Startup December 17. 1921 GAPE MAY STAR AND WAVE gno»»!im -

' Why Hibernate? . Have you heard a man asking: "How do you find ► ' Business?" . '?j.. ' **. ' I This is the answer; "By going after it" | H- MR. MERCHANT Cape May/ is a summer resort and daring the summer is so overcrowded that business is just pushed into -your doors by the throng. So much so, perhaps, that yotyhave all that you and your clerks can do. "Hint's "when business /is good and you advertise. YOU don't find business th^n- It finds yon. I » . _ N-" •) ,• ' Bat when summer is gone and the rush is over, what then? Da you decide business is going to be poor, stop your advertising and hibernate? Possibly you will say, "I don't need to advertise- I've been in this town for ten years and everybody knows me." /Probably they do, but did you ever stop to think of the sales you lose because your fellow competitor advertises, or of how much more business yfo u would do if you did advertise? Everybody may know you and what business you are in, but everybody, needs reminding continually that you hlave something to sell that they need. I Advertising today, especially in newspapers, is the greatest business flutter there is. This is acknowledged by men who know; people read ad^^Krertisements in newspapers- They have Been educated to' do so. Every ^^■merchant and business man in Cu'pe May ought to advertise- It will increase their business and build up the city from a summer resort to, a year round town. » m \ You remember the story of "John Wanamaker. The first day he was in ■ business his receipts were $24.64. He kept the 64 cents and spent the $24 f the next day for advertising. We can't all duplicate that performance because we can't all be John Wannmakcrs, but according to the best statistics three per cent- of gross sales should be put into advertising. Results will be sure if we all advertise in proportion to our business, and adverting honestly and give service. A newspaper can bring people to your sfore or other place of business, but it can't make people buy your goods. ' You or your clerks must do that and it depends on the service you give as to how successful your business will be ,and what results you will derive from your advertising. What Is done in the big cities can be done right here in Cape May if you will show the pep, give serviee"hiHl Adevrtise. MAKE BUSINESS GOOD Yau Can Do It Through the STAR AND WAVE WE OFFER YOU the services of a trained advertising copy writer free of charge. Read "What is Advertising?" in this issue-

PROJECT TEACHING ' Th^-noem following this article is the result of four lessons in English given in the Fiftfi Grade of our Public schools. The poem was composed by the class and not by any individual- With helpful- suggestions by the teacher, Miss Meyer, the children as a class voted for the best Words and sentences to adequately express the thought suggested in the title of 'the poem. T(ie result, though crude in many respects, shows that' the effort was well worth while. LOCATION OF FIRE ALARM TELEGRAPH STATIONS Keys Can Be Obtained in Vidnitj of Alagrn Boxes 25 — Washington Street, near Schel.lengert Landing. 32 — Washington Street, near Union. 47 — Washington Street and Madison Avenue.. * 54 — Lafayette and Bank Streets. 5 5— Broad and Elmira Streets. 66 — Pittsburgh and New Jersey Avenues. 69— Stockton Avenue, between Jefferson and Queen Streets. 73 — Franklin and Washington Streets. 75— Howard Street, opposite Stockton Avenue. 82 — Columbia Avenue and Guerney, Street. 84 — Ocean Street, near Beach Ave91 — Broadway and West Pehry Street. 92— Broadway and Beach Avenue. 93— Perry Street, near Bridge. 94 — South Lafayette and Grant Street*. 95 — W oshington and JBckson Streets. 97 — Columbia Avenue and Decatur Street. V ., . ^98 — Washington and Ocean Streets. "SECOND-HAND FURNITURE Second-hand furniture bought and 1 sold. Some real bargains on hand, including staves. If iff need of house- ' hold equipment see A- W. HILLlfAN, Stock Room, 2nd floor,- Excelsior Building, formerly Skating rink, W. Perry st. Residence 209 Perry street Keystone Phone 58-M- . ll-l9-tf-784 . Typewriters of -standard makes." and Wave Publishing Co., « S j

Dr. H. G. Mangino CHIROPRACTOR * Corner of Lincoln and Pacific AvesHours Sundays Only ^ 2 to 5 P. M: 1- " ie GOLD FISH SALE d Gold fish and acquariums and all e sorts of supplies. Make early see lections from this large Christmas' n stock. Mrs. M. -A. .Scull, Broadway -t and Emerald avenue, West Cape May. Keystone phine, 56- Y. ll-12-tf-693 Dry Goods .AND I Millinery B.T.HAZLETT v 323 Washington Street ,, Cape May a 1 A ' ; ■ ftflU Am B lEPAwilJ 8 i 1 . - Builder's Hardware & Household Supplies I M. H. WARE SI6 Wath. St. Kay. Phone J14-X Fluted Ice Cream (Disfre?, 500 for ■ H.00, while _ fhtly last. Stat and, , Wave Office-

■ ' „ What Poor Coal is to your Furnace Low Grade Gasoline is to your Motor

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ANY experienced oil refiner can make a gasoline which will -L~\. develop maximum power, or give maximum economy, or easy starting; that will enable a motor to idle well and run smoothly at a low throttle; or that will give small carbon deposit. But to perfect a balanced gasoline combining all the desirable 1 *• * properties in proper proportion took years pf careful experimentation by our chemists and engineers.

