FOUR OCEAN CITY SENTINEL, THURSDAY. MAY 10. 19'^ - -M

Ocean City Sentinel PrteM iatf " ■"-* • Evvrr Tkmimr OCEAN CITY PRINTING AND PCBUSHING CO. ^ P. i. EVAN 9. Wtor lewis l. bauer. g«mj bombmv fXI. r»L'"'u' !■» ^ ^ ^ ^ THURSDAY, MAY 10, 1923

THE THIRD BOOSTER BANQUET Is this looking too far ahead ? Not many da» have pasred since j the second Booster Banquet. Memory retains very vivid recollections of the animated scene, the perfervid speeches, the superb decorations, and the wonderful music. Nevertheless we have within the past week.' received a letter containing a few suggestion, for the third annual , . banquet Some little criticism is interjected; but the general tone of the j le*ter is complimentary and flattering, while there may be greater worth in the suggestions given, then we are perhaps in a position to jteige. Ag far as the publicity value of the Booster Banquet is concerned, . the writer is enthusiastic. "Ocean City gained from the banquet an ( amount of publicity money could not boy. As a salesman of many years' experience, I know the greater value of a 'story' above that of j j a paid advertisement. Some years ago our firm heard of a small | clock we handle, being found still going among the ruins of a house. ( which had practically burned down. The story came through a cus- , tomer. Immediately our people sent a man all the way to Nevada to f get full particulars. This is what the Booster Banquet did for Ocean ; City, got a place in the story columns." I Our correspondent however, values the parade higher than be r

does the banquet. "The banquet touched about 500 people; the pur ad e about as many thousands and more. No doubt three out of every j four people who saw tha parade, had beard of Ocean City before that day. In future the name-will always be associated with a parade through the streets of Philadelphia. Of course we are familiar with : parades of various kinds, but there waa something new in seeing a number of men, traveling to a distant dty just to hold a parade, toj boast their home town which will never be forgotten." Here, however, the writer introduces a note of criticism which we give for what it may be worth. "I understand the number of poo- j . pie from Ocean City who came to the banquet, were limited to about i , ISO. I rather think that was > mistake. I have an impression that if - the ratio had been four hundred from Ocean CHy and about one hu«r , dred from Philadelphia, it would have been better. It was the parade ( that counted most. Banquets are quite common in our city. It was (

the parade that gave Ocean City publicity. A big parade, advertised In advance would have brought half the city to watch, and people are t influenced more by what they see, than by what they read." ( How many win be found to agree with the writer of the above s statements is • moot question, one upon which we do not feel eonr 0 petent to offer an opinion. h Allowing however for all the publicity value there was in the parade, there was a definite object in view, it should be explained in counting the number of Ocean City residents. The promoters of the h banquet were particularly anxious to secure the presence of as many peiaons who have recently become financially interested in Ocean City u as it was possible. d Now therefore comes a second suggestion from the author of this b letter. letter.

"Ocean City is by this time well known in Philadelphia and does not need advertising. I would suggest that the next Booster be held in New York. The city of New York is aa conveniently connected with the Jersey resort as Philadelphia. The few miles more to travel does not amount to much, when going on a vacation." ' This suggestion id by no means new. Quite a number of persons 1 have been heard, favoring an extensive campaign of publicity in New 1 York. The metropolis is practically unexplored territory, and contains 1 among its population millions of people, to whom a resort similar in ' character and natural surroundings to our own, would make a strong 1 appeal. Yet per adventure they have never heard of It. 1 We have been informed that taking into consideration how intima- ' tely situated geographically New York is to the resorts of South Jersey, that a very small percentage of the viistors which attend these ' resorts annually, come from that great center of population. The ' statement is made upon. the authority of a young lady, who spent the } months of July and August, in a neighboring resort to the north of ' ua. She stayed at one of the largest and most popular hotels in the resort. Notwithstanding, during the two months named, she was the 1 only person hailing from New York among the guests. One of our ' hotel proprietors makes the statement that enquiries from New York 1 are comparatively few. « There may be therefore wisdom in the) suggestion made that the 1 next Booster Banquet be held in New York. The expenditure will of f necessity be greater, but bearing other factors in mind, particularly that we shall be entering new territory, the increase in costs will be £ smoll in proportion to the gain. Quite recently the representative of a prominent New York newspaper, stated that his city promised a ■ great field for speculative advertising with every prospect of substan- ' tial returns. t ! 1 ANOTHER ARGUMENT IN FAVOR OF ZONING In another column we publish an Interesting and instructive com- C munication, from a writer who signs himself "Investor." The non de ° plume is eminently appropriate The gentleman ha* invested very ' considerable capital in this resort, and i„ obviously deserving of con- ' sidermtion and serious reflection. 1 Some of the most important realty operations of the past year have in part been brought about by his enterprise; ami moreover the 1 writer and his friends, are thoroughly conversant with every phase c of realty brokegrage and city planning, and know whereof they speak. '' "Investor" however is by no means alone in voicing a protest v against the wholesale and promiscuous building of two-family apartment houses, taking place in every section of the city. They are springing up everywhere over night. A two family f apartment, with a row of cubby-hole stores underneath, seems to be * the vogue. Now most certainly such structures have their use and are highly necessary if we are to increase the all-year-round population. Probably too, such structures are profitable investments. Most surely they have their place and sphere of usefulness in a 2 -esmuDity, but that place is not anywhere and - everywhere in the h community. H And back we hark innevitably and logically to the need of some » measure of souing power vested in the administrative authorities to a prevent persons from dolnng in city what they would not dream of ro- U ing te the home, perk their shoes on the piano in "the parlor, the ice- bi : - has fa the bedroom and the vietroU in the coal -shed. Zoning is noth- o!

