■ppw1'!:'- ^ J7 Kgm ,,_ OCEAN CITY SENTINEL, OCEAN CITY, N. J.. THURSDAY, JULY 20. 1922

Ocean City SENTKfax \ ocean crrr printingand publishing co. \ MaUari ButMinx. ni-lll Aatrnry A>»ni». Or—m CIIJ. N. J , T«U|Aon* lt*-J _ P J. EVANS. Editor * LEWIS L. BARRETT. Cnrnl BuIhm Mananr Tkla Conpaar tMrm thr ri.hl to rajact an, odtortiaio* Cbun ol advrrt.rir.it ro(j Burt to at tkia ottra out lal.rWa Ttaradaj oc.n. Tkla rata will La atricOy odkarad to. ^ ' . ^ THURSDAY. JULY 20, 1922. Eauttd at tha Poat Olftra at Oeasa City. N. J., as aacood claaa mail wuttar. OCEAN FRONT HOTEL The 'citizens of Ocean City, are committed irretrievably, to the project of erecting an Ocean Front Hotel. For twenty year* ami more past, the city has been talking Ocean Front Hotel. Several times during the period the more progressive and adventorous among the city's leaders, matte efforts to erystalize public sentiment iiifavor of a hotel, iiitjo a tie finite and concrete organization. They were mefl who had caught a vision of the dormant potentialities of the resort, anil of its possible development and expansion. ' The expansion ami growth of the city has exceeded their wildest dreams; nevertheless it may be said, speaking conservatively, tliai the growth and progress of the city has not been anything as great as it would have been, had the city of Ocean City possessed the kind of a hotel it is now contemplating. The buildAg of the automobile bridge revolutionized the character of Ocean City, ami inaugurated a new epoch in its history. From the opening of the bridge to traffic. Ocean City ceased to be an island. It lost its insularity completely. It became a part of the State of New Jersey in a sense it had not been before. It became the hub, the center of a circumference of territory, embracing all the vacmtional section of South Jersey. nf The bridge opened up avenues of communication, with every other community included in this circumference, and by reason of its geographical location. Ocean City became the most frequented by tourists. Moreover the construction of the bridge, synchronized with the popularization of the motor vehicle for short distance transportation of merchandise, and with the beginning of the automobile era. Had the people of Ocean City the year following the construction of the bridge, given themselves to the project of building an Ocean Front Hotel, with some pretensions of architectural art, furinshed with appointments and with a service equivalent to those of a first-class metropolitan hotel, the progress the city has made, would be comparatively speaking, insignificant compared with the progress it would have made. Reference was mode in these columns last week to "big spenders". The critic who srt himself to the task of "roasting the editor," claimed that Ocean City d*s not at the present time, possess the allurements to attract the "big spenders." There is more than one class of "big spenders" besides that for which our critic held a brief. His class are undesirable; the gilded profligate, and the bejewelled wanton. There is a class, highly favored by fortune, and "big spenders," (in faW bigger spenders than our critic's undesirable clients), who are men and\ women of culture and refinement, and of unimpeachable integrity; the class which would find the moral character and reputation of Ocean City preeminently congenial, but who do not come here, because Ocean City has hitherto not been abfe to accommodate them with the kind of hotel environment and service, they have been accustomed to. This statement casta no reflection upon the hotels we have in the city operating at the present Bearing in mind the size of our hotels, and the quality of their appointments, they will compare more than favorably with ' any of a similar character in the countryOur hotel proprietors and managers need netbow the heed le any on the coast for skill In management and for their desire to provide their patrons with the best service possible, with the facilities at their command. We have heard it stated, that a modern first-class hotel, will prove A dangerous rival and competitor to the hotels now operating, and draw from their patronage. Our hotel proprietors themselves would be the first to scout the idea; for as a matter of fact a modern high class establishment, , such as is in contemplation, will not draw a decimal fraction of one per rent, from the custom of our present hotels, but rather draw its patrons from the class of people who would not patronise the best hotel we have, , and who <lo not come to the resort simply because the city has not the hotel accommodation they requireFurthermore the coming of the class of patrons upon whom a metropolitan hotel will exercise