wr " ^ TEN '"i » . . ' ■ QCEAN CITY SENTINEL, OCEAN CITY, N. J„ THURSDAY, SEPTEMBER 21, 1922

MGLAUGHLAN DEAL | K* % ConfjJued from Page One blocks V land. When he tried to j Ft people with money interested tho proposition, they laughed and refused to co-operate. Finally however, Mr. McLaugh- — Ian did manage to develope several -.tracts, and wKcn the people began S. to realize the possibilities of the movement, it spread like wild- , fira It spread not only through 1 lower Chelsea, but into Ventnor,;' where at the time there were notj more than thirty houses. It was not many weeks before hundreds of! t people were speculating In real cs- ' tate. C. Stanley Grove believed in Mr. McLaughlin's ability to carry , the project through, and became \ associated with him in the deal. * Mr. McLaughlin then took up a tract of fifteen blocks of undevol- i oped land, such as he has now secured In «cean City. This was put : on the market with the announcement, that it would be sold subject to a program of extensive improve- . ments being made, and that he! would accept small payments from I purchasers, who would thus be able, to resell before taking title, t"' Immediately the. announcement appeared, his office was thronged i and nearly $200,000 worth of land , was sold that day, and later disposed of all the lots. Some of the first purchasers resold almost inStan My at handsome profits. One 1 dty official-' made a profit of $12,i 000 in three weeks. Notwithstanding that Mr. Mci Laughlin was taunted with ridicule at first and his scheme dubbed as H "McLaughlan's Folly," his judgment and foresight was more than vindicated. One block on the beach front was aold to several dty politicians, and a banker for $28,000. Within five months they refused $70,000 for it and later sold It for $120,000. Today it is probably worth $300,00. Associated with Mr. McLaughlan in this deal is Harvey Conover. Mr. Conover was an Atlantic City r» resident for years. He was employed by Mr. McLaughlaa when a boy on his newspaper, the "Sun- ■■ day Case tie." Later Mr. Conover became a telegraph operator .and from that podtion rose until he became one of the most prominent brokers, on the New York curb, the second largest stock market in the work), where he amassed a large fortune. Mr. Conover is an intimate friend <# some of the wealthiest men in the cities of Newark, and Jersey I CKy. He is a member of the NewI ark Athletic dub, the largest in the State; a member of Salaam Temple. Mystic fflirine, and a former New Yoik Sports Editor. WORTH TRYING Willie would not'atudy, ! . It broke his mother's heart. So father spanked him good, We bear it made him smart. I CLASSIFIED US. Pi . FOR SALE FOR 8 ALE — Dougherty Bake Oven, 50 loaf capacity. Also Blod*eti Gas Oven, 30 loaf capacity. I 3£L8Ws Board FOB SALE — Small Steam Baiter Uttto Giant About five horse. Good condition. Apply Simm's Restaurant. Boardwalk.— Adv. E . FOR RENT FOR RENT— For winter, furwater h~t' dedrie Mghts, »U conveniences. F. E. Champion, 730 Moorlyn Tor WW. Ocean City. BOB RENT — Nicely furnished house, nine rooms, hot water heat, L if. conveniences; also first floor. Between Gth and 7th Street on Oessa Ave. Write C. Sentinel. _ BOB RENT — Furnished room.-. Gentlemen only. Apply or write, 737 Wesley A venue. I - WANTED BOARD WANTKD-GonUe^ desires bonrtl in private family, year around. Address Sentinel Office Box B. ^WAirreiX— Messenger boy with WANTED-To buy. small bung. tS-Jt Write s- Spn BOARDERS- "The Phoenix", taken from Oct I to June 1. Rates reasonable. 822 Park Place, Ocean CfryI will look after your property anywhere in Ocean City at a re** C. M. Zimmerman, : **» Pmk Place, Ocean City. WANTED — Girl for chamberwork an dwaitress. Apply fleetwood Hotel, 6th A Wesley Aran*. LOST . September 5th. » Vest Pocket Kodak in brown leather carrying case, either while ""ting for tar at 8th Street and Boardwalk or on ear leaving mound 8.40 ' p. M., en route from Ocean City to Smith's Landing. .Mfward if returned to Norman C Ott. 670 Lehigh SL, Baston, Pa. LOST — Broun gtdne cameo brooch. Return to 408 Central LOST— Sunday, Sept. 17, henna colored scarf. Please return to 2026 Central Avenue. Reward. HOTELS, BOARDING HOUSES get my estimate on paperhanging before giving out your work. Can save you money. F. B. COLDER Pitman, N. J. 1

