To Coordinate Promotional Efforts

{Continued from Paso (toot ■ the resort promotional campaign* were largely centered in newspaper advertising. ^ . Opening the meeting, Director Jackson told the conferees that i Cape May County faces unusual conditions this year as a result of the war situation. ‘In my annual report to the Board of Freeholders I said that we would not have ‘business as usual’ this year. What I_ said in January is even more evident today. “Business will not be ‘as usual’, but there is business for us, and we must do, our utmost _ to get as much of it as possible in order to continue progressing. “I feel we should take the offensive in this campaign to encourage more summer visitors,” Jackson declared. ‘‘We should not content ourselves with denying false rumors, but we must carry our message about our advantages and vacation possibilities to the thousands of people in our immediate vicinity who this year are enjoying larger incomes than ever before as a result of employment in defense industries. “Indications for the coming vacation season are good. The Easter weekend was a good example of what we may expect during the summer. This year we have more potential vacationists in our nearby trade area and these people have more money per capita

creased incomes and their inabil- .

ity to purchase many of the pre- ' efforts war luxuries. : *'

“The shortages of tires and gasoline may be in our favor by reducing the opportunities for long vacation tours and encouraging visitors to come to nearby resorts and stay for longer periods than they formerly did when transportation was not a major

problem.

“From the standpoint of Cape -May County resorts, I don’t believe the tire shortage is serious this year. During the last several years there has been a preponderance of new cars and the tires <m most of these are still in good condition and adequate to last through the summer vacation per-

iod,” Jackson continued.

“We should prepare for business as good as last year's and we should do everything possible to encourage it, but at the same time we should arrange our busijteases and our affairs so that if anything, unexpected should occur

it would not be ruinous.

"One of our promotional jobs this year is to educate our counresidents to button their lips concerning the rumors which are being circulated about all seashore resorts at this time. The rumors are false, but their constant repetition gives them a semblance of authenticity,” the Director con-

cluded.

Mayor T. Millet Hand, of Cape May, urged the conference to consider the possibility of allocating to the county promotional de-

what he termed “harmful propaganda about Cape May County resorts”. “These rumors about the effect of the war on Cape May and other resorts are entirely false aa we well know, but the fact that they are repeated so often and in such a wide area makes them a menace to the success of our summer season. “I feel it would be a mistake to underestimate the seriousness of these false rumors. “To avoid duplication of efforts, it might be will if the county’s promotional campaign would be directed toward counteracting these rumors, while the resorts carried on the job of selling themselves as vacation canters. “With all other indications pointing to a highly successful vacation season, I believe that the resorts, of Cape May County now face three major obstacles. They are: limited time forVacations as a result of all-out war production in industry, fear inspired by the false rumors, and war-time curtailment of transportation facilities," the Mayor

said.

John J. Kay, Wildwood publicity director, and Mayor George W. Krogman, of Wildwood, said they believed the rumors about county resorts would not be harmful to the vacation industry and urged that the county and individual resorts ignore the stories and concentrate their s on selling the vacation idea to the increased number of

potential visitors.

They suggested the possibility of the county participating in the cost of municipally-sponsored billboard advertising in various large cities as an auxiliary tt> regular newspaper advertising schedules.

Mayor Warren Runyan, of Wildwood Crest, and other officials from various county resorts and inland communities, expressed the belief that one of the promotional jobs this season was to overcome false impressions created by war rumors concerning

county resorts.

It was decided that the county's advertising program this year will take the form of an educational campaign and that efforts to counteract rumors concerning the war would be handled Indirectly to avoid starting any more false reports or giving credence to those already in circulation. Officials of most resorts reported that with all other indications as good as usual, cottage rentals were comparatively’ slow this year. They attributed the condition to the uncertainty in the minds of most prospective vacationists concerning the turn of world events during the next sev-

’ the_ local office, locatid atjgli

♦few Jersey avenue,

In presenting the report of ac-

tivities for the month of March, Mr. Henning pointed out that aU 47 applicants wen placed.in private industry with the exception of two youths who wereasifened

tq vocational training classes in contests

war production industries. A decided reduction of activity

was noticed in the unemployment

insurance division. Clajpants ing initial claims numbered.