an irresistible appeal, combined with the splendid recreational facilities the dty has to offer, together with its material surroundings of unrivalled beauty— the coming of this class, will add a measure of social prestige and dignity to the dty, which will attract thousands more 1 to the city, and increase the patronage of other hotels. Even at the risk of being misunderstood, and maligned in consequence, i we take the courage to say, the one thing Ocean City lacks is the prestige and reputation of being fashionable. Those who are versed in psychology of business, know it is as , essential to take into the consideration the weaknesses nad the foibles of human nature, as its strong points, and qualities. In certain moods we pride ourselves we a it utterly and absolutely indifferent, as to whether we are swimming with the tide of fashion or not. We live in a plane of thought far removed above such pet^gpeonsiderations. Thus we perorate, and know meanwhile we are prevaricating, deceiving neither ourselves nor others. A concrete example will illustrate our point We are acquainted with a charming inland lake resort, which some few years ago was regarded as very third rate. Nature had lavished upon the locality a wealth of physical beauty, and attractiveness; a lovely lake, splendid fishing and boating, and golf links less than half a mile away. Nevertheless it was a third rater, and the ■ thousand or so who patronized the place, were lodged in private homes and in restaurants. Three years ago six enterprising gentlemen, built a hotel to the value of approximately quarter of a million, and in a night the place assumed a' new aspect The following summer two steel magnates, and a Judge of the supreme court, spent two weeks at the hotifl, and the town immediately became fashionable.# Those who are acquainted with George Meredith's novel entitled "Beauchamp's Career", will remember the passage in which a clergyman interro-' gates the Duke, If all the country gentry" who made an annual pilgrimage to Lomlap for a week, stayed at the Savoy. "Not they," replied the shrewd old Duke, "By Gad, they couldnt afford it But (bey herd themselves as near'to the smoke of its chimneys as they can, and If a kindly disposed wind blows a speck of toot from the chimneys of the Savoy on their garments, they return home happy, assured they have been moving in fashionable society." An Ocean Front Hotel will give to Ocean City the touch of„faahionab!enew it needs, and a new impetus to further increase and progress. That there is a need and an urgent need of such a hotel end establishment .no person can doubt. The building of a hotel of the size and character proposed, is a big undertaking. Without question it is big. Ocean dty has arrived at the stage in its development, when it must do big things in a big way. It must shed off the last vestige of provincialism, or stagnate. We speak of the growth of the dty as having been phenomenal. The term ill more than justified. Its growth has been phenomenal, but not airnormal. It has grown as all big dties have grown. For a period its development was by small stages, increasing in magnitude gradually. Then came a period in their history, when they had to advance with greater strides. The citizens were compelled by sheer momntum of Lh jrrogress their city had made, to undertake big things. The dties whictT failed to rise equal to the needs and demands of the hour, have been grailuall^deteriorating, and" reverting back to the village type. At the present time, Ocean City is receiving and entertaining annually, approximately Jp,000 vacationists. Those who are conversant with the psychology of advertising, know full well the secret of successful advertising lies in featuring constantly, some new attraction, and in pursuadfog the public it is the one thing above all it needs. I For years past we nave been advertising our unparallelUd beach, and to i

a certain ilegree the feature has lost Its novelty of appeal. We have adver- j j tised our climate, ,-uuial thfirSbtcr. finhing and other recreational fadlities, - and to the same extent they have lost their novelty of appeal. Next year Ocean City will be able to advertise its Ocean Front Hotel, - an* immediately, the beach and the bathing, the fishing and boating, will acquire a neW attractiveness, and interest. In the light of the actual novelty, the familiar will assume aspect'of novelty and desirability. ' Is this not precisely what the farsighted leaders of Atlantic City are doing this year? For years past tbey have advertised their palatial ocean front hotels, until the novelty has wdrri itself thin, anil with the view of supplying a new am! necessary novelty ntbey are this year engineering* a colossal pageant. ' With all due deference them, i' was not necessary- that, hotel experts should Tell us that Ocean City needs the kind of establishment now in contemplation; we have long known it and felt It, but seemingly lacked the courage of venture to supply it.