Take a ;] minute for each one and then lay them all aside and see which advertisements you think of first when you ! think of — for instance, the Leader. J j And then decide why you thought of r that particular id 'first- J

In each one we believe yoo will 1 find it is the news value or the attractiveness that did the trtA. If I an advertisement is_to be of value as | a business puller it first 6f .all must be set so attractively that it reaches and "grabs" the attention. And after having arrested the attention of the eye it must contain some hews value that appeals to the reader, or so worded that R will make inter- i estiuij ifa-uiag to the gc:;e.a3_ pubiic : or to a particular class front which ( is intended to pet the business- ■ | A Mistake Often Made One pf the commonest Ikiiftsilcey -ofmade by the merchant who writes : own' advertising is that of purchasing, say two inches of space and then writing enough words, or ih ad . vertising man's language, "copy," to ; fill a space twice as large- [ An advertisemenUto attract the attention must have space large enough permit the wording to bo- set attractively, have un illustration or two; or white space to isolate the wordingA glance at any paper or magazine will, illustrate the poirit very and cdnvince you at once. Advertising is News. Advertising is news to the readers that some merchant has certain articles at cheaper prices than his competitors. It may be news to the effect that certain seasonable goods have arrived. It eliminates guess work- The readers know where to go for those goods. It may be news of a new "article the market. And along with the introduction of the article may be an instructive story- A story intended to create a demand. Make your advertisement attractive- Don't crowd it. Make it tell something and tell the truth. Make jit news and Good News and you u^U I get the resultsNOTICE TO GUNNERS All of the farms owned by the folnamed persons have been leased as a gunning reserve: - Walter P. Taylor, William Ludwig, Leon Teal, Ralph Taylor, George and -Michael McPherson. I, W. L. Levergood, have renteo the above mentioned properties as a gunning reserve, and positively forall trespassing and gunning on these properties. A watchman has been placed on the farms for the

purpose of prosecuting all trespas- ' 11-5-2-^1 NOTICE No trespassing with gun or dog, or trapping on the Meadow View Farm, under penalty of the law. R. H. ARGOE, Manager. NOTICE TO GUNNERS All persons are forbidden trespassing^with gun or dog on property knowrT"iJs^Capc -M4v Beach Land Co., situated iiear""Cape May Point, under penalty of the law. * FRANK S. RUTHERFORD, ll-5-2t — 631 Lessee WANTED Typewriters of standard makes. Star and Wave Publishing Co., Cape May, N. J. *•*- No man will admit that he spends more on his 'automobile than he can affordDairying a big industry in .New Why it costs between $12,and $15,000,000 yearly just to produce milk in this

CAPE MAY ELECTRIC SHOE REPAIRING SHOP A, SUDAK 505 Washington Street, Cape May, N. J? FAMILY WASHING ,-r"" Send us your whole family wash, 1 Oc per pound. Ail flat pieces aM underwear ready for use. Pieces re- "" ' quiring starch will be* sent home dried and can be starched in a very thin starch and ironed in -the usual way. at home. We will finish the whole wash, wash and iron everything "for 15c per pound. Please tell our delivery man- which service you prefer. Semi Finish. 10c Pound ' Full Finish, 15c pound I ESTABLISHED 1903 BOTH PHONES ^ TROY , LAUNDRY 405 WASHINGTON STREET CAPE MAY- N. J.

COMMUTATION THIS WINTER r TO MEET DEMAND OF COAST * ' COMMUTERS THE P. R. R. AND J. READING CUT RATE TICKETS GOOD ENTIRE YEAR. j.j ' Recognizing that a large nufiiber of I'hiladelphians commute to Atlantic (City and other New Jersey seaside . resorts not only in summer but the s whole year round, both the Pennsylvania and Reading railr&ds have dei cided to remove the srx-month limlta- . tion from their 150-trip tickets and B j make them effective the entire year. i Heretofore they were bnly good from . ' May 1 to October 1. B The tickets, as has been the custom, will have the owner's photor graph attached, will be good for six c months and will be first issued on December 15- They will enairne the . commuter to travel at the rate of 67 f cents pe rtrip- Persons living at intermediate^points may buy the tickets at a proportionate discuont. s -The change will be effective for At- , lantic City, -Ocean City, Wildwood and Cape May on the Pennsylvania system, while the Reading adds Wildt wood and Stone Harbor to its list. The Pennsylvania will also issue a B special ten-trip ticket, which will e make a reduction on the supplemental fare charged over the Delaware river e bridge routee __ ! fiT Superstitiousl ' "m=======i\ I' Do You fsiir Believe pr *°d » r n, business man. juln olCllS dicious advertising Always Pays and especially when « [i W you advertise in a . I f paper that is read w 0 by everybody in B its territory. 1 jf This newspaDer reaches the eye ' I of everybody who might be a I possible buyer in this section. " ^ s — e :

WRIGJLEYS ' "ftfter ^ Every Kleal" wjjuMiiiimiHiiiiiiiiiiiiiiiM' - Jk w — Next time you = want to concen- = trate on a piece = of work Just slip = a stick of WRIGLEVS = = between your teetb. = jfn i JTvl = It's a wonderful help § B ■ = In daily tasks — and = W Jr \ = sports as well.

.. . = / smffi il Hazards = rj'jl disappear 5 and bard = places come easy. = for WRICLEVS = \ gives you comfort jE and poise— It adds = I JP- ^»-i sfSTl the zest that = means success. = I § = A great deal E • 1 forSc I The i i Flavor | SEALED TIGHT = Lasts g KEPT RIGHT 1 i . I

Industry the pioneer farmer to uoiv and f'lftkmm &g&KhJ reap, the development of Amrricr. had be1 ^un' ^ie wor^ ^as r^-0ve^ forward tivzy Colonial days, but it has not Ifff^ thefrnuer Y> behind, and today a new generation till a the - , " - c same fields under conditions never dreamed ^ s " of by the early settlers. Gasoline and electricity have made the i sV. • farmer more of a business man and. less a laborer. He reaches a wider marh.et arid^ • reaches it more quickly than ever before. The telephoiM^ was among th® first im- • ; * - ; ' provements'fq rome to his'cid. It puts fcan in quick communication with his nci^'ibotu and with the buyers of his produce'. Tt.tahed him r}f,\ '■ to the city and in a measure- brings the city - to him. The farm has been robbed cf its " isolation and lonesomencss. The Bell System hds kept pace with the State's progress, and often has been the w. v/. BRiTTAiN advance guard of a community's dtrvelcpManager ment. The growth of every secticn^m^y be measured by the extension of its telephone * service. A: • "S, '• •' • ,v ■

THE DELAWARE & ATLANTIC TELEGRAPH & TELEPHONE CO. z:-.. f