and 700 continued claims -'fore handled during the month. A total of 1600 visits including 45 new applicants were made to the Wildwood office bv claimants and

unemployed workers, and < ployers seeking some service. Through the inter and intra-

state clearance procedure service referrals of local people were made to jobs as far distant as Pearl Harbor, Trinidad, Newfoundland and two persons were placed in distant parts of New Jersey. One such outstanding placement was that df a tele-

Donald ... _ _

Cape May's dafanae service council, and Steves J. Stager, chairman of the ettj i

Ordnance depot 'at Pedricktown id an electrician at Deepwater. Information concerning vacancies in war production industries i .'Hie in the Wildwood offjee is available to all persons interested in this employment^ These vacancies include such positions as stenographers, typists, production engineers, aeronautical engineers, sheet metal workers, electricians and laborers. Radio apprentice operators and trainees for vocational schools are also

listed.

Mr. Henning emphasized that the local office of the United States employment sen-ice is open Monday to Friday from 8:30 a.m. to 5:16 p.m. and on Saturday from 8:30 a.m. to 12:30 p.m. to serve employers wanting ' help and unemployed persons seeking employment. The office is equipped with both Bell and Keystone telephones. There is no charge for any sendee to the employer or worker.

belief that many

tages nearer the time the vacation season normally starts rather Jlian making leases far in ad-

partment the job of counteracting vance of the season.

SWAINS’ MARKET BROADWAY, WEST CAPE MAY, N. J. - KEYSTONE PHONE 2110 -

PRICES EFFECTIVE« APRIL 9th, 10th and 11th

LEGS of SPRING LAMB lb 29c SHOULDER OF LAMB lb 23c RACK and NECK of LAMB ...i lb 19c Choice RIB and LOIN LAMB CHOPS lb 36c Fresh Ground HAMBURGER I 2 lb 65c Repeat BACON (Sliced) lb 29c Large FILET MACKEREL 2 for 19c

Roasting CHICKENS (Fresh Dressed) lb 35c

Tioga DOG FOOD 3 Cans 26c fJOTTSCHOLK’S METAL SPONGES 3 Packages 26c Armour’s MILK (Tall Cans) 8 Cans 26c Red Devil CLEANSER i 3 Cans 10c

Country Eggs (Large Brown or White) DoZ. 35c

Jersey Resorts Safe, Congressman Says New Jersey’s seashore resorts “are the safest places ..in the country as far as attacks are concerned,” said Representative William H. Sutphin, New Jersey Democrat, whose district includes the northern New Jersey coast Sutphin’s statement came in reply to rumors about the effect of the war on the Jersey coast "The enemy could not be expected to transport munitions thousands of miles and then waste them on non-military objectives," he said. “They must preserve their supplies for action against vital war industries.” Sutphin expressed his opinion in reply to letters - inquiring whether the War Department planned to close any of the Jersey beaches this summer. He added his denial of the idea other repudiations. 4-H Clubs Push For Larger Membership In line with National 4-H Club Mobilization Week, New Jersey 1-H Club members today began a drive for increased membership and volunteers to aid in producing food, collecting scrap metal, remodeling clothing and other phases of the 4-H Victory pro-

gram.

According to Kenneth W. Ingwalscn, state leader of the 4-H Club work at Rutgers University, Mobilization Week activities are expected to increase the Garden State's 4-H membership from 10,000 to 12,000. Approximately 10,000 volunteers are expected to join the state's 4-H Victory Corps, open to members and non-members seeking a medium for war work. A goal of 500 new leaders 'has also been set To acquaint young people with 4-H activities, community meetings will be held throughout the

state.

Badges inscribed with “4-H Victory Corps” will be distributed to. corps members starting their jobs, posters will be displayed In schools, post offices and other public buildings, and radio programs explaining 4-H Club activities will be pecBented. Mobilization Week serves to climax New Jersey’s drive for membership in its 4-H Victory Corps, started shortly after Pearl Harbor.

