Ocean City Sentinel

Titte ai'.d Trust Cc.

VOL XLIII No. 13. ,

OCEAN CITY SENTINEL, THURSDAY, JUNE 14, 1923

Price Three Cents

Formal Re-Opening Of First National Bank Begins With Reception To Stockholders PROGRAM OF CELEBRATIONS TO INCLUDE SERIES OF MOVING FUTURES ILLUSTRATING OPERATIONS OF THE FEDERAL RESERVE BANKING SYSTEM

Tl»' formal opening of the First I National Bank of Ocean City will] be celebrated with all proper ceremony on June 22, and 23. The festivities will begin on Fri-i day evening with a reception to all ! stockholders. The directorate and 1 official staff will receive the visi-[ tors, escort them through the' building, explaining the extensions made and the working of each separate department. Although conventionally described as a formal reopening, the entire proceedings will in fact be strictly informal. It is the aim of the president anil his associates to make t lie entire affair remarkable for its homcyness, with the view of . making stockholders and patrons feci that the institution with al| its farilitics is peculiarly their own , to command and to use to their ut- j most personal advantage. Saturday. June 23<l, from 9 , o'clock in the morning until the j aim- h sir at night the bank will | Iw thrown open to the public. Every j litiion of the county and visitors, ( whether patrons or not arc cordially invited to attend and inspect the' institution at will. Music will be provided by an or-i j . he.-tra for the occasion, and pretty I nruvenirs will be distributed to the j In addition n scries of moving ' pictures will lie displayed upon the j :«reen. illustrating the entire op- f c rations of the Federal Reserve i System. These pictures arc pre- ' parctl especially by the Federal Re- :l serve Hank, arc of highly educa- j •' tional value and very lucidly explain the complex machinery of the i system, which to most people out- 1 p side of a banking institution is j h more or less of a mystery. u The First National Bank of ; ii Ocean City holds the distinction of c heing the oldest in the county. Its j history since its formation has been a one of steady, substantial and solid ] tl growth ami expansion. j fi Each year has brought an in- ] a crease in the number of depositors j n

PIER MASTER ZIMMERMAN MAKES WONDERFUL CATCH It may lie true that one. swallow does not make a summer, but a good fish story does. It appears that I'icrm aster Zimmerman of the Anglers' Club was engaged with his favorite pastime and sport, when behold he had a strike, am! reeling in his line found he had caught three fish on two* hooks. i " taU *t°ry 'ierc '' would insoluble mystery. It transpires however, that Mr. Zimmerman had ! a fish on each hook and in addition ] had drawn up a complete set of rigging with the third fish attached Sorry to relate however, that it *as a case of "love's labor lost," fo rtiyo were sharks and the third a baloon fish. SHRllLUBir DINE AT YACHT CLUBJ FRIDAY SHRINKRS TO PARADE THRU < ITY LED BY BAND. ON 1 ROUTE TO CLUB I . 0r,';i" City will assume someth- I "ig of a gala aspect on Friday, ( •he,, the Atlantic City Shrine i Cluh j) ill pay a visit Headed by their splendid band, I Joe Shriners will parade through t Jhe streets on the way to the s "an City Yacht Club, where a i sumptuous banquet will be served, i The delegation is expected to arc™ ''h™ 'rom Atlantic City at i 6-30 o clock, by automobiles. The c parade will organise in the vicin- t "y of Sixth street and Asbury avc- I hue. Down through Wesley ave- f hue to Sixth street, the paraders t will re-enter their cars and make their way to the Yacht Club. t "r. M. B. Stannard is a member I , *h® Shrine Club and Chairman <1 <he Committee having charge of "'rangements for the visitation on t Under his direction the visiting j ohrineis may anticipate one of the a ' enjoyable evenings they have if experienceil. t -hollowing the dinner at 7.30 I "clock, there will he a high class auilrville entertainment and a a o business session. t Suffice is it to state that the en- I Wrtamment will be one which only L onriners can successfully stage. a All members of the Shrine in ii "" «ty are urged to attend and k communicate their intentions im- t mediately to Dr. Stannard. » HANDLEY AT REUNION r "r Jolm Handley attended a 1 class reunion on Monday at Rutg- * at|,,| " eRe' which he gradual transpires that the reunion 1 ni.~ year was of peculiar interest 0 joasmuch as It included one mem- " £r "f the class whom Dr. Ha/dley 1 ycai-s'01 met *or a Pe"°<' of forty ^ "VrariM IN THE SKirnMEl, I

