FOUR OCEAN CITY SENTINEL, THURSBAY. NOVEMBER 23. 1922.

Ocean City Sentinel Printed mod PnblliM Every TbomUy OCEAN CITY PRINTING AND PUBLISHING CO. Sentinel Building. 744-741 AU.ury A>»i». Onu City. N. J.. Telephone US-J P. 1. EVANS. Editor LEWIS L. BARRETT. General Boil mm Katusrr Thii Company tho right to reject any ndvcrtlatnd. All reenmunlrntlona to thla paper will bo pobllobod only over thr name of wrltrr ^ Chancr. or odvertitliMt ropy muot bo ot tbla offlee not lator than Tuoeday noon. THURSDAY, NOVEMBER 28, 1922 Entered at tho Poet Offlao at Oaoan City. N. J., aa aaoond rlaaa mall matter. A NIGHT IN VENICE Mr. Reul*n Edwards was in a decidedly reminiscent mood, at the last meeting of the Chamber of Commerce. It was rearing the close of the meeting, following a lengthy discussion upon finance, when Mr. Edwards arose. In a few moments the scene had changed, as by the touch of a magician's wand. We stood in the vicinity of the Yacht Club, overlooking the bay. It was night, ami the moonbeams fell aslant the beautiful expanse of water, its mellow sheen dancing upon the tip of ' each crested wavelet. The ripple of merry laughter, sounds of music, vocal and instrumental, floated on the air, coming from a hundred gailly decorated craft, gliding noiselessly to and fro, and seemed to accentuate the stillness of the night. Frolic and fun rioted at wiii; yet a sense of reverent awe overshadowed all. inspired by the majesty of the night, and the witchery of the wonderful hay. A thousand lamps, lanterns, and blazing torches, threw tongues; . of multicolored light and flame into the darkness, dimly lighting up'1 the sparkling faces, of picturesquely costumed maidens and men. : A hugh bonfire built on a miniature island, seemed in the distance, ' as though the waters had parted there, to permit the pent up furied of, c subterranean fires to escape. ; 4 Such was the scene which seemed to fashion itself, before our' ' imagination, as Mr. Edwards spoke. ' We were not privileged to witness one of the bay water carnivals,; held here many years ago, suggestively named, "A Night in Venice."jT , The picture which spread itself before our inner vision was therefore, | ' not of the past, but of the future; not of what had been accomplished. * but of what might be accomplished, with the almost limitless facilities j 1 at our command. Two thoughts came uppermost, as Mr. Edwards en- 1 deavorcd to give those present in the meeting, some faint conception j c of the old-time Night in Venice. Firstly, that it is nothing short of : a crime, that the bay carnival had been allowed to die; and secondly, I f that beautiful as it may have been, it was less than a mere hint of the ! ' magnificent bay carnival, which may be, and should be, at all costs, ; 11 staged during the coming season. The natural facilities for such a | n festival, are of course none greater than they were ten or fifteen years ago; but in the meantime the city has a larger population, and vastly " increased wealth, to more advantageously use the facilities. When Mr. Edwards pleaded for the revival of the old Night in 1 Venice, and ita development into an annual community enterprise, i " DISTINCTIVE OF OCEAN CITY, he spoke supported by every prin- , dple, law, and canon, in the psychology of advertising. 1 " Success in advertising will always be determined by the measure j c of novelty, and uniqueness, which is introduced into the advertisement; I " the quality which makes that particular advertisement, distinguished and distinctive, from all others. e Commercial corporations, and large business houses, are paying I ' hugh salaries to specifically trained men, who devote all their time and imaginative powers, in the search for novelty, the one feature ' which arrests the attention of people, surf ea ted to ennui with specious '' advertising. When the novelty par excellence has been discovered, it '' ■overusing, vvnen uie novelty par excellence nas been discovered, It

