^ ^ t"yi] I KOUR 4. OCEAN CITY SENTINEL. THURSDAY. DECEMBER 2D. li>23 ...

-■ % » ■■ -•**- !!»■■* ii i 1 — , i i i i ■ n i i ii )ce v\ City Sentinel ■ggterv* KStJ? .• r mK A tiKHAUCU OCEAN CITY" Shtr> Thtu t OCg-W CITV PRINTING AND PI BUSHING CO. dr..: cl Inuiata*. :^TII VSIUUIY AVUMK DCKAN an. N. J Ttltfeiuu* lii- J Kj;;'' . sas^v-^ •• . rr^vr :,y -rrrr.- rr..— y ;t-. .-.-rrfc-,-r •;- , ■.. * \|.BKRt L. INGRAM. hdMMlw »». J. luVAKfls Editor l.KW!.S L RAltKETT. Hanfc.:ci Cup-? May County's Leading" Newspaper ttaaBUiuu:! )*» v*E*r **itt bn .luhhshed only oi«r the IlifcBhf uf Uk ••••►itvr. dungo <-i act«rt'*>«n:'. cv*> miirt h# at tnls oflWc- aot Utcr iUu TvMtwiA) ;:.apg|, 4«» pvivU&s .. ; *\f kind*. Kj-rtraai** rarai*h*«i Quick iotm. im itSDAY. DECEMBER 20, 1023 V l'lHLKITY EXPERT Perfect vinauumHy of opinion in public affairs humaalv impossible. There are doubts whether it would be desirable. Upon one matter, however, it would Appear that the people of Ocean City has approached nearer to unanimity than ever before. If Ocean City is ta rr-zinlain the pace of progre-s* set daring the last two years, which it must do or stagi'- ate. it diould immediately enter upon a more extensive and more efficient campaign nf publicity than ever before attempted. That our ;-dvertisi&g in the past has been miserably imtuffW none can deny. What is even more iseplorstdo. it hax been equally as inefficient and imimpractica* lo. Our methods have been utterly unscientific, crui-«' awl haphazard. As a result, the retuir.-i and the benefit derived have been very, very)1 small. De>ptte the fact that the amount of moneyspent annually in adtertising has been, compared . with numerous other resorts, a mere trifle. the publicity we received has been very expensive. In making thin assertion, no reflection is cast upon the municipal authorities. Publicity ami advertising