't and the amount of the deposits. II j Each year Uie institution has ad- ;- j ded to its banking equipment and I facilities to meet the growing dci- j mands qf its clients, until at the i II j present time it is competent to peril ! form for its patrons ali that a 1 i- 1 banking institution may properly c I perform. s In brief the growth of the First ' - National Bank of Ocean City has kept pace with the growth of the - county it has served so wcIL And e to the growth, the prosperity and > the progress of the city and coun- j e ty it has contributed no small . 0 stimulus and share. f Modern to the highest degree, its * various departments conducted upon the most highly approved principles of hanking and finance. . its policies have always inclined to the conservative, for which reason it has won and retains the ab- I solute confidence of its large clien- " f tele, who repose implicit trust in 1 the integrity and judgement of c those who have controlled its des- £ The structure has been passing !' ' j through a process of extensive al- » J te ration and renovation. Increasing ,j business made it imperative for ,| the directors to provide more space 0 | and„a thorough departmentalizat- el . ion of each sepcrate branch. : This has been accomplished in a a most pleasing manner. The inter- c ! lias been chastely remodeled, c' the scheme absolutely free from 11 j anything ornate or gaudy and ill- P befitting a banking house. a The exterior has been fashioned " perfect keeping. The building w ! presents an imposing appearance, j to last and be an architect- *1 ' ural ornament, stately without be- '< : showy, to the section of the t< city upon which it stands. *« After the opening ceremonies In dispensed with, the First NaBank will he ready and m | fully equipped, to cope with any ic and nil business required of it for nl

WARD BEAM ARRIVES FOR SUMMER SEASON Mr. anil Mrs. Ward Beam and daughter Miss Cornelia, have arrived for the season and are occupying their apartments on the Boardwalk, g Mr. Beam came brimming full of 9 vitality and plans for the summer, the majority of which are as might lie expected, by those who know ^th1' conccive<i to K'vc pleasure to Incidentally he anticipates some rare fishing exploits this summer a"tIh'>aS COn'C PrePare,l f°r big i 'BRIGHTEN UPr GLUB ; SURPRISESUNCLE 'AL' t CHOIR MEMBERS OF CHURCH 4 AT PETERBURG ARE ENTER- [ TA1NED BY FAMOUS CHOIR I The "Brighten Up" Club is rap- • ■ idly gaining fame as one organiza- I tion at the least, which endeavors ' to live up to its name. Here and there they meander, '■ visiting friends and associates and ] shedding happiness and cheer all 1 around them. Uncle "Al" Robinson is the last to have enjoyed the favors . of the "Brighten Up" bunch. While c Uncle was at church, drilling the c choir in the intricacies of music, , the Brighten Upers took absolute possession of his home in Peter- j burg, and in less time than it takes „ to tell, had transformed it into a t fairyland. j, Japanese lanterns and various s other decorations, were artistically b employed to good advantage. h Presently Uncle "Al" returned 1 and great was the amazement he w experienced. The members of the s he directs were included in ' festivities. In fact the surprise c party was engineered expressly, as small recognition to both the di- I rector and his vocalists, for their ■ services to the church. sl A most delightful time was spent, with the customary divers- . ions appropriate for the occasion. [I together with a few extra stunts, such as the Brighten Up .Club can Delicious and- abundant refresh- E meats were served in the form of cream and cakes, after which a departed leaving Undo "Al* P the happiest man in the world. w

; Dr. John Handley Discovers For High School Graduates : . Man Who Lived Class Motto > 5 o AN IMPRESSIVE AND ELOQUENT DISCOURSE IN WHICH A * , I STUDENT OF RIPE YEARS INFORMS YOUNGER MEN AND n n WOMEN OF THE ELEMENTS WHICH CONSTITUTE £ J REAL PROGRESS AND SUCCESS IN LIFE ,i *