Crudes from practically every producing field, improved refining processes, delicate chemical determinations, tests for fl£me speed, pressure, residue; tests in every type of internal combustion engine, both in the laboratory and in actual sex-vice; these were some of the factors which led to the development of our improved "Standard" Motor Gasoline. This balanced "Standard" Motor Gasoline equals or excels other motor gasolines in pep, power and economy. It keeps fuel and upkeep costs down the year around.

It is particularly desirable in cold weather whpn less perfectly conditioned gasoline makes motors sluggishNeven with a rich, wasteful, carbon-making mixture. Next time you need gasoline drive in where yon see the familiar "S. O." sign. Get a taukful of balanced "Standard" Motor. Gasoline. See what remarkable pulling power vou get on the hills, how quickly your motor "snaps xn." Keep tabs on the mileage you get. One quality wherever you Kuy it. At servic# stations and garages everywhere.

Refiners of POLARINE for all kinds of internal combustion engines. STANDARD OIL COMPANY (New Jersey) . ■— m a i Jx _

I - - i | KM; (Eferisfmas i i ■ - 1 I IF YOU WANT CHRISTMAS GIFTS, TREE ORNAMENTS 5 if: AND THE FINEST TOYS EVER SEEN AT THE LOWEST :£: tt PRICES YOU EVER HEARD. A DOLLAR SAVED IS A DOL- B J® EAR-FQU N D . THIS IS THE ONLY PLACE WHER YOUCAN #. ^ CAN GET THJE ABOVE. f ' i # CAPE MAY VARIETY STORE g g 409 Washington Street § # -g

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DELIVERIES IN ANY QUANTITY OF LUMBER i> ur length, width or tkickknea* for any purpose whatever — that's the atfar we mak* yon today. We aunt hare am pis stock* of seaaoned, measured timber* ia oar yard to be able to make such a broad offer. We have! And Onr prices will save >ou money. Aak for estimates.

. GEORGE OGDf & SON CAPE MAY- N. J.

ti GIRLS' BASKET BALL LEAGUE I i: The higlrkrhools . of Cape May ' • county have foijiried a girls' basket- > r ball league with Wjldwood, Cape May 1 and Middle township represented, j f, Tuckahoe will probably enter the | | league later. Ocean City, not havF ing a suitable home! floor,- will be un- j able to play games at home, but plan I f to meet adjoining high schools on | L: their own floorsf Miss Helen ~£. Epps, of Wiidwood, < if has been elected secretary of the I t league anil has announced the followi; ing tentative schedule for the league r and for Wiidwood. I! January 6th — Wiidwood vs. Wild- | wood Alumnae, "at Wiidwood. f January 13th — Wiidwood vs. Ocean j," City, at Wiidwood. ■' |t January 20th — Wiidwood vs. .Cape j L: Mhy, at Wiidwood. |f- January 27th — Cape May vs. Mid-! -die, at Cape May. t Januaiy 27th — Wiidwood vs- "Up- 1 • per, at "Wiidwood- !- February- 3rd— Middle vs. Wiidwood, ! , at Wiidwood- "■ ij 9- February 10th— Wiidwood vs. Cape , May, at Cape May. February 17th— Middle vs. Cape May, at Cape %y Court House. ( February 17th — Upper vs. Wild- 1 wood, at Tuckahoe^ •• " L r Febhiary 24th — Middle Vs. -Wild- L ,1 wood, at Cape May Court House. i| t — : .. ,jt " THE MCfST -ACCEPTABLE PRES- • . ENT FOR ANY MEMBER OF £ 1 THE FAMILY. 1 ' ■ c For Christmas give- -your son a.is copy of "Mayflower -Descendants in |t Cape May County," a- present of fn- i creasing value as--tbe years go by. See ' mlvertisement- y i - ~ " Unusual results are the results of 1 unusual methods- a

ANNOUNCES BETHROTHAL yl Mr. Jack Ko no witch, junior mem-->ber, of the- firm of Konowitch Bros., y a young man known socially and. in i. jbusinesS circles throughout Cape e May county has announced Ms be--jthrothal to Miss ^Florence. Wirkrpan, - 6103 Locust street, Philadelphia. n| Miss Wirkman formerly spent' the ii summer seasons at Wiidwood. j A very enjoyable reception was - [, i tendered to members of the family el at the home of Miss Wirkman on - Sunday evening, December' II, at e which .time, a magnifieient set of silrver was presented to the bride to be - by those present aS tokens of their^ esteem. The assembled guests de-' ) parted, in- a jubilant mbod a{ a late hour. 8, _ ROBBED IN PHILADELPHIA > I Whilp Miss Frances Alvord, teKe- " j graph operator fit -Cape" May, and J. IP. Cox were in a restaurant at Ger- ' mahj^h and Chelton avenues,' Phi|[ad^lphia, they""i>arked illr. Cox?: car, ! i which contained two traveling bags, • at the corner. ! Returning lo the car they discoverled, that the bag belonging to Miss. ' jAlvord has disappeared . altogether and- with - it about $200 00 worth of - '! clothing. Mr. Cox's suitcase was" in the car but the entire contents had ;been removed/ [ The loss was immediately reported *" at police headquarters and while the report was being made a phone ^all cam j in conveying' the information ' that a woman's purse ' had ^6en snatched at the same corner at about (the same time. ; . j Send your application to the Pro-' I gressive League on Monday night j "There's a reason/1^ If you want anything in Cape May advertise in the STAR & WAVE.