I ha, developed into a .science, demanding specific training. The training may be acquired through a college, or from the <chool of experience. But there must be training, such training as can only be obtained by devoting one's entire time, which is impossible f<> rthe municipal authorities. As a matter of Tact, th- average Commissioner Fas, at the present time, far too many duties and calls upon his time, to Iilo justice to any. Here, the services of a publicity expert would be invaluable, a proposal which has been advocated both . by the Chamber of Commerce, and the Progressive! League. If, however, the city can secure the services of such a person, the future is assured. The secret of successful advertising lies not in Lhe amount of money spent, as in the manner in which it is spent. Deny it as we will, scores of incidents and events have ' occurred within the last two years which we have failed to capitalize to best advantage. Not only would a trained publicity man capitalize j to best advantage every situation arising; but hei would create situations which could be turned into valuable media of publicity. In other words, what Ocean City needs at the present juncture of its history, is A CAPABLE MAN WORKING 365 DAYS tH THE YEAR, AND 24 HOURS IN THE DAY * LOR OCEAN CITY. iFor such it* is proposed to pay $5,000 a year. Id tteiveraatien with a local merchant, objections were made against the proposal on the grounds that ft weuW be palpably unfair to the Commiaicioners. whoever they might be, to pay a rma $5,000 a year for supervising the advertising of the city, and ml Commissioner $1,800 for a score vrf other tasks. An answer is pt hand. In reaped to publicity exrwrt..*, the demand isf greater than the supply: as far, as Coremi'rionera are concerned, the supply is infinitely larger than the demand or need. It will be necessary to pay *5,000 for a competent publicity man, because one could not be obtains! for Publicity in its present stage of development i* a ae*r art, ami really capable practitioners are comparatively « peaking very few. With every busiiiesa firm, and every newspaper agency, and every live municipality marching for the best men avail - able, it would be impossible t/> secure a of the daft for a inwer «nfary. On the other hand. 1here is not a municipality onj this, continent which f* suffering from a dearth, of would be Uorn mis sinners and Council men, In our own city, a hundred prions who feel themaelv* highly competent for the office could be found in an hi,ur' 11 thf" P*op1e of the municipality dad ded to-j morrow that £->00 a year i* ample remuneration for a CommiM-ioner. the competition for office woutd b»na keen as ever at the next election, and "rtkkerz"* would be flying Attend as thick ua snowflakes. The ruggev.tjr.ri that the publicity expert should nlpo serve a* Secretary to the Chamber of Commerce h.is many things to commend it. Objection would he raided, jr» fatt, is being raised, against an officer of odd tWgotytriiatitfn being favored with the privilege nf ■ pending money derived from the public revenue#. WhyAdMiibl one organization through an <ifT?*r ?>e givetr preference over another? The objection. copM be without difficulty met- Thpublicity man would oJbvrotDily be an employee of the city, ffi.i work, however, wouid be go closely identi» fled with that of the Chamber of Commerce, that he could, for a small remuneration, act as secretary for; the latter body. The advantage* to lie geaned from iraeh an urnuigement nre many. The man would be brought into close relation with every Interest in the community He would logically become the keyjv.an through whom ami under whoae direction nil inter-efd-s rvuM operate for the rommnn goml. He would •»rrnme the link binding all «*»payate organization into one unit, working for one supreme idenl and, purpose. That, in fact, would be pnrt of hl« duty. He would belong to no ring!* organization or coterie, because h- would belong to* all, and In his official **P*dty embrj^a all. He wmohl he the logical means ! of co-ordinating ait f*dor*f jtnd 0f killing factional- ; im). It would he n part of "his duty to prevent u*elejia wreiift of en«Tgy fuf He and foolish rivalry. In fact, hk Purees « as a publicity man would bn with Ma facte sa in welding nil parties *nd people, rfjrpiea ,xnd das* en into n solid phnliinxd ■eoriting for th^ adv»ncen?eTTf of Ocean City. Meanwhile, h * would be a n employee of the city.] If further, <be C'tiy Comm k sinners, raw fit to ;«p point a commlpshw of pub' llcity, undnr which the expert WOltfd function, the scheme could hardly t«e; Improved upon. Above allt let us think and act In n Idg spirited way, and ca*£ n ft forever the fettara of proyio^aMrfn In thought pad d4*d. ^

\ MERCANTILE TAX Ocean city will, In the near future, a.iupt the pjincipb' of a mercantile tax. The information WUh voluiitcgre ,1 pi tl <• o-u so of an a«idre» lij> Mayor. Champion before the ctiaml>er of Commcicv. This svOi no: in: the first time the City Commi>-; sioner-s have ;»t "* '.-opted :^> intri»«iuce a» ouliimncr estabUshmg a ipei t anide ia\ i: appeal v The oppi»•ition pruveti .-o uveal, however, the Coiftiidsaionvrs 'were compcMe#l to leiuclantlv abandon the thought But why the opposition- For the life of us, we cannot conceive of any sound reason of. arguimmt- > The local resident merchant l>eiiefit in twL way> from it^ a^opiiun. In the tirH place, a mercantile ta\ wjll bar the riy- bv.r night type <»f trader, who rents a >tore for. a brief period, generally in the 'summer, without the remotest idea of establishing himself or herself permanently in the city. This type of tiTitiei shares none of fhe bunier-^ of city mainie ruined, and contributes nothing.towanls bringing the people from whom he filches profit and patronage Into the resort. The resident merchant sows, and they reap. It is further no more than fair that the merchants who come here regularly every summer should contribute something to the revenue of the city. They have been heard io complain bitterly if the season's patronage i-» not as large as they e\pecte«l it would be, ami were not slow to censure the Commissioners because of the "miserably small appropriation for advertising.*' j Granting that the complaints are justified, in uii enmity, thej* should contribute towards the treasury of the city, from which the money for advertising comes. The summer merchant comes with the crowd, reaps richly from the crowd, and departs with crowd, as irresponsible as any -ingle person in the crowd., In point of fact, the summer merchant enjoys all the privilege- oi a vaeationalist, and in the meantime, does a thriving business. A merchantile tax will benefit the resident merchant also, in that it will, according to the promise j and statement of Mayor Champion, put an end to all soliciting. Whatever may be the nature of the cele-' b ration, be it a Fourth of July parade or a.Bay Carnival, the resident merchant is expected to "donate substantially. Unfairly, the solicitation for sub-'

