POUR OCEAN' CITY SENTINEL. THURSDAY. JUNE 21. 1923 . , _____

Ocean City Sentinel OCEAN CITY PRINTING AND PUBLISHING CO. ^ r. 1. EVANS. Sd,tar LEWIS L BARRETT. M B-»— Mmw THURSDAY. JUNE 24. 1923. SCIENTIFIC BOOSTING f| There are boosters ami boosters; there is a type of boosting which I is of high moral and economic value, there is another which is an utter if waste of energy and time. Unless the booster is in character ami conduct, an example, and [ an embodiment, of the virtues he or she claims for the city boosted, the boosting is far more of a detriment than a gain. Unless the booster is prepared, to quote the words of Theodore I Roorevelt, "to shoot as he shouts," the boosting is without influence I or power. It is easy to boost if it costs nothing; ea«ier still if it is f done purely for the sake of dividends. In both cases however, it doe* ' not take this sheewd old world to discover the hollow ileceit. and unmask the mockery with unmitigated loathing ami contempt. Now St. Petersburg. Florida, a resort very similar to our own in ' t«r. features, and very, very dissimilar in others, offers for our study ' and emulation, a roost excellent example of REAI. AND SCIENTIFIC * BOOSTING. Boosting in St. Petersburg has been developed into a commercial ■ art, ami its people into experts in the art. During the past week we were privileged in meeting and interviewing three gentlemen from St Petrsburg, J. W. Cobum, Prsi.ient of the Chamber of Commerce, Edwin E. Naugle, former editor of the 8L Petersburg Times, and John Alex Kelly, of the Boulevard and Bay Land and Development Company. Messrs. Cobum and Naugle were present and addressed the Chamber of Commerce. The speeches were revelations. A quiet tete-a-tete however, affords better opportunity for asking questions, an advantage of which we availed ourselves in fullest measure. Here however, we hare a confession to make Frankly we were inclined to think, that much of what we were told should be taken with the proverbial "pinch of salt" The most conscientious ami conservative of men, are prone to a little terminological inexaritude. when |j discussing their home town — particularly if they have played a prominent role in its history. We therefore interviewed two persons, residents of our own re

* sort, snd above suspicion in their allegiance, both of whom are very well acquainted with St. Petersburg. From them we learned that i Messrs. Cobum ami Naugle had not in the least exaggerated the fact", but had rather inclined to the conservative. Now what are the methods employed by St Petersburg in boosting their city: PUBLICITY AND PROPAGANDA. A few statistics are worthy of repetition. The normal population of SL Petersburg, we learned, is approximately 2T>,000. Yet this year the city has appropriated the i sum of (114,000 for publicity and advertising. St Petersburg has aalopted the only equitable ami scientific method j of raising money for advertising — direct taxation. The gratuitous as- 1 sumption, that all advertising should be defrayed by business men ' and houses, because they reap the lion's share of the gains, is utterly unworthy of twentieth century education. All citizens gain in proportion to their contribution to the revenue derived from taxation, from the hotel proprietor to the street sweeper. St. Petersburg possesses the legal power of levying a tax for publicity, to the extent of two and a half mills upon the assessed , valuation. la addition, the business ami professional men of the city con- , tribute this year (33,000 by voluntary subscription, making in all a grand total of practically (150,000 for publicity and advertisement. Twelve years ago, the assessed valuation of SL Petersburg was < returned at (3,158,717. The present year returns (40,500,000. Docs | advertising pay? Not only have the people of St. Petersburg learned to spend ■ money in the interests of the city, but they have mastered the more | difficult art of capitalizing all and everything they possess, for pub- « lidty purposes. During the season two concerts are given daily in the Williams Park, by the Koyal Scotch Highlanders Band. This contribution of brilliant instrumentalists will cost the dty this year (32,000. Between seasons the band, clad in their picturesque costumes travel far and wiile appearing in public concerts Wherever