) H _m.p ocean crrr sentinel Thursday, june 7. 1923 _ - — ' — ■ft — 1 """"" - " ~ 1 Dir-MTOP PF.RSnViia ■ rwn . J PERSONALS

Ocean City Sentinel rrlarad and PoWUh«l Km TVirada* ocean crrr printing, and publishing co. , t lalrnl Bat Minx. 744-741 Aitmrr A vacuo. Otrmn Cilr. N. J.. Talaphon* 1IS-J P. J. EVAN'S. Editor LEWIS L BARRETT. G«ml Buai— ■■ -ti~- * -r I Ai> r2#*«>m bo strictly sJLtJl to. ^ ^ ^ THURSDAY, JUNE 7. 1923 Kstorssl >t tbo Post 0«co st OosoB City. n. J.. •• oscobd closs mall maltar. WHAT HAVE WE TO SELL THE PROSPECTIVE VISITOR? Are we placing first things first ? Are we emphasizing the things j which ore of the highest worth, or the lowest? Is it expedient that we should somewhat revise our stan.lards of values? It frequently does occur that men do lose their standard of values completely ami hopelessly, and become in consequence at the mercy of every vagrant I • wind that blows, like, to change the metaphor, a ship without a rudder. Our thoughts drifted in this direction, as the result of a few mo- - menu conversation we hail recently with a gentleman who spent ten;r

days in the resort. ■ Ostensibly he came for a brief rest after a winter and spring of strenuous work; incidentally he was considering the advisability of renting a place for the family for the summer. In the course of conversation the gentleman said: "I cannot quite ! make up my mind, whether or not Ocean City is the kind of resort I had been led to think it was. For example I have spoken with two different business men, ami the two gave me their reasons why they advised mc to buy a summer home here. One gate me figures and facta concerning the amount of building which has lieen carried on during the year, the second told me of the fortunes, made .luring the ■ year in real estate speculation. I am not adverse to making a little money, but I think there are things of greater value than these." The gentleman spoke advisedly; there are things of higher value ' than extensive building and speculating, which in the rush and excite- ' ment of building and speculating, we seem to hove forgootten, ARE 1 THE THINGS WHICH HAVE MADE OCEAN CITY WHAT IT IP ' TODAY-. As the residents of a resort, whose chief industry is the entertainment of visitors, we are salesmen. It would be a wise procedure therefore if we made an inventory of our stock, ascertain what commo- 1 dities are of the highest marketable value, and display them first to ' the prospective patron. In the course of examination, we may discover we have certain very marketable commodities, for which we have patent rights, and ' an open field with no competitors. If so, these above all, should t« cap! tailzied to advantage and, to use a phrase of common speech 1 among salesmen, "pushed for all their worth." What then as a resort hare we to sell the prospective visitor? ] Firstly. AN ATMOSPHERE. An atmosphere which blows not from 1 aea or land, but rather is the product of an evolution, the logical out- 1 come of life, fashioned in firm adherence to certain fixed principles I and to high ideals, over a period of many years. It is an atmosphere 1 which was created by those who pioneered the resort, through the ' plastic years of infancy. ' Evidences of this atmosphere is observable in many forms. For example there is not a resort of ita rise and of ita summer population, on the coast, where women and girls may as freely mingle with the crowds and participate in all social activity and recreation, without the least danger of having their privacy invaded, their dignity compromised, or their susceptibilities offended. The city teacher, the store clerk, and the stenographer, together with the wife and daughters of the dty business man, who cannot . afford to absent himself from the office or counter, may spend the en- , tire summer here, and enjoy all that transpires with absolute Immun- , ity. The lounge lizard and the well-dressed rascal who makes a pre- , carious living, preying upon unsuspecting and sentimental girls and - women, does not find the city healthy or profitable. Nor could he remain long concealed, were he ever so cunning. In a city where it . is an unwritten law, that all ladies should be treated with courteous j and friendly reserve, his overtures would be easily detected, and him- j self brought under suspicion. In other words Ocean City is a family resort, and its residents | and visitors are bound together in a compact, to protect the sanctity , and the privacy of the family circle inviolate. For this reason, this atmosphere peculiar to the city — ladies of , tender and advanced years enjoy the utmost freedom, consonant of , course with propriety, without being haunted with the frowns of Mrs. ; Grundy, or of having her actions misinterpreted to her harm. Another evidence of the peculiar social atmosphere we have to , sell the prospective patron, is the utter absence of crime and criminality. Major crimes are unknown in the city. Property is respected, and the rights of property observed. Residents and visitors alike are under no necessity even to lock their -doors. An efficient corps of police officers is maintained, but their duty is largely confined to the control of traffic. Anything of a more . heinous nature is not known. This same atmosphere reflects itself in the general deportment of the public, even during the height of the season, and when the cen- • ters of attraction are crowded with people. Anything of an unseemly character is never seen; rowdyism is arare almost to be unknown. The most prudish of persons, could raise no objection against anything which transpires on boardwalk or beach. This be it observed, is not the result of strict police surveillance. Nothing uncomplimentary to the police authorities is meant by this. ! The fact is they are not called upon to exercise their powers. The entire absence of crime, rowdyism and unseemly conduct is due entirely to the atmosphere— social atmosphere of which we speak. Invariably men and women adapt themselves to their surroundings, and if by chance a person came to this resort of unsavory character and conduct, he or she would find it utterly impossible to endure the moral restraint — that intangible something in the atmosphere of the city, which has, and which continues, to preserve its traditional character. At the name time this reserve and restraint, does not mar or lessen the pleasure of a single person. Why should it. The sophism which claims that neither man nor woman, can enjoy himself or herself, unless the form of amusement or pleasure panders to the baser animal instincts of human nature, is an unwarrantable libel upon the , work of the Supreme Creator. Aa observance of the accepted canons of social and private moral- ! Ity purifies pleasure, and increases the individual's capacity to participate in the pleasure. - Finally, the most conspicuous evidence of this atmosphere, is our traditions! observance of the Sunday. It is a noteworthy fact that it matters not who the speaker may 1 • - r