scriptions is confined to a very small area; whereas, ,■ under a mercantile tax, it will be distributed equit- . ably, and at the end of the season the resident merchant will be in pocket. The revenue to be derived from even a modest mercantile Lax will add considerably to the working capital of the city. It will place $10,000 to $20,000 at the <lisposal of the Commissioners to devote to 1 some very necessary improvement. But there is yet another ad vantage to be gained j from a mercantile tax, which is even of greater worth. It will bring all business under the direct j supervision of the legal and police authorities. It' will furnish the police with an exact knowledge of : 't all that i$ transpiring within the city's jurisdiction. ■ As at present situated, any person may rent a eel-; i far or basement, or even a garage and open a store. ■ J Weeks ntf.y pass before the nature of the establish- : ment or ui the business carried on, becomes known-; •to the authorities. They know not who the person ■ iis, what character of man or woman owns and oper- : ates the store. The summer may go, and they may 1 depart without leaving a trace behind them. A mercantile tax will extend the police powers i very materially to the advantage of the city. ] » When the ordinance is presented, it is to be de- I voutJy hoped that every organization and individual i ; citizen will give the Commissioners undivided moral J support. I PARENTAL CONTROL An incident which would be amusing if it were4 , not so pathetic and boded ill for the future, came to 'i our notice during the past week. It will be recalled ' that quite recently the children of one of the grades,! , performed an operetta entitled, "The Golden Apple," , • under the direction of Miss Louisa T. Corson, Musi- : cal Directress of the Public Schools. ; The performance reflected infinite credit upon Miss : Corson anil the pupi)>. When it is borne in mind . that the presentation of the operetta was in addition | to the u ? ual lessons, and rehearsala possible only at brief and scattered period*, it was a triumph. On the contrary, the conduct and deportment of the audience- especially the children and young peojple, was far from exemplary. One good lady, who ?*at near the rear of the theatre, was very voluble in her comments upon the conduct of the young folk,, and. by no means complimentary in her remarks concerning the teachers in our school. Behind her sat another lady. The latter bore the tirade until her patience was exhausted, and tapping the first lady (upon the -boulder, drew her attention to the fact thiil her two boys were about the most unruly and • ruffianly in their c onduct in the orowd. invariably, after a perform Slice given by some' grade or section of our schools, the same complaints ]are heard: the disgraceful behavior of the boys and! girls in the audience. We have been present, upon I more than one occasion, when it appeared as if "BedHam had boon let loore," It certainly most distressing and discouraging to the teacher Particularly, to Miss Corson, must it 'h* so. The public desires and has a right to see Hie results of her tuition; but when a public performance is given, the noise and disorder, entrails and whistling make it torture to sit out the program,? The performers, crnbarftumed and nervous because of. the disturbance, cannot po-.ibly do their best. Of muree. the teacher are blamed for the lack of discipline. Are the teacher* blameworthy ? The hoy and girl <,f today ;■ n shrewd precocious, bundle of humanity. The youth i a? ^earned a- a judge of the Supreme Court. They know very well that the teachers have practically no authority over them after school hours; they are cunnlhg enough to work in gangs to pre* elude th*» jvr^ihilif y of reprisals \1 ben they return j to rrhool, One wondei - if parent* who nre xO prorte to orate upon 'Mack of di elpline" realize their boy* ntid girls j reflect Infinitely more discredit on them by their (behavior upon sucl\ occasion* than they do upon their , teacher*? How many parent* exercise parental nuHhority to the extent they should? The unruly child reflects in public the • attire of the H pining he or I "he receive^ at home A a matter of fact, the prosent age l.» riding to rieath the theory l»ehind the; adage", "young life must expresw itrelf," and their •only young once," and often do *o to nxciire their jown negleri, No snne person would deprive boy or( igirl of legitimate liberty and fun; hut when it h .aboped i n the ertent that It bocomo* a nuiaanee, it ■| cefx^e-- to be fun or legitimate A teacher's success j ;md influence over a pupil will hp largely determined ' by the amount of moral upport and co operation . j given by its parents. , u * y