is protected by all the paraphernalia of law, to prohibit rivals from plagiarizing the ides. True as this in the case of a private concern, it is a thousand fold truer, in the case of city advertising. A typical example comes to mind in connection with a country fair, held annually at Edmondtown, located some thirty miles from London. - Edmondtown Fair has become famous, not only in EnglamCtut all over the world for one particular feature. Fairs and Horse Shows are common all over England to boredom. Edmondtown Fair originally : differed in no uarticular feature from other fairs, and consequently for half a century, languished with no interest beyond that, of the immediate section of the county. 1 The annual program of events, contained the usual exhibits, and the customary number and land of horse, and donkey races. Near by the track however, there is a stretch of wasteland of a peculiar nature. The soil is one thick bed of rich peat, of a sponge and ' springy nature. In dry weather the foot of man nor horse does not 1 sink down does not even leave an imprint on the surface. Rather the entire stretch of ground, seems as if it were resting upon a set of ' colossal steel springs, which quiver and rock with each step. The : movement causes a very peculiar and weird sensation, when a number of persons cover the ground at a rapid rate. The head becomes dizzy,'"' the legs seem to be smitten with a species of St. Vitus Dsnce, not 1 known to medical science. On hot* back the sensations are more pro- ' nouneed, and no horse has been known to cover the distance, without! its rider performing a aeries of acrobatic feats at regular intervals. ' A shrewd and astute person, conceived the idea of capitalizing ' this stretch of peat land, to the end that one year, a series of donkey ' races over it, were included in the program of events for the fair. Hie experiment proved an instantaneous and unqualified success. ■' People travel hundreds of miles to see donkeys and men performing on i this natural springboard. Edmondtown Fair has become famous the ' world over, and has been immortalized in at least two works of fiction, < for Its donkey races. i Edmondtown Fair fears no competition, for in no other part of 1 the country', is there to be found a similar tract of land. c Jir. Edward's speech, it will be recalled by those who were present at the meeting, followed the report of the Publicity Committee. A 1 comprehensive and constructive scheme of city advertising has been outlined for the coming year. But what shall we advertise ? What can we embody in all future publicity programs, which will be sufficiently novel and distinctive to arrest the attention, and to signalise Ocean City in the minds of the j leading public? The Boardwalk; — other resorts have as good. The I beach;— every resort has a" beach. Hie beauty of our beach must be seen to be appreciated; and we need something else to allure people here, that they may see. Describe the beach and the Boardwalk in a booklet or in a full page advertisement, and the public will give it no more than a passing glance. Atlantic City has its pageant. Ocean City could not for very many 1 years stage a pageant to rival it. Write, or speak, were it never so eloquently, of a Boardwalk' Pageant, and the world and his wife will immediately think of Atlantic City. Asbury Park has acquired an unwritten copyright, for its Baby Parade. The two have become synonymous. But Ocean City has at her command, the facilities for an annual 1 1

event, which no other resort on the Atlantic seaboard can rival. Pag-! eanta and Baby Parades could be with a measure of success operated j '• in every resort in the State, until the world had been surfeited to, On the other hand a Night Water Carnival, would be preeminently I novel and unique. No other resort could attempt one. Frankly, we! in the past been equally as imprudent, in our advertising, as we (have been parsimonious. We have, to use a colloqualism, "played up j the beach and the boardwalk" in keen competition with sister resorts, ami have failed to capitalize the bay, from which we need fear" no, competition. Furthermore the secret of successful publicity, lies in providing a feature, which by reason of this same quality of novelty, will secure the city or resort, some measure of free advertising. In other | words the secret of successful publicity, lies in giving newspapers | matter for good copy. Atlantic City spent last season a hugh sum of money in advertising; but it received at least ten times more, for nothing. The Bathing Beauty Revue made good copy, and hundreds of newspapers of which the promoters knew nothing, gave publicity to the city and its pageant, j in big headlines. ; Now, as Mr. Edwards declared, the logical organization to sponsor I a Night Carnival on the bay, is the Ocean City Yacht Club. The logi- ; cal place for holding the carnival, is the vast expanse of water lying j north of the bridge. BuS the Ocean City Yacht Club could not undertake the work, and of engineering so colossal an undertaking alone; nor in fact . should it do so. If the Night in Venice is to be resurrected, and nob allowed to end 1 in a second premature death; if it is to be revived, for the purpose of ' into an annual community enterprise, distinctive and em- ' of Ocean City, it must be ilone thoroughly, without pinching I