When I opened up my first real estate \ development in Atlantic City, between Richmond and Columbia Avenues lower Chelsea, I informed my friends that I expected to see in that section, one of the greatest real estate movements we ever had. BUT THEY LAUGHED AT MY PREDICTIONS "What! sell land in the sand hills below Albany Avenue? The idea was preposterous. And sell it from a map before the lots V'ere graded and streets and sidewalks built? It couldn't be done, that's all." This was what I heard on every iside. But I knew I could sell the lots su cheap as to make it worth while for the people to buy liefore the improvements were completed, and it would only require a small deposit to secure the lots, as they would not have to make final payment until all the improvements were made. IT WAS AN EASY W AY TO MAKE MONEY ON A SMALL INVESTMENT I could envisage the entire lower part of the Island built up with fine cottages, down into Ventnor, which at that time had about twenty-five houses, few streets and sidewalks and mostly sand hills. I told the people that within a few years that entire section would be developed, the sand hills levelled and the meadows filled to grade. But nobody believed me at that time. I had secured option on many blocks of land in lower Chelsea and tried to interest some mert of money in the scheme. But they all turned it down. I was able to retain three blocks. OVER $600,000.00 PROFITS MADE I might add- here, that one of the bank presidents wlip hat} expected to go in with me on the deaUwfien I had the options on the many blocks, figured up six months later the prices at which these same blocks had been sold -after the movement got under way, and he learned that they had brought $65[)0, 000.00 above the price for which I would have bought them. SELLING THE FIRST LOT It is always a problem to sell the first lot in such a new development. I had so much faith in the proposition that I offered an Atlantic Avenue lot to the Cashier of

Will Ocean Gily Gardens Be jhiitei venlnoi ? , Will the Fortunes That Were Made There lie Duplicated Right Hero jrf Ocean City? Will the People Who Live in Ocean City and Believe in Ocean City Be t Content to See Strangers Walk in and Carry Off the Financial Plums? It l ou Are Interested in the Answers to Any of These Questions It Will Be Very Much to Your Interest to Read Every Syllable of This Advertisement McLaughlan-Conover Tract

i the First National Bank for $1,000 and agreed to buy it back within six months for $1,500. He accepted the offer and the paying teller also took one on the same terms. I was never called on to make good my offer for it was not long before Atlantic Avenue lots on the tract were selling for $2,500, and •they soon were selling for $3,500. AND THEN THE BOOM STARTED Within one month of the opening of the operation the movement in real estate started. It spread like wildfire. Everybody was selling lots. If you rode on the street cars the conductors had their maps of lots which they had bought on option, and were ready to sell you their option at an advance- which they did in many cases. The same thing was re-enacted in the bar- r ber shop. The chances were that the barber would sell you a lot before he had completed shaving you. These of course were the smaller deals. REFUSED $10,000.00 PROFIT The big money of course was made by the man, and woman, for there were many women who entered the game at the time and made fortunes, who took over sections and blocks of lots. I sold the block of beach front between Raleigh and Columbia Avenues to a hank » cashier and two locid politicians for $28,000.00. After the movement -had gained force, I offered to buy it back for"$70, 000.00, giving them a profit of $42,000.00 but they refused it. This block later sold for $120*000.00 and is worth about $300,000.00 today. I CAN SEE THE SAME THING FOR OCEAN CITY This new tract of land which we are opening up here, appeals, to me in the same way the Ventnor development did years ago. I can see this Ocean City plot of land selling for probahly double or triple the present prices in a short time, for I consider this to he the finest residential section in the entire city. Just consider what you get here. On the front is a fine bathing beach, to the north the wide sweep on the Inlet waters, and hack of the tract is a magnificent body }f water for those who enjoy boating. It is the greatest land proposition that I have ever seen. But you want to buy now before the rise.