-" Another ,advXtagc of inestimable value to the city, is the facility the hotel will offer forkhe entertainment of conventions. The hotel accommoda- - lion the city now possesses, is utterly inadequate to entertain even a dwarf 1 • convention, that is in addition to the usual number of summer visitors. . __Within the last week the city of Atlantic City lias been entertaining a ; ' ~ mammoth convention of the fraternity of the Elks.. The convention lasted five days, with a computed attendance of .'•0,000 Elk.-, besides the wives of1); ^ many thousands. It is further computed upon reliable statistics relating to conventions ^ of the character, that the mean average daily expenditure of the 50,000 is between $1 i and $15 per day. The estimate is conservative for fully 50 ' per cent., for whom the few days will be the only vacation of the year, $30 | ^ per day would be nearer the mark. ' But assuming the mean average of expenditure per capita per day i ' amounts to $10, the result shows a grand total of $2,500,000 entering into : '■ circulation in the city of Atlantic City . ( In proportion to the outlay of capital involved, the convention was as , ^ profitable and as big a source of revenue, to the peanut peddler as to the proprietor of the largest hotel; to the newspaper boy and the railroad porter ' it was probably more profitable. V* " Convention.) are rich sources of revenue to ever v trade and profession in the city. J ] There is still another factor deserving full evaluation, when discussing < whether there is not a need in Ocean City for the kind of hotel planned, and ' whether it will prove a profitable investment or not. 1 j Th vogue of the long, continuous, annual vacation, among big business : men in America is passingL-emt in place we find the large majority, taking ' a few days at different intervals throughout the year. •, Modern business systems, (with the interminable stress of competition, i and its departmental specialization, makes it practically impossible for the 1 f business man to absent himself for more than a week at the longest, from ' t his office; consequently he must deny himself any vacation, or snatch a few , . days now and again through the summer. i Under the circumstances, he must find a pleasing resort, with practically ' - an absolute certainty of being able to find proper ho(fl accommodation at j short notice. The fuss and the worry involved in renting a house, or a I e ; suit* of apartments, cannot be considered for the brief period. 1 What he needs is a first-class hotel, in which he may make reservations t over the telephone, while practically speaking, on the way to the depot; he selects a resort with a first-class hotel into which he may walk at any moment f » I wjth certainty of finding accommodation without notice, and leave in just • the same manner. - An Ocear. Front Hotel will bring in course of the year, uiousands of j^such gentlemen and their families from the dty of New- York and the en-'jj ' A community enterprise should under all circumstances prove a greater e ( financial than a private enterprise. A commercial enterprise owned by two hundred persons, will have logically behind it, two hundred persons vitally J interested in its success, and therefore two hundred active boosters. K Personal influence, soliritation anil recommendation, will accomplish w , more in the way of advertising, than the most cunningly conceived literary a , or newspaper scheme. r What then is there to prevent the project from becoming a great finan- c , rial success? The promoters of the campaign are our fallow-citizens; men f r who have everything to gain from the success of the enterprise, and every- . thing to lose in the event of failure or mismanagement. t. i They are the gentlemen whose commercial integrity is above reproach; 1 i they are men flf wide and varied business experience. If the hotel goes n » under, they to a large measure go under with it; consequently the public ji , may rest assured, they have satisfied themselves of the success of the enter- f " prise, before investing to the extent they will In the project. v ' We began this article by remarking that Ocean City is irretrievably ° • committed to the project of an Ocean Front Hotel. n Ocean City must not under any consideration fail to carry the project 1 to a successful issue. Ocean City cannot afford to fail. Failure in this I enterprise will damn the city to progress for many years. p No business man or men will ever think of investing capital in a dty, a , whose citizens have not the courage of their convictions, and prepared to - , invest their money in a public utility of urgent need. Every citizen should therefore identify himself or herself financially , : in the scheme, however small the amount of their holding^ It will be onr hotel if we make it ours. WM. H. VANDERHERCHEN Manufacturer of AWNINGS i Tents, Flags, Coach Hammocks, Yacht Awnings, Cushions, Waterproofed Covers ! 