they ap- r pear, booklets and pictures advertising SL Petersburg are widely dis- ! tributed. This year they carry with them a small tent, replete with all the ' paraphernalia for dispalying the charms and attractions of St. Peters- 1 burg, in every town or dty or hamlet in which the hand appears Publicity anil propaganda however, is not sufficient of itself, to ' ensure the prosperity and progress of a resort. Spending money is comparatively easy. Of far grealer value and importance is THE UNIFICATION OF ALL FACTIONS AND IN- ! TERESTS IN THE COMMUNITY, FOR THE SAKE OF THE COM- ' M UNITY. It must not he supposed that St. Petersburg, or any other city, is ' united upon all questions of polity and administration. They have 1 their differences and their squabbles. Bat they do not air their squab- - hies to the world; they wash dirty linen in private, not in public. ' Above all, whenever differences of opinion arise, a conscientious ef- J fort Is made to adjust them. Differing and rivalling factions meet each other, in a spirit of compromise and conciliation. If they will not, then pressure of public sentiment is brought to bear upon them, 1 end compel them to do so. , No individual or clique is allowed to play the Kaiser, to the harm ' of the dty. lie may indulge in his penchant for dictatorship, and the ' "petty boss" ad infinitum before the mirror in the privacy of his own home, and marvel how the Creator contributed to fashion so splendid ' a specimen of manhood; but th* moment he attempts to arrogate unto i himself greater authority than- he merits, the voice of the people is heart) in no uncertain tones. St- Petersburg comes first; private interests are secondary. The . people of the Sunshine City have developed an abnormal shrewdness, ! capable of detecting afar off the machinations of men ami cliques; who endeavor to Manipulate public movements and interests to their , own personal gains, or the gain of an institution or organization with v which they are identified, and have perfected very effective menns of , bringing such to repentance and a state of grace. Here we are reminder! of a true story with a moral. A representative of a large Insurance company spent a month in a certain re- \ eort, -which shall be nameless. Interrogated at the end of his stay, . \

President Off on Alaskan Trip~| 1 w * Opening with so address at SL Lools. Thursday June 21st. President Harding will make 19 speeches oc his Alaskan trip. One address will be delivered at Vancouver. British Columbia. July 20th. The Itinerary 1* a" follows St. Louis. June 21ai ; Kansas City. June 22nd; Hutch! ana. Kan.. June 23rd: Denver. June 23th: '"beyeone Wyo. June 23ih halt Lake City. June 20th: PocateDo. Idaho. June 2Sth; Idaho Falls Idaho. June 2»th ; Butte. Mont.. June 29th; Helena. Moot.. June 29(l> . Spokane. Wash.. July 2nd: Meecbam. Ore- July 3rd; Portland. Ore. July 4lh. and Tstoms. July 5thTbe President will spend two weeks In Alaska : returning, be wil stank at Vancouver. British Columbia. July 2>tt b ; Seattle. July Wilt Ran Fra arisen, July 31*t: L«a Angeles. August 1st. and San Ideto August 4th.

y what he thought of the people, be replied: "Sever met such a bunch 1 of cut-throats in all my days. If I am to believe what one man says "' of his competitor and neighbor, every blessed soul in the town is a crook or a moral degenerate, or a fool. 1 have yet to meet one man ' who can talk for half an hour, without slamming another. In a month I have heard all the private scandals of twenty-five years. It seems } to me a case of -big frogs in a small puddle, everyone trying to strangle !' te other, that he may hear himself troak. Nothing un.ler heaven can e kill a town so quickly." Exactly, nothing can. But to return to our robjecL SL Peters- ^ . burg has I ear*.! the art of not onl£_ bringing people to the dty, but "j of winning their esteem and affection. " ! They are pre-eminently a sociable people. They strive to win the ■' . visitors' friendship, as well as receive his money. The people aim to - conduct a homey, vacation resort and not a cold storage. A similar reception is extended, to those who are contemplating making the dty their permanent home. The stranger is not treated r witb cold suspicion, as though he had come to rob them of their traiie * or laurels. They welcome competition