Where 76 Perished in School Fire | First and oxdnslre picture of the srone st Cleveland. South 0*rona. where ?« perished when a kr-riwene tamp exploded at a school ' wire amateur play. Whole families lost their Uve« and every family I the commnuitr suffered loss of life. Outside wieiden stairs coIla|ieed i he.i the rush for safety wn» made.

, j may be, what may he his profession or religious predilections, or from what place lie may come, invariably he is hear,! strongly commending . flour observance of the Sabbath, and as strongly advocating its preser- , \ The reason is not far to see. Public leaders, statesmen and' jur- I , jists, are alive to the fact that the one evil more than another, threat - ['ening to undermine the bulwarks of American civilization, is the~~»le<- ^ , ecration of the Sabbath. ;( From every hall of legislature the warning rings out against the ; i continentalization of the American Sabhath. From purely economic and industrial reasons, the observance iit one day of rest out of every 1 seven, is an absolute necessity. ' Front a moral viewpoint its observance is still more imperative. ^ The passing of the American Sabhath will be inevitably followed by a , lowering of the religious tohe of society, and as the desecration continues and becomes more pronounce,!, social righteousness, commercial ' integrity, and the preservation of the home and chastity, will vanish ' out of the land. These are the things of highest value which we have to offer, and j sell the prospective patron. Material things most certainly have their t value, well built homes, increase,! valuations, hugh profits maile in real estate; but these are of secondary value. Useful as they are, if C they are pa railed above their material worth, and extolled as the mo<t desirable objectives of life and existence, the effect cannot but tend ' to repulse the better thinking people and create a suspicion in their ( minds that we are hopelessly swam pel in sordid materialism. The natural surroundings of Ocean City are as beautiful and pic- 1 1 as those of anyresort on the roast, and superior to most. Our recreational facilities are increasing year by year, with infinite possibilities yet undeveloped. Notwithstanding all this, the secret of | its success and prosperity is its atmosphere. It is its distinctive char- t acteristic — the marketable commodity for which it fears the least competition. Consequently it should he preserve,! and developed to the highest degree, and above all other things, brought to the attention 1 of the wider world. There are sufficient people within negotiable dls- ' tance, to appreciate a resort with a reputation and a social atmosphere i of the quality we possess. -= i