414-16 Callowhiirst. Philadelphia i A Satisfied Owner Owns a 2 Family Apartment J TWO FAMILY APARTMENTS are the best kind of investment properties in Ocean City. Right now there are some excellent propositions that are offered for sale, uneomparablo to anything similar here in price, term$ and location. All of them are new and offered for sale at prices showing very satisfactory returae on the money invested. TWO "FAMILY APARTMENTS, Third and Ocean Avenue, five rooms anil bath each floor, size 22 x 34 feet, ten foot wide porch, brick foundstions, papered throughout and finished inside in white and mahogany; will rent for $900. Price $6,000. TWO FAMILY APARTMENTS, Frist and Atlantic Avenue, six • rooms and bath each fioor.sizc 24 x 44 feet, lot 48 x 76 feet, wide porches, brick foundations, room for double garage; rents for $1,100. Price $7,500. TWO FAMILY APARTMENT, Atlantic Avenue, between Moorlyn Terrace and Ninth Street, brick construction throughout, seven rooms and tile bath each floor, built in tabs, inside entrances to both apartments, large lot The upkeep on this apartment will be almost nothing for several years. Provision made to install heating plant. Price $13,500. For fnrther information apply Any Realtor in Ocean City .'sentinel ads bring satisfactory results,

ULTRA-ABBREVIATED I ; COSTUME TABOOED BY CHIEF JOHNSON . i , POLICE DETERMINED BATHERS | SHALL KEEP WITHUfr LAWS j OF DECEN'6V ;f 'Chief of Police Johnson is neither ' f a prude nor a puritan; but he Kas n strong regard for decency, and" for t t proper decorum. f Thursday afternoon he chanced to , sec a young man, promenading along- I Asburv Avenue, in the proximity of : Ninth Street, in a very much abbrevi- c > ated bathing costume. ' I C»ief Johnson expostulated, and the Ayoungman waxed argumentative, to i 'the effect that the Chief-placed him I under ar rest. \ 1 s Public opinion is behind our vigilant ) s Chief, and his prompt action is rc- ' j qeived with universal approbation. , Men and women who have a predi- i for displaying their absence of>-( physical charm, a la nature, made a mistake when they purchased a ticket 'I , , for Ocean City. C They should have looked for the Cannibal Islands, or brought more ( ' clothes. s : Nudity is perfectly correct, and > r with as little covering as pos- i sible is the proper thing — in a bath- J room. I 1 . Promenading the -streets and the ? in semi-nudity, reflects no . credit upon the city permitting such j I conduct, and infinitely less upon the j persons guilty of such conduct. The city authorities are indulgent, a i and sufficient license is granted to all, "( , except those utterly innocent of mod- ' esty and decorum. To their credit he it said, the city's ; , , restrictions arc being generally en- j ( , forrad. ahd nothing of afi offensive j nature has-J>een observed, although one or two persons here and there, would not suffer harm if an addition- 1 al inch or so material were sewn to I , i their costumes. I The arrest of the offender in this a , instance will doubtless prove a warn- i Ing to others. j o J AUTO ACCIDENT OP VISITORS MEET WFlV = NARROW ESCAPE AT WILDWOOD A party of summer- visitors, residing at the Illinois Hotel, on 1st Tues- . day met with an accident while out sight-seeing, which came very near to ending in a fatality. The escape was nothing short of providential. Mrs. Anna Jester, of 364K Chestunt Street, PhilBlelphia, a ; guest at the Illinois, went motoring! with R. Wells and a party of friend*,! 1 also staying at the popular hotel. j The party drove to Wildwood, and returning, near the Rio Grande, the 1 car struck into a large heavy truck. Mrs. Anna Jester was hurled out 1 the car several feet into the air. - The lady sustained severe injuries to the necic, arms and back. She was taken to Dr. Mace's hospital for treatFortunately it was found that the injuries did not prevent Mrs. Jester being brought back to the city, where she is no's- recovering and re- 1 rating nicely', at the Illinois Hotel, j It does not appear that any other | member of the party were injured, though suffering from the shock. | Mr. and Mrs. Herbert S. Reinheim- j er, of New York, are happily located j at 1221 Ocean Avegpc for the season.