Here is the offer: THE LOTS Will BE SOLD WHOLESALE ONLY Not less than 10 lots to a Buyer • Ui>ui ■"« icon man m WW IU a uujet

I learned in my first realty operations that it was policy to give the other fellow a chance to make a good profit. It worked out satisfactorily to all concerned, so I have concluded to follow that plan in this operation. My clients made profits, big profits, one city official cleaning up more than $12 - 000.00 within a few weeks. This plan of selling does not cause an undue inflation of prices at the start, for the first buyers obtain the lots at such lowprices as enable them to resell at a profit and the subsequent buyers also are able to make turns at profits alsoi for the land has been put on the market at such low figures. i — - ....... nmnv uiov 1 , iiiviiL wj ncvure iiicui.

on account of its having been bought at a very low price in its raw state. The potential value of this land is great, for it being such a fine residential section it is Ixmnd to rapidly enhance in value, so much so as to make profits for the buyers for the next few years as that section is built up with cottages. PRICES OUGHT TO DOULBE WITHIN A YEAR If you want to be the early bird see your broker at once and select your lots and make first payment to secure them.

THE WHOLESALE PRICES OF THESE LOTS WHX HE

$600, $680, $760, $800 and up The prices are 20 per cent to 30 per cent Lower than Prevailing Prices TERMS:

$50 on each lot when you sign the agreement of sale. $50 on each lot in sixty days, 30% when you take title, the balance to remain on mortgage. You do not have to take title until the improvements to the lots you purchase have been completed, which 'includes grading of lots, building of gravel street, and laying of cement curb and sidewalk of cement through centre of sidewalk. ABOUT SIX MONTHS OR MORE BEFORE YOU HAVE TO SETTLE As it will require six months or longer to make the improvements, you will have all that time in which to resell the land, and

there is no interest to pay or taxes until title passes. A REMARKABLE OFFER TO THE BUYER OF THE FIRST BLOCK I am going to follow the plan that I put in effect in my first operation. I believe that the man with foresight and willingness to take the first step fn a new real estate development is entitled to a shade of the best of it. For that reason I will allow the buy eriif-the first block of4ote-an additional discount of 10% or in other words, wtihselL/ him the lots for. n 30%) discount from the retail] price.

Ocean City Realty Brokers Will Handle This Tract? So You Can Deal Direc^Wlth \Mur: Own Broker Who Will Sell At the Prices Listed \ 7 WILLIAM McLAUGHLAN Phones: 1410 and 1376-m 1507 ATLANTIC AVENUE, Atlantic City, N. J.

THE McLAUGHLAN-CONOVER TRACT I»I Lifted With the Following Realty Offices Where Maps May Be Seen and Detailed Information Given y CLAYTON HAINES BRICK, Realtor 411 Eighth Street RALPH L. CHESTER, Realtor Eighth and Central Avenue J. M. CHESTER, Realtor Eighth and Central Avenue EWING T. CORSON, Realtor 757 Asbury Avenue FRANK E. DARBY, Realtor 761 Asbury Avenue JOHN J. FOSTER, Realtor 511 Eighth Street HARRY R. HAYES, Realtor 33d and Asbury Avenue , t JOHN R. JONES, Realtor 608 Eighth Street KEYHAN & SON Tenth and Asbury Avenue WALTER H. KUEHN, Realtor Eighth and Atlantic Avenue WALTER B. McCORKLE, Land Office 424 Eighth Street • THOMAS W. MOULD, Realtor Ninth Street next to City Hall JOHN B. ACTON with STANLEY M. PONTIERE Tenth and Asbury Avenue SEAL & JONES, Realtor Atlantic Avenue above Fourth Street HARRY F. STANTON, Realtor 415 Eighth Street HERBERT R. SMITH, Realtor 741 Asbury Avenue '1 A Word to Our All -Year-Round Residents You may rent your homo in Summer and then what? You will not find it easy to locate yourself comfortably unless you buy a small place now for that purpose. lie wise and do this. We offer a lot on the liav Front at Ninth Street for only j$7.50. It is the most delightful way of spending your Summer on the water front. I ) We . can also deliver you a neat six-room Bungalow, near Seventh and Bay Avenue for $3,750. All conveniences, suitable j for winter use. MASSEY &. EDWARDS Eighth and Central Avenue M