LENGTHENING THE SEASON The inclement weather of the past two months, and the tardy arrival of summer, has been the subject of current conversation, and the source of considerable anxiety. The iiiea of a resort is inseperably associated with bright sunshine, long, warm evenings, light garments and relaxation. Few, excepting the infirm and the aged, can reconcile a vacation with over- 1 coats and woolen wraps. The anxiety can be easily appreciated, among people who* chief! source of revenue, in the entertainment of vacationists, with a season j limited to little more than fourteen weeks at most. It is unfortunately true that the spring season on the sea coast is J very uncertain. On the other hand the fall season la invariably very j beautiful. This we have been assured by one of the olilest residents the community, is true of Ocean City. Occasionally the spring is delightful, and emerges into summer such fine gradations that scarcely are we conscious of the change, without consulting the calendar — but occasionally. On the other hand the fall season Is reliable. Delightful weather continues into the month of December, the period lietween the coming of the dosing month of the year, and Labor Day, being considered by many much to I* preferred before the heat of August. Is it not possible to capitalize this circumstance to advantage this Considerable discussion has been heard on the floor of various dvic organizzzations, concerning ways and means of lengthening the reason. If our memory serves us well, a committee was appointed under the aegis of the Chamber of Commerce, charge,! with the task of devising methods for the lengthening of the season. All credit is due to the Boardwalk business men, who opened their establishments earlier this year than ever before. Very probably they have done so at a financial loss. The weather has by no means been eondudve to the bringing of visitors to the shore. Would it not he possible however, to induce these same merchants and others, to keep their establishments open until the middle of Octolier? As long as it is generally understood that Labor Day terminates the season, that merchants as soon as it is past, are thinking of I barricading windows and doors, people will not be induced to remain longer, nor will others he induced to come. ' Atlantic City has developed an autumn clientele, people who have ' no thought of visiting the shore until I-abor Day patrons have re- ' turned to their homes. How many would come if the Boardwalk became a row of barricaded windows, and as desolate of amusement and • recreation as the Sahara desert? Could not Ocean City emulate the example. It is possible that • some establishments may do little more than cover expenses. Future • years will more than repay; and we cannot believe that our summer I clientele, exhausts completely the number of peopcl who favor a resort, of the character and size of our own. Before the autumn comes, the Hotel Flanders will he completed i and receiving guests. At the least one eighteen-hole golf course will ■ be available at the Ocean City Country Club. Arrangements havei " been made to keep the public tennis courts open as long as there are t I players to use them. : In view of these facts would it not be practical for a deputation - representing the leading organizations in the city, to wait upon the • ' merchants and those who operate places of amusement on the Boanl- i | walk, and endeavor to persuade them to remain open for at the least ■ a month later than in past years? The experiment might be attemptIed, and if a majority of the merchants could lie induced to" consent, ail might deem it expedient to do so. f I 1

Emmett Welch Minstrels Captivate Large Audience At American Legion Show — " ii i

EVERY MEMBER OF THE CAST IN AN ALL-STAR PROGRAM 1 SC ORED \ SUCCESS — SINGING OF RICHARD LEE A FEATURE—RADIO CRAZE PROVES A SCREAM j

The Emmett Welch Minstrels, i Ian all-star cast from Philadelphia,' achieved n triump upon their fir>t : ; appearance in Ocean City.- at the benefit entertainment, presented by j the Morgan-Ranch Post of the Am-! ei ican I-ogion, at the Moorlyn Thea j tre on Friday evening. A large audience attended, every memlier of which abandoned them-; selves to the fun of the hour, i From the rise of the curtain un- ' til the last act, there was not n i single number on the program " which did not meet with the gen- ' |er»u« applause. The vocal contri- ' i tuitions of Richard Lee weer well • received, while in duett with Char-1, lie Rovden they brought down the: . .hoase. John l-emuels in a "Breath Fron^' ' I the Southlands." was a triumph,! " audience one moment eonvulsjed with laughter, the next, border- : ' very close upon tears. ' The singing of the Harmony . | Four was w-ell received, while - I Charlie Boyden and Richard Lee's ' impersonation of a roller chair : '! pusher and a dude was admirably 1 done. . I The Radio Craze, a burlesque I : sketch was a colossal scream. The Radio family were surely well inoculated with the radio bug. and I some mysterious results did they' ' | produce, by their manipulation of ■ ; the machine. PROGRAM— PART ONE Overture — "The Summer Girl," • Richard P. Lilly I ! Musical Director Welch .Minstrels j Interlocutor — Richard Lee 'Opening Chorus — "Down Among' j the Sleepy Hills of Tennessee." ■ (Carl Ashwood, Dave Barnes, Hap-

