; OCEAN CITY SENTINEL. THURSDAY. JANUARY J. 1923 - - JTO

Publicity Expert Explains To Kiwanis Club the Art and Value of Advertising (HAS. W. ROSE YEAR OF IKHU.AM) advertising agency ENTERTAINS KIWAMANS with an instkittiy !t talk. IN'STAI.I.ATION ok (imi'hhs at niat m KETtNg

The science of advertising was very ably expounded at the last noon luncheon of the local Kiwanis Club by Charles W. Rosevear, of the Dorland Advertising 1 Agency. With statistical proof at his finger-tips, Mr. ltoscvcar loft no; doubt lingering in the minds of those who were privileged to liear his illuminating address, concern- } - ing the value of advertising. That Mr. Roscvcnr is absolutely sold to advertising he made verydear. Years of experience as a publicity expert, and the representative of an advertising agency nf national importance ami scope, have banished all fear relative to the value of advertising, Mr. Rosevear said. Advertising was no longer a luxury, but a necessity to every succcssful business. What was ' trluc of a commercial corporation ' was true to an even greater ile- < 1 gree of a resort. ( The secret of the phenoininal ( .success and prosperity whi.h has attended the resorts of Florida ' within comparatively recent years furnishes ample proof. Between Ocean City ami Florida ' said Mr. Rosevear, may be found " a stretch of country, which in" his judgment is as beautiful anil var- ' ied as any to he seen on the con- 1 tincnt. ' 1 All required is that it should Ik- * made known and advertised. Spasmodic advertising was of I little value. It is by persistent and systematic effort, that the ' greatest results are obtainable. I Mr. Rosevear gave some very c interesting figures, which reveal t how, very much more extensively advertised were other resorts than < Ocean City, yet such resorts had < by no means the advantages and i facilities for summer recreation | that Ocean-City possesses. A few years ago, Delaml spent < t ">00 in puhlicity; the lost year's c budget amounted to |7,100. Day- t tona was spending $18,000; Fort * Myers, $20,000; while Miami was ] spending $92,000. c Tampa was spending $02,000, | and St. Augustine, $39,000. t Referring to the question of tax- I ation, whether a large appropri- t ation tor advertising, paid directly ( out of the municipal treasury', reacted harmfully upon property t valuation, Mr. Rosevear repuiliat- I e<l the suggestion, and cited sev- f eral examples in proof of his con- f tention. In Miami, property vaulcs -had leaped higher and higher with , each increase of appropriation devoted to advertising. Mr. Rosevear favored strongly ^ the practice of having all community advertising done and paid for out of the taxes. * . Advertising done by private . ' subscription was of necessity > ■ spasmodic, and could not be con-, ducted in a systematic manner. 1 In fact, while he did not make any reference to It, and indeedl may not have l>een informed of it.' ' Mr. Rosevear's remarks nil tended to strongly support the scheme! of advertising formulated by the; Chamber of Commerce, and after- j wards presented before the Board ' of City Commissioners. "A eity will grow just as its advertising grows," said the speaker. The psychology behind advertising, whether of that of a private corporation, or of a city, consists in keeping It constantly before the eyes and mind of the public, until people become unconsciously convinced, it is the one thing above I aB others they need, and must sc-: cure. MAJOR HARRY nuss PASSES AWAY HERE Ocean City has lost a valuable1, friend, and the Ocean City Yacht. Club, a faithful member, in the! death of Major Harry Nuss. • For the past fifteen years. Ma- j jor Nuss has been a summer resl-| dent of Ocean City, his residence, being located on Morningsid'e ! Road in fhe Garden's section. Major Nuss was identified withj Company E, First Regiment, and wus also a member of the Vet-, eran Corps. Commercially, Major Nuss had been engaged in the candy busi- ; nesa through life. No man was more popular than he. Endowed With the rare faculty of making friends, and the stUl rarer gift of long retaining their friendship and esteem, his loss Is felt keenly in. a very large circle. Funeral services were held last. Friday, at Blair's Chapel, Phila-j delphia. Deceased leaves n widow, and; two sons, Harry, Jr., Albert, also, thre daughters. One of the . daughters is the wife of Nelson ClATk.