Sweet POTATOES j ... 3 lb 17c CALIFORNIA PEAS 2 lb 26c Large White CAULIFLOWER Head 29c New Green CABBAGE — 8 lb 10c PASCAL CELERY, Jumbo Stalk 10c Texas Green SPINACH 1 2 lb 15c GREEN STRINGLESS BEANS lb 19c

White POTATOES 304b Basket 49c

Juicy Florida ORANGES (216 Size) J Doz. 29c Extra Large Valencia ORANGES -_r_ Doz. 35c

Only Nine Cases On

Caurt Calendar

Only nine cases are'listed for trial during the spring court term in Cajle May County which will open April -14, according to the list of causes issued this week by County. Clerk Stirling W. Cole. Relisted cases carried over £y order of the court include J. Franklin Moore and William 1 Troutt vs. Evans G. Slaughter, et als, t/a Wildwood Press, Inc. and Evans G. Slaughter, et als., individually, jointly and severally; Alice E. Sinnamon, executrix of the estate of Elmer J. Sinnamon, deceased, vs. Phoenix Indemnity Company; Commercial Garage, Inc., a corporation of New Jersey vs. Cape May Transfer, Inc., a corporation of New Jersey, and Allen Robson; Francis W. Dundee a vs. Robert R. Saddington; and C. Joseph Moyer vs. Millard Fillmon Ross and Alice Van M.

Ross.

Supreme Court issues include the following cases: Nelia Chichura, a minor by his •father and next friend, Andrew Chichura, and Andrew Chichura in his own right vs. Dorothy Lieberman and Dorothy Lutkowitz; Mahala C. Magee, an infant by her next friend James M. Magee and James M. Magee, individually, vs. Dorothy Lutkowitz and Dorothy Lieberman; Royal Insurance Co., Ltd., and Gibraltar Fire & Marine Insurance Co. vs. Benjamin Levinson; and Lester Meyers vs.. William Kline, Theodore Patrone and Coca-Cola Bottling Co., Atlantic City, a corporation, jointly, severally and in the alternative.

Boys Aid Drive Cape May County 4-H Club

. . „ __ currently under way in the rural sections of this county. The boys capturihg the -largest number of the peste will receive recognition from their clubs, Spurgeon K. Benjamin, county 4-H Club leader, said today. * This year county farmers are making a determined effort to eliminate rats which annually cost farmers much money and inconvenience through destruction of feeds and poultry. .

1 events in a general

program under the joint

sponsorship of the two orgsnisa-

ians will participate in the various activities of the day. - The program is designed to add 'activity to the normal holiday celebration and to provide entertainment for Cane May visitors.

IN HOSPITAL Mrs. Esther Teitelman, of Cape May, is. in Graduate Hospital, Philadelphia, under care of, a specialist.

The recoverable oil in the U. S. Navy’s petroleum reserve No. 1 in Kern county, California, has been estimated at 600 million barrels. >

Professional Cards

DR.S.M. HORNSTINE SURGEON CHIROPODIST 4004 Pacific Avenue WILDWOOD, N. J. Key. 4000 Bell 40

Johnson Funeral Home CAPE MAY COURT HOUSE W. KENNETH MATLACK FUNERAL DIRECTOR BELL PHONE 81 KEY. 321

Hollingsead Funeral Home SIS WASHINGTON STREET CAPE MAY PHONE KEY. 520 BELL 52 NO CHARGE, FOR USE OF FUNERAL HOME

MORGAN HAND . OfVIL ENGINEER Bth Fl.. B01 AaauRY Avenue OCEAN CITY. N. J. CAPE MAY COURT HOUSE Omcaa opposite Public Bldgs

T. MILLET HAND COUNSELOR-AT-LAW

CAMP Scientific Supports

U support. Mrs t camp-trained SCHUMANN CORSET SHOP 119 W. Wildwood Ave. Wildwood — Key. 4913

all typewriter manufactoran, whalaealert and deatafk ate required to be eubmittod to loco* rEtiwdng officials for traaaarittal to the State Rationing Adminis-

tration in Trenton.

C, the •

a of the i:

The rationing regulations cot up two categories of eligiblee for now and used non-portable medals, who, on or after April 18, may apply to local boards for certificates enabling them to purchase new or used typewriters.. The first group consists of prime contractors with any agency of the- government for the construction of military or naval cantonments, shipyards or air bases, and operators of plants, factories or _ shipyards, 70 per cent of whose billings consist of orders for ships, planes, tanks or other vital war materials. Ten categories of eligible 'tourchasers of portable models include those who can qualify for the non-portable models, state and local governments and their agencies, selective service boards, civilian aides of the War and Navy Departments, state and local defense councils and volunteer aides of the office of civilian defense, local rationing boards, ship’s licensed radio operators, industrial and extractive establishments, construction projects, the Red Cross, legislative and judicial establishments of the U. S., newspapers, periodicals, or others regularly engaged in dissemination of news or news comment and government-owned corporations.