in even depnrtmenL They invite co-operation, and seek to capitalize to mutual advantage, every - new idea. ' In brief St. Petersburg has learyd to recognize that no man has a monopoly of wisdom, and have shed off the last vestige of provini eialim and the small town spirit, to the extent that they are pre- . j pared to recognize ability in others and honor it. In a word it would seem that SL Petersburg has discovered, that I no matter how great a hero, king, and demigod, a one-eyed man may >;be in a colony' of blind men, outside of the colony he is just a one-, :o: THE SEASON'S TENNIS Harvey Y. take, in conjunction with his colleagues forming the Tennis Commission, are bidding fair to realize their ambitions, of making Ocean City a Lawn Tennis center of national importance and That is of course, providing they are given the necessary support , and hearty co-operation. At the last meeting of the Chamber of Coma magnificent picture was on view, showing the public courts as 'they will appear when completed. It is the intention of the commission to send a small reproduction of the picture, to all newspapers : and every tennis club in the country. I I Delay in the work of laying out the six courts to be added this 1 >ear, has compelled the commission to abondnn some of their plans ■ the season. The Invitation Tournament must lie deferred for another year. A most unfortunate circumstance this, because the tournament as at first arranged would have brought the resort liefore the public eye. in every State in the Union. Notwithstanding one important event will Like place on August ; 20, unique in the history of lawn tennis in this section of the country. The sanction has been secured from the National Lawn Tennis , i Association, for the holding of an Atlantic Coast Open Championship , Tournament, similar in character and importance, to the one held on 1 the Pacific Coast, on the above mentioned date. The sanction has been secured, but it remains with the city and j , its people, whether or not the tournament will liecome the event of , importance, it should liecome. i It lies within our power to make the tournament an annual event, I bringing thousands upon thousands of players an.l spectators to witNow if this tournament is capitalized as it should and must be done, it may lie made the medium of publicity as great as that en- > joyed by any resort on the coast, for which some »f them are paying' , j fabulous prices. In general, it may tie said that a.toumament will lie popular, to the degree that the trophies presented nre valuable. A valuable trophy i will attract the greatest playww. .eligible to compete. The more famous the players, theV Keener the competition, and the greater the' honor of winning. Finally the greater number of star players attracted, the grrntei . i will be the number of spectators. The city appears to have presented a perpetual trophy, to the I

_ value cf a thousand dollars, to Surf Angling "Club*. It was a w ise t I pr. «e*iure, and has proved a good investment J Why not present a Tennis Trophy to the same value? With all jffktenct to the Surf Angling Clubs, it might he said that a 1 Tor,.' T ; pr, w a far more profitable investment. For ' I ever-, one per- r. interested in. and identified with a fishing club. • I there -re a hu: .ire.: interested in ter.ni In return for the invest- J I lowest computation " hundred time* as large a- the Angling, from ' I which •. draw patronage. Thus for the expenditure of 11.000, the city would receive pul.liI fj;i ... :ho value at newspaper rate- ,>f a 5100.000. "Would St. I'etersI kurg. - Atlantic Cit>. or one of the neighboring resorts, hesitate heI f..re capitalizing this rare opportunity, if they had the facilities we j I ha«e* We think noL M' lake suggested to the Chamber of Commerce, eight cups l>e I pre*. '• .v • the forthcoming tournament, and a trophy bowl 16 the I aggregate value ,..f (500. 