' CITY BEAUTIFUL : CAMPftiON KtYMEN : ARE bEiNG NAMED . clayton haines 'brick to Fi sh work of planting flowers 1 Most fluttering comments are ' li-ard relative to the work Clayton ^ Haines Brick hits accomplished in Hie beautifying of the block in ' which bis own home is located. Trees hate been planted, lawns, i ami flower-beds artistically laid' out; the residents nf the immcdi*' plotcly infected with Mr. Brick's plan.- to make the block uric of the most attractive in the city. j The City Beautiful campaign I hark: back to one of the meetings' of the Chamber of Commerce hold | ut the Ocean City Yacht Club. The dl.- \liad _xeered , ing ome n<" i unsightly spots , sratlei.v. mii.h "'■) »ut the ci'y. , v. hen "I . Brick announced his in-; , ridents and property owners of the; ' block in which his resilience stands . with the view (endeavoring to win theri co-ope'rajion in the imr prevemont of that neighborhood. [ So oenfident w..f Mr. Brick of s succeeding in bis missionary- effort, be there ami then cha'leng-i • ed the block against any other in; I the city. The coming summer will with-] i out doubt prove that Mr. Brick's; [ confidence was not misplaced, and; I ifnat his challenge was no idle At the last meeting of the t- Chamber of Commerce, Mr. Brick i explained what had l*en accom- . plisheil in his immediate vicinity; ; hereupon President Sutton api pointed him a committee of one,' entrusted with the work of ap- ' , pointing a key man in each block: through the city, the latter to on-l ■ the co-operation of his fellow i ■ residents in the City Beautiful f Campaign. In pursuance of the power vest- j ■ ed in him, Mr. Brick has selected! . keymen, who have Itecn noti- , ■ of their appointment with the: ■ following letter: Dear Sir: I You have been selected as the!

keyman for the block between and that includes - around the comer to at least' the alleys at each end of your block. , Please call on all resident owners and write ""out-of-town v parties your plans. W eknow y it means a lot of time and energy. but' that is the reason youj have been selected for this ^ man's job. The -follow-up method Is the only one that will succeed. Get! busy and have a report of work, accomplished, and your hopes' an dporspects, at the February meeting, and be sure to attend tlie January Chamber of Com- 1 ' merco mooting, and give the Chambcr the advantage of your suggestions. "j Please acknowledge this re- ' J quest to serve on this Com-] mitlec on the enclosed postal ; for our files. ' j Yours for u City Beautiful. ; CLAYTON HAINES BRICK.1 Accompanying the above letter,! e there was sent out some very n practical suggestions, which others j „ may find of value. ,, "On December 12, 1922 the Ocean City Chamber of Commerce . j appointed the subscriber a enm,1 1 mittee of one to secure a key man . i in -each hlnck 1n bur City to deJvciop the City Beautiful Plan, us s outlined at that meeting. The e' plan is as follows: | "Plant Trees — Be sure they are u planted right and the proper vurs'iety, as only certain kinds grow at ! the seashore. Coal ashes or gravel should lie placed in the bottom of ; i : lie exravation at least Sin. to 12 . . in. thick. Supply good top soil to . replace the sand taken out of the hole. The cost per tree, properly ..planted, will-not exceed $4.50 each, and in group planting a slightly; p! lower rate can be obtained. "Grade & Grass — From curi> toj n sidewalk grade and sow grass - seed, as well as grade tlie ground , ' in front of your house to the side- j f walk and sow grass seed. "Shrub* — Introduce some of j _ these little !>cntuifiers. The effort J and expense will repay you. "Flowers— Plant flowers. "Side A Back Yard — Put your s side and back yard in first-class i ] condition, and sec that alley ore dinances arc maintained. By so doing you will render great assisr> tance to the city officials. It "Slogan-— Make our city the - most beautiful not only in Cape ; May County bat along the New 1 . Jersey coast, and it will take your .. property to make the 100%, and . that is our goal.'' k (Signed) -j CLAYTON HAINES BRICK, ri Chairman of Committee. l! Sc II Ptoac. 116 J EMlwatot Theo.F.Hildreth Electrical Contractor Jobbing Work a Specialty r- Office: 1032 Central Avenue