f Evidently believing in the <Hc-| 1 turn, that precept is most success- h ,, fully taught by example, and that i ideals are most captivating when i < 1 embodied in a personality. Dr.] I John Handley selected on Sunday i evening, in his discourse delivered' to the year's High School gradu- i utcs, the romantic story of David < and Goliath as a most apt illus- | t ration of their class motto: Voul- , oire e'est Pouvoir — To will is to be i ■ All things rest upon will force t ' and power, said he. The universe « itself rests entirely upon the will ' of God. There were no visible I columns supporting it, no granite 1 i foundations. God willed it and the 5 universe came into being. * Behind the will of God, how- ' ever, there were the iAvisihle j forces of Intelligence and charac- , These were the foundations ■ which the cosmos rested. s Similarly with men, Dr. Hand- c , continued, no man had succeed- * cd in any achievement, without a o strong and disciplined will. Every and woman to a measure is c creator, ami to will is to be able, t Launching into an impressive f anil dramatic recital of the story I of David, the Bhepherd boy, facing the Philistine giant, Goliath, Dr. I drew a number of sug- t gestive analogies, wnich he applied o the common experiences of life, a Saul and his armies dreaded the Ic giant, intimidated into utter helpby his ridicule, banter and defiance. Ukening the world to a GoHath, the preacher said: "If you do not subjugate the world, It will subj jugate you. If you allow criticism e and ridicule to influence you, de- * ' feat is inevitable. Criticism killed a the poet Keats, and made the poet To all seeming there was not in all Israel, a more unlikely person enter into combat with the giant . was a shepherd and unskilled '' in the use of arms. He was young v and insignificant, the least prom- b ising boy of the family. Nevertheless by sheer force of will, he „ triumphed over all obstacles. He slew the giant Goliath. He asplr- I cd to become a musician and heme the chief harpist of Israel. 0 aspired for the laurels of a p«et, and in his psalms won un- *j dying fame. " The shepherd boy became a warrior, a leader of men, and a King n the greatest nation of the ancient world. David proved that to will is to be able. i" Occasionally in the course of his i discourse. Dr. Handley Indulged in j p a little mild ironic humor. Refer- jp ling to his own put, tin Doctor said: "There was a time when I lc

- 1 thought I had mastered all mys- - teries, and had exhausted all the t sources of learning; but there 1 came a time when I would gladiy . ] hung out my shingle with the • announcement, '|6 for an idea.' I "The greatest lessons of life can - not be learned from books, howI They can only be learned ■ the school of experience and ■ spelt out slowly in tears. Power 1 rsta not" in how much you know, but in how skillful you ar in puti ting your knowledge into practical ■ service. You mufit learn with Augustine to rise and mount to higher things, upon the ladder of failure and even of sins. Make yourselves the victors and not the victims of circumstances and remember the man or woman with God and righteousness on his or her siile, cannot be defeated." It was throughout an impressive service and a discourse full of sage counsel to young men and women, stepping out into the larger arena ■ of life. The graduates attended the Baccalaureate service in a body, at- 1 tended by several members of the and students both of the and High Schools. The choir, under the direction of Harry Lake, rendered an anthem, while a quartette consisting 1 of Messrs. Lake, Adam, Sherman and Welch sang two delightful se- i lections. Thoughtful Tom Opines "Thar's something wrong with 1 our economic laws. When more eggs are laid, eggs are ehrtper; ] when more bricks are laid, bricks are higher.'' i o I PROPOSALS ( Proposals will be received for i furnishing music upon the City Pa- ' vilion from June 30th to Sept em- ' 8th, inclusive. ( Two concerts daily (including ( Sunday, at a cost not to exceed i Full information as to number ' of men, character of instruments experience, etc., must accompany these proposals. ] Committee to retain the right to ) reject any or all of same. , Bids must be made not later j than June 15th. Address: ] C. HOMER SHOEMAKER, j Board of Commissioners, | [Public Recreation Grounds, Ocean i I City, N. J. i