LIFE 6UARDS MAKE NUMEROUS RESCUES I VISITORS LOUD IN PRAISE f)F: ; VIGILANCE AND EFFICIENCY BEACH PATROL"" | The members of the Ocean City j -j Beach Patroll, are being conplimcntcd ( everywhere for their vigilence and! efficiency. The universal opinion is they consti- 1 the most able and highly qualicorps of Life Guards on the coast. Numerous rescues have been made.' • Perfect discipline is -maintained, and ' all arc carefully trained in the vari-j ;ous methods of resuscitation, by their; i Captain, Jac£~G. Jerneo. Among the persons who have reai to remember the guards with , 'gratitude are: | C. W. Faust, 1520 West Sesque- 1 haana, Philadelphia rescued by Guards j i Mcixel and Acker. Miss Elizabeth Lockstey, 521 Wash-! , Lane. Germantown, rescueil by | "s Guards Meixel and Acker. Miss Katherine O'Neil, 1056 North | Thirty-Eighth Street, Philadelphia, by) Guards Vansycklc ami Groetzinfer. | Chas. Phoebus, 702 Second Street, Ocean City, by Guard Groetzinger. ! Andrew Finlev, 711 Moorlyn Terby Guards Groetzinger, Remmey ; and Mcixel. Thos. Maxwell, 1043 North FortyEighth Street, Philadelphia, by Guards j and Acker in the boat. Marian Ward, 156 Munroe Street, I Brooklyn, New York, by Guards and Acker. Mrs. J. W. Dullard, Sixth Street .and Central Avenue. Ocean City, by Guards Pawling, Gray, and Wilson.. Mrs. H. Snyder of Philadelphia, res?" " cued by Guards Murrell, Crate. Fur- ! and Behan. Mrs. Snyder was ) unconscious when brought in to land. Among the guests at the Biscayne 'are Mr. and Mrs. J. Frank ' and daughter. Miss Mildred E. i Dunn. The Biscayne Hotel has. also : its guests, Mr. and Mrs. WillF; B. Koclle. Mr. Koelle Is a! prominent architect in the city ofj Philadelphia. • j ■v" r ADVERTISE IN THE SENTINEL j

GENEROSITY AND i ^ SPORTSMANSHIP A. F. MEISSLEBACK DONATES ■SPLENDID PRIZES FOR TOURNAMENT t " ) Some men do small things in a big j way. An element of grandeur and > : statliness, characterizes all they do. They are akin to nature in (his r»- - j spect; nature which apparently puts - j as much dignity into the act of eolor- - ing the delicate wing- of a butterfly, •as she does into the creation of a". - I ' Niagara. / - During the last week or so, W. r Ward Beam has devoted considerable : time an^ effort, into securing dona- - tmns/in the form of prizes to he 1 awarded in the several events in the ; proposed program for the Boys' Cast- - ing Tournament. s ; Among others, Mr. Beam wrote' to ! A. P. Meissleback, of the Manufaetur- - 1 ing Company bearing his name, Whose 1" I offices are located at 25 West Forty1 Fifth Street, New York. ^ The fishing reel manufactured by 1 ! the firm, is well known to all disciples | of Isaac Walton. * I Almost by return of mail, Mr. Beam i received a reply containing a cherk "[for $75.00. 1 j Mr. Meissleback, stipulated that _ i the money should be devoted to the of two prizes; a gold wdteh ' j of the value of $50.00, to the winner ■ in a contest for boys between the • : ages of 16 and 18 years, and a sec- * ond gold watch, value $25.00, to the winner in a contest for bovs under _ si* teen years of age. ' ' /Needless to add W. Ward Beam „ yf as elated over the receipt & such a letter, indicative in every respect ' of a generous heart and a real good » sport. Mr. Beam has a fine collection of prizes ready for the tournament, . worthy of the skill of the competitors. " ; Among the guests at the Normandie Hotel may be found Rush N. Hosier, , . Superintendent of the bureau of coal f j mine inspection for the State of Penn- | Theodore J. Green, Superintendent of Public Schools at Riverside, NJ., was a guest at the St. George, for a * brief vacation. r

NEWTON GEORGE "Benner Brothers" HOUSE PAINTING AND DECORATING High Grade Work Our Specialty 819 Fourth Street, Ocean City, n.j. | Hotel Comfort and Cafe Cor. Second Street and Bay Avenue OCEAN CITY, N. J. MRS. M. B. COMFORT. Proprietress ^ Regular Meals and Light Lunch Served at All Hours Ice Cream and Confectionery and a Full Line of Delicatessen First Class Service OPEN FROM MAY TO NOVEMBER

Timfotte GUM-DIPPED CORDS -and Their Jiigh fiHe-agt Records The high mileage records of Firestone Cords continue to em- ' pbasixe the fact that Firestone methods are different and better. Tnese records, steadily increasing in number and in mileage totals, justify the Firestone contention that there is one beet way to build tires. ; Among the primary sources of Firestone extra mileage ie |l ' double gum-dipping— the saturation of the cord pliet in a vat I S liquid gum— thus coating each cord and virtually internal beat and friction. Apotfrrr is Firestone air bag curing, with its 300 pound prtaaure, which place* every cord accurately and equalizes the By blending the rubbers of different plantations and typea. KM _i^ tempering it before mixing, Firestone then add ran cord ^re good— a few are better — -Firestone userf J I ' fboep who have already experienced Firestone mileage, have I Itcmpea shopping and experimenting — they have made these feral Standard equipment. Investigate your friends' success Firestone Cords — and buv your next tire accordingly. < !j Come Jtt km get your share of dxtra mileage. BiLaaaw-'W s:t, mb 1(^- -IS ^ POGG MOTOR CO.