"THE STORY OF THE AMERICAN LEGION" it ; - " claude S. NHKEIISON GIVES', * FIRST OF INTERESTING i . J SERIES ; ; s "An End anil a Beginning" Nineteen Hundred and Eighteen j c' was- fast drawing to a vl-'-c with;' ,,'a peaccfulness and quiet that was . not at all in keeping with ths year I (that R hail been. Dark ami still lay the great: ' y ] fields of ©antlers, and the Ar-|< ,[ gonne, that only n few weeks be-; I _ , fore had been a malatrom of furyj' turmidl, reeking 'with blooii 1 '"and destruction, . crossed anil re- * r I crossed by grim-faced and tie- . termined men. cursing, sweating, f i dicing there, ligfittng the enemy 1 , hand to hand, and driving him ' " I inch by inch back in the direction ill from whence he had come. ' And now it was over, -November 1 i'llth laid taken its place as one of v | alio greatest day.- in World Hist- ' "lory, marking the close of this ' -, ] mighty conflict. , The bright nnged of welcome . i iionce reigned supreme this ^ I Christmas-tide. Except for u few j scattered salcago units, and details i! from the Graves' Registration • i Bureau, these great scenes of J strife were now deserted. The re- ,l sounding echo of the last high ex- f 1 posivc shall, hud died away in the « - surrounding hills. The rat-tat-tat r . of machine gun and automatic <" , rifle, were now heard only in the nightmares of those whose souls

' they hod tried In darker days thnn ; these. The last. trace pf poison gas had and*! he iasl Bun, disillusioned an.l J thoroughly beaten, had taken his ' 'Twas left of i hem — hail licen witiiI pari. oil. death-like stillness prej vailed over ail. i "Is-- Troop- American" now . ! stood on u pedestal, -o to speak., ,j before which all of Allreil Europe!. .[ pah! homage. True, they had m>t ] won the war. lior did they pretend I to have done so; but thc magnifi]j cent vigor and tremendous force. . ! physical and moral, that they d threw into the grand finale, . car- , ! ried grent weight in the overwhelming victory that followed. Right here the minds nf thinking men in thc A. E. F., turned . into another channel. Here was. ' . something to think about. America (as only America could) had accomplished a feat . which right thinking men of the ■ world had shrouded with honest , doubt, and which the German , : Emperor had scoffed as an absurd impossibility. America had, in less than a year 1 gathered together an army of four millions of peaceful citizens, collected. from office desk, and workshop, bench, from" farm, and college hall, and had transfomcd them iti that short time into a solid unit of strength, trained to degree of high perfection, and a most resolute anil formidable foe, the field of battle. What of them now? ' (To be continued next week.) 1

E. A. CORSON . G eneral Contractor 737 Asbury Avenue ij OCEAN CITY NEW JERSEY - ROADS. SEWERS. BRIDGES. BULKHEADS Don't let the spring find you ac* ( / \ ~N ith a leaky roof. Thunder f gfffci f storms are coming and a leaky ^ roof wHI be apt to result in ; considerable damage. '■J'rirfxr T) Chimneya that leak should •A I I ] l>e looked after and made! :A\ fy\ ' water-tight. Smokey chimneys can be made te draw. 4 ; 9 fflHY/a /-V Tin roofs are fire-proof. \ ■ JJI UPC r A" kin(ls of stOTe Bnd hcatcr :TllllKdN. // '■ repairs, stove and haater pipes. ■ V— llllfl /VV7 / I Tin, slate and slag roofing. I ! - i SMITH ^ / / "* * ' ' 309 Eleventh Street Phoni 341-XV All Kind* of Guttara ?! : 1 NECKWEAR -| ; — - . £i Featuring special selections from the choicest American : and European productions. Four-in-hand in an almost j endless: variety of colors and patterns. Italian Grenadines, ll i French and . English Silks. Stripes in two-tone and conbinations. Changeable Silks and jacqtiard designs. Also a large lipe of knitted and crocheted Silk Scarfs in figures, stripes and self effects. d Also line of Shirts and Hosiery. ^ COMF. IN SEE OUR MENS' FURNISHING DEPARTMENT JULIUS ROTH Habadasher Tailor ™ 9th St. and Asbury A' c. Ocean City, N. J. '"it— r «!