» CERTIFIED PUBLIC 1' ACCOUNTANT JOINS J PUBLICITY BUREAU it W HENRY KOESER, JR. AN OVER- "° SEAS VETERAN OPENS OFie FILE WITH LEROY HOWE >r Still further eviilence of the g growth of this resort into the character of a metropolitan city, comes in the information that a certified public accountant, has opened an office in connection with the Publicity Bureau. Henry Roescr, Jr., comes highly I recommended in his particular department of commerce. A product of the University of Pennsylvania, where he specialized in accountancy, Mr. Roescr is highly competent ^ undertake any class of j To business men who have not ■ ! had the advantages of special train j i ing in bookkeeping, his services i: ■ proved invaluable. In the city i of Philadelphia from which Mr.i. Roescr came, he was frequently < employed by merchants to system-) I ,' ize their hooks, formulate a plan j I , suitable to the class of business I they conducted, and make their [ t monthly balance sheets. v Mr. Roescr had also had exten- ! f sivc experience in insurance accountancy, and in commercial ac- a countancy of the more highly de- e partmentized form. v Those desiring expert assistance making up their tax returns p resort with perfect confidence C Mr. Roescr. During his residence r in Philadelphia, he enjoyed the absolute trust of a very large clien- ^ tele, who had learned to rely upon t| ability and above all to know that whatever was said to him, or y_ whatever papers and books were w submitted to him, everything was „ treated in a strictly private and confidential manner. _ During the period of war Mr. Roesier served under the colors for ° a period of two and a half years, e; sixteen months of which were * Any person desiring to consult w him may do so at the Publicity w Bureau. w COMMUNICATED Sentinel: My attention has been called to statement appearing in the local that a golden opportunity P' lost to advertise Ocean City al in Atlanta, Georgia, during the lr I'll— ,-ln l.l.m.tln.ql (L. through

neglect or inefficiency of the city's "publicity bureau." It appears that Dr. Staimaol applied for a thousand booklets which he intended to distribute among the delegates at the convention. Now since I hare been' appointed ) in charge of the publicity bureau, in justice to myself I ask permission to correct a wrong impresDr. Stannard did not apply to ia person for any booklets. In the second place had he done so 1 could not have complied with the request, because I did not hure a single booklet left for distribution.] The same week I sent five hun- '

- dred copies to Philadelphia. The! ! booklet which Mr.' James Murphy I ! distributed were supplied by me, : and in so doing my stock I ecu me : completely exhausted. I did not! have a single copy left, i I grant you it was a golden op- ! . portunity lost; but the fault does | | not rest with me or the publicity | bureau. Yours respectfully, , F. Leroy Howe. CHILDREN RENDER FINE PROGRAM HI METHODIST CHURCH SEVENTEEN RECEIVED INTO i .FULL MEMBERSHIP. SEVEN INFANTS BAPTIZED Children's Day was observed by the Bible School of the First Methodist Church on Sunday morning i with the customary exercises. The program was alrgely contributed by the children of the Primary Department, and consisted of songs, recitations and drills. : The little folks acquitted themselves splendidly, to the delight of ' the large congregation which at- 1 tended, and to the infinite credit ! of the teachers who had labored • dellgently to prepare and train them. « Seventeen were red red into full | membership with the church and i three on probation. i In addition the ordinance of bap- 1 lism was administered to seven in- 1 fanta, and one girl. 1 The Bible School In every depart ment is in a most flourishing con- ' dition, with an increased enroll- 1 ment and attendance shown each 1 succeeding month. 1 Many were heard to express themselves after last Sunday's ex- ' crcises, that they favored more fre. 1 quent meetings of the kind. 1 No better plan could be adopted 1 for the development and training ' of future leadership. < Dr. Lynn Bowman and family v have 1 1 ail their cottage, 2200 nsiiliri mammi, for the season. Dr. .• and Mrs. Bowman wow amempan- > fay their daagi.hu. Mrs. Mac- 1 all of Philadelphia. ! William H. Horn, of Phfladel- j phia, and a well known summer > mident celebrated his birthday ! on Wednesday. v-„- J

'MANUAL TRAINING I EXHIBIT IS FINEST l)[ EVER SHOWN HERE I- THREE PRIZES WERE DONATED BY CIVIC CLUB TO THE VALUE OF $5.00 EACH e The annual exhibition of the •- manual training department of the s Ocean City High School, this year rt excelled over all past achievements " The various articles on display - reflected with infinite credit upon the pupils, and upon their teacher, y Prof. C. G. Kirby, who, through - the years he has been in charge of t the department, abundantly demI, onstrated his ability as a teacher, " ajK^his^comprehensivc knowledge tj Among the more conspicuous | pieces of work, was a Xylophone, t ( constructed by Herman Selvagn, i ) and n grandfather's clock by John I j Devine. ' | A library table, the work of • Jack Senior, revealed great care in u e5.ut'on."..a!i also tho China closet by Tom Williams and a screen bv Herman Selvagn. In the woo. I turning department I number of bovs hail made some serviceable library lamps, floor lamps, candle sticks and cups. In designing and in the manual arts, Leslie South showed manv examples of clever and original work. The work of the grades was especially good this year, the Eighth exhibiting tables, lamps and cane footstools. The Seventh Grade made bread towel racks, tabourettes: Sixth Graile, footstools, key- 1 packs, letter boxes, wheelbarrows, 1 while the Fifth Grade was repre- ! 1 sen ted by bird houses, paddle boats. ' and clock Rhelves. I This year the Ocean City Civic ! Club offered three prizes of $5, 1 to High School pupils, for * excellence in wood turning bench ' work and manual arts. The prizes were made as follows ' turning. Peter Totten; bench work, John Devine; manual art ' work, Leslie Smith. j PERSONALS < Miss C. H. Fagun, of Philadelphia, has arrived for the season, , and opened her cottage, '4900 Ccn- l: iral avenue.