1 i j. , the face of it the reque-t wa- ridiculous— this with nil re-,' I spec: Mr. lake. Doubtless Mr lake felt it was useless to ask for ' I more - better, and in fact it required considerable Courage Jo make ' I 'the request Im We might ju-t n = well offer eight or more ten cent tin cups, ami ' I 3 jv -oup bowl as a perpetual trophy, and be just a; worthy of the ' I Atlantic U,.ast Open Championship Tournament. In fact tin cups I e preferable, for then we might plead the entire affair was I a Colossal joke ami hoax. 1 !: ii to he sincerely hoped that our public leaders, will devise i I u and means to secure trophies for the occasion, worthy of the I • the 'auction. In catering for tennis players we are not cater- i 71 ■ for irresponsible youths and mal«len«. hut for the highest type of V Aft.ricac manhood and womanhood ami citizenship. J — 1 -:o: SUNDAY TRADING ■ j - • N'.. -complaint, no adverse criticism can I* hurled against the • B>,:ir.:walk merchants, in their efforts to end forever, uli controversy .1 And friction relative to Sunday trading. The interminable agitation, police court scenes, ami the wordy : -warfare ef the past season, made the resort the butt of ridicule and ' the subject of unsavory reputation. There is nothing to he gained | by mincing words; the truth of the above statement cannot he rlejl Rumors and reports were grossly exaggerated abroad we know; 7 nevertheless what actually did happen, furnished good copy for a • I; writer with a grain of imagination and a grain. of wit. i:„ J. H. Simpson presented the case for the Boardwalk merchants, *• in a -tntesmanlike and frank manner. THe merchants, he reiterated I „ver and over, were prepare,: to obey the ruling of the authorities to j the letter. They asked for no concessions; above all they did not desire that the Commissioners should violate the laws of their own mak- * BUT THEY DID ASK THAT THE COMMISSIONERS SJIOULp1 r" GIVE A LUCID AND INTELLIGENT INTERPRET ATIOVOF THE, LAW— OR RATHER THEIR READING AND UNDERSTANDING j " OF THE LAW. It was frequently said during the last season, that the authorities had been extremely indulgent, that they half even made concessions, in or,ler to accommodate both merchant* and visitors, which were not allowed in a strict interpretation of the law, which later they had been . compelled to withdraw, because some merchants had presumed upon ' it the indulgence of the governing body, and gone to extremes. This may have leen true, and upon the surface appears praiseie worthy of the authorities. Notwithstanding it was highly unsatisfac:o tory ami wrong. If true that the authorities had given concession not in strict accord with the law. they were guilty of violating the law. g If the ordinance does not embody what they think should lie the prevailing law. if they, think it should embody the concessions they are said to have ma.le and aliowe^ then the only logical thing to do is to , y repeal and amend the ordinance to that effect. y As a matter of fact. in . the last analysis the proper thing to doj is to enforce the law to the letter, so that the merchants my know \ a what is expected of them; ami if the authorities do not think the law) embodies their wishes upon the question of Sunday trading, if they |

.PROGRESSIVE LEAGUE MAYHOLD MONTHLY PICNIC SLSSIONS ■ i e DECIDE TO ABANDON REGULAR WEEKLY MEETINGS FOR THE SUMMER •' The members of the Young Men's Progressive I eague^ decided -t at their last meeting to abandon their weekly 'sessions during the remainder of the summer. The majority of the members, it wa* explained, found it impossible ■* to jievote any time outside of their respective businesses or occupaR tions, hence the ilecision. At the _ same time many expressed them1 selves in favor of occasional meetings during the summer at the call i- of the presidenL e The Young Men s Progressive league, however, in common, with t nil other organisations, have experienced the harmful reaction ■ ' which must inevitably follow the IS complete cessation of all meetings 1 p during the summer, n It takes practically a month of tlie fall season to pick up loose lends, and bring the organization: into anything like efficiency. To remedy this the league will' probably hold through the summer! , reason a series of picnic meetings, 'visiting different places within easy access. The entertainment committee, of c which Bertram M. Darby is chairman, has been instructed to prepare plans to this end. Egg HarK bor may he selected as the rendezvous for the first meeting, which e will he a happy intermingling of y business and pleasure. The trip will prohahly include a luncheon, followed by various 6 amusements. Brainless Again I igive you a book or a kiss." I • I She— "I have a book."