Wins School Rifle Championship. ' I ^ H«len Stok«T h°' l^gir^'ri^'shiM oV"th'c E U.eSChS™e ^ won' the As»or cup^in cc«np«ition K B the country I ..il iWlHWWBI^' t . : 9 '

phone 473-w jobbinc and alterations HOWARD O. MacPHERSON Practical Carpenter and Builder S "S«.i«f.ction U Our Motto" !021 ASBURY AVENUE Reai Estate For Sale 608 Eighth St— Office 1128 Ocean Ave JJ2.M0and two apartmentR $15,000. 711 Pennlyn J J'JSS' I 933 Central $14.0*0 708 Sixth St. i 7.000. 811 Firat St. $ 4,500. 401 Second St. $ 7,500. 820 First St $ 6.700. 19 Wesley Road $15,000. 832 Brighton - $10,000. I Information on above properties can be obtained at the office of J. R. JONES (CENTRAL REAL ESTATE) 608-8th STREET OCEAN CITY. N. J. Ed^ar T. Berber Real Estate In 31st. St. Section of Ocean City Fine Cottages for Sale or I can Rent yon most any Rent Cottage in our District Lots Sold ou Terms y / i j n . B ' ?i* *1 ' A Single Burner Keeps/H the Whole Dinner Hot Better even than that, you can oook a Ug meaLiix OOMBhCTCAMXROUSAM* Alw It's a wonderful burners. Always looks cooker, with refinements \ spic and span, and conveniences to be And there wfll be no had in no other range. backaches, for the new You can work over the comfort height prevents enclosed, heat - retaining stooping, top with comfort. Across Compact and durable, its smooth surface vessels Beautiful in design and can he pushed without finish. Four sites, tipping,-. See it demonstrated at Crease does not reach our Salesrooms. # u City Gas Light Co. 839 ASBURY A VENUE U

, director campbell r is Recovering i I Director Campbell of Ocean ' ' City, and member of the City Cummission, who has been con- f fined to his lied during the past t week or more, suffering from an ' illness, i - reported as having re- , tj.vereil 'sufficiently to lie able to ^ . move" about ami sit up in a chair. Campbell has been in fairly f good health for some time but( ' . when melemeiit weather .leseemle.1 p ' on Ocean City he was forced to go [, t to 1.0*1 by orders from his phy.-i-I cian for fear of a greater result ( Ocean City Churches f FIRST M. E. CHl'RCH ' Eighth Street and Central Avenue. The Rev. Dr. John Hundley, ' Sunday services, 10:30 a. m. and 2 t 7:30 p. m. Sunday School, 2:30 J p. m. Mid-week prayer meeting, Wcdr nesdav, 7 :30 p. m. r — ■— FIRST PRESBYTERIAN , CHURCH 1 Seventh Street and Wesley Avenue. i The Rev. Chas. F. N. Vocgelin, j1 Pastor. I Morning worship 10:30 a Bible School . 2:30 - Friendship Bible Class for Men 2:30. Mary of Bethany Bible Class for Women 2:30 Evening Worship 7 :30 Midweek service for praise and prayer, Wednes day- 7:30 p.m. A Homelike Church, with a cordial welcome. . HOLY TRINITY PROTESTANT I EPISCOPAL CHURCH Northeast Corner of Eleventh Street and Central Avenue The Rev. Joseph W. Watts, A. M., Rector. Sunday Services 9:30 a. m. — Sunday School. 10:45 — Church service. 7:45 p. m. — Vespers and address. I Holy Communion first Sunday of each mpnth, 10.45 a. m. Saints' Days and Holy Dayft, 10 a. m. j FIRST BAPTIST CHURCH * Tenth Street and Wesley Avenue. Tlie Rev. Milton George Buck, Pastor. "The Church with a Cordial Welcome." Preaching services, 10:30 a. m. 1.1 [; BAY VILLA LAUNDRY '• TO ONE TO ALL Do not Forget the Old Reliable Which was Established in 1916 ! Try it once— complete your laundry p while you wait. Call, write or. Phone 169-W 217 BAY AVENUE Ocean City, N. J. ^ FRANCES FREEMAN. Prop. Bureau of Health and Charities y CITY HALL t. LEE adams, Health Officer Office Hours: 11.00 to 12.00 A. M. Phone 20 and ask for Health Officer during office hoars, if complaint is te be made for any violation of health code, or address postal to box 244. WILLIAM MALONEY Auto Electrician Batteries Recharged and Repaired — all makes. Prest-O-Lite Battery and Gas Tank Service /-—"STewnrt-W a r n e rNSpeedometer i Service. Alrce Acetylene and Oxygen for j ! cutting and welding. / / Starter, Generator and Ignition Work. \ 29 S. Florida Avenue atlantic city, n. j. OTIS M. TOWNSEND BUILDER office: 8th st Opposite p. o. ocean cit;y, n. j. Only galvanite^-'noils used on exterior work. PlanH and Estimates Furnished All Work Guaranteed LEWIS COSSABOON Contractor and Builder 226 Asbury Avenue ocean crrr Phone 661-J >r ).