•e F. G. Frazer, of Philadelphia, 's has arrived fo rtfac summer and opened his Bay arerue cottage. »- Frank H. Stewart, of Woodbury, ts who reecntly returned from thei a South, was a visitor on Sunday. 1 Mrs. William R. Smith and ilau- (| ghter Miss Elizabeth, will spend the month of July as guests at the Raleigh Hotel. I- Mr. and Mrs. Frank R. Lippincott, of this resort, hare returned 0 from a pleasant trip to Medford, n where they made their winter residence. ®j Arthur M. Kerr, of Montclair, has been spending a few days in J j this resort. ej Edwin E. Naugle, former Editor y of St. Petersburg limes, and John Alex Kelly, assistant sales manap j gor of the Boulevard and Bay t ! Land Development Co., St. Petersburg, are visitors to this resort, - rcgisetred at the Strand Hotel * Mr, and Mrs. H. M. Weigle and I' son, of Philadelphia, are enjoying the ocean breezes, the guests of , Mr. and Mrs. W. Ward Beam, at ' ■ their apartment on the Boardwalk. APPEAL TO LOCAL CHAMBER FOR THE I BABIES HOME > ONLY CHARITABLE INSTITU- ] ,TION IN CITY DECLARED TO , BE IN NEED OF AID I "The Seaside Home for Babies, 1 is the only charitable institution in ; ' Ocean City," declared Mrs. Julia 1 Hazard, before the Chamber of 1 ■ Commerce, in appealing for flnans cial aid to carry on the work. 1 "Last year we bought the build- 1 ■ ing which we occupy on faith," the 1 - President of the Home continued, , ' "and despite the fact that we had ■ to depend upon the generosity of ] ; friends, we accomplished a great , I work. i The home had been undergoing ' extensive improvements, it was exI plained, and if the society was to I relieve only a tithe of the applicants, who had already applied for , it would involve considerable , more money than appeared avail- , able. Mrs. Hazard complained that < with the exception of a very few, the men of Ocean City had not in- | i rested themselves in the home to < any degree. ,, i "The obligation does not rest 1 1 women alone," said the • speaker. "The women of the city, both residents and visitors hare I | responded liberally, but if we are i ■ to carry on the work succesfiilly, I and enlarge our charity as it should be done, we must have the > , support of the men of the commun- ' 1 President E. M. Sutton In re- I sponae to the appeal stated, that ; . unfortunately the Chamber of Com I . had no funds available. Lim- : i ited. In its capacity to the small i yearly dues, the Chamber could ji promise her no donation as such;;. ■ notwithstanding he felt certain. 1 1 that the members privately would be glad to reader all the support i they could to ee worthy e cause.

! FORMER PROPRIETOR OF ST. GEORGE HOTEL DEAD Word has been received concern- [ ] ing tlic death and burial of Paul! Peters, who during the last season I [operated most successfully the St. [r | George Hotel. jr It transpires that Mr. Peters passed away al his home in Chester, Pa., from a sudden seizure of appendicitis. The funeral service U j and interment took place on SatDuring his residence in this re- ! lie sort deceased made a host of Im friends, who will regret much to Br hear of his death. ts Of a genial and winsome temply erjnent, he had the rare faculty of • making close friends and retaining! J a*,.. / Deceased leaves a father and a "l young widow to moume his depurta" UrC'