' ing more or less than the application of common sense to city planning an<) building and paying a little re-pert to the common laws of propriety anil fitness. Almost every city in the country is today, seriously considering . the advisability of sdptaing some measure of zoning. Unfortunately.! however, the. majority are considering the question too late. ao<! are faefd with -the Inevitable expenditure of vast sums of money, in order - ' to pot the principles of zoning 'into operation. They are .plane-: be- ». jtween the born - of -ielemha, either they must adopt some measure ' *" zoning and stabilize -property values, even though it entail great ex' penditure, or. be prepared to accept the utter destruction of vast residential acre,; and the rapid decline in valuation. Ocean City by immediate action may save the situation without | loss ami without imposing any great hardship upon any person. Even month of dallying however, increases the number of obstacle., in the way of successful zoning, and renders zoning that much' the less valuable ami effective. As citizeru of the community, we are sady in e j need of cultivating the habit of mind, which will enable us to look upir * i aH the needs of this rapidly growing resort, in a broad perspective, "■j regarding each seperate need as of importance, with the realization . "that each one will contribute towards a harmonious whole. Otherwise ' j we shall have development, but it will be a lop-sided development. We must for example avoid the danger of emphasizing one feature ! I to the utter neglect of other?. That is the road to fanaticism. We ' ' must preserve at all eosts Ocean City's Sunday, but it is not the only , ' thing worth perse rving. And the value of Ocean City's Sunday. will • very materially deteriorate if the city is allowed to be built up. with- , ' j out any consideration for proportion, symmetry and order, an unsightly 1 1 conglomeration of misfits. Every legitimate effort is icing made to induce people to build i fine resiliences for themselves in the eity and make it their permanent , home. Property values are mounting higher and higher; land is be- . coming dearer in every section of the city. Notwithstanding, we have nothing to offer to the investor in the way of protection, that his or " property will not deteriorate enormously in price, by the e rentier, j in the -immediate vicinity or on the adjoining lot, of a structure lackonly a hoist -bean to make it appear the exact replica of a grist mill, or a shoe factory. As a matter of fact there are factories not 3 in, ii. ui a >ii *- iKuii j . a, a iiwuci oi iwci mere are lactones not

~ j a thousand miles distant, which have the appearance of palaces comi j pared with some apartment bouses of recent building. ! : While, as we say, they are necessary, apartment houses should \ e. be largely confined to certain restricted areas. Other forms of build - & | ing should in a similar manner be confined to particular areas, there- ; 3 j by protecting the purely residential sections whether of cottage or I J I bungalow type, or larger, against the invasion of other forms of build- ' | ing, which must inevitably ruin those sections. 1 j The members of the City Council of Ventnor, are considering ways • ' | and means of bringing about plans for the institution of zoning meas1 ures for the city. A conference was held in the Council Chambers on < ' Monday night. The people of Ventnor feel that the city has reached 1 that stage in its development, when it must take some such steps in * 1 order to preserve property values, and the general appearance of the : city. Of course in Ventnor, as everywhere else, there are some who raise ' the cry of unconstitutionality. From their viewpoint, zoning certainly ; 1 unconstitutional, just as upon the same grounds, the eighteenth ' amendment can be said to be unconstitutional. One learned jurist had astutely remarked, that fully one half of the laws of the country can t argue,! unconstitutional on the same grounds. j i Their constitutionality is never tested however, because-, such laws have been brought to. pass, through public demands and in obedience * the wishes of the majority. 1q the last analysis, it is merely a matter of education. Educate | the people to a knowledge of the value in zoning and the majority will i f zoning, and when zoninz has become a law of the city, the ; I brave man who will defy the mandate of the majority and risk social J ostracism by testing its constitutionality, is not yet born.