apd 7:30 p. m. Bible School, 12 m. service Wednesday, everting, 7:30. Christian Endeavor.- Sunday 6:30 ST. AUGUSTINE'S CHURCH Asbury Ave* near Fourteenth St. The Rex;. Thou. F. Blake. Rector. Mass at 10 o'clock, followed by Mas- Sunday at H> o'clock, fob : by Benediction. Mas* Sundays at St. Joseph's Church, Somen Point, nt S o'clock.' E. U SMITH E. H. CAMPBELL SMITH & CAMPBELL HOUSE AND SIGN PAINTERS ' Asbury Ave. Ocean City, N. J. LEANDER S. CORSON BUILDER Wesley Avenue. HAVE you a cottage, bungalow or! apartment to furnish ? We have a line of FURNITURE at less than prices. Window shades specialty. CHAS. E. ADAMS & BRO. 720-22 Asbury Ave. j.

i>. Altsiifion lohht* - HUMBERT C. P0NT»ERE 3UIL0ER fstfli Slresi OCEAM CITY. *. J • I W. H. ALBERT | OLDFIELD oldfteld . ' W. H. OtORF f SON | Tile and Marble Work - | 912 ' x-TRAL AVENUE I- ill • ^9-J Ocean City. N. J. Estimates Furnished Crucial l*>rkimHkin( Km Madr Walter E. Allen AWNING AND LINOLEUM wort; WINDOW SHADES Bourse Apartments -s OCEAN CITY. N. J.

"BENNER BROTHERS" House Painting and Decorating I ligh CSAc Work Our Specialty i WnMvtNa'TiFfJtFt'llVniVfiN 819 Fourth Street, Ocean City, N. J. R. H. JOHNSON PLUMBING COMPANY Is now in its New Offices 817 ASBURY AVENUE where patrons and friends will be cordially welcomed r c_, j JOHN MARTS LUMBER COMPANY -«l NINTH STREET AND HAVBN AVENUE OCEAN CITY, N. J. Lumber, Millwork, Mouldings, Building Paper, Plaster Board, Nails, Sash Wrights, etc. Estimates Furnished. Prompt DellT«7WELCH CONSTRUCTION CO. "Welch Built Homes" r "Built By The Sea" OCEAN CITY, N. J. Phone 180 JOSEPH BROADLEY PLUMBING~and~ HEATING 731 Asbury Avenue Ocean City, N. J. Phone 85-M Orubb Brothers Building Contractors JOBBING A SPECIALITY 609 Third Street, Ocean City, N. J. Telephone 437-R ! S. B. SWAN J. E. TBOUT SWAN and TROUT PRACTICAL GAIFINTEIS nil 1DILI11S 1040 ASBURY AVE OCEAN CITY, N. J. JOBBING A SPECIALTY »r ^ — — ■ ■ WIRE K R A U S S To Wire Vour House 411 ASBURY AVENUE OCEAN CITY NEW JERSEY you should have ! A Reliable Builder To erect your Ocean City cottage. You -annot spare tbe time to look after it closely yourself and must depend upon tbe honesty of the contractor. I have built for a large number of people and could refer yea to any or all of them. Send for the liat of names and photograph* of the botaes. Otis M. Townsend OFFICE DIHI HE'D OCBAHOTT. •ihSLOpposii* p. o. O W I LULn J-