: BEAUTIFUL GIFTS TB HOLY TRINITY CHURCH if n GIFTS INCLUDE HANDSOME , !t PRIEST'S STOLE FOR REC- ■' TOR JOS. W. WATTS r t June 1", Third Sunday after j t Trinity, Celebration of the Holy 1 i, Eucharist 7.30 A. M.; Church . i School, 9.30 A. M.; Morning Prayer ! 74'J ®vcn'nff Frayer I At the beginning of the Trinity | Season, the Rector, Rev. Joseph W c - Watts and members of the Parish, - 1 were made glad by a gift from Mrs ' I Joseph R. Wilfong, of a set of! green hangings. A design of cross f# I and flour de lis being couched in ' •old thread. The set consists of) . Frontal. Super-frontal on altar, the ' t , I same design used on pulpit and lechangs and priest's stole. The j s , work has been done with great ! j. and will be in place through) , out the long Trinity season, afford- i j, ing deep pleasure to those who i _ : come to Holy Trinity to join their £ ! worship with those who "cease not 0 to cry: £ , Holy. Holy, Lord God Almighty! t( All thy works shall praise thy ; t| Holy, Holy! Merciful and J,' Mighty! God in three persons, blessed Trin- ^ ity! Amen." o i t| Dr. E .M. Hull, of Philadelphia, ol is a visitor to town. 1 ci

5 J. W. Coburn, E. W. Naugle Of St. Petersburg Address ] 'I The Chamber of Commerce s 1 ,1 BOARDWALK MERCHANTS REQUEST THAT CHAMBER AP- 1 I. POINT A COMMITTEE TO CONFER WITH CITY COMMIS- J SIONERS AND OBTAIN THEIR INTERPRETATION OF « THE LAW REGULATING SUNDAY TRADING {

The secret of successful public- 1 ' ity campaigning were most luciuly] and instructively expounded before | ' the local Chamber of Commerce, at : [ ' the meeting held on Tuesday even-; 1 ing, fay. two gentlemen representing!1 '* a southern resort, which has de- j ] velopod city advertising into a ^ ' i science and an art. ! To use a significant phrase both 1 1 f spoke from "inside knowledge,"! ] 1 having been intimately identified 1 - with that department of city en-|' terprise for many years. J. W. Coburn, President of fatal ( Chamber of Commerce in St. Pet- ] 1 ersburg, Florida, was the first 1 speaker. In passing it might be < said that St. Petersburg could not|« have been represented by a more)' striking proof of its claim, to be aj ' " "land of perpetual sunshine," than'1 ' by Mr. Coburn. Although the color ]< • of his hair indicated a man of ripe;' years, every fibre of his body was \ 1 vibrant with youthful vivacity,] < vigor and enthusiasm. In fact this)' characteristic of both Mr. Co- j I burn and Mr. Naugle — men of un- I hounded enthusiasm, vision and the 1 [ zest of living, combined with rare it ; extensive ability and ripe expert- ) ^ ' Their faith in St. Petersburg L« amounts to a passion. They areji not merely boostere; they are su-|t ' per-boosters. And by the same token, Mr. Co- c | had not been upon his feetjt 1 five minutes, before he had conI vinced every man present, that , I ' represented a city which merit- 1 1 ed all the superlatives he employ- ; t Mr. Coburn's brief resume of the j t ' early history of St. Petersburg! ) was eminently opportune, for as 1 [ stated, they had passed through < 1 the stages of development through t which Ocean City is now passing 1 and hail faced the problems Ocean j ( > City is now facing. i < ■ Mr. Coburn emphasized very] ■ forcibly and clearly (he fact, that] > » | St. Petersburg hail attained to its j I 1 present prestige and popularity as t : resort, through extensive and i j > scientific advertising. Ii The statistics given, when It ia < • borne in mind that the normal popi ulation of St. Petersburg amounts 1 . to just 25,000, were staggering. « This year tlie city lias appropri- t 1 a ted $114,000 for publicity, with < . additional $33,000 raised by I popular subscription, by the Cham- I j of Commerce. i During the past year, five new 1 1 have been built, each at a 1 ■ cost of over a million dollars. The I city maintained two splendid daily ! I : newspapers. Building operations 1 ; ] during the year amounted to over 1 Ifour million dollars. ; E. 'W. Naugle, forme^^^tor of t the St. Petersburg TiJBTand a 1 journalist of wide ami varied ex-