THE ACID TEST OF SUCCESS Naturally we are looking forward to a successful season — in fart . the greatest season in the history of the resort. But an interrogation , mark looms up before us. How shall we judge success? By what . „ standard of measurement shall we determine whether we have , had > , successful season or not? What is the arid test of success? Will ' , it be the number of sales and rentals, the prices we have obtained | t visitors lor rooms, the necessities of life and a few luxuries or , amusements thrown in? In brief are we to estimate the success or , . non success of the season by the box-office receipts. If we were operating a two-day travelling circus, or an itinerant - , auction mart this standard of mersurement might suffice. But we ore j . in common parlance "running a resort," and it will net be a successful . year if a large percentage of our visitors return home dissatisfied ami < f feeling they have not been justly treated. 1 . A distant resort, in an interesting booklet containing a brief his- ' ; torical review of half a century, claims that the most successful year r in its history was the one "when half of our hotel and rooming house ( t accommodation was idle," because "it was then we realized we were , selling happiness, contentment, and wholesome pleasure to our visitors; . that they had a claim upon us not oply for room and board, but also I f courtesy, politeness,, sympathy and friendship" , Another resort advertises, "we are looking for Stickers not I , We want you to come again." — i , r Now how shall we judge the coming season when it has drawn to < , close, by the number of stickers we have accommodated and whose . affections we have won by our courtesy ami kindness, to the degree ' that they will come again, or by the number of suckers we have re- ^ of their cash. ( ■ Now is the time to determine and make a choice of alternatives, i has favored us with wonderfully Iwautiful natural surroundings, • and a delightful climate. If we radiate a little sunchine of goodwill, while attending to the wants of our visitors we shall have as many perambulating advertisers going up anil down the land, singing the ( praises of Ocean City and its people. . This and this only spells real success. It is most unfortunate y . that such a vast number of people have reason to believe that resorts _ exist solely by exploiting the visj^ir without rhyme or reason. They 1 horn ein that particular attituile of mind expecting to be the 1 , victims of unscrupulous exploitation. J If the people of Ocean City can succeed this year in convincing f its visitors that much as they need their' money, they desire their t , friendship, confidence and respect more, the future will be forever assured. - i : 1 i

I THE AUTHOR DISCOVERED . The poom entitled "Kiwanis" which appeared in the issue of April • . 2fi, was written by Mrs. Philip Sherwood Maloney, of Philadelphia. Mrs. i has been a summer visitor for a number of years, making the Biscayne her home during her stay in town. She enjoys the j weekly meetings of the club at the hotel, and feels that her verses are tribute richly deserved by the organization. We are glad to learn identity of the writer of the poem. The local Kiwanians will also pleased to learn -that their contributions to the civic advancement ( of the city are being appreciated at their true worth. i

^pcal Happerrings

- The Mi~w* Maxwell. <>f Phiia1923 Anbury avenue, for .the sea- . Miss !>ai-> Morey has .returned '.River aqd Aiioway. ' William G. McDowell, of Gerc n-.aittown. has opeoed hi» cottage. -. 1PW Anbury avenue, for the sea- , 4,n. Mi. McDowell has been a , -ummer resi<ier.t in thi> retort for ' -everjil years. ' Miss Sara Van Gilder, formerly - ' a teacher associated with the local ' t schools, but now a member of the faculty of the Pleasant vilie schools i , w as a visitor of a recent week end r , to Petersburg. Corsville E. Stilie, of Atlantic ' Cir.-'. and formerly Assemblyman f - for Cape May County, was in town-' ■ on Friday. Stanley Taylor, of Pieasantville, 1 and a son of Harry Taylor of this ' re>ort, has been appointed Super ' .ntendenl of the Atlantic and Pa- ' • clfic chain stores, for the district • of South Jersey. Edward Kelley of the firm of r . Johnson and Kelley, contracting ? buibiers, entertained his aunt, Mrs. " Murphy, of Philadelphia, over a recent Sunday. Councilman and Mrs. William ' of Philadelphia, accom- ' l .MCV OOCII, DI i nil»ucipm.i, iicvuni-