i the pennies. If it can he induced to godfather the project, the Ocean City Yacht ql I Club is the logical organization. j In all justice however, the expense entailed in staging the Night M i( Carnival on the bay, should be defrayed by the citizens of the municipality, equitably by direct taxation, with some possible augmentation ol I from private individuals, for all would profit alike from the enterprise. ( Vl „ ' For the first year probably, it must needs be done by private, voluntary w r subscription, until the people of the community, are made to realize hl f : its value as a civic enterprise. > The Yacht Club moreover, should l>e assured of the active co-op- j Bl eration, and undivided support, of every civic and fraternal organiza- Bl I tion in the city. Bi Hrere we pause to take breath, conscious that we are treading, ■ t on mined ground. Words must lie carefully weighed. 'An undiplo- i he I matic phrase, and the writer may be damned in ten languages, with- Bi t . out punctuation marks. th , Collectively, there is not a community possessed, with a finer fo r of public spirit in the country. We not only sing, but think, , and act, "Ocean City all the Time." in r Yet, when the amount of intellectual and physical energy, time and! «*ioney, spent in the various projects, is taken into account, how little J" t been accomplished, as compared with what should have been ac- . complished. t! Let us refresh our memories concerning the enterprises of the 1 past season, can we say that one, with the exception perhaps of the, , Ocean Front Hotel Campaign, which was strictly commercial in its . nature, was an unqualified success? How has it come to pass, that the moment one organization as- 1 I . the sponsorship of a certain movement, that all others feel it. ; i upon them, and necessary to the preservation of their presi tige and dignity, to stand aloof, as if watching to see how ignomini- , ously it will fail? If "sublime insularity," is a figment of the imagination, diametrically antagonistic to the fundamental laws of nature, r nations, is not the more so between organizations ft the same community ? Friendly rivalry and competition, between different bodies, is healthy and invigorating, it promotes enterprise, and stimulates iti-

-Jitiative. But when this rivalry is permitted to react injuriously, upon , '• j the progress and fortunes of the community, it becomes a disease and o,a curse. t I Nor would we say this is true only of our city; for as a matter of |, y I fact it is the bane anil curse of. every community the worbl over. j. e| Various methods have been experimented with, in an endeavor toV e • neutralize the pernicious effects of this spirit of factionism, and to co--ordinate and focalize, all the energies of the community to one comJ mon end and objective. ,, 5j A passing mention might be made of one plan, which is found working with highly satisfactory results, in western states. Each 1 community has what might lie termed a Commission of Civic Enter-' s prise. This commission is comprised of one or two representatives, r from every civic and fraternal body in the city, selected annually. All movements of a public nature. Fourth of July, Amistice Day, celebrations, pageants and what not, are arranged and controlled by. this commission and through its representative, each organization is ' ' allotted certain definite work and duties to perform, to further the " success of the project in contemplation. C Through the commission the forces of the community are co-or- _ dinated and concentrated, overlapping and undcrlapping is precluded, and there is not that waste and diffusion of effort, nor the lost motion, _ far to commonly met with, in communities where there is no counteracting influence operative. ' I We do not mean to infer that this is true of any particular or- 1 ganization; for as a matter of fact, it is true of all alike, and pracj tically to the same degree. I I There shoud lie no insurmountable difficulty, in the way of closer . j fellowship and co-operation, between the various organizations in our city. ,j Our aims and purposes are one- in common. We all derive our livelihood from the same industry, the entertainment of the summer

quests. In all the common walks of life, we are an intensely friendly people. We address each other by our christian names. Wc vie with each other in love and pride, towards our city. • Is it not therefore possible to tear down the barbed wire fences of petty factionism, and become one solid unit working for the advancement of our city? If this is accomplished, -the coming season will be distinguished by achievements, the like of which Ocean City never before experienced. Many a small town and city has suffered the fate of the "Burnett Baby" in a story bearing that title, of a generation past. The Burnett Baby was an orphan, adopted into the home of four m Allien sisters. Baby's four foster parents were wealthy, lived in a mansion, and kept a carriage and servants. Neighbors thought the Burnett Baby had exceedingly fortunate. The truth to tell however, the Burnett Baby fared worse than a slum child; for each sister thought she was legitimate and logical guardian of the child, and would do nothing for it, unless given absolute control. Baby Burnett's life was saved, when the family doctor placet! it the poorhouse.