SI % WAW / / I A J/ A i TmwA// . v.. ~ Okfc>ilT-8K*h SS

Romances of Peck's Beach Story of Unsung Heroism and Thrilling Adventure BEGINNING WITH THE REVOLUTIONARY PERIOD, WHEN THE LITTLE BRIG NAMED "FAME" SANK, R. W, EDWARDS' WILL RELATE IN SERIAL FORM STORY OF FAMOUS WRECKS

How few there are who know lluit the island upon which Ocean. City stands was at one period of its history, the home of pirates and, wreckers. Sea lore ami legend haunts the coast. A hundred years ago, indeed half a century ago, the name of Peck's Beach \yas whispered around the fireside on bleak winter nights with superstitious awe, some of which hoary traditions" and curious tales, we will resurrect at some future time. In the year 1893. an Ocean City Guide Book and Directory was published, compiled and written principally by Mrs. Marx* T. Rush, a ! gifted lady, who at the time was a resident of this resort. Doubtless, there are many who well remember .Mrs. Rush, though thirty years passed away since the publication of her book. One very interesting section of the work is that devoted to a description of the principle wrecks which occurred on Peck's Beach — the official name of our island beifore it became incorporated into a municipality. Among navigators and sar-faring men, particularly of thn oMer school, the original name is still retained. The introduction to the chroftology of "wrecks," as it appeared from Mrs. Rush's pen, is so charm-! incrly and graphically written, that! |wp think it might, with profit, be reproduced as a fitting proem to the| present articles on the tragedies of } ' the sea. j -The lore i>f sailors is rich in curious and poetic fancies, in quaint and beautiful superstitions; to him the winds and waves possess a peculiar meaning. While the love of the sailor and the joy of the fisherman may not be revealed in all its beauty and significance to us who come from crowded cities, from mountains ami prairies,

the ocean is still, in ita many phases, at all times and to nil people, ever clothed with a weird, mysteries charm- The traditions that ; cluster around the New Jersey ! shore* of wrecks of Spanish galleon laden with gold and silver, of mer-i chantmnn and whaler, the lugger of < i the pirate, slow-sailing ketch andswift steamship, are many of them founded upon those which hnvcj occurred on Peck's Bench. "The island claims a distinct history, written in her driftwood of broken spars, crushed and battered hulls. Great Egg Harbor bar is ? dangerous to marinera on account of its continually shifting winds, an<l requires the especial attention of the Coast Survey, and although .every precaution is used to warn sirid protect vessels, many a good ship has come in grief on these treacherous shoal h. "The account* of wrecks which have occurred a century or more ago sound to us like u wild romance, until we remember that the marine records registered hundreds of thousand* of sailors, England alone contributing ovoMinlf a million. What tragediew^lhen, might not be enacted, or dramas sustained by the vast multitudes, drawn from rvery race and nation that 'go flown to the >en in ships.' "When w y recall the fact thnt three-quarters of the gloto is used as n highway, and that even in mn midst are sailor* who have reckoned their oour*n by the polar *tnr athong the ire bergs, sweltered In the blazing run of the tropics, or kept their vigils beneath the splendor of the southern cross, to whom 'the (Thlllnn shores, the rocks of 1 Gibraltar, te Const line of the Dark Continent, and the Islands nf the South Sea* are familiar sights, little room Is left for imagination or fancy; truth fur out reaches the powers of either, the extent of which \« ill never be revealed till !'the sea gives up itf dead.'