. par.ie.1 by thrir son, David McCoach and wife, also of .Philadelphia, were visitors during the past ' week. Miss Ellie Hanheen of this re- ' > sort, wa5 visited during the week ' > Miss Naomi and Miss Ethel . Kutohner, of Philadelphia. ] Among recent guests at the Bis- r cayne Hotel were Mr. and Mrs. i : C. Cross, of Philadelphia, i City Solicitor J. Burrwood Daly , of Philadelphia, accompanied by.t two sons, J. Burrwood Daly, Jr. i and Paul Daly, were visitors dur- " ing the past week. Louis Chester, of Sea Isle City, | was a recent visitor. i James H. Simpson and family ^ j opened their cottage, 903 Seclond street. They spent the winter comfortably in Chelsea. 1 C. D. Jefferson, of Philadelphia, J. opened his cottage, 403 Cor- j ! inthian avenue, for the season. r Dr. Charles Vail was a guest at • ; the last luncheon of the Ocean ' City Kiwanis Club. William P. Lippincott and Frank ' Lippincott, proprietors of the ' popular hostelry the Swarthmore t ;Hotel, Jiaye returned to the city. ; t i having spent the winter in Med? • c ford. ' ford.

Mrs. S. Darlington, of Wilming-|>l • ton, Delaware, has arrived at the!1 Partington Hotel for the season. Mr. and Mrs. E. Bergman, of ' the California Pearl Shop on the ^ 1 Boardwalk, have arrived for the J ^ t season. Mr. and Mrs. Bergman I spent the season in Los Angeles, > California. . i — W. H. Tyers, of Philadelphia, ! the popular president of the Ocean ; ' City Fishing Club, was a visitor! I ' ove ra recent week end. Miss Maud Foulds and -Miss' ! Anna Meehan were among local residents who were present pt the relays on Saturday. ' Richard Thompson and family, I of Philadelphia, have opened their cottage, 824 St. Charles Place for . the season. . Messrs. IW. R. Hoover Senior and Junior, of Philadelphia, were ! among thc~guests at the Kiwanis • Club luncheon on Wednesday. Benjamin J. Cooke, of Philadel- , phia, spent a recent Sunday at his cottage. Mr. Cooke entertained j during the time his brother, Dr. Edwin S. Cooke, and the lattcr's ' son, £dwin S. Jr., also from Phil- < adelphia. ■ | Charles Carey, of Philadelphia, , j is numbered among those who | have within the week opened their cottages for the season. Mr. Carey , owned a cottage located at 5015 ■ ; Central avenue. Mr. and Mrs. James Artman, of Philadelphia, were recent visitors , I to town. George F. Bauer, of Philadel1 phia, one of the most widely known and highly esteemed of summer re- ! \>idents was a recent visitor. Mrs. T. Dowdney Clark, of Woodbury, the gifted authoress of the travelogs which have appeared periodically in the Sentinel, was a visitor to Ocean City over the week end. Mr. and Mrs. Clark have their cottage on Third street. Dr. L. S. A. Stedcm, of Philai del phia, was a visitor to town dur- | ing the past week.

W. Oildcnmyer, of Philadelphia, has opened the summer cottage on '^Central avenue for the season. '• Mr. and Mrs. James B. Colladay, e of Jenkintown, were visitors durs i ing the past week. They have ex- , tensive property interests in this Mrs. William H. Vanderhcrchen 1 and Mise Mildred Vanderherchcn, 1 of Philadelphia, are registered at! the Strand Hotel. ^

- Dr. and. Mrs. W. B. Adams, of • . Philadelphia, are among the gucsls - it the Strand Hotel. Ciaig Johnson, of Genrvsntown,, ; hh-t through the agency of James t i M. Chester, purchased a bungalow ' c-r. sOs North Street, which he will! ( Among the guest? at Scotch Hal! j ! are Mr. and Mrs. T. S. Mitchell. . present at the last noon luncheon - of the Kiwanis Club, were William i 1 . McLaughlin, and Harvey Conover ^ I of Atlantic City. , Through the agency of Clayton B. Roberts, the two-family apartI meat house on St. James Place and , i Corinthian avenue. ha> been par- | ,/ chased by &iss Florence Dollway I and Miss Elizabeth Heaney. of ] I*hila<lelphia. Mr. Fred Willard, associated with the Board of Registration Commission of Philadelphia, has . rented a cottage for the season on: Place. Ralph Steelman, of Philadelphia. ■ is now associated with H. G. Ham j ris and Co.., realtors, in this city. ; Mr. Steelman is residing at S54 ; Among summer residents , who recently paid a visit to town. Mrs. Katie Ryan, of Philaiielphia, was \<r nn,l Aire OnarlAe II UrnsCharles H. Shoe- . ,

