Saturday, January 21, 1922 CAPE MAY STAB AND WAVE Page Sevan pgnuwy, » , || |

CAN YOU BEAT IT?

PE1RCE SCHOOL, CLASS 1922 i 'The Fifty-Sixth Class of the Peirce School of Business Administration, of Philadelphia, consisting: of 260 young men and young women, wifl be graduated at the Academy of Music, Wednesday evening, January 25, 1922. Included in the class will be 36 overseas veterans who have completed ifce course in business administration, and the diplomas to this group will be presented by Colonel C." R.' Forbes, director U. S. Veterans' Bureau- The other diplomas will be presented as usual, by the vice-prin-cipal of the school, Professor John A. j LumanThe annual address will be de- , ' livered by Hon. James E. Watson, • United States Senator from Indiana, who is considered to the one of the j best speakers in the Senate- Tbe; presiding officer for the occasion will i be Chee6inan A. Herrick, Ph. D., LL. j D., President of Girard College, Phil- 1 adelphiaSUBMARINE HOOTCH SHIPS While the cowardly submarine | swelters in the spot light at the ; Washington conference it appears

that one of the undersea craft is : making some "bottle babies" happy by running hootch into the South • Jersey resorts, .or so one of the Cape • May news correspondents would have • us believeAtlantic Oily, not to be outdone, > also breaks into print by preparing to - repel the approaches of the phantom - undersea craft, but the man in the > street is scoffing at the idea while .' "idmitting such things might be, with - emphasis on the might- Submarine 2 craft are not common enough to be- - come the property of private indi- . viduals without the knowledge of the government and if one is privately - owned it is probably known to the , government agents and has to ac- , I count pretty well to them. Of course » I one of those war time craft might 2j be_p^nt over to Bermuda from the TiUntish Isles, or from Germany to » supply the dwellers in this Sahara- - 1 like land with liquid refreshments, but -we'll have to be shown and wkhj out the aid of the present brand of j hootch at that. j The day preceding the report that e ; a daring sub-sea boat was in our. e i mklst, a sea monster, either a whale s or immense black fish, was seen off I

I Wildwood close to the shore- This Y leviathian was slowly going with the i tide and gave every appearance ol H e being a sick denizen of the deep. It s may be that he is responsible for the v new excitement over smuggled hootcha WOULD EQUALIZE SHORE V e FARES j. e 1 h The Progressive League, Board of e Trade, members of the Cape May I ^ .- County Chamber of Commerce and j ' i- City Commissioners of this city and | ^ e Wildwood will send a special commit- . y tee to the passenger agents of both e the Reading and Pennsylvania rail- 1 roads to ask for the same rate of j •" e fare to and from Cape May and Wiklit wood that is charged to Atlantic City, p e Ocean City and Stone Harbor, o The last resort is only, a few miles i i- shorter distance from Philadelphia 1 s, than Wildwood or Cape May. The | i- fare to both Wildwood and Cape May I f now that the war tax is off, is $4.20 j for the round trip if the tickets are | it i purchased in Camden or Philadel- ^ r ; phia- If they are purchased in this! le ' city or Wildwood the fare for the ( T [round trip is $5.74- — ======== !

I If 1 Why Hibernate? | ■ Have you heard a man asking: "How do you find * ^ Business?" ■ X This is the answer: "By going after it." fil * MR. MERCHANT g B Cape May is a summer resort and during the summer is so overcrowded O I A that business is just pushed into your doors by the throng. So mnch so, I perhaps, that you have all that you and your clerks can do. That's when ' Xvj business is good and you advertise. YOU don't find business then. It finds B you. But when summer is gone and the rush is over, what then? Ds you XC decide business is going .to be poor, stop your advertising and hibernate? ■■ Possibly you will say, "I don't need to advertise. I've been in this town for O ten years and every body knows me." 55 Probably they do, but did you ever stop to think of the sales you lose !■ 'because your fellow competitor advertises, or of bow much more business fSj yon would do if you did advertise? Everybody may know you and what H business you are in, but everybody needs reminding continually that you Q have something to sell that they need. C Advertising today, especially in newspapers, is the greatest business ■ getter there is. This is acknowledged by men who know; people read advertisements in newspapers. They have been educated to do so. Every I B merchant and business man in Cape May ought to advertise. It will is- Q A crease their business and build ap the city from a summer resort to a year 9 ■w round town. ■i You remember the story of John Wanamaker. The first day he was in J? >£ , ' business his receipts were $24.64. He kept the 64 cents and spent the $24 | 0 the next day for advertising. We can't all duplicate that performance be- A - cause we can't all be John Wanamakera, but according to the best statistics ® ® three per cent- of gross sales should be put into advertising. || fi Results will be sure if we all advertise in proportion to our business, L ^ and advertise honestly and give service. A newspaper can bring people to £ B your store or other place of business, but it can't make people buy your A 4 goods. You or your clerks must do that and it depends on the service you ■I give as to how successful your business will be .and what results yon will B Q derive from your advertising. ■£ What is done fa the big cities can be done right here fa Cape May if B |K you will show the pep, give service and Adevrtise. j MAKE BUSINESS GOOD | ■ Yau Can Do It Through the STAR AND WAYE | X, WE OFFER YOU the services of a trained advertising copy writer free -* B of charge. B I