"The old hostel t ies of Somers 1 Point could tell strange tales of ' ' rescued "victims of shipwreck, of j terror-stricken emigrants, unable, to converse save in their native tongue, o fcabin passengers whose wealth lay at the bottom of the sea. How it was necessary at times to resort to severe measures to prevent bloodshed among the crew and officers, when the captain was secured with bolts in one room, the mutes in another, and the sailors in still another apartment, until their fury had subsided, or they were removed to safer quarters. "These troubles sometimes arose when the sailors in mutiny had wrecked the vessel purposely, when the accident had occurred through the neglect of the officer on watch, or the captain had been harsh and cruel. "It is with reluctance we confine ourselves to those wrecks only which are officially recorded, or have occurred within the recollection of people still living, and we, sincerely hope that these traditions may be embalmed in song or story before they are forgotten, or the old sailors and wreckers to whom they are familiar have sailed out beyond the final harbor bar." I here Mr. Edwards comes to our I assistance. Beneath the exterior iof an nlert business man, Mr. Ed- ( I wards hides the soul of a poet and ! i idealist, possessing a highly developed sense «»f historical values, j In addition, Mr. Edwards decends from a line of fovel»ears who were; familiar with Peck's Beach and its history*, dating back to the days | when the island was a stretch of undulating sand dunes, the home of wild cattle and sea birds. Consequently, the archives of hi* memory are richly stored with fact and i tradition, which by virtue of his , keen historical sense, be has been |

■ - k Y i t able t»» sift and search, separating] the grain from the chalT. while his; home contains many precious relics, : mute evidence in support of his, deductions. We are all, more or less, familiar with the history of the Revolutionary period, and of the patriots who made their home on the Jersey, const. A fewer number are per- • haps acquainted how these patriots1 from the headlands of Beesley's Point, Somers Point, Chestnut Neck, and other names less familiar swept out through the inlets in small fast sailing craft, and gath- (_ : ered in bountiful harvests of Brit- _ j ish and Tory coasting trade, often paying a heavy toll in capture, * 1 suffering and death.. I Such a privateer was the little I | : brig named the "Fame," com- : f mandod by one Captain William « Treen, of Egg Harbor. Many of I the enemy's coasters, loaded with i valuable cargoes had the Fame cap- ■ ; tu red. • The night of February 22, 1781, the Fame swung at her cable near Anchoring Point in the bay, awaiting the coming of dawn and the cry of "Sail Ho" echoing from the lookout up in the crows' nest. Silently and stealthily would she then lift her k edges, and dart out of the inlet upon the unsuspecting stranger. During the night, however, a ; mighty gale arose, with a wind of >

sufficient power to ca prize the gal- 1 lunt little ship where rite lay. Of ; her crew of thirty-two men, fourj were absent on slmre leave, and twenty-eight were oil board. Foui of these attempted to *wim ashore; j three succeeded in reaching the north end of our island, which at that time ended about North Street, while the fourth one was drowned. At daybreak, help reached the vessel from Somers Point. Of the . wen ty- four men remaining on th«capsized craft, twenty succumbed $ ' to the flood and the biting winter wind. Four succeeded in keeping alive by walking rapidly to and fro along the side of the overturned vessel.

| Although the Fame was J afid *ttttd. the tragedy wah a yrm | blow to the patriot cause along 5! coast, and equally as great a E? to the enemy.