OUR NEXT PRESIDENT Who Will He Be? ■ ™r Wj •k\ jjjj j ^ ^

S. py Thompson. Leslie la Mar) j' ,, TWO FAVORITES |' t Charlie Boyden and John Lemuels ■ c Ballad Carl Ashwoodj y Comic /SonR - John Lemuels i- i Ballad Richard Ioe a Duett D. Barnes, H. Thompson Bass Solo 1-eslie La Mar y! Comic Song Charles Boyden i- ■ Finale— "A New One On the Betting Fools." n ORGAN RECITAL PART TWO " "A Breath From the Southlands." , '-] John Lemuels *! (A new monologue depicting thej real Levee Darkey iV' The Harmony Four '•! Dave Barnes, Leslie la Mar, Carl Ashwood, Happy Thompson j " j "The Chair Pusher and the Dude" (An Ocean City Episode) Dave Barnes. Ioslie la Mar ! r STREETS OF OCEAN CITY

y North Strwt Proapret Am* Stroum Pta« Avwua • St. Juw PlM* ?«' Ar.aaw e VV« Btrwt. S>mp»on Am „ Si. Charha Plaaa IU»«n Amaa. p Second Stmt. WMt Am. Panalra Plata Amnl ' nH'klur* f r°BrtichtfnTuca. Corlalhlaa Araaoa. Sixth 8traat- - ■ T Seventh Street. "* Uareen. Tract Plrmooth Place Batureaa Bead. Bchlh Street. Serf Road. Moorlrn Terrace. Atlantic Boulevard Ninth Street. (Coatlnaetlon of At- . Tenth Street- laatlc Ave..- curve# Walton Place. around the ClMani Eleventh Street. Tract to the Be*. Twelfth Street. North Point Roed. •' Thirteenth Street. (N. of Laaoon) Marine Place. Command n« oa Bar Ba* View Plana. followi: fifteenth Street. Larson Road. Sunact Place Ba* RoedBaroane Place Crescent Bond. : Chelae* Place. Inlet Road. Seventeenth Street. Seehrlxht Road Nambcra con- Boltr Tree Road i Pi ret to Tlftj-aletJ Ocean Read. Street!. ^ ^ MoralnreWe^Road Pram Ba* te Oceea GarOaae^jaad. RELIABLE CONCRETE MIXERS Bailt For "The Man Who Builds" ALL SIZES I ALWAYS IN STOCK ■ Pumping Engine* Saw Mill* GEO. LESSIG & SON J Everything for the Contractor j SOUTH TEMPLE, READING. PA. I pHHHHBI

I Concluding with a rijirearing- buri lesquc in one scene entitled: • TlfE RADI OCRAZE ; Presented by Charlie Boyden , i Mr. Radio Richard lee , , Mrs. Radio John Iemuels , •Cat's Whisker (a servant) , Leslie la Mar I Bill Crystal Charlie Boyden 1 As expalined, the entertainment j « | was given for the benefit p( the Morgan-Ranck Post of the Ameri- . I can legion. Mueh credit is due the commit- | i tee who worked heroically to makej , j the venture a success taking Into,, 1 1 consideration, the very few .lays 1 1 the) had to advertise the show nndj^ 1 1 give it the publicity it descrveu, j I they accomplished wonders. r ADVERTISE IN THE SENTINEL

Paul S. Keller, oof PhiladetpB, was among the holiday vixitom Kellar proposes to return fot the season at the en.| „f June when his roller chair establishment the Boardwalk will I* open^L Among recent guests at the Bi». cayne Hotel were Dr. ami Mrs. L . Kendall Straw bridge ami ,on £ straw-bridge, of Philadelphia Mrs. Jean Zielwr, of Phil**L phia, has opened her cottage • season, located on ,'000 Ct \ Jl D. L Fry, of Philadelphia. among the week's visitors, pUper. ' ' intending operations for the open, ing of the Tray-more Hotel, J^ ; 30th.