- j periencc followed Mr. Coburn, pre- ' , : facing his address by re marking, f t hat the three great principles ! t ! upon which St. Petersburg hail . . I built and established its fame were . ?[ cooperation, publicity and propa- _ ganda, and the satisfaction of the 1 ' visitor. I It transpired thai Mr. Naugle is I , i member of the Municipal Adver- • tising Board, and as such, obvioua1 1 ly had an intimate knowledge of . J the methods by which the city conducts its publicity campaigning. .1 The money spent in advertising. . i raised by direct taxation, the law ; I permitting the levying of a tax up ,|to two and a half mills on assess - tjeil valuations. Each year the ad- 1 . i vertising committee appointed by 1 ] the Chamber of Commerce, suh1 j mitteil a budget of advertising to r i the Municipal Advertising Board, .[which body ultimately submitted it ( 1 . with approval, and with what em- t , : nidation might be ileemed ad vis- < 1 j able, to the municipal authorities 1 . for confirmation. In this manner, ' - j the control of the funds appropri- 1 slated for advertising, was all vestsled iu the Chamber of Commerce. ( ■ Cooperation and publicity alone ] ; said Mr. Naugle, was not < ; I. sufficient. Every single individual I si in 8t. Petersburg, made it obliga- | ■ |tory on his or her part to win the 1 'implicit confidence and friendship - of the visitor. St. Petersburg was 1 : ] the city of the "gland hand." 1 At the request of President E. t :,M. Sutton, the company present ' ■: expressed their gratitude, to the « ■ i speakers for their instructive I addresses, in a rising vote of t i : thanks. , ;! Prior to the meeting Mr. and \ I J. W. Coburn were entertain- | 1 : ed at dinner at the Biscayne Hoijtel, by Secretary and Mrs. F. Le- I ; Howe, representing the local i I I Chamber of Commerce, P. J. Evans ■ of the Sentinel, bang of the party, i 'j A real and conscientious effort J : I made at the meeting, to end t 1 the imbroglio which gaVe , i the resort a vast amount of unI profitable publicity, during the past | i season, concerning Sunday trading 1 1 ! on the Boardwalk. Within the past few weeks, 1 1 thirty-eight of the merchants op- 1 crating on the Boardwalk, have be- c ■ affiliated with the Chamber | 1 of Commerce, with the view of en- ( ' the cooperation of the latter l ■ body towards arriving at a better understanding of the attitude of 1 ' the governing body upon the mat- < 1 ter. 1 : Mr. Simpson, of the firm of « ' Simpson and Bourgois, opened the | 1 for the merchants, in a frank i • and reasonable manner. The majority of the merchants, said he, I I desired to comply with the require- I 1 menu of the law. They sought no 1 (Continued on Page Eight)) <

City Commissioners Are [ Considering Advisability Changing Lighting System p SIX ADDITIONAL MEN ADDED TO THE BEACH PATROU-TWO I SPECIAL POLICE OFFICERS APPOINTED— THREE MEMjj BERS OF* MUSIC COMMISSION RE-APPOINTED ,

. j The Board of City Commissionf I era. at their meeting held Monday , afternoon, were prepared to re- ■ " j eeive bids for electric street light1 One bid was received, hearing tiic name of the Atlantic City Electric Company. It traiunimt thnt tl,p liiil ti.,1. the bid

dered, gave estimates upon the assumption that the Board of Oynmissioners had decided to change I the present system of street HghtI ing, and adopt one known as the I incandescent series street lighting system. Mayor Joseph G. Champion stat- - ed that before awarding the contract, it was necessary to <lccide I w hether or not the Commissioners . desired to change the present arc r | lamp. t The Mayor further stated that . accompanied by Director E. V. Corson and City Engineer Collision, hail visited Atlantic City, where the new system is in operation and had arrival at the conclusion it was far Superior to the ; present in use in thin resort. The incaniiesccnt lamp gave a 1 j softer light, far more widely dif- ■ fused and distributed over the ' Director Campbell stated that he i i too had visited Atlantic City, for ' 'the purpose of examining the new I • system, but had not been so favor1 ably impressed. 1 1 Mr. Swift, representing the At- < ) lantic City Electric Company was present and volunteered to explain 1 some details relative to the merits 1 of the new system. In reply to 1 Director Campbell, Mr. Swift stat- ] ed his company had bid only for > incandescent system, because ' were uniler the impression f the Commissioners had decided to « adopt it. * The incandescent lighting for streets, Mr. Swift claimed, was in r manv wavs more satisfactory than Ij old. While no dearer than the s arc lamp, to operate the in- e candescent gave practically twice