flout Quality 'fHtotb F~.li Dmu4 MMSTaBAWlNB ^ chickens °:&r * 29 Ttw a dm r—Ell —bBwbML W«Mh tram 4 u» 4* tb*

G«ailiM Lb»£ Cuk* v,

LEGS LAMB * ■•St Mbit Jtlljr 1*C I (One , Lo4a LsmV Chops .“ESC; *4*ci*E£r * 4Se Juicy SklalMS Frankfurters * Sic

Specially Low PricMON Fresh Shad

THUK1NUEK SAUSAGE LEBANON BOLOGNA COOKED SALAMI

CORRECTION In the listing of Cape May men who successfully completed an advanced first aid Bourse • recently, published in last week’s Star and Wave, the name of William S. Hess was omitted inadvertently.

‘Right This Way, Folks” No circus barker ever had | half as much to talk about as ] we do with our new All-Fin- : ished Laundry Service. It’s i a sensation—it’s colossal— j it's stupendous—it’s astound- ■ ing. In other words we ] think it’s the best laundry i buy on the market. Columbia Laundry j 314 Congress Street Keystone 4350

Have Your

Drapes Gone Drab? Shake out the dust and dirt of open windows.. Your home will look twice as nice with fresh, clean drapes for spring. H. T. ALEXANDER Quick Service 510 Washington SL Keystone Phones 2091-1144

ALS B0WL0DR0ME 8 — ALLEYS — 8 BOWL 1

AX. QRZSOITZ, Owner AX, ntXKDMAH, Mgr. 4907 PACIFIC AVENUE

A. SUDAK 804 Washington Street Wo ap^reeUte^ Junnjr and

California Fraaslana Halvas or Slicad Peaches ^ H 16 c

Pitted Black Cherries ’ y £„ a »7c H-O Quick Oats *Oc : *7c Rob-Ford Carrots ShorMrlns / Rob-Ford Sliced Beets X 'i°‘ 19c Hurlock Early Jane Pees X^JSSc Uma Beans *'£„„’** c

Hurlock All-Graan Canlar Cuts Asparagus 2--'25c

Sava 2c o Loaf Wiry fey More? SUPREME SOFT TWIST BREAD Esrlebed wlH eiMsttet vWnmls*. celclsm nsd Ires. Vlrsinie Lee DONUTS in'pks

•HEAT-FIX)’ Roasted

ACME Vncnnm Packed COFFEE c?„30 c

Win-Crest X &£ 43c asa>*2:4*c ■ Win-Greet end ASCO -

§e£ectf<f

SPINACH

Southern

CaltEornia Fresh Peas % *9c California Asparagus X rbl 35c Large Florida Grapefruit 3 (or 14c New Spring Scallions . 3 bl "’ r "”iOc New Spring Radishes 3 bnnc '‘~ lOc

TREET

"32 c

Glenwood Jally He NBC Varidtidu 2-“MpC Pancaka Flour ££1 5c Calc* Flour ‘' ,,l * b,,r »’ *«-2lc Matches 6^ 25c Armour’s IQc

PABST-ETT ° r Vr ISO

FARMDALE POULTRY FEEDS Scratch Grains 25 £. 59c : 100 £.,'2.45 Laying Mash *sS,Ttc i 100 Chick Grains 2? » blc : 100 ^ 2.49

39“

CASSEROLE With Pb Plele Cover

sesrsy-s

Bret ■ Sait,till. Modern. SelmtUe Peney Hand Picked Soup Beans 2 ,M 13c Sok-terd Whete Ormln Blue Son Fancy Rico 2 23c

Mom’s 'Tired—Let Pop do M. _ pop urisc Clean Eeerythtn* Bnler Anchor-Hocking Drinking GLASS 1c Wllh porrhne tl-oe aka Pap IVORY*'"""' —be Larga Cake Ivory xec Guest Sin Ivory

DUZ OXYDOL

rx*c .'Me

622 Washington St. Cape May, N. J. FREE PARKING for Acme Customers

Open Friday, 10 P. M.; Saturday, 9 P.M,

SAVE THE MOST ON T