. maker have returned home, having . spynt the winter in Florida. George A. Hays, of Philadelphia ( ■ was greeting old friends in town 1 : : during the past week. Mr. and Mrs. C. S. GarretG*«f Maryland, are at their! newly purchased cottage on Wesavenue. While the cottage was pet into order for their residence, Mr. and Mrs. Garrett made - their headquarters at Moorlyn i GOOD HEALTH is the mostj priceless gift nature can bestow,: and she offers it to you from her' bountiful fields in WHOLE GRAIN 1 WHEAT. And it te tasty, delicious, spp,--tizing and wholesome. Good anywhere and always. 10 ounces — six ample servings and every servsupplies all the nutritional elements, not merely om or two or of them. It is prepared ready to eat. Since you must eat, and must eat often, why not eat right? Why, not choose the food your body demands? Why, not be well, and fit. and keen, and fully alive? Of all the foods you can secure at whatever price you pay, WHOLE GRAIN WHEAT alone, can meet : jour every requirement. E. Edwards Sole Agent GRAIN WHEAT CO. Box 82

Mr. and M.-. Robert McAllister i entertained over a recent week end t ; their .-on and hi? wife, Mr. and ; Mr , Robert T. McAllister, of Ti- ( K. L. Nabb. - f Philadelphia, well known in busine.-s "rcle* in the 1 i-aukcr City, have opened their ' cringe, lton Central avenue for ' The Misses McCauley, of Philaj tors to this resort. t J A. Pittrich. of Philadelphia,: u:;> ,- town .luring the week. Mr.1, pittrich i- very largely interested j Jin real estate in 'this resort. 'j j sort. ? |*i.l a tecent week end in! ' resilience. ' J

Mr. and Mrs. Bomt^ I ; this resort, arc enten^2 and Mrs. 1-yn.ion JoyTj Orange. Mrs. J0ytt^1 Johnson are sisters. i Mr. and Mrs. W it j , Philadelphia, were who came to inspect thek of apartments In whi-, / interested. Mr. and Mr?. MortfaraS of Philadelphia, hare Z1 cottage on Fourteenth^ the season. I Justice of the Ptiet J William II. BuckUnAj t. spent a week wJ j at their cottage, locate^ J Central avenue. * Another well known mJ sident, W. T. Brown, rfjj > phia, was a recent vi«itw j

^^^^ATTEXTIOX AM) ACTION B We are always pleased to give our customers courtot? 1 H personal attention and prompt action. 3' Interest Paid on Time Deposits i First National Ban | OCEAN CITY.NU.

AVOID LITIGATION by having your will properly drawn. You also dmj name therein an Executor that is trustworthy anJ 4 ficier.t. One upon whom you can depend for these qoi ties is the Ocean City Title Sc Trust Company'. 3Ch Interest Paid on Time Deposits OCEAN CITY TITLE & TRUST CO. Ocean City, N. J.

©cean City's ©burcbes First M. E. Church First Presbyterian Church Eighth Street and Central Avenue. Seventh Street and Wester The Rev. Dr. John Handley, Avenue. Pastor. The Rev. Chat. F. N. Voegelin, Sunday services, 10:30 a. m. and Pastor. ";80 p. m. Sunday School, 2:30 Morning worship — P- «• Bible School ** Mid-week prayer meeting. Wed- Friendship Bible Claw for nesday, 7:30 p. m. Men ...: Mary of Bethany Bible Claw for Women —.... — — d Senior Christian Endenv- r • Intermediate Christian En4^ deavor •>** Holy Trinity Protestnnt Episcopal Church Evening Worship ** Northeast Corner of Eleventh Midweek service for praise Street end Central Avenue — — °rKl pr,yer' The Rev. Joseph W^Watts. A. M., - ^ ' A Homelike Church, with a mRector. d.a] w)comfc Sunday Services 9:30 a. m.— Sunday School. . 10:45 — Church service. \ Nil 7:45 p. m.— Vespers and nd- Til dress. Holy Communion first Sunday . of each month, 10.45 a. m. Saints' FifSt Baptist Chuich D„, _d Hoi, D.,.,- 10 Slm W„M »»» The Rev. Milton George Both, gU Pastor. *1 "The Church with a Cordial Welcome." . , Preaching services, 10:30 *• * St. Augustine S Church and 7:80 p. m. Bible Sdmol, 1« * Asbor, Am, mm Fo.rtM.ib Si. ""<o« wrinmd", Tb. Ro,. mo,. F. Blrtrt, Rootor. "artSb. MriV '* Moss at 10 o'clock, followed by _ m Benediction. Mass Sunday at 10 o'clock, followed! by Benediction. Moss Sundays at SL Joseph's Church, Somen Point, at 8 o'clock.