OUR AMBASSADORTO OKRMANV

Snapshot photograph, taken at his desk in Washington. of Congress- ' man A^L .Houghton, 9 of New York, who has been appointed our first ambassador to Germany after, lbs wax. \

TOELEG10N Hai! to the American Legion; Brave boys, all good and true, fought for home and country In khaki and in blue. With dauntless courage braving Dangers of land and sea; Heroes all, both great and small, , I Wherever they may be. Mids't shot and shell and danger Our boys in khaki go, [For God and home and country, I They fear no German foeAmi mids't the sea's wild danger ' Of billows, tossing high; (Of submarine and shipwreck Do our boys in blue say die? Nay! Like the boys in khaki They'll fight until the end; the Stars.and Stripes and Liberty I Their life's blood they will spendjThpy only ask for reverence For the comrade laid so low iOn Flanders Field, o'er yonder, I Where the scarlet poppies grow. For the crippled and the wounded, J ; The maimed and sick and blind, I Eair dealing and square justice, I And our promise keep in mind. That compensation should be paid, I Bovs of khaki and of blue; ' After fighting for the U. S. A. j And our Flag, with colors true- ■ j Let's do our duty, every one, | Men, women, children too, To get whatever they deserve I I For (Toys of khaki and of blueFLORENCE A. SMITH, j Dr. H. C. Mangino CHIROPRACTOR j | Corner of Lincoln and Pacific Aves. [I Sundays, 2 to 5 P. M . Wednesdays, 12 A. M- to 0-30 P M. [ WILDWOOD, X. J. ' LOCATION OF FIRE ALARM i TELEGRAPH STATIONS j Keyi Can Be Obtained fa Vrdnity of I Alarm Boxes | 25— Washington Street, near Schel- ' lunger's Landing. I 32 — Washington Street, nea» Union. 47 — Washington Street and Madi- | son Avenue. I 64 — Lafayette and Bank Streets. I 68 — Broad and Ehnira Streets. 66 — Pittsburgh and New Jersey Avenues. I 69 — Stockton Avenue, between Jet- ' feraop and Queen Streets. I 73 — Franklin and Washington I Streets. I 75— Howard Street, opposite Stock- | ton Avenae. 82 — Columbia Avenue and Guerney I Street ' 84 — Ocean Street, near Beach Ave- | noe. ! 91 — Broadway and West Perry • Street | 92 — Broadway and Beach Avenue. I 93 — Perry Street, near Bridge. J 94 — Sooth Lafayette and Grant ■ Streets. I 96 — Washington and Jackson Streets. | 97 — Columbia Avenue and Decatur ' Street 98 — Washington and Ocean Streets. | 1922 DIRECTORY ! The Star and Wave Telephone and | Business Directory Calendar will go | to press in a few weeks. Those wish- | ing advertising space, see A L I Ewing. Keystone phone, office, 90; | residence, 878- A. S iJ

5*1 QnR^al Service!

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There are man} r lit- 1 tie 'rides employed I by good meat buyers V in judging quality. | And we are perfectly * willing to share our secrets with you. We buy only the best hut we want you to know fright at the time of your purchase that you . are getting what you want And our prices are right, too.

Let Us Show You a Few Simple Test* EDWARD P. NiTTINGER LIBERTY THEATRE BUILDING Keystone Phone 10 CAPE MAY, N. J. PRINTERS' INK No matter what your business may be, Printers' Ink offers its services as an effective, hard-working representative. It is the agency through which one can talk to thousands; it will carry your message as far as the mails reach. Choose your printed matter with the same care that you would choose a salesman or a business solicitor. We are ready to co-operate. Cape May- --HAND ---Wildwood I PRINTERS DIE STAMPERS ADVERTISERS STATIONERS SHERMAN S. SHARP I. Contractor and Builder ^ 656 Washington Street Cap* May, N. J. Estimates Given Keystone Phone $36 , j CAPE MAY ELECTRIC SHOE REPAIRING SHOP J A. SUDAK 505 Washington Street, Cape May, N- J.

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DELIVERIES IN ANY QUANTITY OF LUMBER fa any length, width or thickknesa for any purpose whatever — that's the offer we make yon today. We must ksve smple stocks of seasoned, measured timbers fa our yard to be able to make such a broad offer. We have! And our prices will save you money. Ask for estimates.

,d "■ I GEORGE OGDEN & SON CAPE MAY, N. J.