'think certain concessions shoul.l he made, then let the ordin^^ ' If u law is subject to a variable interpretations according u, ., . mood of the interpreter, the door i* opened immediately for . ,.f favorti-m and partiality. «uch as were inferred at t|„, the Chaml-ei of Commerce. The statement was made that a rnq,,,^ had hem served in one establishment a certain commodity whi,h k» , been refused in another. Such a -Lite of affairs is utterly Un-Am^ , ran, an, I a-.-arviral ol ,.ri»iUvn rlvilioUan. ^ ^ l-ccomes a pure fiction and a fraud. This is all the Boardwalk merchants ask, and in accor.lanee ! their Wishes a committee was appointed by the Chamber „f ^ merce to confer with the City Commissioners. If Mi Simpson recliy voir oil the sentiments of the merchants— and we have no ^ to think otherwise the disputed question of "open" or "liberal"close" Sunday does not enter Into the field of controversy I Apart from moral and religious scruples, on purely economic ^ '• «• sua Sunday. Ocean City has become what it is today, by virtue at :fact that through the long years it has refuse, I to sanction this •%. , eral" Sunday. Its summer colony and" it- patrons, are drawn exrij,. cly from the class of people who repudiate the "liberal" Sunday, jjor I 'can we think that America has liecome so degenerate, that there,,. , not sufficient people existing, who repudiate the "liberal" Sunday |. a- <ure the future progress and prosperity of the city. A "liberal" Sunday may attract a very large clientele, hut ,wl] they l« as desirable as the present ? Our choice lies tlierrforp, hetvm, . retaining the patronage of the people who have no sympathy withy, • liberal Sunday creed, and that of winning the support of patron*, oj . inferior calibre. f So much for the "lilieral" Sunday. Now the* advocates of a "clo«' Sumlay must not forget, that the sole industry of the city, an| th, source of its revenue, is the entertainment of the summer visior fhit I*ing so, it must provide for the comfort of the visitor. , Of coarse if we intend to remain forever n cottage resort. », ^ , afford to shut the !i<! down tight. Cottagers have their homes in »hi^ they can spend the Sunday and can on Sunday make ample previa* . for their comfort on Sunday. The fact however, that we are buildup I a mammoth hotel, of a metropolitan character, indicates that wc d« j I not desire to remain a cottage resort. We aspire to liecome an all the . year resort, and draw a very much wealthier patronage. That lw.{ so, we mu.-.t make provision for their (omfort and entertainment ; If the law makes this provision, let it lie enforced; if not Ut it , amende,!. Above oil let there tie no ambiguity and doubt. INSURANCE IN ALL ITS BRANCHES 1 REAL ESTATE We have some of the best properitiea owned b ytl.e best people of Ocean City, among our listings, for rent and sale. The interest of the seller as well as the purchaser or tenant! will be my main thought back of each transaction. !j W. H. YENNEY 521 EIGHTH STREET UN ITED STATES CENSUS REPORTS SHOW that eighty-four out of one hundred men at the age of 1 ' [ 1 sixty-five are mainly dependent upon others for support, j | g Determine not to lie one of |jie eighty -four. IVr«i.»t in | i > B tlpen An Account With the First National Hank i E 3'i Interest Paid on Savings Fund Accounts. ( First National Bank Jjj OCEAN CITY, N. J.

©cean City's ©burcbcs I Firsl M. E. Church First Presbyterian Church Eighth Street and Central Avenue. Seventh Street and Wesley The Rev. Dr. John Handley, Avenue. P««toL The Rev. Chas. F. N. Voegelin, I Sunday services, 10:30 a. m. and Pastor. 7:3Q p. ra. Sunday School, 2:30 Morning worship 10:3° I P- m- Bible School 2:30 Mid-week prayer meeting. Wed- Friendship Bible Class for ! nesday, 7:80 p. m. Men 1 :. 2:30 Mary of Bethany Bible Class for Women — 2:30 {jj Senior Christian Endeavor 6:45 Intermediate Christian Endeavor 0:46 Holy Trinity Protestant Episcopal Church I Evening Worship I Northeeat Corner of neveath Midweek service for praise Street and Central Avenn, — — — and prayer, Wednes The Rev. Joseph W. Wattt. A. M., ****" ^ Rector Homelike Church, with a eor- „ . _ ' , dial welcome. Services 9:30 a. m. — Sunday School. 10:45— Church service. *T[ 7:45 p. m.— Vespers and ad- tI I dress. I Holy Communion first Sunday ; I '"h »• First Baptist Church I Days and Holy Days, 10 a. m. _ Street and Weriey Avenue, The Rev. Milton George Buck, fn Pastor. Tl "The Church with a Cordial Welcome." a . . . Preaching services, 10:30 a. m- H Ot. Augustine S Church and 7:30 p. m. Bihle School, 12 »• I ^ Asbary Ave, near Fourteenth St. Prayer service Wednesday even- I I The Rev. Thos. F. Blake, Rector. ing' 7:30'- . I « Mass at 10 o'dwk. followed I,,- ChKrtaa Ead.av»r, Sa«« ' » ■ \ BenedicUon. p. m. u j Mass Sunday at 10 o'clock, followed by BenedicUon. Mass Sundays at SL Joseph's j Church, Somers Point, at 8 o'clock.