THE MANAGEMENT ! ' | I of the First National Bank is intrusted to alert, pro- I J j I We APPRECIATE your business. I First National Bank

YOUR INVESTMENT OF TODAY may I* your heirs invoatment of tomorrow. Make sure that it is an investment you are proud of— safe, substantial and productive. An account with the Ocean City Title k Trust Company is always dependable for there qualities. in Interest Paid on Time IX-poaits t OCEAN CITY TITLE & TRUST CO. Ocean City, N. J.

FIRE ALARM SIGNALS 14 — Sixth and Pleasure avenue. 17— Eleventh and Bay avenue. 18 — Fourteenth and Bay avenue. 85 — Seventh and West avenue. 42— Second and Asbury avenue. ] 43— Fourth and Asbury avenue. 45 Eighth and Asbury avenue. 4ft— Tenth and Asbury avenue. 48Thirteenth and Asbury avenue 49 — Sixteenth and Asbury avenue ^ 51— North and Central avenue. 54 — Sixth and Central avenue. I 57— Elevnth and Central avenue. I 1 67— Twelfth and Wesley avenue- I 6ft— Fourteenth and Wesley ave. I ' 73-^Fourth and Ocean avenue. | ' 76 — Seventh and Ocean avenue. I 1 76— Ninth and Ocean avenue. J| ^ 82— Second and Atlantic avenue. 'I 911— Bay ave- and Battersea road I 96 — Boardwalk at Moorlyn ter- I LINDSAY HALL 1 SIS PLYMOUTH PLACE OCEAN CtlY NEW JERSEY 1 1 e NOW OPEN Special Ralaa for lavalUi and I Convalescent# j M. R. MILLER Phon# 4si-J,I t MADDOCK'S PHARMACY r EIGHTH AND ASBURY AVE. Ocean City Phone 580 ij Nyal's Corn Remover P Thia preparation made by e druggist* of 50 yrara' experience in. we think, the he*t to 1 be had. A trial coots yon noP thing, as we return the price if not satisfied. Price - 25c 1 MADDOCK J

©cean City's ©burcbes First m. E. Church First Presbyterian Church I Eighth Street and Central Avenue. Seventh Street and Wesley The Rev. Dr. John Handley, Avenue. Pastor. The Rev. Cliaa. F. N. Voegelin, Sunday services, 10:30 a. m. and Pastor. 7:80 p. m. Sunday School, 2:30 Morning worship IP- m. Bible School 2:30 Mid-week prayer meeting, Wed- Friendship Bible Class for nesday, 7:30 p. tn. Men 2:30 Mary of Bethany Bible Class for Women ■— — — 2:30 Ul Senior Christian Endeavor 6:16 Intermediate Christian Endea4k - Holy Trinity Protestant Episcopal Church Evening Worship .... 7:80 Northeast Comer of Heve.th ^ Midweek service Street snd Central Avenue — — — »nd prayer, WednM ^ The Rev. J°reph W. Watta, A. M„ A* HomeUke~Church! with » Mr" Rector. ,, , , dial welcome. Sunday Services 9:30 a. m. — Sunday School. 10:46— Church service. 7:45 p. m.— Vespers and ad- a dress. Holy Communion first Sunday of each month, 10.45 a. m. Sair'a' FifSt Baptist Chuich D.y, and Holy > Day,, 10 ». m. I,* SM Inn, The Rev. Milton George Buck. gn Putor. , ) TJl "The Church with a Cordial Welcome." , , Preaching services, 10:80 a. ». St. Augustine S Church and 7:30 p. m_ Bible School, 12 mAsbury Ave. ne.r Fourteenth St. Prayer service Wednesday evenThe Rev. Thos. F. Bl.ke, Rector. 'ifhLian Endesvor. Sunday 6:30 Mass at 10 o'clock, followed by p m j Benediction. ^ Mas s Sunday at 10 o'clock, fol1 lowed by BenedicUon. Mass Sundays et St. Joseph's I Church, Somen Point, at 8 o'clock. I A