"The Kick-Off" = Of '

GEORGE H. ROSS IS = HONORED BY STAFF i OF FIRST NATIONAL : COMPLEMENTARY DINNER | AND PRESENTATION AT '« FLEETWOOD, FRIDAY t Announcement was made recent- | ly of the establishment of a First j National Bank in Sea Isle City, s anil of "tile appointment of George " it. Ross, associated at present with the First. National Bank, of Ocean City, to the position of cashier. Friday evening of the past week, ; t the members of the staff of the local institution honored Mr. Ross s with a complimentary dinner at i rthe Fleetwood Hotel. t 1 The function was conducted in , : a strictly informal manner, with- 1 : out ceremony, typical of all the ; .world of a family affair, and in- ; dicative of the splendidly fraternal j I and co-operative spirit that prer; vails among the members of the * ! staff. i It has lieen the aim of the directorate to create and foster this | - {spirit of comradeship among the. j personnel of the institution, and

j hare succeeded admirably. During the period of his association with the bank, Mr. Ross has won the absolute confidence anil esteem of his colleagues, and although all rejoice in the promotion which has come to him, all ■ regret his leaving. All the members of the staff were present, together with R. It. Stites, President, and Howard S. ( j Stainton, Vice-President. The -duties of Toastmastor for the occasion were ably performed George D. Richards, and to ' fell the pleasant task of presenting to the honored guest, a memento of the occasion, and token of their esteem. . The testimonial was certainly of ; an unique character, possessing both weight and beauty, subs tan- i ■ tial anil beautiful. The quality of weight and sub- ' stantialitv was furnished when Mr. presented the guest with ' bricks taken from the struc- I 1

"iture of the First National Bank; - beauty was added in the form of s very handsome gold ring. Men have had bricks thrown at them . before Friday last, but few in M I agreeable manner as experienced by Mr. Ross. T Mr. Ross responded to the pre- {• sentation, ami spoke with evident '• emotion of the kindness ami courtesy, he had always received from r his colleagues upon the staff, ami of the high value he placed Up«n " their friendship. ^ Mr. Ross departs to his JF,0f- ' f fire and duties with the l*st wishes i of all for unqualified success . f o ; The Misses Lewis and Conrad. - j of this city, are in the city of Philj udelphia for a few weeks, making - ' their home, at the Young Friends' . Association, which establishment is i located on Fifteenth Street, and - 1 Cherry Street.

' THERE'S A REASON FOR , |j SAVING YOUR DOLLARS 1 1 1 T}le,'e ar® *"un-v (f°od reasons for saving— but we beI | lieve _ that the best reason is a preparedness fund—so that l . j poitunity money y any time of emer*ency or °p- ; 1 Bank. ''°1|flrS Work for yon nt the Fi",t National . ^ 1 3V< Interest Paid on Savings Fund Accounts. ( 1 First National Bank •; | rc tT ^ I

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"BENNER BROTHERS" House Painting and Decorating High Grade Work Our Specialty ESTIMATES CHEERFULLY GIVEN 819 Fourth Street, Ocean City, N. J. All business transacted through this office is in accordance with the following slogan "This office dews and maintains strictly a brokerage and is in no way interested in personal speculation." Results: A-Wlc completed on the above principal profits IhiUi Seller ami Buyer! /Write for listings anil maks ydtir (headquarters with ^-Clavton Haines "Brick— REALTOR 411 EIGHTH ST. OCEAN CITV N. J. EI wing T. Corson REALTOR vot Asaunv *vt. ocean citv. n.j. , MONEY TO LOAN ON MORTGAGE waiting for two weeks to know if you can get it; we can tell at once. Bargains in Bay unit Ocean front properties. Choice cottages for sale. Also lots for investment ami for improvement— the choice of City. Apply to J. M. CHESTER & a). Ocean City, N. J. HUR lEY-JONES CO. HURLEY-JONES CO. 1116 ASBURY AVE

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