C. S. JOHNSON Realtor 126 EIGHTH STREET Phone 12 1145 ASBURY AVENUE Phone 479-R Ocean Uity - New Jerwy I 1 1 * ; Call or phone for complete list of all cottages, bunga- ! lows and hotels for rent or sale. I j — i

MMNll Fosters firths]

Ocean City central Two-Family Brick Apartment, each floor 3 bedrooms, bath, liv. ing room, dining room, kitchen, laundry, hot water heat, electric light, gas for cooking. Pfrg } floor furnished. .Second floor rented unfurnished, $1,100 a year. Immediate possession. Price $22,000. "Ask Foster" ! 5M1 Eighth St. Ocean City Phone — Ocean City 767-768 Open Sundays

j, ■0-k ^

pJULES RLEDIGfl~_ Real Estate ^ insurance ra; # ^ 333 OCEAJN AVE. J d OCEAN CITY, N.J ^ -v -*7m SERVICE PHONE 52-J VALUES ! CAPE MAY COUNTY TITLE | AND TRUST COMPANY —————————————— — — ! CAPE MAY COURT HOUSE NEW JERSEY ACTS AS EXECUTOR Mortgage Certificate* ADMINISTRATOR Money to for Sale in TRUSTEE ob nts <o AND GUARDIAN Suit thr M.rtr«r» Purch.n.r TITLE INSURANCE

|4 — ....... J i ! t | Thomas W. Mould | REALTOR i !l | Ninth Street I Ntxl Ii City Hill I a ! Boardwalk at 8th Street OCEAN CITY. N. J. i I Pk«i, $30 ! !

Briefs of Title SEARCHES Conveyancing . ■ e ANTICIPATING 1 CHRISTMAS WISHES | Some people have a way of anticipating what - 1 people want for Christ ma.-;. p You anticipate right when you choose Bank || » g Accounts, m iz Come in and open them now for any member of the family. Interest Paid on Savings Fund Accounts 1 First National Bank I

CONVEYANCING BFXL PHONE 02X MORTGAGES INSURANCE "Service That Satiafiei" KEYHAN REALTY CO., Inc. TENTH and ASBURY AVENUE OCEAN CITY, N. J. ■ r~" 3 — n ® eret« Insurance Ewing T. Corson REALTOR 767 A»ttUWV AVE . OCEAN C I V V . fM . J, All buslnwa transacted through thin office is in uecortlance with the following slogan "Thin office doe* and maintains strictly a brokerage business and Is in no way interested In personal speculation." Results: A sale completed on the above principal profit* both Seller and Buyer, Write for listings nnd mnks your headquarters with Clayton Haines Brick- REALTOR AH EIGHTH ST, OCEAN CITY N. J. MONEY TO LOAN ON MORTGAGE No waiting for two weeks to kf.flw if you ran get it; we can tell at once. Bargnins in Bay and Ocean front properties. Choice cottages for sale. Also lots for investment nnd for improvement— the choice of Ocean City. Apply to j. m, chester A coh Ocean City, N. j. REAL ESTATE Have you ever seriously considered buying a Seashore property fori an investment or speculation. Others are making money in Ocean Oltv ' We have a very attractive list of properties for «ale that are good I sound buys. Now i* the time to gel In on the lowest prictt. THINK IT OYER J. R. JONGS Corner Eighth and Wesley Avenue o<'ran rrrr, n. j. •i

7 OCEAN CITV .X.J. || Wireless Christmas Message -Joyful Christmas tidings are in the air. Happiness and cheer dwell together in peace — and progress has lieen made in many directions since the last Christmas season. We wish you a very Joyful Christmas Tv Interest Enid on Time Deposit"-" • » , ' AM Ocean City Title and Trust Company OCEAN CITY. N. J. ' , * a j'<OTt — — — —