i-| as much candle power, diffused iy over a wide rarea. s- It had the further advantage t- that if one light failed no others [ wcer affected. The city of Ventg nor was the last to adopt the new I- system; but since its adotpion, a very marked change for the bet1- ter had been observed, i- The City Engineer was instruct1- cd to examine the proposal, and 0 report later during the afternoon, l- Prior to the reading of the Ene gtneer'x report however, the Comg missioncrs declared a recess, and adjourned to another room to con- - shier the report in committee. Ultimately City Engineer Cold lisson's report was read, rccoms mending the change to the system, c and the awarding of the contract | to the Atlantic City Electric Comt ] pany, upon a five year contract. Director Campbell moved that - awarding the contract should be , deferred, until the next meeting ■ which motion was adopted. Mayor Joseph G. Champion sub- ! mitted the names of two men and suggested the appointment as spe1 cial police officers. It was stated ■ that one should take the place of ■ officer Frank Schock. who was still unable to report for duty, the other i place of Milton Dar low, who ■ appointed the week previous, ' who had failed to report. The names submitted were William Powell and Frank Jones, both of whom were appointed. 1 Mayor Champion also submitted six names to serve on the Beach i Patrol, as follows: Harold W. Fur1 Bert rand I„ Carey, Edward • F. Crissy, Joseph J. Tomlin, Elmer J. Walter und Harold F. VanSyekle above went on duty June 6th, subject to the confirmation of their appointment by the Commlsisoners which was done. Mayor Champion further recommended that the three persons who had served as members of the Music Commission, Homer ShoemakR. W. Edward;:, and Russell H. (Continued on Page Six) WHY- THE FISHES .WIGGLE!

Several fishermen have observed something peculiar and unusual about the fish which haunts the fishing piers this year. No longer do they navigate their course in a straight line through the water, but rather moving after i a fashion which can best be de- • scribed as a wiggle. None could explain tie peculiar phenomenon, until Ward Beam ar- . rived. His inquisitive turn of mind him to investigate, and soon he discovered that apparantly large consignments of cases of pre-Vol-stcad nectar had been dumped over board across the bar. The action of the waves had either broken or uncorked the bottles, or pcradventure a school of corkscrew fish had done the trick, to the end that croakers and weakies have a fearful "jag" on, while the flounders flounder helplessly.

GYMNASIUM CLUB ENGAGES EXPERT * ; PHYSICAL COUGH ■ WM. E. STAFF COMES HIGHLY RECOMMENDED TO ACT AS [ PHYSICAL DIRECTOR The Business Men's Gymnasium t Club, whose headquarters are at • the First Methodist Church, have - engaged the services of an expert 1 physical director, in the person of . William E. Staff, of Henderson- • ville, N. C. Mr. Staff is a graduate of the Chautauqua Normal Institute of ! Education, New York, and I most highly recommended, I as an accomplished instruc- • and as a man of unimpenehi able Christian character. 1 Moreover Mr. Staff is a man of 1 wide and varied experience. For years he was assistant instructor at the German Turners of New • York City, a fact which of itself ! establishes his reputation. He also served as physical director to the Y'oung Men's Christian - Association in New York, during I which time he had extensive ex- „ ■ perience in church work. In fact Mr. tftaff has always ■ closely identified with church 4 I work, particularly among young ' ami proved himself of infln- - . ite service in this capacity while ; of Recreation CenI in Pater so 11, Philadelphia and f Asbury Park. Prior to arriving in this city, : Mr. Staff was physical director of : schools in Henderaonville, N. C. In addition to his qualifications - j| , physical trainer, Mr. Staff has ■ in intimate knowledge of the anatof the human body, having graduated in Hydrp-Therpt'l'. fro™ one of the most reputable schools ' Chicago. The advent of Mr. Staff shook! ' make absolutely certain the suc- • of the Business Men's Gymnastic Club. To obtain the great- ! est good from the exercises and 3 ! an instructor is absolutely : The promoters of the club are , to be highly congratulated in hav- - tag secured the service of this man » and deserve the undivided support of the community.